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There seemed to be little hesitation for students to stay on campus throughout the week, evidenced by reasonable growth in sales across the Student Guild’s commercial outlets (1.2% up on 2019). This financial performance was aided by several new trials and initiatives. Uni Fitness implemented new systems that enabled front desk staff to provide facility tours and detailed membership advice (where previously students were referred to a membership brochure). Uni Fitness also replaced ‘Open Day’ with O-Week discount vouchers, offering students flexible trials which proved very successful, setting a new record of 30 new membership sign-ups in one day.

The Uni Store created a new pop up stall among the O-Week corporate stalls which took advantage of increased interest in buying GUGC branded merchandise and apparel. Village Café noticed a reduction in foot traffic with approx. 300 Griffith College students reported to have been affected by the ongoing Covid-19 outbreak, however still achieved strong results. Australia Post also noticed an emerging demand for postage services with students opting to sell their used textbooks online. Some challenges were experienced with the implementation of a new point of sale system just prior to the busy period however these issues are being resolved as the project progresses.

KPIs

2018 2019 2020

Total O-Week sales Uni Bar - O-Week sales The Uni Store - O-Week sales Australia Post - O-Week sales Village Café - O-Week sales Uni Fitness - New members

$72,866 $75,434 $76,361 $43,140 $46,805 $46,648 $19,494 $16,713 $16,984 $1,770 $1,795 $1,575 $8,462 $10,121 $11,154 132 144

Highlights

Village Café

• 1,161 customers visited in O-Week compared to 1,110 customers in 2019

• $3.00 iced coffee promotion - sold 276 iced coffees

Uni Bar

• Event attendance and engagement was higher overall in 2020 despite total Uni Bar sales for O-Week being slightly lower than the previous year

• Beach Party sales were $21,642.00 ex GST, up approx. $1,000 on 2019

• Uni Bar Kick-Off took $12,000 ex GST

Uni Fitness

• Increased O-Week membership sign-ups with 144 (vs 132 in 2019)

• A new initiative handing out 48-hour discount cards at the Monday O-Week stall saw 36 new members join the gym, setting a record for most sign-ups in one day (30)

• 53 gym trials were activated with 5 converted to membership

The Uni Store

• 149 O-Week 15% off vouchers were redeemed, 77 for merchandise

• The O-Week pop up stall achieved $900 in merchandise sales

• Top seller was 317kg of bulk confectionery achieving $1,273 revenue