The Wellness Workshop

Kelvin Moses’ journey into fitness wasn’t born out of vanity or trend—it was sparked by personal struggle. As a kid up until the 9th grade, he was obese, and his desire to get fit was always burning within. It started on a terrace, lifting old rusted dumbbells when his parents weren’t around. His brother, also formerly overweight, had started hitting the gym, and when the physical changes began showing, Kelvin naturally wanted in on the transformation. “Haha,” he laughs, remembering those early days.

The First Gym Experience and the Spark of Passion

At 18, Kelvin got his first gym membership, and he remembers his first day like it was yesterday. “Struggle, anxiety, social awkwardness—the emotional concoction every first-time gym-goer experiences,” he says. But he loved every bit of it. From that point forward, he barely missed a week of workouts unless he was hospitalised. In fact, he recalls only two instances in his life when he didn’t train—and both were hospitalrelated.

His dedication grew stronger during high school and college. A friend eventually informed him about an opening for a trainer at a new gym, and though he lacked certification, he grabbed the opportunity. He interviewed, got through, but had to wait a year and a half before getting on the gym floor. In the meantime, he worked as a receptionist at a popular gym in town. Eventually, the gym owner offered him the position of a floor trainer.

“I was always working out, every day, for about six years. I loved every moment of being in that environment of improvement,” Kelvin reflects. His passion for training soon became a passion for helping others feel that same change—mentally, physically, and emotionally.

The Moses Effect and the Rise of The Wellness Workshop

When COVID-19 struck in early 2020, the gym shut down. Kelvin was back at square one—jobless, but still full of passion. That’s when he launched his own business: The Moses Effect, coaching clients online and offline. “I was just happy to make the same salary as I did before,” he says, “but three months in, I was already doubling it.”

What began as a personal pursuit quickly grew. By last year, The Moses Effect evolved into The Wellness Workshop, now a five-yearold brand with over seven certified coaches operating both online and offline across India and a few international destinations.

kelvin during a podcast session

Structured Training: Not Just Exercise, But Purpose

Kelvin doesn’t believe in random workouts. His daily regimen is structured around sixmonth-long Macrocycles, broken into Mesocycles of 8-12 weeks. Each training block focuses on outcomes—strength, hypertrophy, endurance—geared toward specific aesthetic goals.

Philosophy on Fitness: Building Long-Term Habits

Kelvin has coached hundreds, if not thousands, of clients. One lesson he shares passionately is the need to understand the why behind someone’s fitness journey. “Many people come to me with bursts of optimism, looking for instant results,” he explains. “But when you dig deeper, it's often years of poor habits they want to reverse in weeks.”

He has a powerful line to share: “This industry loves selling physical hunger to people who are mentally starving.”

Kelvin believes in macro targeting—setting micro-goals that align with larger wellness objectives. “It’s not about temporary wins. It’s about sustainable change. Look at the forest, not just the trees.”

Diet and Nutrition: Fuel Over Fantasy

Kelvin’s approach to nutrition is rooted in science and simplicity. “I eat to fuel, not to fulfil a gourmet fantasy,” he says. His meals are straightforward:

Meal 1: 100-150g steamed paneer or 3-4 boiled eggs, 250-300g steamed green vegetables, and a bowl of fruit.

Meal 2: A protein shake with water.

Meal 3: 400-500g lean protein (chicken, fish, or lean meat), 200-300g cooked carbs (oats, brown rice, or potatoes), and some yogurt for gut health.

He follows the 80:20 rule—80% whole foods, 20% “soul foods” that feed his cravings without derailing his goals. “No food is ‘cheat’ food,” he explains. “We don’t shame food—we understand context and balance.”

Challenges in Coaching: The Battle of Behaviour

The biggest challenge Kelvin faces as a coach? Making clients understand that long-term change requires behavioural shifts. “Surfacelevel interventions appear attractive but don’t last. Clients must learn adaptability and the opportunity cost of every decision—be it food, sleep, or substances.”

Client Transformations: From Smoking to Marathon Running

Every transformation holds a special place for Kelvin Moses, not just for the physical changes, but for the lessons he learns from each client. However, one story continues to stand out in his memory. Kelvin once worked with a client for a year and a half—a man who was physically strong but far from where he wanted to be.

Cardio was his nemesis, and the real challenge? He was a chronic smoker and someone who could outdrink even seasoned partygoers. During the week, they trained hard, but weekends became a battleground of self-sabotage. Instead of pushing standard advice like "just quit smoking" or "cut the drinking," Kelvin took a different approach. He focused on understanding the client's behaviours and identifying his triggers. “Telling someone what’s harmful isn’t helpful they already know. You have to dig deeper,” Kelvin explains.

With time, patience, and a behavioural-first strategy, the client began weaning off cigarettes and started running. The early days were rough he couldn’t last even five minutes on the treadmill, plagued by alcohol-induced gout. But Kelvin stayed committed, working with him incrementally, adding one minute at

Fast forward to the end of their coaching journey: the client had completely quit smoking, gave up drinking, and now participates in some of India’s biggest marathons. In fact, he’s training to win national titles this year. Kelvin often recalls this transformation as a reminder of why he started coaching in the first place. “I promised him I’d share his story,” he says proudly, “and this is my way of honoring that commitment.”