JC'S GOA

Sometimes the sweetest journeys begin unexpectedly. For Jenessa Couto, it all started with a simple idea — baking a cake for her father’s birthday. At the time, she had no interest or prior experience in baking, but with her older sister Joslyn, a professional chef, guiding her over a video call, she managed to pull it off. To her surprise, the cake turned out wonderfully. That first success sparked a love for baking, and soon she found herself making cakes for friends and family while in college.

Back then, Jenessa never thought of baking as a business. But during her post-graduation studies, things took a new turn. A classmate requested brownies for the college canteen, and she decided to give it a try. After classes, she would bake trays of brownies and sell them the next day. The response was overwhelming — students loved them. Watching people enjoy her creations gave Jenessa a new sense of purpose. From that moment, she knew that no matter what direction her journey took, the customer would always come first.

The Beginning of JC’s Goa

In 2017, Jenessa launched an Instagram page called JC’s (Just Cakes Goa). The cakes she posted weren’t perfect at first, but she continued sharing them, improving her craft with every attempt. YouTube tutorials, tireless practice, and her sister’s constant encouragement helped her refine her skills.

When Joslyn moved back to Goa, the sisters decided to take their shared dream forward together. That was the true beginning of JCs. What started as cakes and pastries has now grown into a complete food solution for events, offering everything from wedding and birthday cakes to snacks, starters, and desserts — all designed to make occasions memorable.

Introducing Grazing Tables

Always looking for ways to innovate, JCs recently introduced grazing tables, a concept not very common in Goa. These curated spreads feature personalised finger foods, sweets, or healthy options arranged in an interactive and aesthetic setup, tailored to the theme of each event.

Whether at a home celebration or a large venue, grazing tables add an element of style and indulgence that goes beyond traditional catering.

Signature offerings and Crowd favorites

Customer focus remains at the heart of JCs. Every order — whether it’s a single cupcake or a large event — is customised to suit the client’s needs. Over time, Jenessa and Joslyn have perfected recipes that now define their brand. Their signature brownies and best-selling moist chocolate cake have become staples for loyal customers.

In addition to desserts, JCs has ventured into savoury items, and one standout has been the Nashville Burger. Made with their in-house baked buns, authentic Nashville fried chicken, coleslaw, and pickles, it has quickly become a favourite. What makes it special is JCs’ dedication to freshness — everything is made from scratch, including sauces and fillings. The sisters avoid artificial flavours and preservatives.

Challenges and Commitment

Creating everything in-house poses challenges, requiring more time and labor. Yet, Jenessa and Joslyn remain firm in their commitment to quality and taste. They see these challenges not as obstacles but as reminders of the values JCs was built on — passion, authenticity, and customer trust.

A Perfect Partnership

The sisters balance their roles seamlessly. Joslyn oversees the production side, ensuring each dish is infused with flavour and crafted to perfection. Jenessa focuses on the business aspects, applying her college skills in accounting and marketing while staying closely connected to customers. This combination of creativity and management has allowed JCs to grow steadily without losing its personal touch.

Built with Love and Faith

Looking back, what began as a simple birthday cake has blossomed into JC’s Goa — a dream realised through hard work, perseverance, and sisterhood. For Jenessa and Joslyn, JCs is not just a business; it is a brand built with love, resilience, and faith, dedicated to making every customer’s celebration sweeter and more memorable.