3 minute read
DRIVING INNOVATION FORWARD:
Why Lexus Liverpool Is Proud To Support The Innovation In Business Awards
As someone who’s worked in Liverpool’s business community for many years, I’ve seen first-hand how innovation has shaped our city’s identity. From the waterfront to the digital sector, Liverpool has always been a place where ideas are nurtured, challenges are met head-on, and progress is made through collaboration and creativity.
That’s why Lexus Liverpool is proud to once again be the headline sponsor of the Liverpool Chamber of Commerce Innovation in Business Awards, taking place on the 23rd October at St George’s Hall. This year’s event is particularly special, marking the 175th anniversary of the Chamber, an institution that has been a constant in our city’s economic journey since before the first car was even conceived.
At Lexus Liverpool, we believe that innovation isn’t just about technologyit’s about mindset. It’s about asking better questions, challenging the status quo, and finding smarter ways to serve our customers and community. That’s why these awards resonate so strongly with us. They celebrate the businesses and individuals who are making a real difference, whether it’s through sustainability, digital transformation, or social impact.
The Chamber has received over 180 nominations across 12 categories, and the breadth of talent represented is truly impressive. From start-ups to established firms, the nominees reflect the diversity and dynamism of our region. It’s a privilege to help shine a light on their achievements.
Innovation is at the heart of the Lexus brand. Since its launch in 1989, Lexus has consistently pushed boundarieswhether it’s through pioneering hybrid technology, redefining luxury with Japanese craftsmanship, or leading the charge toward electrification.
Globally, Lexus has committed to becoming a 100% battery electric vehicle (BEV) brand by 2035, with Europe expected to reach that milestone by 2030. This isn’t just about meeting regulationsit’s about creating vehicles that are better for drivers and better for the planet.
We’re already seeing this vision come to life in models like the Lexus RZ, our first dedicated electric SUV. It’s a vehicle that combines performance, design, and sustainability in a way that feels distinctly Lexus. With more BEV products on the way through 2026 and beyond, the Lexus Electrified future is an exciting one.
Sustainability isn’t just a box to tickit’s a responsibility we take seriously. Lexus is exploring new materials and manufacturing techniques that reduce environmental impact without compromising quality. From recycled carbon fibre to bamboo-based interiors, we’re reimagining what luxury can look and feel like in a low-carbon future.
At Lexus Liverpool, we’re also making changes locally. We’re investing in greener infrastructure, supporting hybrid and electric adoption, and working with customers to help them make informed choices about sustainable driving. It’s about progress, not perfection - and every step counts.
Innovation is at the heart of the Lexus brand. Since its launch in 1989, Lexus has consistently pushed boundarieswhether it’s through pioneering hybrid technology, redefining luxury with Japanese craftsmanship, or leading the charge toward electrification.
Liverpool is a city that thrives on connection. Whether it’s through business, culture, or community, we know that collaboration drives results. That’s why events like the Innovation in Business Awards matter. They bring people together, spark new ideas, and remind us of the talent and tenacity that exists right here in our region.
For Lexus Liverpool, being part of this event is about more than branding - it’s about backing the people and organisations who are shaping our future. It’s about recognising the work that often happens behind the scenes and giving it the platform it deserves.
The automotive industry is changing rapidly, and Lexus is at the forefront of that transformation. Our ongoing strategy focuses on five key areas: Electrification, Autonomy, Connectivity, Personalisation, and Sustainability. These aren’t just buzzwords - they’re the pillars of how we’re building the next generation of vehicles.
But innovation doesn’t stop at the factory floor. It’s in how we engage with customers, how we support our teams, and how we contribute to the communities we serve.
At Lexus Liverpool, we’re committed to being part of that journey - not just as a dealership, but as a partner in Liverpool’s growth.
As we approach the Innovation in Business Awards, I’m reminded of the resilience and creativity that define our city. The businesses being recognised this year are not only succeeding, they’re setting new standards. They’re proving that innovation isn’t reserved for tech giants or global brands. It’s happening every day, in offices, workshops, and studios across Merseyside.
I’m proud that Lexus Liverpool can play a role in celebrating that spirit. We look forward to an inspiring evening at St George’s Hall, and to continuing our support for the people and ideas that are driving Liverpool forward.
My team and I look forward to celebrating with you all on the 23rd.
As we approach the Innovation in Business Awards, I’m reminded of the resilience and creativity that define our city. The businesses being recognised this year are not only succeeding, they’re setting new standards. They’re proving that innovation isn’t reserved for tech giants or global brands. It’s happening every day, in offices, workshops, and studios across Merseyside.
