General MARKETING
• Arranged for professional photography, including aerial and twilight
• Created professionally produced property tour slideshow
• Entered the property into the MLS
• Promoted your property to my network of fellow REALTORS® during our weekly sales meeting
Your property deserves excellent representation.
Email MARKETING
• Included the property in The Update for four weeks, the Coldwell Banker ® weekly eBlast that notifies real estate professionals at our company and all of the top real estate companies in your area that your home has come on the market
• Included the property as a “National Spotlight” in The Update for four weeks, the Coldwell Banker weekly eBlast reaching over 3.2M real estate professionals at Coldwell Banker and top real estate companies throughout the country
Local Spotlight
National Spotlight
Print MARKETING
• Targeted Silver Envelope Mailer, with visuals –
Distributed a trifold neighborhood announcement to 50 of your surrounding neighbors
• Professional Brochures – Created a high-end professional property brochure for display during property tours and open houses
• Distributed a professional Just Listed neighborhood announcement
Online and Social Media MARKETING
• Posted your property on our company websites, ColdwellBankerHomes.com, coldwellbanker.com and coldwellbankerluxury.com
• Syndicated your property to the real estate industry’s most-visited websites, as well as more than 50 of the world’s most exclusive and high-performance real estate websites
• Created a premium customized property website with a custom domain. View website here.
Online and Social Media MARKETING
• Marketed your home with a targeted ad on Facebook, Instagram and several websites ($20M with a national high net worth prospect list powered by WealthEngine) for three months, reaching over 50k home buyers.
• The WealthEngine platform provides key information on highly qualified prospects who have the interest and financial means to purchase a luxury property. A complimentary curated list of up to 300 affluent individuals has been provided based on the survey feedback of targeted attributes to build the perfect segmented audience.
Online and Social Media MARKETING
• Showcased your property with a feature article on the Coldwell Banker Global Luxury® Editorial site on May 22, 2024 which is distributed to over 82,000 subscribers and shared on social media Article Linked here.
• Featured your property on the coldwellbankerluxury.com homepage, which includes a link to your property page on June 24, 2024
• Highlighted your property in the “Trending this Month” section on the The List landing page on the Coldwell Banker Global Luxury® Editorial site. The feature includes a property tile that clicks through to your listing on coldwellbankerluxury.com
Online and Social Media MARKETING
• Showcased your premier property in the 5/24-6/23 issue on the WSJ.com and MansionGlobal.com top market tile page for Los Angeles. This tile ad, one of only four on the page, showcased your premier listing and provided regionally relevant editorial. These sites attract millions of unique visitors per month.
Online and Social Media MARKETING
• Professionally produced 30-second YouTube ad with local and national targeting reaching an estimated 2,100+ views 3,300+ views
Metrics: Clicks: 7 | Impressions: 6,816 | Views: 3,240
International MARKETING
• Featured globally on several international websites
Print ADVERTISING
• Print and digital showcase of your property in the June 8, 2024 edition of Southern California’s LA Times Hot Property publication, including prime placement on the cover of Coldwell Banker’s Global Luxury® centerfold spread. The LA Times Hot Properties magazine reaches 1.2 million readers every week with over half of the viewership owning homes valued at over $2MM+.
The extraordinary essence of a property can be captured in print.