Design Middle East October 2025

Dubai’s New Design HUB Is Here!

CEO and Founder Fady Friberg introduces IF HUB in Umm Suqeim—a bold new destination set to redefine Dubai’s design landscape. More than a showroom, it’s a vibrant ecosystem where creativity, inspiration, and connection converge— bringing architects, designers, and homeowners together under one roof.

14 PROJECT A New Standard in Luxury Living

76 TALKING POINT

The Power of CommunityDriven Design

10 TREND REPORT

Caparol: UAE Homes Want to Move Beyond Beige

Powerlist

CREATIVE 20 25

UNVEILING THE 2025 CREATIVE POWERLIST RECOGNISING THE PIONEERS DEFINING THE FUTURE OF THE REGION

Breaking tradition and challenging conventions, AZHAR SAJAN, director of CASA MILANO and DANUBE HOSPITALITY, is reshaping the world of luxury design. 26

A new report by YouGov, commissioned by CAPAROL, reveals a growing demand for vibrant, sustainable interiors in the UAE. Homeowners are increasingly seeking designs that reflect their personality, creativity, and lifestyle, signalling a shift away from neutral, beige-dominated spaces.

12 EVENT HIGHLIGHT Breaking Boundaries

In this exclusive ROYAL ATLANTIS apartment, MUSE INTERIOR DESIGN Dubai showcases its signature approach—where every detail is curated for a life of ease, beauty, and balance.

18 OP-ED Built to Inspire

HERIOT-WATT UNIVERSITY Dubai has expanded its campus at Dubai Knowledge Park with the launch of the state-of-the-art JAMES WATT BUILDING, designed to foster innovation, collaboration, and future-ready education.

72 SUPPLIER SHOWCASE From Function to Wellness

DOMINIKA BROZOVA, Specification Manager, DURAVIT, on how innovation, sustainability, and design are reshaping bathrooms into spaces of harmony and wellbeing.

JOANNA VARETTAS, Senior Associate Designer at TGP INTERNATIONAL reflects on the growing importance of community-driven design in shaping restaurant interiors, told through the story of Seed & Bloom.

80

INTERVIEW Sanctuary In the Sky

EDOARDO MAPELLI MOZZI, Founder and CEO of BANDA, discusses the studio’s creative partnership with OMNIYAT on VELA Viento, Dorchester Collection, Dubai by OMNIYAT, revealing how timeless design, close collaboration, and a shared vision shaped an elevated living experience

84 PICK OF THE MONTH Grace in Every Era

Celebrate timeless beauty and sophistication with the Classic & Neo-Classic Collection by Interiors UAE — where tradition meets modern refinement.

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The busiest days often hold the brightest ideas.

These past months have been a whirlwind — juggling deadlines, chasing stories, and soaking in inspiration at every turn. Amid the chaos, it’s the moments of passion, creativity, and connection that remind me why I love this industry. We’re in that exciting space where we’re wrapping up one chapter while gearing up for the next, having just completed the Creative 30 Powerlist 2025 and now setting our sights on the Design Middle East Awards and Forum. I’m counting down the moments to the most anticipated night of the year — every cheer, every glowing face, and every celebration feels as much mine as it is yours. Even standing in the corner, fingers crossed and hoping everything goes smoothly, watching the joy, pride, and excitement on everyone’s faces makes each moment unforgettable.

This issue’s cover story features Fady Friberg, the visionary CEO and Founder of IF HUB, who is redefining Dubai’s design landscape with a bold new destination in Umm Suqeim. More than a showroom, IF HUB is a creative ecosystem — a space where architects, designers, and homeowners connect, collaborate, and create. Fady’s story is one of vision, courage, and relentless pursuit of innovation, inspiring anyone passionate about shaping the future of design.

We’re proud to unveil the Creative 30 Powerlist, celebrating the region’s leading architects and designers whose ideas continue to push boundaries and shape the

future of design. From luxury interiors to sustainable urban visions, their work goes beyond spaces, inspiring communities and redefining lifestyles across the Middle East. This edition highlights those whose creativity, innovation, and vision set new benchmarks and leave a lasting impact on the world of design.

And for my Pick of the Month, I’m personally leaning towards a glamorous mirror. Sleek, stylish, and a little magical, it’s the kind of piece that makes a statement… and maybe even convinces you to check yourself out a little more often.

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Caparol: UAE

Homes Want to Move Beyond Beige

UAE homeowners are increasingly moving away from neutral interiors, seeking vibrant colours that reflect their personality and creativity.

A new report by YouGov, commissioned by Caparol, reveals a growing demand for vibrant, sustainable interiors in the UAE. Homeowners are increasingly seeking designs that reflect their personality, creativity, and lifestyle, signalling a shift away from neutral, beige-dominated spaces.

New research reveals UAE residents are ready to let go of their neutraltoned interiors and embrace personality-driven, vibrant designs.

The YouGov survey commissioned by Caparol, a global leader in premium paint and coatings solutions, highlights a significant shift in home design aspirations, showing 70% want to break away from neutral tones and infuse their spaces with more expressive and bolder colours.

The findings, published in the report titled ‘The UAE Colour Confidence’ capture the delicate balance residents seek between timeless, neutral palettes and the growing desire for bold, expressive interiors that better reflect their personality and creativity.

While 46% of homes remain dominated by whites, creams, and greys, the findings suggest a cultural and

generational movement toward more creative and sustainable interiors. Among UAE residents, 62% want their homes to better reflect their personality and creativity, underscoring the emotional connection between colour and self-expression.

“For years, neutral tones like beige and white have defined homes in the UAE, but people are now craving interiors that feel more personal and inspiring – driven by a growing focus on wellbeing, sustainability, and the desire for spaces that reflect changing lifestyles,” said Dirk Schilmöller, Managing Director Middle East, Africa & Asia. “In a country as diverse as the UAE, where cultures and traditions meet, colour becomes a way to express identity, heritage, and aspiration. Our report shows how colours that evoke happiness, confidence, and connection with nature are shaping a bold new design movement across the region.”

KEY FINDINGS

Colour

impacts mood

UAE residents associate white with calmness (41%), happiness with pink (23%), and confidence with blue (21%).

Barriers to boldness remain

Practical constraints like existing decor (34%), hesitancy to experiment (32%), and concerns about suitability (29%) hold some residents back. Confidence also plays a role, with 20% unsure about combining colours, while 16% cite lack of time to experiment.

Sustainability matters

57% saying environmental awareness draws them to eco-friendly colours, with 55% actively seek earthy tones.

Role of inspiration

Social media platforms inspire 42% of residents to experiment with bold colour schemes, with 29% saying influencers motivate them to take creative risks.

CULTURAL PERSPECTIVES AND GENERATIONAL SHIFTS

Generational shifts

48% of the 25–34-year-olds believe their generation is more thoughtful and selective in using colour, while 32% of those aged 35–44-year-olds describe their generation as being bolder and more expressive.

Regional culture plays a key role

62% of residents associate white with the UAE’s cultural identity, and landmarks like the Downtown Dubai skyline (27%) influence personal style choices.

Caparol is bridging these gaps through its portfolio of premium paints and finishes, offering residents a wide range of colours, from timeless neutrals to vibrant shades, as well as eco-friendly solutions that support sustainable living. The brand’s innovations, such as CapaCare Protect, CapaSilk, CapaStone, CleanStar are designed to give people the confidence to experiment with colour while ensuring durability and environmental responsibility.

Sustainability and ecofriendly materials are becoming key factors as residents’ experiment with bold, expressive designs in their homes.

“With bold colour trends gaining traction and Millennials embracing creative risks in design, the UAE is at an inflection point when it comes to how homes reflect personality and sustainability. The opportunity lies in helping people overcome barriers to experimentation and building the confidence to combine colours in ways that feel authentic and sustainable. As the influence of digital platforms grows, this moment has the potential to redefine how we think about selfexpression, creativity, and wellbeing in our living spaces,” added Schilmöller.

The findings form part of Caparol’s ongoing commitment to understanding consumer behaviour and empowering residents across the Middle East with tools, inspiration, and sustainable solutions that make it easier to create homes that truly reflect who they are.

Breaking Boundaries

Breaking

tradition and challenging conventions, AZHAR SAJAN, director of Casa Milano and Danube Hospitality, is reshaping the world of luxury design. Through Casa Milano, Talking Walls, and Design Duels, he empowers emerging talent, fosters collaboration, and builds communities—proving that true innovation is as much about people as it is about design.

The Visionary Disruptor Redefining Luxury Design: Azhar

Sajan

In an industry shaped by tradition and legacy, Azhar Sajan has emerged as a transformative force, reshaping how design is created, shared, and celebrated. With an instinct for innovation and a people-first mindset, he has built communities that empower the next generation, break barriers, and redefine luxury design. Through Casa Milano, Azhar has championed creativity and collaboration, giving emerging voices the platform they deserve. His groundbreaking initiatives, Talking Walls and Design Duels, are not just events; they are movements transforming how designers connect, create, and inspire.

More Than Business: Championing Creative Talent

Azhar’s contributions extend far beyond Casa Milano’s success. His mission has always been clear: to empower emerging designers and amplify new perspectives.

At the heart of this vision lies Talking Walls, a design challenge that reimagines bathroom spaces while pushing creative boundaries. Now entering its third season, the competition

invites leading UAE design studios to transform a modest 12 sqm space into a conceptual masterpiece. Guided by seasoned mentors and anchored by a yearly theme, participants explore the future of modern bathrooms, challenging convention and showcasing limitless potential.

What sets Talking Walls apart is its spirit of collaboration. It is not merely a contest, but a platform that nurtures creativity and celebrates vision. With firms like KCA International, MMAC Design Associates, and Interspace part of the roster, the stage is set for another landmark year. Culminating in a VIP awards ceremony this November at Dubai Design District, the competition offers not just recognition but opportunity, with the grand prize being an all-expenses-paid trip to Italy, immersing winners in the birthplace of design and craftsmanship.

Beyond Design: Building Communities Through Sport

If Talking Walls is where creativity flourishes, Design Duels is where community thrives. What began as a sports tournament has grown into the UAE’s largest multi-sport event for the design and home improvement industries. Hosted by Casa Milano and supported by the Dubai Sports Council, Design Duels has become a much-anticipated gathering where

competition meets camaraderie. Hundreds of companies and thousands of participants come together, breaking barriers, forging relationships, and strengthening the fabric of the design community.

Now entering its third season in October 2025, Design Duels is expanding with new sports like Pickleball and Carrom, ensuring inclusivity and fun for all. For Azhar, sport is the ultimate connector: a platform that unites people, sparks conversation, and creates unique networks outside the boardroom.

What sets Talking Walls apart is its spirit of collaboration. It is not merely a contest, but a platform that nurtures creativity and celebrates vision

A People’s Leader with a Global Vision

What sets Azhar apart is not only his disruptive ideas, but his deep compassion and relatability. From blue-collar workers to top executives, he listens, understands, and connects. Colleagues and partners often describe him as a man with a huge heart, an empathetic leader who values people as much as performance.

This people-first approach extends to his dual leadership. At Casa Milano, Azhar is shaping design innovation; at Danube Hospitality, he leads the OS&E division, ensuring that iconic landmarks such as the Burj Khalifa, Burj Al Arab, and Dubai International Airport are equipped with world-class essentials. His ability to balance creative vision with operational excellence gives him a rare, complete perspective on design and hospitality.

A New Era of Leadership

Azhar Sajan is not the typical industry heir. Starting his journey at just 22 in 2019, he has, by 2025, evolved into a mature, resilient, and relatable leader well beyond his years.

For him, true innovation is not about creating exceptional designs alone. It is about building ecosystems where others can thrive, collaborate, and shine. His story is one of empowerment, disruption, and heart, proof that the future of design lies not in legacy, but in leadership that listens.

As the industry continues to evolve, one thing is certain: Azhar Sajan is here not just to participate, but to lead, inspire, and rewrite the narrative of modern design.

Caption: Season 3 will also debut a new jersey collection to give each team a fresh look and proudly display their company logos on the court.

Michael Dudnyk & Stanislava Rudas-Dudnyk Founders of Muse Interior Design

A New Standard in LivingLuxury

In this exclusive Royal Atlantis apartment, Muse Interior Design

Dubai showcases its signature approach—where every detail is curated for a life of ease, beauty, and balance.

A fresh take on luxury living at The Royal Atlantis Residence.

In the shimmering skyline of Dubai, few addresses command as much prestige and allure as The Royal Atlantis Residences. Rising majestically over the Palm Jumeirah, it stands as a global symbol of ultra-luxury, exclusivity, and refined living. Within this architectural masterpiece, Muse Interior Design Dubai has once again delivered brilliance—bringing to life a project that not only redefines modern living but also curates an experience of everyday indulgence.

This project—an apartment thoughtfully reimagined for a young and ambitious individual—embodies the true spirit of bespoke design. Every detail has been carefully curated, from the way natural light flows through the space to the tactile allure of rare materials, all coming together to reflect a lifestyle as refined and dynamic as the person who calls it home.

A VISION OF LIFESTYLE, NOT JUST LIVING

The guiding principle of this transformation was not simply to renovate, but to reimagine the meaning of daily life within one of the world’s most exclusive buildings. The design team envisioned how the resident would spend each moment of his day, tailoring the interiors to align with his rhythm. Morning routines, evening relaxation, entertaining guests, or working from home—every scenario has been seamlessly integrated into the design blueprint.

This focus on lifestyle design rather than mere spatial design elevates the apartment beyond function. It becomes a canvas where routine merges with luxury, and where every gesture—from opening a wardrobe to reclining on a sofa—is enriched with beauty and comfort.

CRAFTED WITH THE WORLD’S FINEST MATERIALS

To honour both the grandeur of The Royal Atlantis and the personal aspirations of its resident, only the finest natural materials were selected. Hand-picked marbles with striking veins, richly grained woods, and custom-crafted metals form the foundation of this space. Each finish was chosen not only for its aesthetic strength but also for its timeless durability—ensuring that the apartment remains an eternal statement of refinement. The palette strikes a perfect balance between contemporary sophistication and warm intimacy. Neutral tones create a calm and grounded atmosphere, while accents of bold textures introduce vibrancy and character. The result is a visual harmony that is as soothing as it is inspiring.

BESPOKE DETAILING AND TAILORED EXPERIENCES

At the heart of this project lies an obsession with detail. From tailor-made cabinetry to bespoke furniture, nothing has been left to chance.

The design avoids generic solutions, instead favoring elements that speak directly to the client’s personality and lifestyle.

Lighting takes centrestage, with layers of ambient, task, and accent illumination that allow the resident to transform the mood effortlessly.

Smart home technology adds a layer of convenience, while bespoke art pieces and thoughtfully curated accessories infuse the interiors with depth and character.

Every detail of the space has been meticulously considered—not just for its visual impact, but for its comfort and functionality. The design

moves with intuitive flow, guiding its inhabitant through a seamless balance of rest, work, and leisure.

A HOME DESIGNED FOR DUBAI’S MOST EXCLUSIVE ADDRESS

Living in The Royal Atlantis Residence carries with it a global standard of luxury, and this project amplifies that prestige. Floor-toceiling windows frame sweeping views of the Arabian Gulf and Dubai’s skyline, with interiors designed to complement rather than compete with these breathtaking panoramas.

The residence becomes an extension of its environment—embracing natural light, celebrating openness, and blending indoor sophistication with the vibrancy of Dubai’s urban energy. In this way, the apartment serves as both sanctuary

Beyond aesthetics, beyond function — this is the new language of luxury, where innovation meets intimacy.

LIVING IN THE ROYAL ATLANTIS RESIDENCE CARRIES WITH IT A GLOBAL STANDARD OF LUXURY, AND THIS PROJECT AMPLIFIES THAT PRESTIGE.

and stage: a retreat for private reflection, and a showcase for social gatherings.

THE SPIRIT OF MUSE INTERIOR DESIGN DUBAI

Muse Interior Design Dubai has long been recognised for delivering projects that merge creativity, precision, and innovation. In this Royal Atlantis apartment, their philosophy is crystallized. The team approached the project not as decorators, but as storytellers—crafting a narrative of modern luxury for a client who values individuality and excellence. Their ability to balance bold artistic statements with subtle elegance has produced a home that is at once cutting-edge and timeless. This project reflects the firm’s signature ethos: that true luxury is found not in excess, but in meticulous attention to how a space supports and inspires human life.

A NEW BENCHMARK FOR LUXURY RESIDENCES

The transformation of this apartment at The Royal Atlantis Residence is more than a design achievement—it is a declaration of what contemporary living can be at its very highest level. It shows how architecture, design, and lifestyle can merge into a holistic vision of daily perfection.

For the young resident, this is not just a place to live. It is a home that anticipates his needs, reflects his identity, and surrounds him with beauty at every moment. For Dubai, it is yet another example of how the city continues to push the boundaries of luxury living. And for Miss Interior Design Dubai, it stands as a testament to their unwavering commitment to crafting spaces where lifestyle meets artistry.

In the world of design, there are projects that impress, and then there are projects that inspire. This Royal Atlantis Residence apartment belongs unmistakably to the latter.

Built to

inspire

Heriot-Watt University Dubai has expanded its campus at Dubai Knowledge Park with the launch of the state-of-the-art James Watt Building, designed to foster innovation, collaboration, and future-ready education.

Marking two decades of academic excellence in the UAE, Heriot-Watt University Dubai has unveiled the James Watt building, an extension to the university campus

located in Dubai Knowledge Park. Spanning around 50,000 square feet, the new wing is designed around sustainability, collaboration, and well-being. More than expansion, it sets a bold new precedent for how architecture can shape learning and innovation in the region. More than just an academic space, the new wing is an architectural statement. Named after James Watt, the pioneer of the Industrial Revolution and the inspiration behind the university, the new wing embodies the institution’s heritage of innovation while embracing the future of sustainable and student-centred design.

A Pioneer in the UAE Higher Education Landscape

Heriot-Watt University set a precedent for international higher education in the UAE when it became the first British university to establish a campus in

Dubai in 2005. Over the past two decades, the institution has grown into a trusted destination for students seeking worldclass teaching, cuttingedge research, and strong industry connections. Its graduates are known not only for their academic achievements but also for their readiness to

postgraduate students eager to learn in an environment that blends British-quality education with the dynamism of Dubai.

A Campus Designed Around Students

The James Watt building was designed with an ambitious vision to

excel in real-world careers. This pioneering spirit has consistently positioned the university at the forefront of the UAE’s educational landscape, attracting a diverse population of undergraduate and

provide an environment that nurtures both academic excellence and students’ overall well-being. Its design combines traditional learning with modern, collaborative spaces that encourage interaction,

Innovative architecture reflects the university’s vision for future-ready learning spaces.

innovation, and personal growth.

A student hub and learning commons sit at the heart of the building, offering versatile areas where academic work meets social interaction. The inclusion of an active learning room and a dedicated wellness room highlights a design philosophy that recognises education as a balance between rigorous study and personal well-being. Interactive learning spaces such as pod rooms, outfitted with interconnected PCs and digital screens, promote peer-to-peer collaboration, while focus rooms encourage deep, individual study. Flexible teaching and seminar rooms add adaptability, allowing spaces to shift between lectures, workshops, or creative brainstorming sessions. At the core of the building’s community spirit is a 200-seat auditorium, designed as a hub for events, lectures, and university gatherings.

Building for Well-being and Sustainability

In keeping with Dubai’s forward-looking ethos, the James Watt building places sustainability at its core. The interiors incorporate 23 square meters of green walls and eco-friendly furniture, seamlessly merging natural elements with modern design. Excellent public transport links further enhance its accessibility and environmental credentials.

A Legacy of Excellence, A Future of Innovation

The expansion follows the success of the University’s purpose-built campus launched in 2021 and comes on the heels of all its undergraduate and postgraduate programmes receiving Initial Programme Accreditation from the UAE’s Ministry of Higher Education and Scientific Research in early 2025. For the design community, the James Watt building offers

a glimpse into the future of educational architecture, one where flexible layouts, wellbeingdriven features, and sustainability are not optional add-ons but fundamental principles.

As Heriot-Watt

celebrates its 20th year in Dubai, the James Watt building stands as more than just an extension of a campus. It is a living, breathing space designed to inspire the leaders, innovators, and changemakers of tomorrow.

“SINCE ESTABLISHING OUR PRESENCE IN THE UAE IN 2005, HERIOT-WATT UNIVERSITY DUBAI HAS BEEN COMMITTED TO ADVANCING ACADEMIC EXCELLENCE,” SAID PROFESSOR DAME HEATHER MCGREGOR, PROVOST AND VICE PRINCIPAL OF HERIOT-WATT UNIVERSITY DUBAI.

“THE NEW BUILDING IS YET ANOTHER MILESTONE IN OUR ENDEAVOUR TO REMAIN AT THE FOREFRONT OF HOLISTIC STUDENT EXPERIENCE, RESEARCH AND INNOVATION. WE REMAIN STEADFAST IN OUR MISSION TO NURTURE THE NEXT GENERATION OF LEADERS.”

DUBAI'S NEW DESIGN HUB IS HERE!

BY: ROMA ARORA PHOTOGRAPHY: FAROOQ SALIK

CEO AND FOUNDER FADY FRIBERG

in-

troduces IF HUB in Umm Suqeim—a bold new destination set to redefine Dubai’s design landscape. More than a showroom, it’s a vibrant ecosystem where creativity, inspiration, and connection converge— bringing architects, designers, and homeowners together under one roof.

I’ve always been driven by the desire to elevate experiences,” says Fady Friberg, reflecting on the mindset that shaped his journey. “When I entered Dubai’s real estate market, I saw an opportunity to bring a true sense of luxury to the industry. It wasn’t just about transactions for me—it was about curating spaces and lifestyles at the highest level.”

Fady Friberg is the CEO and Founder of IF HUB, and this is his story—a story of vision, innovation, and an

unrelenting drive to bridge gaps in the design and real estate world. Some people follow trends—Fady creates them. A sharp observer with an instinct for innovation, he saw what the market lacked and built what it needed. After visiting countless showrooms and recognising the disconnect between creativity and convenience, he envisioned a destination that brings it all together.

Today, IF HUB in Umm Suqeim, Dubai stands as a one-stop ecosystem for architects, designers, and homeowners— offering everything from wardrobes and kitchens to tiles, lighting, furniture, wallpapers, and sanitaryware. It’s more than a showroom; it’s where inspiration meets access, and design finds its true home.

Fady’s connection to design runs deep, rooted in a passion for spaces that shape experiences and elevate lifestyles. Dubai, a city defined by bold visions and iconic architecture—from the soaring Burj Khalifa to the culturally resonant Dubai Opera—has long been his muse. Having witnessed its transformation firsthand, he recognised the need for a space that matched the city’s ambition—innovative, accessible, and inspiring. IF HUB is that space:

“IF HUB IS TRULY A DREAM REALISED. AFTER VISITING COUNTLESS SHOWROOMS AND SEEING THE GAPS IN THE MARKET FIRSTHAND, I ENVISIONED A SPACE THAT WOULD BOTH SERVE AND SUPPORT THE INDUSTRY—A DESTINATION WHERE ARCHITECTS AND DESIGNERS CAN FIND EVERYTHING THEY NEED UNDER ONE ROOF.”

a curated platform where the next generation of designers, architects, and homeowners can explore, experiment, and create. It’s where Dubai’s design legacy meets its future.

We sat down with Fady Friberg to uncover the story behind his vision — a journey defined by bold ideas, creative intuition, and an eye for opportunity. In his own words, he shares how passion and purpose led to the creation of IF HUB, a space that reimagines how design is experienced and explored.

You’ve been in Dubai’s real estate industry for over a decade—what inspired your journey into this field? From the very beginning, I’ve been driven by a desire to elevate experiences and create lasting impressions. Entering Dubai’s real estate market, I saw an opportunity to go beyond conventional transactions—to craft a vision of luxury that combines exceptional design, thoughtful curation, and unparalleled lifestyle experiences. For me, it’s never been merely about transactions; it’s about designing spaces that embody the highest standards of lifestyle.

Can you share your background and how your passion for design grew with your real estate journey?

I began my career as a programmer, but moving to Dubai opened the door to a passion for real estate that changed my trajectory. Over time, I saw that I could merge design, creativity, and property into a single vision. My goal became transforming real estate from mere transactions into immersive, inspirational experiences. Today, I focus on curating spaces and lifestyles that leave a lasting impact.

“What excites me most are the people and the incredible perspectives they bring. Every corner of IF HUB tells a story of creativity, innovation, and vision, each reflecting a distinct approach yet coming together under one roof as a cohesive, inspiring whole.”

What personal experiences shaped your vision as an entrepreneur?

I’ve always been driven by the desire to make independent decisions and build something on my own terms. That passion for autonomy and creative freedom has been the foundation of my journey

as an entrepreneur. It fuels my curiosity, pushes me to take bold risks, and inspires me to innovate at every turn. Today, this same drive continues to guide everything I do at IF HUB, shaping how we support, empower, and elevate the design and construction community.

IF HUB has a unique identity— how would you describe its story in your own words? IF HUB is truly a dream realised. After visiting countless showrooms and seeing the gaps in the market firsthand, I envisioned a space that would both serve and support the industry—a destination where architects and designers can find everything they need under one roof. More than just a store, it’s a community, a hub for inspiration, collaboration, and innovation. Our goal is to make creative professionals’ work easier, more seamless, and truly elevated.

What excites you most about leading a space where creativity and functionality come together? What excites me most are the people and the incredible perspectives they bring. Every corner of IF HUB tells a story of creativity, innovation, and vision, each reflecting a distinct approach yet coming together under one roof as a cohesive, inspiring whole. The way these ideas interact, complement each other, and spark new possibilities is truly exhilarating. Witnessing that synergy in action—seeing how creativity meets functionality and transforms into something greater—is what motivates me and fuels my passion every single day.

You emphasise the value of people’s perspectives— can you explain why you think design is so crucial in fostering human connection? Design and furniture go far beyond mere functionality—

they are powerful catalysts for connection and collaboration. Thoughtfully designed spaces create environments where people naturally come together, conversations spark, and ideas flow freely. Every element, from layout to materials to lighting, shapes how we interact, how we feel, and how we collaborate, turning ordinary spaces into vibrant hubs of creativity and human engagement.

You believe that design is about emotion and purpose—can you share an example of this philosophy in action?

A: IF HUB itself embodies that philosophy. It’s far more than a showroom; it’s a thoughtfully curated experience built with clear purpose. Every corner, every detail, from the layout to the materials, is designed to inspire, spark creativity, and foster connection. The space encourages exploration, collaboration, and engagement, turning a simple visit into an immersive journey that reflects the power of purposeful design.

If you were to pick a brand that truly resonates with you, it would be…

Tonino Lamborghini — admired not just for its bold design language, but also for its innovative collaborations that continually push boundaries and redefine the meaning of luxury.

Who are your key clients and target audience, and how closely do you collaborate with them throughout the process?

Our core audience is architects and interior designers, and collaboration lies at the very heart of what we do. We work closely with them at every stage, from understanding the unique needs of their projects to offering tailored solutions that enhance both functionality and aesthetics. By maintaining an ongoing dialogue and building strong relationships, we ensure that our brands, products, and services genuinely support their vision. It’s this partnership and shared commitment to excellence that allows us to contribute meaningfully to every project they undertake.

What were some of the biggest challenges you faced in bringing IF HUB to life?

As a perfectionist, one of the biggest challenges was learning to see perfection in progress, even when that meant tearing something down and rebuilding it until it was right. Another challenge was carefully selecting multiple brands that speak the same language of quality and innovation.

Reflex is one of your main brands at the HUB—what makes it stand out in the market?

Reflex is a statement brand—its vision and creativity produce iconic pieces that immediately elevate and define any space. It’s a natural fit for the level of design IF HUB represents.

Reflex is an Italian luxury furniture brand that blends centuries-old Venetian artistry—most notably Murano glass craftsmanship—with bold contemporary design, creating statement pieces that are as sculptural as they are functional.

The official opening is set for the end of October— what can people expect from this launch?

They can expect more than an opening—they’ll experience a journey through the stories of each brand we’ve curated. Every corner of IF HUB will reveal how luxury truly sits in simplicity, where refined details and thoughtful design speak louder than excess. It’s a showcase of the craftsmanship, innovation, and timeless elegance that define what IF HUB stands for. I would like to give special thanks to Architect Peter Caruso, whose expertise has been invaluable in bringing IF HUB to life. From the very first moment I envisioned this space, his guidance and insights have been instrumental in shaping it into what it is today.

In your opinion, what sets IF HUB apart from other creative and collaborative spaces in Dubai?

At IF HUB, you truly have everything under one roof. It’s a curated destination designed to save time, inspire creativity, and give professionals the perfect space to plan, source, and execute their projects. It’s a place where ideas come to life and collaboration happens naturally.

Looking ahead, what’s your long-term vision for IF HUB and your role in shaping design-driven communities?

My vision is to build a design-driven community that not only supports emerging designers and curates standout brands, but also elevates the real estate market by integrating innovation, craftsmanship, and timeless design.

Through IF HUB, I aim to create a platform that strengthens the entire industry and sets new standards for excellence. Ultimately, I want IF HUB to be a destination where creativity, functionality, and inspiration coexist seamlessly.

AS FADY FRIBERG

APTLY PUTS IT:

“DESIGN IS MORE THAN AESTHETICS, IT’S ABOUT EMOTION, PURPOSE, AND THE PEOPLE IT CONNECTS. IF HUB IS WHERE ALL OF THAT COMES TOGETHER.”

From its carefully curated brands to the thoughtfully designed spaces that spark collaboration, IF HUB is more than a showroom—it’s a vibrant hub where people, ideas, and inspiration intersect. Every corner has been crafted with intention, designed not just to showcase products, but to foster meaningful connections, ignite creativity, and empower architects, designers, and creative professionals to bring their visions to life.

As IF HUB opens its doors at the end of October in Umm Suqeim, Dubai, it becomes more than a destination—it becomes a community. A place where conversations flourish, collaborations are born, and inspiration is shared at every turn. Here, design is not only seen, but felt; not only created, but experienced.

BROUGHT TO YOU BY

UNVEILING THE 2025 CREATIVE POWERLIST RECOGNISING THE PIONEERS DEFINING THE FUTURE OF THE REGION

20 25

Ignacio Gómez

Global Design Principal AEDAS MIDDLE EAST

FROM START TO SUCCESS

From a small town in Southern Spain to Global Design Principal at Aedas Middle East, Ignacio Gómez’s path has been shaped by persistence and curiosity. He was captivated by architecture at age seven after visiting an architect’s studio with his father—a revelation that turned a childhood fascination into a lifelong vocation. After studies in Madrid, Sweden, and Barcelona, he moved to Dubai in 2006, where the scale and ambition of the region transformed his practice.

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On the Horizon

Aedas Middle East is entering a transformative phase, expanding its influence across cultural, hospitality, and largescale masterplan projects. In Saudi Arabia, the firm is reimagining historic cities by blending heritage with modern urban systems, while in the UAE it is leading residential and creative clusters, including Dubai Design District’s first residential offering. Transport remains a key focus, with future rail and suspended mobility projects set to reshape urban connectivity. Technology—through AI-driven tools, parametric design, and VR—is revolutionizing workflows. Beyond projects, Aedas is committed to people, strengthening mentorship, gender diversity, and nurturing the next generation of architects to advance these ideas.

Ignacio learned early that architecture is not a solo pursuit but a collective effort, honed through mentors and peers who helped shape his design philosophy. Over nearly two decades, he has contributed to redefining the architectural identity of the Middle East, leading projects from Dubai Metro stations to visionary destinations in Saudi Arabia. Today, he leads Aedas’ creative direction in the region, driving innovation while staying rooted in cultural authenticity.

Leading with Impact

Ignacio’s leadership is grounded in accessibility, mentorship, and belief in people. He rejects the notion of architecture as a one-man show, instead seeing teams as the true drivers of design. His role is to create the conditions for success—clarity of purpose, high standards, and the courage to challenge assumptions. He encourages colleagues to work without ego, listen closely, and let context guide solutions. Hands-on and committed to quality at every stage, Ignacio also places mentorship at the heart of his practice, taking pride in seeing interns grow into leaders. For him, leadership is not about visibility but continuity—building resilient, creative teams capable of shaping the next era of design.

Hobbies LEARNING SOMETHING NEW FEELING CLUELESS WHEN STARTING SOMETHING TRAINS HUMILITY, BUILDS RESILIENCE, AND KEEPS THE BRAIN SHARP

Binge Watching CESAR MILLAN: DOG WHISPERER LESSONS ABOUT PATIENCE, DISCIPLINE, AND HUMAN BEHAVIOUR GO FAR BEYOND TRAINING DOGS

Favourite City WHEREVER MY FAMILY IS PLACE MATTERS LESS THAN PEOPLE; MY FAMILY MAKES ANY CITY FEEL COMPLETE.

Food and Restaurant MY MOTHER’S PAELLA, AND DIN TAI FUNG TRADITION AT HOME, PRECISION ABROAD—BOTH REMIND ME THAT FOOD IS ABOUT CONNECTION

Quote You Swear By DOESN’T MATTER IF YOU ARE GAZELLE OR LION, BETTER START RUNNING A REMINDER OF URGENCY: NO MATTER YOUR ROLE, EVERY DAY DEMANDS CONSTANT MOMENTUM

PROJECTS THAT DEFINE EXCELLENCE

For Ignacio, every project is a learning opportunity, regardless of scale. He approaches each with equal seriousness, whether a landmark development or a modest commission. NEOM’s Trojena Ski Village in Saudi Arabia stands out as a breakthrough in designing with nature, merging vertical urbanity with pristine mountain landscapes. The Red Palace in Riyadh transforms one of the Kingdom’s most historic sites into a boutique hotel, redefining adaptive reuse in a region dominated by new builds. Equally formative have been projects in the UAE, such as the ENOC Futuristic Station at Dubai Expo, or earlier works in Khorfakkan and Al Seef Dubai. These experiences reinforce his belief that design is never just about form or function but about learning—each project adding new layers of knowledge, perspective, and responsibility.

THE ROAD AHEAD

Looking ahead, his vision is to expand Aedas’ influence westward into North Africa and Europe while remaining rooted in the Middle East. He sees the future of architecture shaped by sustainability, technology, and cultural identity. For him, true sustainability means rethinking how we design, build, and consume, beyond certifications. Technology—AI and autonomous

systems—will redefine mobility, free land, and accelerate design cycles. Yet cultural authenticity must remain central, ensuring projects belong to their place. He believes architects will play a critical role in mediating between these forces, creating environments that are resilient, functional, and emotionally resonant, while staying adaptive and true to enduring human values.

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Joe Tabet

Founder & Managing Director JT+PARTNERS

FROM START TO SUCCESS

PROJECTS THAT DEFINE EXCELLENCE

Under Joe’s guidance, JT+Partners has delivered projects that exemplify creativity, sustainability, and cultural sensitivity. Completed projects include hotels in RAK, Seychelles, and Egypt, while ongoing developments encompass residential towers, villas, resorts, waterparks, golf courses, and hospitals across Abu Dhabi, Dubai, RAK, Sharjah, Egypt, Greece, and KSA. His ability to interpret local cultural aspirations and translate them into cost-effective, highquality design solutions has earned the firm numerous awards and recognition from Cityscape, MEA, Arabian Property Awards, UAE Business Awards, and UAP Dubai.

THE ROAD AHEAD

On the Horizon

Joe Tabet is a visionary architect with over two decades of global experience in architecture and construction. In 2015, he founded JT+Partners with a small team in a modest +100sqm office in Dubai’s Business Bay. Guided by his strategic vision, mission-driven mindset, and futurefocused approach, Joe successfully steered the firm through economic challenges and global disruptions—expanding its footprint to +1000sqm in Dubai and establishing offices in Abu Dhabi and Beirut, while growing the team to more than double its original size.

Joe has built a multicultural, multi-disciplinary team of 125+ professionals from 15+ nationalities, blending diverse experiences to create innovative, culturally sensitive, and globally informed designs. His leadership fosters creativity, collaboration, and adaptability, ensuring that JT+Partners consistently delivers bespoke architectural solutions that reflect both local context and international standards.

Leading with Impact

Looking forward, Joe aims to integrate technology, sustainability, and cultural authenticity in every project. By exploring emerging design tools, smart construction methods, and innovative materials, he envisions built environments that enhance quality of life, foster community, and leave a lasting legacy. Recognised as one of the most influential architects in the region, Joe continues to redefine how architecture blends vision, innovation, and purpose, inspiring peers and future generations alike.

Joe continues to steer JT+Partners toward a future driven by innovation and sustainability. He champions the use of advanced technologies and creative collaboration across disciplines. His forward-thinking leadership keeps the firm ahead of global design trends. Joe remains committed to nurturing young talent and inspiring purposeful design. With his vision, JT+Partners continues to shape architecture that defines tomorrow.

Joe’s portfolio spans landmark residential, commercial, hospitality, healthcare, and mixed-use projects. His leadership emphasises design innovation, sustainable practices, and cutting-edge technology, including IoT, digital twins, 3D printing, and state-of-the-art construction modelling.

He applies unconventional management strategies, encouraging interdisciplinary collaboration, continuous learning, and experimentation with emerging trends. This approach has positioned JT+Partners as a world-renowned consultancy delivering iconic, environmentally responsible, and socially conscious projects across the Middle East, Africa, and beyond.

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FROM START TO SUCCESS

Janus Rostock, a leader in architecture, urbanism and integrated design, brings more than two decades of experience to his role as Regional Managing Director of Buildings+Places in the Middle East. His career has been shaped by international experiences and a commitment to impactful design. He began with AECOM in 2018 leading Master Planning and Landscape, later returning to Denmark as CEO of a Copenhagen-based consultancy. Driven by a passion for shaping cities, he rejoined the Middle East as Vice President of Urbanism + Planning and Architecture, overseeing multidisciplinary teams on transformative projects across the Middle East, Africa and Europe. Early in his career, he contributed to the award-winning Triangeln Station at KHR Architects, a project recognized for seamlessly merging architecture, urban design and public experience. Throughout his career, he has developed a deep appreciation for co-creation and collaboration, understanding the value of diverse perspectives and interdisciplinary teamwork.

Janus Rostock

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Regional Managing Director, Buildings + Places AECOM, MEA

As Managing Director, Janus continues to oversee transformative projects across the Middle East, Africa and Europe, focusing on delivering integrated, human-centred and sustainable On the Horizon environments. His upcoming work continues to advance AECOM’s mission, combining architecture, urbanism, landscape, and infrastructure to address complex urban challenges. The Buildings+Places team is engaged in multidisciplinary projects that integrate smart mobility, green networks, climateresponsive design and naturebased solutions. By fostering collaboration across global and regional teams, Janus ensures that projects anticipate future needs while respecting local context and heritage. Through these initiatives, he continues to drive innovation, inspire teams and nurture client partnerships, delivering environments that are resilient, inclusive and prepared for the next generation of cities.

Leading with Impact

Throughout his career, Janus has championed interdisciplinary collaboration, fostering strong cross-functional relationships and creating environments where diverse perspectives drive innovation. He is known for his strategic vision, collaborative approach and ability to deliver projects that leave a lasting mark on the region’s urban landscape. Ranked #3 in Design Middle East’s 2025 Creative 30 Powerlist, he inspires teams, peers and the industry to focus on solutions that meet today’s challenges while anticipating tomorrow’s opportunities. As Managing Director, he continues to advance the firm’s mission, nurturing client partnerships, empowering teams and advocating for design that is human-centred, resilient and inclusive. By fostering collaboration and mentorship, he ensures that multidisciplinary teams work together to achieve integrated and holistic solutions across architecture, urbanism and landscape.

Hobbies

READING, ARCHITECTURE, EXERCISING AND SPENDING TIME WITH FRIENDS AND FAMILY – THIS IS WHERE I RECHARGE AND GET NEW PERSPECTIVES

Binge Watching YOUR FRIENDS & NEIGHBOURS –MAKES ME LAUGH

Favourite City

COPENHAGEN FOR ITS WALKABILITY AND SINGAPORE FOR ITS MULTILEVEL LANDSCAPE INTEGRATION AND PUBLIC REALM

Food and Restaurant

ASIAN FUSION, CLAP IN DIFC

Quote You Swear By "GREAT THINGS IN BUSINESS ARE NEVER DONE BY ONE PERSON. THEY'RE DONE BY A TEAM OF PEOPLE." STEVE JOBS

PROJECTS

THAT DEFINE EXCELLENCE

Janus’s work has redefined the region’s urban landscape. Early in his career, he contributed to the awardwinning Triangeln Station at KHR Architects, recognized for merging architecture, urban design and public experience. At Dubai Opera, he delivered a cultural icon that blends world-class performance facilities with engaging public spaces. In Dubai Harbour, he guided a waterfront development integrating urban, leisure and hospitality components with a focus on sustainability. Dubai Creek Harbour reflects his approach to large-scale urbanism, combining heritage, innovation and climate-responsive design, including smart mobility, green networks and resilient public spaces. On the NEOM Regional Masterplan, Janus led the vision for a future city that integrates nature-based solutions, advanced infrastructure and inclusive urban planning. Across these projects, he demonstrates a commitment to interdisciplinary teamwork, collaboration and delivering longterm value to communities.

THE ROAD AHEAD

Janus’s long-term vision for the region’s-built environment is rooted in embracing innovation, sustainability and inclusivity. He sees cities becoming living laboratories where architecture, urbanism and integrated design harmonize with nature-based solutions and advanced infrastructure. His goal is to ensure that every project reflects interdisciplinary collaboration, humancentred design and long-term resilience. Over the next decade, Janus aims to leave a legacy of built environments that balance heritage, innovation and climate-responsive design. By nurturing teams, strengthening client partnerships and advocating for sustainable urbanism, he seeks to create cities that meet today’s needs while anticipating tomorrow’s challenges. His vision is to deliver lasting impact and enduring value, shaping urban landscapes that are inclusive, adaptable and future-ready.

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FROM START TO SUCCESS

On

the Horizon

Looking ahead, Bruno is steering a dual path: strengthening BG Group’s regional presence while refocusing on design innovation as Design Director of Studio Bruno Guélaff. Landmark initiatives include a slender “pencil tower” on Sheikh Zayed Road and a new residential concept on Dubai Islands, both pushing boundaries of scale and lifestyle. Innovation drives this next phase, with BG Group investing in digital tools that enhance client engagement, while Studio Bruno Guélaff explores sustainable materials, smart systems, and human-centered details. Together, these efforts redefine contemporary luxury living, where design, technology, and craftsmanship converge to shape meaningful spaces.

Bruno Guélaff

Design Director + Partner

STUDIO BRUNO GUELAFF + BG GROUP

Born in New York to French parents, Bruno Guélaff grew up with a dual heritage that shaped his global perspective on design. Initially studying sociology, he developed the philosophy of “design with empathy,” viewing architecture as an emotional as well as functional discipline. At NYSID, he refined this vision, earning the inaugural B.F.A. Travel Prize and exploring how culture shapes space across 20 cities in 15 countries. In 2008, Bruno relocated to Dubai and founded Studio Bruno Guelaff, a boutique practice that quickly gained recognition for its soulful and award-winning architecture. He later joined forces with Khalid Kaluti to establish BG Group, one of the UAE’s few vertically integrated firms, combining architecture, interiors, landscape, and construction into one unified platform.

Leading with Impact

Bruno’s leadership is defined by emotional intelligence and authenticity. Guided by his philosophy of “design with empathy,” he views architecture as an experiential discipline that shapes how people move, connect, and live. As a Partner and Creative Director, he blends empathy with precision, leading multidisciplinary teams to embrace restraint over excess and sincerity over spectacle. Collaborative yet hands-on, Bruno remains engaged from concept sketches to material selection, ensuring each project embodies livability and meaning rather than mere flair. Beyond practice, he mentors emerging architects, advocating integrity and human-centered design in a region often driven by speed and scale. His influence extends across the regional design culture, inspiring peers and clients alike to create architecture with soul and enduring impact.

THE ROAD AHEAD

Bruno’s long-term vision emphasises growth rooted in sincerity and sustainability. Alongside business partners Khalid Kaluti and Simon Dzeletovic, he is driving BG Group’s expansion across the region, challenging the pace of construction, pushing the limits of design, and harnessing technology to elevate residential platforms and future landmark projects. His ambition is to redefine turnkey, high-end development not only in scale but also in responsibility, by integrating sustainable practices, pioneering material innovation, and

seamless digital tools into every project. He views the UAE as a global incubator for design excellence, exporting a model of human-centered architecture that prioritizes connection and authenticity. For him, success lies not in spectacle but in creating spaces with soul — environments that foster belonging, wellbeing, and continuity across generations. This vision balances ambition with empathy, growing BG Group collectively while ensuring Studio Bruno Guélaff continues to shine as a beacon of thoughtful, world-class design.

Life, Unplugged

PROJECTS THAT DEFINE EXCELLENCE

Bruno Guélaff’s portfolio features standout projects that sharply embody his design philosophy, blending creativity, context, and innovation into timeless works.. La Maison Horizontale in Sobha Hartland exemplifies his commitment to integrating nature into daily living. Designed with expansive horizontality, clean geometry, and natural light, it blurs the boundaries between indoors and outdoors, creating a sanctuary that feels both open and grounded. The BG LUX Villa in Pearl Jumeirah embodies bold architectural expression, balancing monolithic form with intimacy, creating a residence that is both striking and profoundly inhabitable. Beyond private villas, Bruno’s work with The Chedi Private Residences reflects his ability to translate empathy-driven design into signature residential projects, merging timeless elegance with cultural sensitivity. Each project underscores his philosophy: architecture must move beyond spectacle to deliver spaces that resonate emotionally and stand the test of time. Together, these works define a portfolio that bridges restraint with richness, shaping a new benchmark for sincerity and sophistication in the region’s architectural landscape.

Shaun Killa

Design Partner

KILLA DESIGN

FROM START TO SUCCESS

Shaun Killa’s journey began in his stepfather’s studio, where he first explored design through sketches and models. Moving to Dubai in 1998, he contributed to projects such as the Jumeirah Burj Al Arab, Dubai Opera House—which helped shape the city’s cultural district—and the Bahrain World Trade Centre, the world’s first building to integrate wind turbines, setting a benchmark

for sustainability in the Middle East. In 2015, he founded Killa Design, a transformative step marked by early milestones including the Museum of the Future and Address Beach Resort. Today, Shaun’s global portfolio spans ultra-luxury resorts like Jumeirah Marsa Al Arab in Dubai and Shebara Resort in KSA, alongside cultural landmarks and pioneering sustainable projects.

On the Horizon

Shaun and his team are shaping Zamani Islands in the Maldives, the region’s first fully renewable energy-powered resort, setting new benchmarks for eco-luxury. In the US and Angola, their hospitality and cultural projects are redefining local identities. A landmark tower in Baku is set to become Azerbaijan’s tallest at 323 metres. In

Dubai, One Central, commissioned by DWTC and developed with Nick Candy, is a hyper-luxury development featuring three branded towers, two of which house luxury hotels. The project showcases an avant-garde design language that seamlessly integrates with Dubai’s urban fabric while elevating its skyline. Shaun remains deeply committed

Leading with Impact

Shaun believes leadership is defined by vision, responsibility, and empowerment. At Killa Design, he fosters a collaborative environment that spans over 30 nationalities, encouraging young architects to think courageously yet responsibly. Shaun places sustainability and inclusivity at the heart of Killa Design, guiding the team to design with purpose and empathy. His philosophy is to inspire others to see architecture as a catalyst for change, shaping meaningful and lasting experiences.

to nurturing the next generation of architects. Leading 135 professionals from over 30 nationalities, he continues to champion sustainability, mentorship, and design excellence.

PROJECTS THAT DEFINE EXCELLENCE

The Museum of the Future stands as a cultural beacon, merging heritage, innovation, and sustainability. The Bahrain World Trade Centre pioneered renewable energy integration, proving design can shape environmental progress. Jumeirah Marsa Al Arab redefined ultra-luxury hospitality with a yacht-inspired form that completes Dubai’s oceanic trilogy. Shebara Resort in Saudi Arabia set a global benchmark as a fully off-grid eco-luxury destination achieving net-zero energy, water, and waste. These projects embody Shaun’s ethos: architecture must inspire, innovate, and endure.

Life, Unplugged

Binge Watching VIKINGS & PEAKY BLINDERS & SLOW HORSES

Favourite City LONDON, NEW YORK, ROME

Food and Restaurant UMA, SUSHI SAMBA, KAYTO, NOBU BY THE BEACH, ALWAYS JAPANESE FLAVOURS

Quote You Swear By “THE MOST POWERFUL ARCHITECTURE IS THE KIND THAT QUIETLY ENDURES, EVOKING EMOTION THROUGH ITS SIMPLICITY, TIMELESSNESS AND HONESTY.”

THE ROAD AHEAD

Shaun believes the future of architecture must be regenerative, giving back more than it takes. At Killa Design, he focuses on creating buildings and resorts that enrich ecosystems, celebrate culture, and enhance human wellbeing. The firm is expanding globally, with projects across Uruguay, Rio de Janeiro, Las Vegas, Angola, the Maldives, Iceland, Cape Town, and India. With an office in Cape Town, Shaun is also planning to open offices in London and, in the coming years, Miami.

FROM START TO SUCCESS

More than a fifteen years ago, Michael Magill established RSP’s Dubai branch, growing it into one of the region’s most dynamic design studios. With over 20 years of experience, he has become a leading voice in architecture particularly across the Middle East. His career is defined by versatility, designing everything from luxury residences and landmark hospitality destinations to large-scale masterplans. Under his leadership, the studio has designed projects internationally from

Saudi Arabia, Cambodia, to Malaysia and Indonesia, securing prestigious projects with global brands like Nobu, Armani, and Karl Lagerfeld. Michael balances his executive responsibilities as Managing Director and Global Design Lead with daily involvement in design, ensuring each project remains true to client goals while pushing creative boundaries. His ability to blend artistic innovation with contextual sensitivity has positioned RSP as a trusted partner for visionary developments.

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Michael Magill

Creative Director / Managing Director RSP

Leading with Impact

Michael’s leadership philosophy is rooted in collaboration, mentorship, and the belief that design has the power to transform communities. As Managing Director of RSP’s Dubai Studio, he fosters a culture where every team member’s voice is valued, guiding architects and designers through each stage of the creative process.

His style blends big-picture vision with hands-on design, inspiring teams to elevate their work while staying grounded in client needs. He champions a familyoriented, flexible work culture, introducing hybrid work models and expanding RSP’s Dubai office to foster creativity and collaboration. Michael leads by example, he demonstrates that design is most impactful when it unites innovation, cultural context, and social responsibility.

On the Horizon

Looking ahead, Michael and his team are shaping the next chapter of RSP through an ambitious global pipeline. The studio is collaborating with world-renowned brands on a new generation of five-star hotels and residences, further strengthening its reputation for design excellence at the highest level.

In Southeast Asia, RSP’s presence is expanding with landmark commissions in Malaysia, including the design of a Royal Family home, an honour that emphasizes the studio’s ability to blend cultural

sensitivity with design. This project not only deepens ties within the region but also elevates RSP’s profile as a trusted partner for clients of the highest stature.

Equally promising is the growth of the studio’s masterplanning division. Despite being a relatively new team, they have already earned recognition at the World Architecture Festival, highlighting its capacity to deliver bold, awardworthy visions. Together, these initiatives signal a future defined by creativity, innovation, and global leadership.

PROJECTS THAT DEFINE EXCELLENCE

Michael’s career is defined by projects that not only embody luxury but also advance design innovation in the region. The Karl Lagerfeld Villas in Dubai marked the fashion house’s first Middle Eastern residential venture, establishing a benchmark for branded living. Beyond luxury, subtle details infused with Lagerfeld’s personality, such as tailored spatial compositions and signature design motifs, set a new standard for fashion-driven architecture. Equally transformative is the Armani Hotel & Residences at Diriyah Gate, where Michael introduced the “Tower of Light.” Its dynamic perforated façade ensures no two moments are the same, blending Najdi cultural expression with Armani’s sleek modernism. This synthesis of tradition and cutting-edge design demonstrates how branded design can be both contextual and globally iconic.

Finally, the Nobu Hotel & Residences on Saadiyat Island bridges cultures by weaving Emirati nuances into Nobu’s minimalist Japanese aesthetic.

Hobby CYCLING THROUGH MOUNTAINS, DESERT, AND FORESTS

Binge Watching SCI-FI MOVIES, SERIES 2001 AND ALEIN

Favourite City FLORENCE - BLENDING ROMANCE AND GREAT ARCHITECTURE

Food and Restaurant

SUSHI SAMBA - HIGH ENERGY AND GREAT FOOD - ASIAN

THE ROAD AHEAD

Looking to the future, Michael envisions architecture as a driver of sustainable lifestyles, technological integration, and cultural exchange. His long-term vision for RSP centers on expanding the firm’s global presence while reinforcing its position as a leader in the Middle East’s evolving design landscape. He sees growth opportunities not only in Saudi Arabia’s

ambitious giga-projects but also across Asia, where rising markets are seeking innovative and sustainable design solutions. He remains dedicated to mentorship, empowering the next generation of architects to embrace sustainability and innovation. For Michael, the road ahead is about creating a forward-looking practice that shapes the future of how we live, work, and connect.

FROM START TO SUCCESS

Tiago Sampaio earned a Master’s in Architecture and Urban Planning from the University of Lisbon, Portugal, and is certified by the Portuguese Architects Association. His early career included roles in Lisbon-based firms, then a move to the Middle East for project leadership on Abu Dhabi Midfield Terminal and major waterfront developments. Progressing through program management, he advanced to regional strategy and an operational direction on high-profile multidisciplinary projects.

On the Horizon

Upcoming projects and innovations are set to shape the next phase of work, with a strong focus on modular and adaptable construction systems, BIM and digital twin integration, passive design, smart building management, AI-driven generative design, and predictive analytics driving future workstreams. Current initiatives focus on creating walkable, net-zero, mixed-use communities, enhancing mobility, expanding green networks, and upgrading the public realm. Technical documentation and cross-sector partnerships support flexible, resilient architecture. All advancements align with Dubai 2040 Urban Master Plan goals for sustainability, connectivity, and quality of life.

Tiago Sampaio

Design Principal U+A | MEMBER OF 10N, A COLLECTIVE CREATED BY EGIS

PROJECTS THAT DEFINE EXCELLENCE

Tiago highlights projects that embody sustainability and innovation. Amaala Four Seasons operates on 100 percent renewable energy, incorporating passive design, advanced solar control, on-site recycling, desalinated water, and sustainable materials to ensure carbon-neutral operations aligned with LEED Platinum. Nikki Beach, certified with FitWel and LEED Silver, integrates smart community and irrigation systems, automated solar shading, monitoring, and passive cooling. Meanwhile, Verve City Walk applies modular construction, BIM-driven coordination, and prefabricated façade and core elements to optimize dense, mixed-use living and efficient delivery.

Leading with Impact

THE ROAD AHEAD

The long-term vision for U+A centres on transforming complex urban sites into living, flexible environments that enrich community identity and maximize environmental integration. As a member of 10N Collective, created by Egis, we collaborate globally to address the climate emergency and urbanisation, advancing digital modelling, modular assemblies, and passive site-specific solutions. Through aligned expertise and shared values, we deliver purposeful places that reflect the character and needs of the communities served.

Tiago’s leadership is grounded in transparent decision-making and technical precision, structuring teams for cross-disciplinary collaboration and accountability. He organizes multidisciplinary teams to focus on design problem-solving and technical development and prioritizes measurable project outcomes, rigorous standards, and professional development. By aligning consultants and stakeholders around shared objectives and transparent processes, he supports predictable project outcomes and industry collaboration.

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Ammar Alassam

CEO

DEWAN ARCHITECTS + ENGINEERS

FROM START TO SUCCESS

Ammar Alassam studied for a Bachelor’s Degree in Civil Engineering at McGill University in Montreal, Canada, graduating in 1994, and earned his MBA there in 1997. In 1995, he undertook a cultural exchange at Boğaziçi University in Istanbul, Turkey. That same year, he spent six months working as a project engineer with Arabian Construction Company on the Sheikh Khalifa Palace in Al Ain. From 1997 to 2003, he held the position of Managing Director at Knowledge View Limited in Dubai and Lebanon. He joined Dewan in 2003 as Business Development Director and was later appointed CEO in 2014.

THE ROAD AHEAD

Over the next five years, the firm aims to expand into new geographies and sectors while attracting top talent. Growth will come organically and through selective mergers and acquisitions, with advanced technologies enhancing delivery and staff skills. The Middle East’s architectural future is seen as driven by technology, sustainability, and cultural authenticity, led by Saudi Arabia and the UAE.

Leading with Impact

He believes leadership begins with people. For him, employees are the true bedrock of any business, and treating them with respect and care ensures they thrive. Inspired by his father’s legacy of resilience and opportunity, he continues to be guided by these values. Leading over 950 specialists, he emphasizes trust, responsibility, and growth—principles that inspire individuals, teams, and firms to succeed.

On the Horizon

This year, the team has been exploring how AI can function as both creator and executor of automation. As part of this initiative, they are developing a custom AI application called Quible. Powered by Autodesk Platform Services, Quible is a rapidly evolving multi-agent framework that utilizes deep learning and large language models (LLMs) to enhance data analysis and support design decision-making, redefining the way design and construction teams operate.

Life, Unplugged

Hobby RUNNING MARATHONS AND COMPETING IN TRIATHLONS

PROJECTS THAT DEFINE EXCELLENCE

Binge Watching CURRENTLY WATCHING SUCCESSION, AND THE GODFATHER Favourite City LONDON, MADRID, TOKYO, DUBAI Food and Restaurant ANYTHING Quote You Swear By YOU ARE ONLY AS GOOD AS YOUR LAST PROJECT.”

His defining projects include Aquarabia, the largest water theme park in Saudi Arabia and Dewan’s first of its kind. Its immense scale, complex architecture and engineering, and the vast team of specialists involved place it at the bleeding edge of innovation. Another landmark is Oystra, a 128,000 sqm development on Al Marjan Island by Richmind, designed with Zaha Hadid Architects and Dewan, featuring 800+ residences, including apartments, penthouses, sky villas, and waterfront villas.

Mahmoud Abughazal

Corporate Director of Architectural Services

OMRANIA | MEMBER OF 10N, A COLLECTIVE CREATED BY EGIS

FROM START TO SUCCESS

Mahmoud Abughazal graduated from King Saud University in 1993 with a B.Sc. in Architecture and Planning. Over 30 years at Omrania, Mahmoud Abughazal rose from Designer to Corporate Director of Architectural Services, leading and managing award-winning projects. His work spans concept development, technical reviews, and strategic planning, delivering high-quality, original design solutions for landmark urban, commercial, and civic projects in Riyadh and beyond.

THE ROAD AHEAD

The long-term vision for Omrania centres on cross-firm collaboration and technical exchange that drive innovation. By drawing on shared expertise and global insight, Omrania advances high-performance design, digital workflows, and inventive building systems to address urban challenges. This approach amplifies Saudi architecture’s capacity to realize ambitious projects, advancing recognition and lasting contribution to the evolving architectural landscape in alignment with the bigger picture of 10N Collective, created by Egis.

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Leading with Impact

His philosophy centres on advancing design that is both innovative and true to Saudi identity, with leadership shaped by experience in integrating Najdi heritage, local materials, and sustainability. Multidisciplinary collaboration, mentorship, and knowledge sharing drive continuous improvement, while exemplary projects, national initiatives, and public advocacy elevate quality, expertise, and Saudi cultural expression in the built environment.

On the Horizon

Indigenous material integration, embodied carbon auditing, and circular economy protocols anchor upcoming mega-developments. Modular engineering and new frameworks for operational efficiency drive urban regeneration, sustainability, and Saudi authorship. Ongoing collaboration with PIF entities bring frequent events, competitions, workshops, and supplier programs, ensuring industry-wide engagement, local content, and technical advancement while directly delivering Saudi’s 2030 Vision and the next generation of project delivery.

Hobbies MOUNTAIN BIKING, VOLLEYBALL, PC SPORT VIDEO GAMES

PROJECTS THAT DEFINE EXCELLENCE

Binge Watching FRIENDS, WALKING DEAD, BIG BANG THEORY Favourite City FLORENCE Food and Restaurant L’OSTERIA AT THE ENOTECA PINCHIORRI Quote You Swear By WORRYING WON’T CHANGE THE OUTCOME

Under Mahmoud’s leadership, projects such as the KAFD Grand Mosque have shaped the district as both an architectural and cultural anchor, redefining mosque design through contemporary forms, seamless integration with the urban fabric, and sustainable practices. His work on the Water Treatment Complex at King Salman Park sets new benchmarks in sustainable utility infrastructure, incorporating underground systems, active green roofs, and solar hydrogen generation. The Western Metro Station in Riyadh showcases his skill in merging technology, urban connectivity, and context-driven design to transform transit into well-crafted civic spaces.

The Water Treatment Complex at King Salman Park, full scope of design (Master Plan, Architecture, Landscape and Engineering) done by Omrania, sets a new standard for sustainable infrastructure by blending concealed water treatment technology with green public park space, winner: Architizer A+ Public Vote and Jury for Unbuilt Landscape, Landscape Middle East awards for Public Parks and Recreations and Future of Architecture: Sustainable Design Champion

Khalid Odaibat, Design & Planning Director at AJi Group, the region's leading architecture, construction, engineering and consultancy group committed to designing smart and building better, has over three decades of experience in architectural engineering, design management and project leadership.

His transformative vision and expertise in delivering complex design projects have contributed to positioning AJi Group as a pioneer in sustainable urban development and smart city solutions and driving its growth across the Middle East and North Africa region.

Khalid Odaibat

Design & Planning Director

AJI GROUP FROM START TO SUCCESS

On the Horizon

Astrong advocate of value engineering and interdisciplinary collaboration, Khalid mentors AJi's design teams encouraging them to leverage cuttingedge technologies including AI-assisted design, advanced simulation modeling and sustainable material innovation. His dedication to excellence, creativity and innovation have earned him recognition as a trusted figure in the architectural and engineering communities.

Khalid is led by the vision that “great architecture starts with empathy - understanding the people, the place and the purpose. When we build with that in mind, we create spaces that truly matter.” Recognised for his visionary leadership, Khalid maintains his position on the Creative 30 Powerlist, continuing to inspire the next generation of architects and engineers.

PROJECTS THAT DEFINE EXCELLENCE

The year 2025 marked significant milestones in Khalid's career, with several groundbreaking projects including the award-winning OSUS Eye mixed-use development, which was named Best Mixed-Use Project of the Year at the Construction Innovation Awards.

His design expertise for the Numu Business Hub project, which received honours at the Global ESG Awards for its commitment to sustainable communities and green buildings, underlined AJi's approach to ESG principles, while the Chamber of Commerce Tower in Asharqia, the Dallah Healthcare Complex in Riyadh, and the Marriott Autograph in Al Ula demonstrated his ability to deliver world-class integrated urban environments that are not only innovative but also honours the local cultural context.

Under his strategic guidance, AJi Group was also awarded Project Management Company of the Year at the Construction Innovation Awards.

Leading with Impact

His portfolio spans landmark developments across residential, commercial, healthcare, mixed-use, industrial and master-planned projects, with a particular focus on smart city integration and environmental sustainability.

Khalid's leadership style is underpinned by a focus on technological innovation, crossdisciplinary integration and sustainable design principles, resulting in projects that consistently exceed client expectations while advancing environmental and urban development goals.

THE

ROAD AHEAD

As a thought leader in sustainable design, he is actively involved in shaping long-term design strategies, exploring emerging technologies and aligning architectural solutions with broader sustainability and ESG goals. His vision influences how cities evolve and how built environments can positively impact future generations.

Looking ahead, Khalid envisions a future where technology, nature, and human well-being coexist seamlessly in every design decision. He continues to champion innovation that redefines how the next generation will live, work, and connect with their environments.

Alina Valcarce

Founder & Design Director, VALCARCE ARCHITECTS

the Horizon

WFROM START TO SUCCESS

Born in Cuba and raised in Spain, Alina Valcarce has always seen architecture as a bridge between cultures and perspectives. Her studies and career took her across the UK, China, India, and Vietnam, with each experience adding depth to her design philosophy. Founding Valcarce Architects was a defining milestone, transforming a dream into reality and establishing a practice that now works across the UAE, Saudi Arabia, Vietnam, and Miami, USA.

Driven by curiosity, passion, and a strong belief that architecture is more than just buildings, Alina focusses on creating spaces that shape how people live, feel, and connect. Recognitions such as Emerging Architecture Firm of the Year 2024 stand as milestones in her journey, yet for her, the true reward lies in seeing ideas that began as sketches come alive, evolving into meaningful places for people to enjoy.

Leading with Impact

hat excites Alina most right now is what’s still to come. She and her team are working on new residential and hospitality projects across Dubai, Saudi Arabia, and Vietnam— each with its own story and vision. In Saudi, they are designing projects that will redefine modern living by blending luxury with sustainability and technology. Their Gaia – Luxury Habitat is being brought to life as part of a resort, setting a new standard for prefabricated, eco-conscious hospitality. In Dubai, they are shaping towers that merge resort-style comfort with the energy of the city, creating spaces where people can truly live, relax, and connect.

Beyond projects, Alina is deeply focussed on research and innovation—exploring modular systems, net-zero strategies, and smart technologies. For her, the horizon is about designing responsibly while staying ahead of change, ensuring that everything built today contributes positively to tomorrow.

Hobbies SWIMMING, BEACH WALKS, AND QUALITY FAMILY TIME BRING ME BALANCE

Binge Watching ARCHITECTURAL DOCUMENTARIES AND DESIGN SHOWS THAT SPARK FRESH IDEAS DAILY

Favourite City ALWAYS DRAWN TO VIBRANT BEACH CITIES FILLED WITH OCEAN ENERGY

Food and Restaurant SUSHI IN ALL ITS FORMS — SIMPLE, FRESH, AND CREATIVE

Quote You Swear By PASSION IS NOT PART OF MY WORK — IT IS MY LIFE

For Alina Valcarce, leadership is not about standing above—it’s about standing with her team. She believes creativity flourishes when people feel trusted, inspired, and encouraged to bring their ideas forward. At Valcarce Architects, collaboration and inclusivity are at the heart of everything she does. She sees her role as guiding vision, but also listening, mentoring, and creating space for innovation to thrive.

For Alina, architecture is a dialogue between people and nature, and she carries that philosophy into the way she leads. Being recognised among the Global 200 Women Power Leaders 2024 reinforced the importance of paving the way for more women in the industry. Her goal is to inspire not only her team, but also peers and the next generation, to push boundaries responsibly—building a profession where innovation, equality, and sustainability are at the core.

THE ROAD AHEAD

Looking forward, Alina’s vision is to grow Valcarce Architects into a global voice for innovation, creativity, and sustainability. The firm’s footprint is expanding across the Middle East, Southeast Asia, and the Americas, and with each new project, they are bridging cultures and shaping communities. Alina believes the future of architecture lies in prefabrication, modularity, and regenerative design—where buildings don’t just reduce impact but actively contribute back to the environment. Cities will continue evolving toward net-zero, and she sees architects leading that transformation.

For Alina, the ultimate goal is to design places that go beyond beauty: spaces that improve lives, protect ecosystems, and inspire people. She views architecture not as static, but as a living dialogue between humans and nature, technology and tradition. The road ahead is about carrying this philosophy forward, scaling creativity, and leaving a legacy of meaningful, responsible, and visionary design.

PROJECTS THAT DEFINE EXCELLENCE

Every project Alina takes on has something special, but some truly mark a turning point. Gaia – Luxury Habitat is one of them: a prefabricated lodge concept designed for harmony with nature, reducing waste while blending beautifully into any environment, from beaches to jungles. Then came NEOM Mansions on the coast of Aqaba, which was a creative journey unlike anything else. It pushed her to imagine beyond limits, creating spaces that combine innovation, artistry, and natural beauty in ways the industry hasn’t seen before. The energy in the studio was electric—every team member felt they were contributing to something groundbreaking, and that spirit is unforgettable. Finally, Breeze by Danube in Dubai proved what can be achieved with precision and determination: delivered at record speed yet with outstanding quality and design. These projects capture what drives Alina—pioneering ideas, teamwork, and a deep connection to nature.

Raees Ahmad

Head of Design and Engineering ALEC

FROM START TO SUCCESS

Raees Ahmad’s 20+ year journey in construction has been shaped by an enduring passion for engineering, innovation, and excellence. An engineering graduate with a Master’s in Design Management from Heriot-Watt University, along with professional certifications including PMP, LEED AP BD+C, and ISO 19650, he has cultivated deep expertise in engineering, project delivery, and sustainable practices.

Early in his career, Raees embraced emerging technologies such as BIM as early as 2010, setting the tone for a forward-thinking trajectory. His leadership spans a wide portfolio, from airport concourses and commercial towers to cultural landmarks and mega-developments.

Now serving as Head of Design and Engineering at ALEC, he is entrusted with transforming complex visions into reality, from concept through construction. His success is anchored in continuous learning, a collaborative mindset, and a relentless pursuit of quality—values that have enabled him to play a defining role in shaping the skylines of the UAE and beyond.

Leading with Impact

On the Horizon

Raees is focussed on a future defined by digital transformation, sustainability, and human capital development. Key projects on the horizon include advanced data center developments and large-scale infrastructure initiatives in Ras Al Khaimah. To strengthen internal capabilities, Raees is spearheading initiatives such as a Remote Back Office, a structured Interns Program, and a dynamic Training Platform all aimed at nurturing talent and streamlining

operations. He continues to drive ALEC’s innovation agenda by integrating AI and robotics into construction workflows, unlocking new efficiencies in quality, safety, and delivery speed. His vision extends beyond projects; he is building ecosystems that elevate industry practices and empower teams. These forward-looking efforts position Raees and ALEC at the forefront of an evolving sector, where agility, sustainability, and smart construction are critical to long-term success.

Raees leads with a philosophy grounded in integrity, innovation, and empowerment. As Head of Design and Engineering at ALEC, he sees leadership not just as direction, but as inspiration. His core values; collaboration, sustainability, and continuous learning, drive team excellence and project success. He inculcates a culture where teams are encouraged to innovate, challenge conventions, and exceed expectations. Raees is deeply committed to professional development, mentoring team members, and creating platforms that encourage talent across levels. His leadership also reflects a strong environmental ethic - as a LEED accredited professional and advocate of sustainable design, he ensures that green practices are embedded into every stage of project delivery. Raees continues to influence not just projects, but also the people and practices that shape the future of the built environment.

THE ROAD AHEAD

For Raees, the road ahead is about shaping the future of construction through innovation, people development, and sustainable growth. His long-term vision is to build and lead one of the most respected engineering and coordination teams in the region- one that’s agile, forwardthinking, and deeply rooted in quality. He sees opportunities in expanding ALEC’s footprint across emerging markets and high-tech sectors such as data centers, cultural developments, and smart infrastructure.

As the industry confronts climate change and digital disruption, Raees believes the key lies in balancing advanced technology with responsible building practices. He advocates for greater collaboration across disciplines and an integrated design approach that delivers lasting value. As he continues to lead with purpose, Raees is committed to pushing boundaries, setting new benchmarks, and inspiring the next generation of construction professionals across the Middle East and beyond.

PROJECTS THAT DEFINE EXCELLENCE

He has been instrumental in delivering some of the UAE’s most complex and visionary developments. His leadership in Mirdif City Centre, one of the UAE’s first LEEDcertified malls, marked a significant milestone in sustainable design. At Dubai International Airport, his coordination on Concourse A, Concourse D, and Terminal 1 showcased technical precision in high-security, live-operating environments.

Among his proudest achievements is the Mobility Pavilion at Expo 2020 a global showcase of cuttingedge design and engineering where he also contributed to the UAE Pavilion and Firdous Studio.

In Abu Dhabi, his work on the Natural

History Museum and Center of Curiosity, Team Lab Phenomena reflects his passion for immersive, future-facing experiences. These projects collectively demonstrate his ability to lead multi-disciplinary teams, apply innovative solutions, and deliver landmarks that serve both community and culture, firmly establishing his legacy in the region’sbuilt environment.

THE SAME THINKING WE USED WHEN WE

Nabil Akiki

Chief Development Officer

FIVE HOLDINGS

FROM START TO SUCCESS

Nabil Akiki is the architect behind some of the most iconic, top-performing, and globally celebrated lifestyle assets in the world of hospitality real estate. “As a founding member and Chief Development Officer of FIVE Holdings, he has created a high-performance development model that seamlessly combines architectural innovation, operational excellence, and commercial expertise. With over two decades of experience in the design, development, and delivery of mixeduse projects across the GCC, North Africa, Europe, and the Middle East, Nabil has mastered

the art of execution-led real estate leadership. He graduated top of his class with a first-class architecture degree from INBA Beirut, and later earned a Master’s in Architecture on scholarship from the École Spéciale d’Architecture in Paris, graduating Major de Promotion. His early portfolio from hospitals, commercial complexes, residential developments, to luxury hospitality projects, shaped the executional intensity and design precision that define his leadership today. Since 2012, Nabil has spearheaded every FIVE Holdings development, overseeing the endto-end lifecycle from feasibility to handover. His relentless focus has resulted in a portfolio of architecturally iconic, commercially highyielding assets that consistently outperform market expectations.

Leading with Impact

Under Nabil’s execution-first leadership, every FIVE Holdings project operates as a closed-loop system where design, budgeting, procurement, and execution align under one accountable structure. Focused on precision and consistency, he oversees the full lifecycle — from feasibility to delivery — through clear workflows, agile decision-making, and continuous oversight. This approach has enabled FIVE to deliver complex assets ahead of schedule, within budget, and beyond investor expectations. Hands-on and solution-oriented, Nabil addresses challenges in real time, ensuring momentum and protecting timelines. At the core of his philosophy is spatial intelligence — designing environments where every square foot enhances guest experience and commercial value. From cascading terraces at FIVE Palm Jumeirah to spiralling villas at FIVE Jumeirah Village and fluid indooroutdoor spaces at Destino Five Ibiza, each project maximises flow, connectivity, and energy.

PROJECTS THAT DEFINE EXCELLENCE

Nabil’s development blueprint began with FIVE Palm Jumeirah, completed in 2016. This architectural icon redefined beachfront living with a bold, cascading amphitheatre design that keeps every guest visually connected to the central pool deck. In 2019, he introduced FIVE Jumeirah Village, a patented corkscrew tower with 501 ‘Villas in the Sky,’ later becoming the most-reviewed hotel worldwide on Booking.com. In 2020, Akiki expanded into Europe with FIVE Zurich, transforming a heritage landmark into a lifestyle destination while preserving its façade and creating Zurich’s only 5-star outdoor pool. In 2023, following FIVE’s acquisition of The Pacha Group, Akiki led the redesign of Destino Pacha Ibiza, reopening in 2025 as Destino Five Ibiza.

His vision ensures sustainability is embedded into every contract, construction method, and operational system. Beginning with FIVE Palm Jumeirah’s LEED Platinum design in 2014, this philosophy now guides all FIVE developments, with on-site wastewater treatment, energy-efficient HVAC, solar integration, and circular material sourcing as standard. His ability to merge luxury with advanced green building performance has defined FIVE’s pioneering ‘Global Sustainable Entertainment Ecosystem.’ Across Dubai, Zurich, and Ibiza, his leadership has redefined how lifestyledriven real estate is conceived, executed, and monetised by transforming ambitious design concepts into market-leading assets that not only win awards, but consistently outperform in revenue, guest engagement, and ESG performance.

THE ROAD AHEAD

The long-term vision is to expand thoughtfully across key global destinations, setting new benchmarks in sustainable luxury. FIVE Holdings sees growth driven by adaptive reuse, carbon-neutral operations, and experiential design that blends entertainment, well-being, nature, and smart technology. As this vision evolves, FIVE positions hospitality as shifting from transient stays to holistic, impactful lifestyle ecosystems — places to live, work, have fun and recharge. FIVE aims to lead this transformation, creating future FIVE-ready destinations that honour local identity while anticipating the expectations of tomorrow’s guests.

On the Horizon

Moving forward, FIVE is pioneering nextgeneration hospitality developments that merge sustainability, wellness, and technology. Upcoming projects focus on regenerative innovative design processes, net-zero energy systems, and embracing spaces that enhance guest entertainment and well-being experiences while reducing environmental impact. The group is integrating innovative technologies, creative designs, adopting advanced construction methodologies, and well-being-centered placemaking to redefine luxury as responsible, future-ready living. These initiatives embody FIVE’s commitment to leading innovation in design and real estate, shaping the evolution of global hospitality.

After Nabil has successfully led the transformational redesign of Destino Pacha Hotel Ibiza, he is now leading the group’s latest development — Casa Pacha Residences, a new collection of branded residences in Ibiza that will extend FIVE’s immersive living experience into the residential segment. Casa Pacha Residences will offer high-end beachfront living that celebrates community, connection, and cultural authenticity, while meeting the performance standards of a globally recognised lifestyle brand.

Hobbies I ENJOY IMMERSING MYSELF IN NATURE — LISTENING CLOSELY, OBSERVING ITS DETAILS; SWIMMING AND HIKING

Binge Watching I TEND TO GRAVITATE TOWARDS WATCHING TRUE STORIES AND NATURE-INSPIRED DOCUMENTARIES OR SHOWS

Favourite City SUNNY DUBAI! Food and Restaurant JAPANESE FOOD AT RONIN, FIVE LUXE JBR

Quote You Swear By “YOU HAVE MY WORD.”

Vaida Buchrotaite

Design Director + Partner DLR GROUP

FROM START TO SUCCESS

On the Horizon

The team’s strong foundation in mixed-use and hospitality design continues to drive growth into new and dynamic sectors. Building on this expertise, they are expanding into workplace, luxury hospitality, high-rise residential, and branded lifestyle destinations, applying the same creativity and integrated thinking across all projects. On the drawing board are multi-level corporate headquarters, motorsport entertainment hubs, highend branded residences, and initiatives to create original hospitality brands from the ground up. These ventures push the team to explore new design languages, advanced technologies, and immersive environments that respond to shifting market needs. The year ahead promises a diverse and ambitious portfolio, reflecting both their creative agility and their vision to shape the next generation of iconic destinations.

Vaida Buchrotaite’s journey is a story of relentless ambition and passion for design. Born in Lithuania, she excelled academically, earning diplomas in Fine Arts and Instrumental Music before pursuing a First-Class BA (Hons) degree in Interior Design from Cambridge School of Art in the UK. Her career began in London with Anita Rosato Interior Design, where she discovered her love for hospitality design.

In 2021, Vaida established the interior design team for DLR Group’s Dubai Studio, building it from the ground up. Her leadership quickly propelled the studio to regional prominence, working on GIGA projects and culminating in multiple award wins.

Today, as Principal and Middle East Director of Interior Design, as well as head of operations, Vaida shapes high-profile projects and mentors emerging talent, setting new benchmarks for design excellence.

Leading with Impact

Vaida leads with a philosophy rooted in authenticity, collaboration, and empowerment. She believes great design emerges when diverse voices are heard and celebrated, fostering a culture where creativity thrives through shared ownership. Guided by her core values of integrity, empathy, and excellence, Vaida inspires her team to approach every project with curiosity and a sense of purpose. Her leadership style is hands-on yet trusting, she sets a clear vision while allowing designers to experiment, innovate, and grow. By championing mentorship, she nurtures young talent, instilling confidence and cultivating future leaders within the studio. Beyond her team, Vaida’s influence extends to the wider industry through thought leadership, speaking engagements, and her commitment to raising regional design standards. Through her valuesdriven approach, Vaida has built more than an award-winning interior design practice—she has created a supportive, dynamic environment where people are inspired to push boundaries and deliver meaningful, human-centered spaces.

PROJECTS THAT DEFINE EXCELLENCE

One of Vaida’s most transformative projects has been Canopy by Hilton The Point, which gave her team the freedom to explore bold ideas and push creative boundaries. A rich blend of culture, design, and user experience, it became the foundation of the Iconic Projects Portfolio, reshaping how heritage and storytelling are celebrated within contemporary destinations. Her collaboration with National Holding on the company’s regional headquarters marked a milestone, expanding her expertise into the workplace sector with a design that balances performance, wellness, and forwardthinking practices. In hospitality, the Yem Al Mina Beach Resort added depth to her portfolio, championing “quiet luxury” through natural materials and refined detailing. Vaida has also contributed to THE MUKAAB, Trojena, and NEOM, delivering forward-looking design solutions that challenge conventions and inspire innovation. Collectively, these projects highlight her versatility and unwavering commitment to meaningful, transformative design across the region.

Life, Unplugged

Hobbies TRAVEL AND KITESURFING; MY FAVOURITE ESCAPE IS ALWAYS BEAUTIFUL MAURITIUS

Binge Watching CRIME, MYSTERY, AND DETECTIVE SERIES— CURRENTLY OBSESSED WITH MINDHUNTER AND SIRENS

Favourite City DUBAI’S VIBRANT ENERGY, SEA AND DESERT ACCESS MAKE IT UNMATCHED Food and Restaurant

CEPELINAI, A TRADITIONAL LITHUANIAN DISH, ENJOYED ONLY BACK HOME

Quote You Swear By “EXCELLENCE IS NEVER AN ACCIDENT. IT IS ALWAYS THE RESULT OF HIGH INTENTION, SINCERE EFFORT, AND INTELLIGENT EXECUTION.”

ARISTOTLE

THE ROAD AHEAD

DLR Group’s long-term vision is anchored in growth across new sectors and geographies. As the firm’s portfolio diversifies, it continues to explore untapped markets while delivering integrated, worldclass design solutions that resonate with both local and global audiences. The Dubai Studio serves as a regional hub, extending expertise across the GCC, North Africa, and beyond. Operating through a connected studio model, DLR Group ensures seamless collaboration across time zones and disciplines, deploying tailormade teams for each client’s ambitions. As part of a global,

100% employee-owned firm with 33 offices worldwide, the practice offers fully integrated multidisciplinary services— architecture, interiors, planning, and landscape—delivered with precision and cohesion. In the Middle East’s dynamic market, DLR Group prioritises timeless, context-driven design over trends, creating environments that endure and inspire.

As Massimo Vignelli famously said, “Styles come and go. Good design is a language, not a style.” This philosophy guides our journey forward, focusing on design as a universal language that connects people, culture, and innovation for generations to come.

Associate Director AEDAS FROM START TO SUCCESS

From a young age, Lama AlKharboush was captivated by buildings, whether walking through her city or traveling abroad. She constantly found herself looking up, admiring architecture, and taking in the details. Over time, this fascination grew into a clear calling—to dedicate her life to creating spaces that go beyond function, becoming moments of inspiration that make people pause and marvel. Her passion led her to study architecture at AUD, where she built a strong foundation in design thinking and creativity. After graduating, she began her professional journey at AEDAS, surrounded by talented mentors and a supportive team. There, she gained hands-on experience, sharpened her skills, and grew not only as a designer but also as a leader.

Lama AlKharboush

On the Horizon

The next phase of architectural innovation at Aedas Middle East is defined by projects that integrate advanced sustainable strategies, cuttingedge technologies, and human-centered design. Across the region, the team continues to explore new approaches that harmonize architecture with the environment while enhancing user experience.

In Saudi Arabia, the upcoming opening of a new Riyadh office (LLC), alongside the

Leading with Impact

existing RHQ, will further strengthen the firm’s presence, foster collaboration, and position it to respond to the Kingdom’s growing opportunities. From material selection and environmental responsiveness to spatial planning and design innovation, Aedas is setting new benchmarks for future projects. This phase reflects a clear shift in mindset— embracing adaptability, systems thinking, and forward-looking design that will continue to shape the built environment for years to come.

For Lama, effective leadership is about creating space for others to grow. In a design environment, this means fostering open dialogue, welcoming diverse perspectives, and ensuring each team member has the opportunity to contribute meaningfully. She believes young architects thrive when entrusted with real responsibilities—not just tasks, but true ownership. With the right support and guidance, they gain confidence, develop critical thinking, and evolve into strong, independent designers. Lama views a successful team as one built on respect, trust, and a shared commitment to excellence. By nurturing a culture where creativity is valued and ideas are challenged constructively, innovation becomes a natural outcome. For her, leadership is less about directing every step and more about empowering others to lead, learn, and leave their mark—building teams that are not only productive, but proud and inspired to push the boundaries of architecture.

PROJECTS THAT DEFINE EXCELLENCE

The ENOC Petrol Station in Dubai reimagines a conventional service facility, merging innovative design, sustainable strategies, and a focus on user experience to transform a routine stop into a visually striking and functional landmark. Its design showcases how thoughtfully crafted spaces can inspire, engage, and set new benchmarks in the field.

Similarly, the Red Palace Boutique Hotel blends contemporary luxury with innovative architectural design, exploring new approaches to spatial planning, material selection, and guest experience. By integrating design innovation with operational efficiency, it sets a standard for hospitality projects that are both inspiring and forwardlooking.

Together, these projects highlight how architecture can transform spaces, elevate experiences, and continually push the boundaries of design in the region.

Life, Unplugged

Hobby TRAVELLING

Binge Watching TOP & MASTER CHEF (TV SHOW)

Favourite City MARBELLA, SPAIN

Food and Restaurant STEAK – MEAT&CO

Quote You Swear By “DON’T BE BUSY, BE PRODUCTIVE.”

THE ROAD AHEAD

The architecture industry is evolving rapidly, driven by technological advancements, growing awareness of sustainability, and changing societal needs. The longterm vision embraces these shifts by integrating innovative design solutions, advanced technologies such as artificial intelligence (AI) and sustainable practices that reduce environmental impact.

The future demands flexibility, creativity, and leadership that inspires continuous innovation. By fostering a culture of lifelong learning and openness to change, architecture can meet future challenges, create new opportunities for growth, and deliver spaces that enhance quality of life for generations to come. The industry’s evolution is not just about buildings, it’s about shaping the way people live, work, and connect with the world around them.

FROM START TO SUCCESS

Delvene Lee’s professional journey began in Australia, where she earned a Bachelor of Built Environment (Interior Design) in 2004 and a Master of Architecture in 2010 from Queensland University of Technology. Her early experience in Kuala Lumpur and 11 years with The Buchan Group in Brisbane and the Gold Coast developed her technical and interdisciplinary acumen. In 2016, she relocated to Dubai to lead an interior design team, overseeing the design and delivery of flagship projects. She subsequently advanced to Senior Associate and Head

Delvene Lee

Head of Interior Design KEO INTERNATIONAL CONSULTANTS

of Interiors, directing large-scale, cross-disciplinary programs across the region. In 2023, she joined KEO Design as Head of Interior Design, where she continues to drive a holistic, integrated approach from concept to completion. Her portfolio includes the Ciel Tower and the Akala hotel and residences in Dubai, as well as the Grand Central Shopping Centre Extension in Australia. Earlier this year, she was named Middle East Interiors Champion of the Year, recognizing her leadership and contribution to design excellence across the region.

On the Horizon

At KEO, Delvene is advancing the future of interior design through sustainability, material innovation, and digital integration. Parallel to her leadership role, she continues thought leadership on newgeneration materials— exploring mycelium, and other bio-fabricated composites to reimagine low-carbon design. With the upcoming completion of Ciel Tower and several large-scale mixed-use programs underway, Delvene is positioning KEO’s interiors practice as a regional leader in humancentric, sustainable, and technologically responsive design. Her forwardthinking approach ensures KEO’s work not only meets environmental targets but redefines the standard of excellence for adaptive, resilient interiors.

Leading with Impact

Delvene’s leadership philosophy is rooted in the belief that design excellence emerges from both inspiration and disciplined execution. She champions a holistic, crossdisciplinary approach— ensuring interior design integrates seamlessly with architecture, structure, and MEP systems from concept through delivery. As Head of Interior Design at KEO, she fosters collaboration, mentoring teams to balance creative ambition with technical precision and client objectives. Her leadership is defined by empathy, accountability, and a commitment to continuous learning. She regularly talks at design conferences about material innovation including speaking at the Future of Architecture Summit on bio-organic materials in a session titled “BioMaterials – Is the Science Really Ready Yet?”— exploring the promises and limitations of plant-based compounds like mycelium, and questioning their sustainability, strength, cost, and scalability. She also explores the psychology of color and its influence on wellbeing. Delvene’s authenticity and intellectual curiosity inspire her teams and peers to elevate design beyond aesthetics—toward a practice that enhances sustainability, performance, and the human experience.

PROJECTS THAT DEFINE EXCELLENCE

Delvene’s design journey is defined by a portfolio of transformative works that harmonize visionary ambition with grounded integrity. As Lead Interior Designer for Ciel Tower in Dubai Marina—soon to be the world’s tallest hotel—she led the seamless convergence of architecture and interior design, crafting spaces that marry technical precision with emotional depth.

Her work on Akala Hotel & Residences in DIFC further exemplifies her commitment to the profound influence of interior environments on human wellness— physically, emotionally, and psychologically.

As Arada’s flagship foray into ultra-luxury wellness hospitality and branded living, the project introduces a new paradigm: guest rooms conceived as responsive sanctuaries, intuitively attuned to the user’s subconscious

needs through wearableintegrated technology. Her concept development for high-end, masterplanned villas in the Kingdom of Saudi Arabia exemplifies a sophisticated ability to tailor design solutions that resonate deeply with the client’s brand identity and ethos. The result is a distinctive architectural narrative that not only sets a new benchmark in the market but also garners broad appreciation for its originality and cultural relevance.

Across every commission, Delvene demonstrates a rare ability to orchestrate multidisciplinary collaboration, safeguard design integrity from concept to completion, and innovate within complex commercial and technical frameworks. Her body of work reflects a steadfast belief that exceptional design is a synthesis of creativity, functionality, and stewardship— anchored by the twin pillars of well-being and sustainability.

Life, Unplugged

Hobby YOGA, CONNECTING WITH NATURE

Binge Watching BLACK MIRROR

Favourite City MALAGA, SPAIN

Food and Restaurant DUMPLINGS, LONG TENG

Quote You Swear By

HARD WORK BEATS TALENT IF TALENT DOESN'T WORK HARD

THE ROAD AHEAD

Looking ahead, Delvene envisions an interior design industry reshaped by innovation, integration, and ecological accountability. Her long-term vision emphasizes materials that are reusable, adaptable, and regenerative as foundational to sustainable practice. She anticipates the convergence of digital intelligence, bio-engineering, and neuroscience in shaping future environments that actively support wellbeing. At KEO, her roadmap focuses

on expanding interdisciplinary collaboration, cultivating nextgeneration design talent, and strengthening partnerships with academia and industry leaders in sustainable materials. She believes future growth will rely not on stylistic trademarks, but on rigorous process, cultural awareness, and measurable impact. For Delvene, success is defined not by aesthetic trends but by longevity—creating interior environments that endure functionally, ethically, and emotionally in a rapidly changing world.

Jason Burnside

Partner

GODWIN AUSTEN JOHNSON

FROM START TO SUCCESS

Jason Burnside’s journey began in the UK, where studying architecture taught him to value both technical precision and creative vision.

More than 25 years ago, he moved to the Middle East at a time of extraordinary transformation. The ambition, scale, and cultural depth of projects in the region shaped him profoundly.

Joining Godwin Austen Johnson was a pivotal moment. Jason grew from project architect to Managing Director, learning that leadership is about balancing vision with delivery, creativity with accountability.

Designing the Godwin Austen Johnson headquarters 18 years ago was a symbolic milestone—an open, light-filled, collaborative space that embodied the culture the firm wanted to build.

His milestones are not only measured in buildings, but also in the culture of accountability, collaboration, and design integrity that has been cultivated. Today, with around 110 staff, including more than 80 permanently based in the studio, that culture remains inclusive, trusting, and transparent.

Some of Jason’s key achievements stem from education and cultural projects that set new standards in sustainability and creativity, showing that architecture can inspire, inform, and endure.

THE ROAD AHEAD

Godwin Austen Johnson envisions a future of architecture defined by adaptability, creativity, and cultural authenticity. The firm is expanding its presence in the Gulf and other markets that value design excellence, while embedding sustainability in every aspect of its practice—from optimising daylight and conserving energy to eliminating single-use plastics. Globally recognised for its projects and ethos, Godwin Austen Johnson believes lasting impact stems from collaboration, context, and innovation, creating architecture that inspires and endures for future generations.

Leading with Impact

For Jason, leadership is about example, not instruction. His role is to set direction, remove barriers, and ensure people feel supported and empowered. At Godwin Austen Johnson, inclusivity, trust, and high standards are not abstract ideals—they are lived daily. The firm’s structure provides stability, but it is never heavy-handed; creativity thrives when people feel free to take ownership of their work.

The open-plan studio embodies this philosophy: senior staff sit alongside juniors, ensuring mentorship happens naturally in the flow of work. Walking through the studio each day is not just routine for Jason, but a chance to engage, encourage, and share ideas. Inspiration often comes in those small, unplanned moments—a sketch on a screen, a passing conversation, or a word of encouragement.

Godwin Austen Johnson is a multicultural, family-oriented practice where collaboration is as important as accountability. Over the years, Jason has learned that when leadership leads by example, people don’t just meet expectations—they surpass them. For him, that is what defines impact in architecture and in business.

PROJECTS THAT DEFINE EXCELLENCE

Some projects have left an indelible mark on Jason because they fundamentally shifted how he sees design. Designing the Godwin Austen Johnson studio was a turning point, proving how openness, daylight, and culture are not

On the Horizon

For Jason, the horizon is diverse and inspiring.

GAJ is shaping projects from a national museum that will anchor modern cultural identity to schools designed to embed sustainability, while redefining hospitality experiences in a fastevolving region. Jason has long embraced digital tools— video-conferencing and remote collaboration—now transforming design into a more transparent, inclusive, and efficient process. For him, the horizon is not just the projects undertaken, but how they are delivered: smarter, greener, and profoundly human-centred. This blend of innovation, context, and creativity ensures GAJ remains relevant, resilient, and capable of creating environments that are meaningful, advanced, and enduring.

abstract ideals, but tangible forces that influence how teams perform and thrive. Leading a national museum project has been equally rewarding, offering him the opportunity to anchor cultural identity through design of lasting significance. Hospitality projects across the region have also been defining, challenging Jason

and his team to deliver sustainability and technology at scale while still creating experiences that resonate with people.

Equally transformative has been the firm’s leadership in the education sector through projects such as the Dubai College Jafar Centre, a LEED Gold-certified development that achieved an impressive 74 LEED points, holding the fourth-highest LEED score worldwide for schools outside the USA and the highest in the MENA region. Its integrated

sustainability strategy included rainwater harvesting, condensate reuse, low-VOC materials, highreflectance roofs, and energyefficient HVAC with heat recovery. More than a collection of systems, it demonstrated how passivefirst design can create learning environments that are both inspiring and resilient.

Notably, of the seven LEED Goldcertified schools in the UAE, four were designed by Godwin Austen Johnson—a clear testament to the firm’s leadership in sustainable educational design.

Gerard Evenden

Senior Executive Partner, Head of Studio, and Member of the Design Board FOSTER + PARTNERS

FROM START TO SUCCESS

As the Senior Executive Partner and Head of Studio at Foster + Partners, Gerard Evenden leads international teams with a philosophy centered on collaboration, innovation, and regenerative design. He graduated from the University of Wales Institute of Science and Technology and joined the firm in 1991. Over the years, he has led many high-profile

projects and cultivated strong, lasting partnerships with clients, collaborators, and his studio's leadership team—defined by extensive experience and a shared vision.

Leading with Impact

Gerard’s leadership and curiosity about new markets have been crucial in expanding Foster + Partners’ global presence, steering projects across North America, Asia, Europe, and Australia. In the Middle East, he has played a key role in significant developments, including the Zayed National Museum in Abu Dhabi and the sustainable master plan for Masdar City. Earlier in his career, he was instrumental in designing Sarriko Station on the Bilbao Metro, laying the groundwork for his journey as a leader who motivates teams to create architecture with purpose and impact.

On the Horizon

The studio features a unique combination of expertise across architecture, engineering, urbanism, interior and industrial design, aeronautics, model making, and filmmaking, functioning much like a compact university of creative disciplines. This collaborative ecosystem allows the team to tackle projects of exceptional complexity and scale. With design at its core, the practice shapes buildings, spaces, and cities through curiosity, innovation, and a deep commitment to thoughtful creation.

THE ROAD AHEAD

PROJECTS THAT DEFINE EXCELLENCE

He continues to redefine architectural excellence through projects that balance technological innovation with cultural sensitivity. His recent award-winning works— including The Lana, Dorchester Collection, and the House of Wisdom in Sharjah—exemplify this harmony. In Saudi Arabia, his ongoing participation in giga projects like Laheq, Shura Island, and Nujuma in the Red Sea further illustrates his commitment to context-driven, environmentally conscious design.

Looking forward, Foster + Partners is redefining the future of the built environment through advanced digital design, sustainable innovation, and data-driven solutions. The firm remains dedicated to creating cities that are smarter, greener, and more human-centric—setting new standards in global architecture and urban design.

Mahmoud Shahin

Design Director P&T GROUP MEA

FROM START TO SUCCESS

Born in Cairo, and educated in architecture that is driven by a passion for human-centric design, Mahmoud Shahin began his career working across the Middle East and Asia before joining P&T Group in 2006. He then built a career marked by design excellence and sustainability leadership, and steadily progressed through key leadership roles, eventually becoming Design Director for P&T MEA. Career milestones include delivering complex mixed-use towers, highend residential, cultural and hospitality. As he continues to shape the firm’s presence in UAE and beyond. His journey reflects both creative vision and pragmatic delivery of world-class architecture.

On the Horizon

MLeading with Impact

Mahmoud’s leadership is built on collaboration, mentorship, and a deep commitment to purposeful design. To him, architecture is a team effort, not a one-man show. He believes that architecture must serve people first while remaining environmentally responsible. By empowering multidisciplinary teams and fostering open exchange of ideas, he drives innovation while maintaining clarity of vision. His influence extends beyond practice, shaping industry dialogue, guiding regional masterplans, and inspiring young architects to design with empathy, intelligence, cultural sensitivity, and longterm environmental responsibility.

PROJECTS THAT DEFINE EXCELLENCE

Among Mahmoud’s defining works is the FIVE Hotel on Palm Jumeirah, a landmark hospitality destination recognized for its bold identity and iconic gateway presence. Equally notable is the JW Marriott Burj Rafal in Riyadh, a mixed-use tower that seamlessly integrates luxury hospitality, residential living, and retail spaces within a commanding vertical form. His work on the award-winning Security Forces Medical Centre Grand Mosque further demonstrates his commitment to spiritual architecture

Five Hotel and Residences on Palm Jumeirah: The project redefined luxury hospitality in Dubai with its bold, contemporary form and vibrant lifestyle concept, integrating resort and residential living. Its significance lies in setting new benchmarks for experiential design on the Palm, blending iconic architecture through its Gateway with social energy and urban resort appeal.

Hobby SWIMMING

Binge Watching CULINARY SHOWS I.E.

CHEF’S TABLE

Favourite City

BUENOS AIRES, ARGENTINA

Food and Restaurant

ASIAN FUSION, SHANGHAI ME

Quote You Swear By DESIGN IS RESPONSIBILITY AS MUCH AS CREATIVITY; WHEN GUIDED BY EMPATHY, IT BECOMES THE FOUNDATION FOR A BETTER FUTURE

THE ROAD AHEAD

Looking forward, Mahmoud envisions architecture evolving from static structures into adaptive, regenerative systems that give back more than they take. He aims to expand P&T’s footprint across Africa and Saudi Arabia’s giga-projects, driving sustainable, enduring architecture. With rising expectations from both clients and communities, he believes architects must balance commercial goals with cultural authenticity, technological intelligence, and environmental responsibility to reshape how cities live, work, and breathe.

ahmoud is currently leading several pioneering projects focused on wellness, sustainability and low-energy ecosystems. These include a next-generation Innovation Hub in Abu Dhabi with an emphasis on energy efficiency, low-carbon design, and nature-integrated business spaces and a high-performance office development in Dubai Healthcare City. He advances material innovation and post-carbon architecture, using passive strategies and renewables, with upcoming projects designed to exceed standards and enhance human well-being and the environment.

Christian Merieau

Managing Director | Partner MMAC DESIGN ASSOCIATES

FROM START TO SUCCESS

Christian has spent over three decades in the world of interior design, a journey that began with a strong foundation in craftsmanship and gradually progressed into leadership roles. His first steps were in hotel administration, but in 1989 he earned a degree in Interior Design, later qualifying as an Interior Architect in Geneva, Switzerland. In 2005, he made a pivotal move to Dubai, taking on the role of Managing Director at a prominent international design firm. Nearly twenty years in this position allowed him to shape projects for some of the world’s leading hotel operators, including Hyatt, IHG, Millennium, Rezidor, Rosewood, Marriott, Starwood, and Accor.

Leading with Impact

PROJECTS THAT DEFINE EXCELLENCE

Christian has had the privilege of shaping transformative aviation spaces where pure design meets ultra-modern technology. The new Emirates Business and First-Class Lounges in Dubai introduce a true luxury F&B experience, immersive privacy and leisure zones, and intelligent charging and lighting systems, creating a serene yet high-tech environment. The new Emirates Business Class lounges in Mauritius, Munich, New York, Istanbul, Manchester, and Frankfurt use innovative materials, digital integrations, and immersive design to redefine the passenger experience and set industry benchmarks.

THE ROAD AHEAD

Between 2025 and 2030, MMAC, under Christian’s leadership, will embark on a transformative phase, expanding its portfolio with distinctive upper-upscale and luxury lifestyle hotels, signature restaurants, and immersive design experiences. Anchored in hospitality, the firm aims to be the design partner of choice for operators, investors, and architects seeking spaces with true signature. Supported by redefined business development, marketing, PR, and communications strategies, MMAC will amplify its visibility and desirability. From 2026 to 2032, the firm will also expand into airport lounges, leveraging its collaboration with Emirates to deliver elevated, memorable passenger experiences.

Hobbies CYCLING, MOTORCYCLING, MOUNTAIN HIKING

Binge Watching ITCHY BOOTS – NORALY SCHOENMAKER TRAVELS THE WORLD ON A MOTORCYCLE

Favourite City PRAGUE

Food and Restaurant ANYTHING NEW. THE WEIRDER, THE BETTER Quote You Swear By TO ESTABLISH TRUE SELF-RESPECT, YOU MUST CONCENTRATE ON YOUR SUCCESSES AND FORGET ABOUT YOUR FAILURES

On the Horizon

Over the next five years, MMAC, under Christian’s leadership, will strengthen and elevate its hospitality portfolio with upper-upscale and luxury lifestyle hotels, signature restaurants, and immersive design experiences. Building on this momentum, the firm has already signed two 24 Hours hotels in KSA, marking key milestones in its regional growth. By delivering distinctive, signature designs, MMAC aims to become the preferred partner for operators, investors, and architects seeking spaces that combine functionality with true character and lasting impact.

Starting as an apprentice, Christian has seen firsthand how servant leadership can transform teams. He believes that mistakes are opportunities to grow, and that every team member should be empowered to reach their full potential. Respect guides all of his interactions—not only with those he aims to impress, but with everyone—because he understands that respect builds trust, inspires collaboration, and drives high performance. When teams feel valued and supported, creativity thrives, results improve, and the wider industry benefits from leadership that genuinely lifts others.

Carla Conte

Founder & Creative Director BRAND CREATIVE

FROM START TO SUCCESS

Carla Conte’s journey is defined by ambition, vision, and purpose. She became Creative Director at Watt International in Toronto before 28 and founded her own agency by 31. At 37, she was named a Top 40 under 40 Global Retail Designer while embracing motherhood and balancing an award-winning career. Today, as Founder and Creative Director of Brand Creative, she leads with empathy, vision, and inspiration, transforming brands and spaces globally.

Leading with Impact

Carla leads with a combination of tenacity, empathy, and bold vision. Her philosophy is rooted in using design to guide the user experience by engaging both the intellect (IQ) and emotional intelligence (EQ) of consumers. From international accolades to local achievements, her work continues to push branded boundaries, inspiring the next generation of designers and architects to think beyond the ordinary, creating spaces that are both functional and emotionally resonant.

THE ROAD AHEAD

At Brand Creative, their long-term vision is to grow strategically across international markets, with their Dubai, India, and Cape Town offices pioneering new opportunities and perspectives. They are expanding their focus on holistic branding, ensuring every project fulfills the human experience. As the industry evolves toward experiential, sustainable, and digitally integrated environments, they aim to lead with innovation while establishing Brand Creative as a global benchmark for design excellence.

On the Horizon

TPROJECTS THAT DEFINE EXCELLENCE

Aroya Cruise Liner, Jeddah Duty Free, and Forma embody the studio’s ethos of culturally rooted, forward-thinking design. From Aroya’s maritime interiors merging Saudi heritage with IMO-compliant principles, to Jeddah Duty Free’s retail innovation and Vision 2030 alignment, and Forma’s art-driven culinary space fusing Italian and Arabic influences in the Al Safa Art & Design Library—each project honours tradition and embraces innovation, setting new benchmarks in luxury, sustainability, and creative expression.

heir future is focussed on expanding their creative reach, especially with the Cape Town office driving their strategy and graphic design innovation. This move furthers their expansion South, taking their brand thinking into the digital sphere. They are also undertaking new global duty-free locations in major airports and cruise ships, alongside various shopping center interior renovations within the region, and collaborating with visionary partners across beauty, wellness, and retail sectors.

FROM START TO SUCCESS

Born and raised in Dubai in the late 1970s, Anil carries a deep connection to the region. His pursuit of heritage led him to Delhi, India, where he studied architecture and absorbed diverse design traditions. Returning to Dubai, he began his career in a furniture factory, gaining hands-on experience in joinery and woodworking, shaping his meticulous approach to detail and materiality. He later pursued a Master’s in Interior Design in Milan. Rising to Design Director at Samuel Creations, he led major hospitality projects before co-founding MMAC Design in 2013, now a leading studio delivering award-winning, narrativedriven hospitality experiences.

Anil Mangalat

Project Director | Partner MMAC DESIGN ASSOCIATES

On the Horizon

MMAC Design is expanding its footprint in the Upper Upscale Lifestyle hospitality segment, with exciting new projects for brands like 25hours Hotel, Moxy, and Even. These ventures offer rich creative potential, allowing us to push boundaries in storytelling, spatial harmony, and guest experience. Our recent 10-year anniversary and branding refresh mark a bold new chapter—fuelling innovation, introspection, and a renewed commitment to design excellence.

PROJECTS

THAT DEFINE EXCELLENCE

For Anil, The Luxury Collection in Aqaba, Jordan, marked a pivotal moment in his design journey—it was the first project where the interior concept fully embraced a meaningful narrative. Drawing inspiration from the historic port city of Alya, the design story permeated every aspect of the hotel. From intricate tapestries and exquisite Syrian furniture to thoughtfully curated staff uniforms, each detail paid homage to the region’s rich heritage.

In contrast, the Marriott Hotel & Apartments in Kampala, Uganda, offered Anil the opportunity to explore a vibrant, contemporary East African aesthetic. This expansive property—featuring over six F&B venues, a spa, and even a casino—allowed him and his team to flex their design creativity and deliver something truly iconic for the city. Drawing from Kampala’s underground fashion scene and tribal roots, the concept resulted in a hotel that is both strikingly modern and unmistakably East African.

Leading with Impact

Anil leads with empathy, fairness, and a deep respect for personal well-being. He fosters a culture where creativity flourishes, work-life balance is honored, and every team member feels valued. His intuitive leadership style inspires trust and loyalty, creating an environment where people thrive. As he puts it, “With minimal turnover and a casual, friendly atmosphere, we strive to make MMAC Design more than just a workplace— it’s a place to grow.”

THE ROAD AHEAD

Looking ahead, MMAC envision strategic growth across emerging markets, with a focus on experiential hospitality and culturally rooted design. As the industry evolves toward immersive, wellnessdriven, and communitycentric spaces, the studio aims to lead with purpose and originality. With an expanding team and global collaborations, MMAC is well-positioned to seize new opportunities, shape future trends, and continue crafting destinations that resonate deeply with both travelers and local communities.

Ellen Søhoel

Founder XBD COLLECTIVE

FROM START TO SUCCESS

In 2002, Ellen Søhoel left Norway for Dubai, drawn by its promise of growth and opportunity. Despite setbacks, she founded XBD Collective in 2014, with no initial funding, growing it from a boutique studio into the UAE’s second largest interior design firms. With multinational offices and a team of 160+ professionals, XBD delivers architecture, interiors, master planning, and landscaping that define the region’s design landscape.

PROJECTS

THAT DEFINE EXCELLENCE

XBD’s portfolio is as diverse as it is ambitious. The St. Regis & Rixos Residences Downtown illustrates Ellen’s ability to merge global luxury with Emirati heritage, delivering two 60-storey branded towers of bespoke residences. Ajmal Makan’s AlThuraya Island redefines luxury high-end lifestyle living with 382 villas, private beaches, and lush landscaping. These transformative projects highlight XBD’s ability to craft destinations that combine cultural resonance with global standards of design excellence.

THE ROAD AHEAD

The long-term vision is global: establishing XBD Collective as a leading name in luxury design worldwide. With multinational offices in Kerala, London, Cairo and Dubai, a stronghold in the Middle East, and expanding international reach, the firm is well positioned for the next phase of growth. In an era where personalisation and elevated experiences define the industry, XBD stands at the forefront of design’s next chapter— where creativity, innovation, and heart are one.

Leading with Impact

Hobby

PHOTOGRAPHY

Binge Watching KIN

Favourite City OSLO

Food and Restaurant

INDIAN CURRY, TRESIND

Quote You Swear

By MY BIGGEST FEAR IS: LIVING A LIFE WHERE I’M PLAYING TO NOT LOOSE RATHER THAN PLAYING TO WIN

On the Horizon

Ellen and her team are leading landmark projects across architecture and interior design, including Sol Properties’ Levante residences in Jumeirah Village, the prestigious Dolce & Gabbana Residences, ultra-luxury towers and villa complexes on the tip of the Palm Jumeirah, and a striking tower on the landmark Sheikh Zayed Road. They are also pioneering AI-powered design integration and cinematic visual storytelling, ensuring each project is immersive and personal.

As one of the few female founders in the region’s design industry, Ellen leads with empathy, integrity, and entrepreneurial drive. Her Scandinavian roots and global experience shape a philosophy where innovation and collaboration come first. At XBD, she has built a culture that feels like family, empowering a diverse collective of talent and inspiring peers across the industry. Her leadership fosters an environment where bold ideas thrive and ambitious visions are brought to life.

Govind Shepley

Founder & Creative Director TWENTYONE06

FROM START TO SUCCESS

A graduate of Nottingham Trent University in Interior Architecture, Govind began in a boutique London studio, mastering ultra-luxury residential and hotel design. He expanded into global retail as an in-house concept designer for a fashion brand, refining brand storytelling. His true passion emerged in F&B, designing franchises and chef-led concepts across Europe and the Middle East. Now in Dubai, he leads TwentyOne06—an award-winning studio, Interior Designer of the Year, cover star, and mentor to a growing team of independent creatives.

Leading with Impact

Govind leads by sharing vision, not just direction—ensuring his team understands the “why” behind every decision. His philosophy, “Learn, Sharpen, Repeat,” drives continuous growth and collaboration, uniting creatives under one goal. Over the past five months, he has redefined TwentyOne06 from within, aligning brand, people, and practice. His transparent, knowledge-sharing approach inspires not only his team but also peers across the industry, proving leadership is about clarity, conviction, and collective ambition.

THE ROAD AHEAD

After two years of rapid external growth, TwentyOne06 is now focused on internal growth: strengthening team skills, refining processes, and aligning the brand for the next five years. Financial and operational education across departments is a priority, empowering team members to manage their roles as businesses within the agency. Looking ahead, the industry will evolve through brand positioning and brand equity, with agencies needing to define their identity clearly to stand out amid increasing competition.

On the Horizon

GPROJECTS THAT DEFINE EXCELLENCE

One of Govind’s most rewarding collaborations has been with Michelin-recognised Chef Reif Othman, a relationship spanning over four years. Together they’ve created award-winning restaurants including Nama Yoso, Reif Kushiyaki, and TERO—a 12-seat private chef’s kitchen in Dubai Hills that embodies storytelling and intimacy. Today, Govind’s role extends beyond design: he partners with clients on brand strategy, business models, site sourcing, and even investment support to drive long-term growth.

Life, Unplugged

Hobbies ART , GYM

Binge Watching IM NOT WATCHING ANYTHING REALLY NEW, BUT DEF DO HAVE THE ANIMATED SERIES OF ‘ARCHER’ ON REPEAT

Favourite City MY HEART WILL ALWAYS BE LONDON

Food and Restaurant

RAMEN IS MY FAVOURITE COMFORT FOOD, ANYTIME I JUST WANT TO SIT ON MY OWN I GO TO KINOYA

Quote You Swear By ‘CHARACTER COMES BEFORE CREDENTIALS’

ovind is excited to bring Hans Shi Fu to life, an experimental brand for Chinese Palace Group, developing its flagship in Dubai with innovative food and beverage concepts. He is also overseeing two major hotel renovations, including a DoubleTree Hilton, elevating design and operations to 5-star standards under tight timelines. Simultaneously, he is growing TwentyOne06’s Design Management service, establishing processes, documentation, and standards that expand the team’s skills beyond design into project leadership and accountability.

Kristina Bråteng

CEO & Founder B8 ARCHITECTURE

FROM START TO SUCCESS

Kristina studied architecture in Spain, where her passion for design merged with hands-on experience in luxury residential projects. In 2015, she founded B8 Architecture with the vision of creating bespoke, high-end homes that unite innovation, artistry, and cultural sensitivity. From a small seven-person team in Spain to nearly seventy in Dubai today, B8 delivers landmark villas and hospitality projects worldwide, establishing itself as a global reference in luxury design.

THE ROAD AHEAD

Kristina envisions B8 continuing to evolve as a global leader in holistic luxury design, expanding widely while maintaining intimacy. Every project remains personal, every client connection meaningful, and every design timeless. As the industry shifts toward wellness and experiential design, she sees the firm’s role as crafting legacies that transcend trends and shape how people truly live.

Leading with Impact

For Kristina, leadership begins with empathy, authenticity, and vision. At B8, she fosters a family-like environment where respect and trust guide creativity. Leading by example—balancing discipline with openness— she empowers every team member to contribute. This culture of collaboration fuels both the firm’s projects and the wider industry dialogue on how design can be inspiring and responsible, a humancentered approach that has helped B8 thrive.

On the Horizon

BPROJECTS THAT DEFINE EXCELLENCE

Each project defines Kristina—and, of course, her clients. She personally develops every initial concept and floor plan, ensuring a signature touch, and remains lead designer on most of B8’s projects. Standouts include Villa KB in Madrid (17,000 sqm plot, 4,000 sqm BUA), internationally awarded—even surpassing the Royal Atlantis for Best Landscape in 2023. Other notable projects include the AVA Penthouse in Palm Jumeirah, her Emirates Hills Mansion, and the Riviera Villa, each holding unique significance.

Life, Unplugged

Hobbies

WALKING DOGS, TRAVELLING, SKTECHING

Binge Watching DOCUMENTARIES

INSPIRING AMBITION

Favourite City

MARBELLA FOR SOUL, DUBAI FOR ENERGY

Food and Restaurant

LOVES SALMON,

PISTACHIO ICE CREAM; NOBU ALWAYS A CONSISTENT FAVOURITE

Quote You Swear By “DESIGN IS NOT APPEARANCE, BUT HOW IT FEELS EMOTIONALLY INSTEAD.”

8 is expanding into new horizons—literally. Kristina recently traveled with clients to Vanuatu to explore two private islands, where the firm will develop a boutique luxury hospitality retreat and a residential family resort. This marks a new chapter for B8, complementing its landmark villas with destination experiences. Having entered hospitality, the firm is also pursuing collaborations with world-class hotels, a journey that promises to redefine how lifestyle, culture, and luxury design are seamlessly merged.

Dilara Ajun

Creative Director

FROM START TO SUCCESS

Dilara Ajun is the Creative Director at ATI. Her journey into architecture began with a fascination for how spaces shape human experience—how cities and buildings tell stories and reflect culture. She pursued formal studies in Architecture and Urban Planning at Istanbul Technical University, followed by a Master’s in real estate development, gaining critical experience at leading firms along the way. Her career milestones include designing award-winning master plans, architecture, and interiors, and being named Young Talent of the Year at the Architecture Leader Awards in 2021. Today, as a Dubai Municipality Accredited Unlimited Licensed Architect, she leads diverse global projects with a focus on positively impacting communities.

On the Horizon

Dilara and her team are exploring the integration of advanced building technologies across diverse projects to enhance efficiency and design capability. They are also committed to advancing sustainability by developing innovative systems that reduce environmental impact and promote greener built environments. To ensure growth and broaden their positive influence, ATI is strategically expanding into emerging markets. While continuing to lead projects in master-planned communities and high-rise design, these initiatives—leveraging technology, reinforcing sustainability, and driving global expansion—are shaping the firm’s trajectory and upholding its commitment to excellence and user-focused design.

Hobbies ABSTRACT PAINTING

Binge Watching DOCUMENTARIES ON HISTORY, CIVILIZATIONS, AND THE EVOLUTION OF GLOBAL CITIES

Favourite City ISTANBUL: A PERFECT BLEND OF ANCIENT HISTORY, CULTURE, AND MODERN GROWTH

Food and Restaurant FUSION OF EAST AND WEST, PARTICULARLY JUN'S IN DOWNTOWN DUBAI

Quote You Swear By "NOTHING IS IMPOSSIBLE"—THE PHILOSOPHY THAT INSPIRES OUR ENTIRE TEAM DAILY

Leading with Impact

Dilara’s leadership philosophy is centered on collaboration, inclusion, and empowerment. She believes successful projects are built on teamwork and open communication, which is why she fosters a creative and supportive environment that values diverse perspectives. Her core values are driven by a positive, “nothing is impossible” attitude and a desire to positively impact communities through design, particularly in the educational and healthcare sectors. Her approach goes beyond aesthetics, prioritizing user needs, functionality, and well-being to enhance experience. This philosophy inspires the ATI team, as she dedicates time to mentoring young designers and serves as a role model for women in architecture. By establishing a clear project vision and foundational design principles, she ensures the team is aligned and equipped, reinforcing ATI’s position as a preferred partner for prestigious projects.

THE ROAD AHEAD

Dilara envisions an industry where architecture prioritises user experience, environmental consciousness, and positive community impact over pure aesthetics. As the field evolves to become more technologically integrated and sustainable, success will depend on blending user needs, functionality, and well-being into every space. For ATI, the path forward involves leveraging global expansion into emerging markets while leading in the adoption of advanced building technologies and sustainable systems. Growth is guided by the firm’s core design philosophy—creating unique, user-focused projects in healthcare, education, and other high-impact sectors—ensuring work that reflects human values, cultural identity, and design excellence worldwide.

PROJECTS THAT DEFINE EXCELLENCE

The defining projects that shape Dilara’s work fall into categories with significant community impact, including master-planned communities, healthcare, and educational campuses. These projects are transformative because her design philosophy transcends aesthetics, focusing on blending user needs, functionality, and well-being to create meaningful spaces. Educational and healthcare developments are particularly significant, as their reach positively affects many lives. Large-scale projects, from high-rise residential to harbour developments, are approached with a commitment to environmental consciousness and cultural identity. The resulting portfolio has earned numerous accolades, reflecting both design excellence and alignment with community needs.

FROM START TO SUCCESS

Charlotte Borghesi began her entrepreneurial journey in 2017, when she and her husband, Paolo, purchased their children’s nursery along with a small furniture trading license. With no prior experience in education, architecture, or manufacturing—and starting out with just one employee and a hard drive—she focussed relentlessly on creating WOW experiences rather than chasing profit metrics. This vision led to the growth of Kidzink and KODA into vertically integrated global companies, now spanning the UAE, Saudi Arabia, UK, Spain, Singapore, and India, transforming how more than 850 schools worldwide approach learning environments.

Charlotte Borghesi

Founder

KIDZINK & KODA KIDZINK OFFICE OF DESIGN & ARCHITECTURE

On the Horizon

The book Beyond the Box: How Neuroscience-Based Design Can Transform the Learning Environment introduces the Enriched Environment Model, the world’s first framework integrating pedagogy, neuroarchitecture, and environmental psychology. Launched at the Academy of Neuroscience for Architecture Conference, the model categorizes design through four measurable dimensions: Sensory, Motor, Cognitive, and Socio-Emotional. With new offices opening in Singapore and India, she is scaling this research-led approach globally, while the expansion of her manufacturing operations enables unprecedented speed and quality in reshaping education worldwide.

Food and Restaurant JAPANESE FOOD IN ANY JAPANESE

PROJECTS THAT DEFINE EXCELLENCE

In 2019, Charlotte Borghesi delivered her first full school project valued at over 6 million AED, proving that outsiders could successfully redefine education design. She then transformed the business model by establishing a 20,000sqm vertically integrated manufacturing facility—the region’s most advanced furniture operation— featuring prototyping labs and 3D printing. This shift eliminated reliance on slow, inflexible thirdparty suppliers and positioned the company at the forefront of innovation. Most transformative has been the Beyond the Box research, a 40-year literature review of 850+ projects, culminating in the Enriched Environment Model, which translates neuroscience into measurable design principles.

Leading with Impact

Her leadership philosophy is built on trust, ownership, and anticorporate values. She has shaped a company with no hierarchy, no KPIs, and no formal reviews— just empowered people making bold decisions. Hiring for cultural fit and potential over credentials, she fosters a culture of integrity, innovation, and generosity. The result is a remarkable 99% employee retention rate over eight years. For Charlotte, leadership means daring to dream big while creating conditions where everyone acts like an owner, inspired by autonomy and rewarded for exceeding customer expectations rather than following rules.

THE ROAD AHEAD Charlotte’s vision is for Kidzink and KODA to become the global reference for education design and manufacturing, not through fast growth or profit-chasing, but through lasting impact. She believes the future lies where design, neuroscience, sustainability, and wellbeing intersect. Under her leadership, a revolutionary culture—17% of the team made up of family members and a company bootstrapped with no investors—has scaled globally without professionalising away its disruptive spirit.

Sandra Woodall

Design Principal TANGRAMMENA

Healthcare is a particular passion, and Sandra’s vision for the “hospital of the future” incorporates therapeutic landscapes, healing gardens, and decentralised care models that reduce building, carbon, energy, and waste footprints while transforming patient experience. These projects demonstrate how design excellence can merge with clinical innovation and exact technological requirements to deliver environments that are sustainable, patientcentric and genuinely heal.

Unplugged

THE ROAD AHEAD

Hobbies TRAVEL AND PHOTOGRAPHY

Binge Watching THE MINIMALIST

Favourite City LIVERPOOL, MY HOMETOWN

Food and Restaurant OBLIX, AT THE SHARD, LONDON

Quote You Swear By THE GREATER THE CHALLENGE, THE HIGHER WE SOAR!

PROJECTS THAT DEFINE EXCELLENCE

Arriving in the UAE over 30 years ago to lead a fiveyear analytical review of the Al Ain City masterplan sparked Sandra’s lifelong commitment to understanding desert urbanism and climateresponsive design. This passion evolved through her regeneration work in Sharjah’s historic Arts and Heritage Area, including the Sharjah Arts Museum, where she employed traditional materials and methods. Her introduction to skyscraper delivery came as project architect for the new Etisalat Tower in Dubai. Later, with Tangram, she delivered community projects across Dubai that integrated passive sustainability, contextual design, and innovation—culminating in Dubai’s first green-roofed government building.

Currently, Tangram, under Sandra’s leadership, is spearheading a regional “Waste to Wellness” ecosystem delivery programme, undertaking projects that enhance city resilience across Abu Dhabi, and developing masterplan proposals for sector placemaking in the localised delivery of the Dubai 2040 Urban Plan. This work reflects Sandra’s belief in design as a catalyst for positive change— demonstrating how architecture can deliver functional infrastructure while addressing climate and urban stakeholder challenges, and positioning the built environment as a driver of health, sustainability, innovation, and equity.

FROM START TO SUCCESS

After leaving school, Sandra Woodall studied and worked in engineering on the regeneration of Liverpool’s historic Albert Dock, contributing to its transformation into the Tate Gallery—a landmark modern art museum and adaptive reuse project in her hometown. This experience led her to study at the Scott Sutherland School of Architecture in Aberdeen, where a formative visit to Rem Koolhaas’ OMA studio in Rotterdam—observing diverse teams collaborating on large regional projects— inspired her ambition to work within globally engaged, multidisciplinary design environments.

Leading with Impact

At Tangram, Sandra fosters a culture of mentorship and lifelong learning, guiding emerging architects and engineers to integrate sustainability and social responsibility into practice. Through regional lectures, workshops, and teaching, she inspires the next generation shaping future cities. As a published architect and respected industry voice, she is a sought-after speaker and facilitator at global forums, championing sustainable, inclusive, and innovative design delivered to CPD level for institutions to peers worldwide.

Dina Murali

Design Director

DZ DESIGN

FROM START TO SUCCESS

Dina Murali completed her architecture studies in India before moving to Dubai, where she gained invaluable experience at both global and home-grown studios specialising in hospitality design. A decade ago, she founded DZ Design, driven by a vision to establish a unique presence in the constantly evolving design industry. A core aspiration for Dina is to highlight projects that exemplify innovation through upcycling and reuse, promoting sustainable

PROJECTS THAT DEFINE EXCELLENCE

One of Dina’s favourite projects to date is Mogao, a pan-Asian restaurant at Radisson Red Dubai Silicon Oasis, where concept, collaboration, and creativity came together seamlessly. Another recent highlight is

Leading with Impact

DZ Design’s core philosophy centres on fostering a creative environment where the team enjoys the design process while delivering exceptional hospitality and multi-family residential projects. The firm believes true innovation arises when designers have the freedom to explore layers of design, materials, and packages in an enjoyable and engaging way. This approach consistently leads to unique, original concepts that stand out. At the heart of the practice, however, remain hard work and an unwavering dedication to providing the best for clients.

THE ROAD AHEAD

DZ Design is planning to establish a new office in Saudi Arabia, marking a significant step in its regional expansion. To support this growth and ongoing projects, the firm intends to increase its current team of 25 to approximately 30 members within the next few months. The future of design is seen as incredibly bright, with the company especially enthusiastic about integrating AI into its processes. By adopting artificial intelligence, DZ Design aims to minimise the time required to create and deliver projects more efficiently.

On the Horizon

Tthe Pullman JLT refurbishment, which combined contrasting materials, rich textures, and a bold lighting feature to reimagine the city hotel experience through the theme raw meets refined. Looking ahead, the Misk City development in Riyadh stands out as one of her most ambitious undertakings. She is leading the simultaneous design of six residential towers, with all design packages progressing from concept to IFC within a demanding three-month timeframe—a challenge that tests both design agility and operational strength. Sustainability remains central to Dina’s approach, exemplified in the Mövenpick Bur Dubai refurbishment, where upcycled materials and finishes were used to create a refreshed, contemporary space without unnecessary waste.

Unplugged

he firm is currently engaged in several transformative projects that are shaping its next chapter. Misk City in Riyadh reflects its expanding role in large-scale urban design, particularly in Saudi Arabia. Refurbishments at Pullman JLT, Mövenpick Bur Dubai, and Al Multaqa Hall at Dubai World Trade Center underscore its commitment to meaningful, sustainable upgrades. Meanwhile, the LK Nine Offices in Bahrain showcase how minimalism can convey understated luxury in a commercial setting.

FROM START TO SUCCESS

Fabidha Safar-Rahman’s journey began amidst the sawdust and sketches of her father’s joinery factory. After studying interior design in 2005, she gained experience in the U.S. before moving to the UAE, where she freelanced across multiple sectors. In 2017, she founded Design Matter. Today, she leads an award-winning boutique studio of 10, bringing over two decades of expertise in healthcare, residential, retail, corporate, and façade design across the UAE, Saudi Arabia, Qatar, and India.

Fabidha Safar Rahman

Design Director DESIGN MATTER

On the Horizon

The next chapter for Fabidha is bold and expansive. Design Matter is leading two major hospital refurbishments for Aster, while expanding the company’s footprint in Saudi with three architecture and landscape projects - including the cutting-edge DataVolt data center. The pipeline also includes Atelier De Soul, a fashion styling flagship, and two distinctive office spaces: Abra HQ and Auryth - each blending innovation with immersive, purpose-driven design.

PROJECTS THAT DEFINE EXCELLENCE

From reimagining Aster Hospital Mankhool’s 96,000sqft. space into a healing-centric landmark, to designing 10 residential towers for GJ Real Estate, Fabidha’s work blends innovation with empathy. She also led facade design for Riyadh’s Irqah Schools - Saudi Arabia’s first 100% Salmani Code-compliant educational project. These projects redefine standards across wellness, cultural integration, and techdriven design, while creating meaningful spaces for thousands of people across the region.

Leading with Impact

Fabidha’s leadership combines cultural intelligence with global design fluency. She champions emotionally resonant spaces that balance aesthetics, function, and sustainability. Her philosophy centers around inclusive collaboration - uniting clients, teams, and communities into a co-creative ecosystem. As the Creative Director, she fosters agility, curiosity, and a people-first approach, inspiring both her team and the wider industry to prioritise wellness, authenticity, and futureready design solutions in every project.

THE ROAD AHEAD

Fabidha envisions a future rich with opportunity - especially in healthcare, education, and hospitality. She’s focused on expanding into Saudi Arabia, with Design Matter now equipped to take on larger, more complex commercial and residential projects. Her vision includes pushing boundaries while honouring local culture, and scaling up emotional, sustainable, and intelligent design that elevates human experience.

From Function to Wellness

DOMINIKA BROZOVA, Specification Manager, Duravit, on how innovation, sustainability, and design are reshaping bathrooms into spaces of harmony and well-being.

How does Duravit create value for designers and projects beyond just offering products?

What sets us apart is our innovative spirit and very high design standards. We are rooted in two centuries of design heritage, yet we always look forward. Each year, we file several new patents worldwide, reflecting our pioneering mindset and providing designers with solutions that give their concepts a competitive and innovative edge. Beyond innovation and product selection, we support the A&D community with guidance, technical expertise, and personalised solutions to create sustainable living spaces where the highest quality and timeless design combine to offer a unique sense of harmony and longevity. Ultimately, our goal is to elevate bathrooms into lifestyle and wellness spaces, enabling designers to add emotional and experiential value to their projects.

The result is more than a bathroom: a space of well-being and serenity that carries a strong sustainability story.

Why are materiality, finishes, and textures so important in interior design, and how does Duravit address them?

For us at Duravit, design goes beyond aesthetics. It’s about creating a feeling, an emotional connection, a sense of desirability. Incredible attention to detail and the highest-quality materials that engage the senses are what make us stand out.

Our recently launched Balcoon series by Patricia Urquiola reflects this perfectly - new earthy ceramic tones like Clay Terra Matt radiate warmth and calmness, while striped textures and timeless palettes enrich the overall ambience.

Another example is the Vitrium toilet, where the subtle surface pattern is made possible through solid surface material layering. These may seem like small details, but they create depth, richness, and emotional value. At the end of the day, it’s about touch, feel, and atmosphere shaping interior experiences.

In terms of service and support, what makes Duravit a reliable partner for the A&D community?

For designers, time, reliability, and the credibility we’ve built over many years are critical. That’s where Duravit truly makes a difference.

As a global brand, we have specification specialists across key markets that are highly experienced and knowledgeable about local requirements. Whether a project is designed in Dubai but built in Greece, or developed in Los Angeles with a site in Doha, our teams in Singapore, London, New York, and beyond can step in quickly with tailored support.

In the Middle East, our dedicated team manages logistics, sales, and project flows to ensure expectations are always met. With multiple production facilities around the world, we are agile, efficient, and responsive, even with challenging timelines.

Designers also benefit from our professional digital platform, pro.duravit.com, providing BIM data, technical drawings, specification details, and high-quality images - saving time and making the design process an exciting journey.

How do you balance sustainability with the need for long-lasting quality in your solutions?

For Duravit, sustainability and long-lasting quality go hand in hand. Every detail, from materials to manufacturing and technology, is guided by durability.

Whether through our FreshStart and MinusFlow faucet technologies that reduce water and energy use, or our latest 4/2-liter super-quiet flush in the ME by Starck Hero edition toilet, our products are both aesthetically refined and environmentally responsible. >>>

Supplier Showcase

We have set an ambitious goal of becoming climate neutral across the entire company by 2045. A huge step in this direction is our new production facility in Matane, Canada, opening later this year. It will be the world’s first ceramics factory with kilns powered almost entirely by renewable electricity. Moves like this not only reduce our footprint but also give designers confidence that they are specifying future-proof solutions for their projects.

With technology reshaping interiors, where do you see the future of bathroom design heading?

In our factories, technology has been a key driver in implementing innovative and sustainable production processes and developing new materials such as our latest 2-in-1 easycare and antibacterial glaze DuraShield® and others.

Smart and automated solutions, especially those supporting sustainability, will continue to grow. We believe bathrooms are evolving from

purely functional spaces into wellness hubs - places for relaxation and self-care. Technology will play a central role in this shift. We already see this with the rising demand for our SensoWash smart toilets. They are now widely specified not only across residential and commercial but also hospitality projects where operators focus on optimising customers’ experience. A great example would be Fairmont Doha, Qatar and Nujuma, A Ritz- Carlton Reserve in the Red Sea, KSA. Looking ahead, bathrooms will become even more personalised - a sanctuary within fast-paced lives, where design and technology come together to promote well-being and longevity.

What inspires you most when collaborating with architects and designers, and how does this shape Duravit’s role in projects?

Design is in our DNA - whether it’s through our collaborations with the leading designers such as Philippe Starck, Anto-

nio Citterio, Patricia Urquiola and others to co-create our timeless bathroom collections or the architects and designers that we walk with on their project journey. We really love these collaborations! We love their passion, their energy and creativity that turns every new project into a fresh and inspiring story! Their ability to translate context, culture, light and movement into spaces people actually feel pushes us to act less like a supplier and more like a creative collaborator. From custom faucets and bathtubs to personalised furniture details, we listen carefully to the narrative, stay flexible, and adapt to each project’s needs, ensuring aesthetics, functionality, sustainability, and emotional impact.

Ultimately, that blend of global perspective, iconic collaborations, and responsible materials shapes our role on projects: to elevate the overall experience, so bathrooms transform into spaces of harmony, comfort and longevity.

Vibha Mehta +971 58 631 4145 vibha@bncpublishing.net

Roma Arora roma@bncpublishing.net

THE OF COMMUNITY-DRIVEN DESIGN POWER

Joanna Varettas, Senior Associate Designer at TGP International, reflects on the growing importance of community-driven design in shaping restaurant interiors, told through the story of Seed & Bloom.

Following its successful launch this year in Abu Dhabi, we’ve seen firsthand the impact community-driven design can have. We imagined Seed & Bloom as a true extension of the community—a welcoming space where guests could feel an immediate sense of belonging, free to explore something new or pause for a quiet moment.

Now, as the venue continues to flourish through activations, workshops, collaborations with local producers, and its growing popularity among residents, it’s been incredible to watch the many elements of our community-led design approach come to life.

Community Driven Design

A standout feature of the venue is the visible bakery & kitchen, giving guests a clear view of the preparation area as they sip their coffee or share a meal with friends. This was a deliberate choice to celebrate the craft of baking openly, inviting curiosity about the process and creating a tangible connection between patrons and the artistry behind their food. Instead of tucking this element away, we made it part of the experience, letting the sight of ingredients and process shape the atmosphere.

We also designed a dedicated community room, which has become a central anchor for the venue’s programme of workshops and events. This adaptable

space can serve as extra seating or be closed off for private or hosted gatherings. From ceramics classes and bread-making workshops to flower arranging, book clubs, and community talks, its true beauty lies in its versatility— able to transform with the needs of the neighbourhood and community. The sell-out workshops since its opening, particularly Seed & Bloom’s signature focaccia-making sessions, are proof of how powerful these kinds of elements can be for a restaurant’s success, both in driving commercial results and fostering community value and loyalty. The room’s design ensures that even when not in use for events, it still feels like a natural, comfortable part of the café.

We also considered how seating style and pace could encourage flexible organic interactions; whether guests are catching up with their own group or striking up conversation with a neighbour while waiting for their coffee, they have the choice to dine, dwell or perch throughout the main dining area and communal tables. For those on the go, there’s a quick graband-go organic communal table for a short coffee break. For guests who prefer to linger, cosy banquettes and a warm, open dining area invite them to settle in.

We also introduced several dayparting features, allowing the space to shift seamlessly from a bright daytime bakery to a cosy evening restaurant, keeping the atmosphere dynamic from morning to night. Working closely with the founder, our team at TGP International developed our approach to ensure the design remained functional, adaptable, and ready to

support a variety of uses, experiences, and needs.

Local Influences

Within the flow of the space and the guest journey, we carved out a dedicated retail area where shelves showcase goods and products from homegrown businesses. This zone was carefully integrated so it feels natural yet distinct, creating a place where local makers can be championed. Early partners included Mazara Farm Shop and the Unwrapped Store, both featuring goods and crafted pieces made here in the UAE, and many more organic collaborations have followed since the venue’s opening. We believe this approach gives guests an immediate sense of place the moment they step inside. It was important that the space not only look rooted in Abu Dhabi but also actively support and celebrate the people who call it home.

We also wanted the setting to feel seamlessly tied to Abu Dhabi’s natural landscape. One of our inspirations was the desert hyacinth—a plant that thrives in this region despite the challenging climate. Remarkably, the desert hyacinth draws nutrients from surrounding plants, relying on a host to bloom. That idea of interdependence resonated with us; much like the flower, Seed & Bloom flourishes through the

A standout feature of the venue is the visible bakery & kitchen, giving guests a clear view of the preparation area as they sip their coffee or share a meal with friends.

support and connection of its community.

Just as the hyacinth thrives within a network of relationships, the café is enriched by the people around it.

This vision also played a central role in shaping our colour palette. Visitors will notice soft, layered yellow tones threaded throughout the café, paired with organic, warm textures set against more refined, structured materials—a nod to the desert hyacinth’s delicate blooms emerging from a

resilient environment.

Botanical references continue in the natural floral panels and hand-pressed artwork featuring local flora. Together, these details, from a colour story rooted in a desert bloom, to textures that evoke craft, to motifs that honour native plant life, give the space its distinctive character. Even if not consciously recognised, we believe they create a quiet sense of comfort, meaning, and connection for everyone who walks through the door.

Reflecting on TGP International’s 360° capabilities, the project came to life through the combined effort of multiple teams and disciplines, with our restaurant management team continuing to oversee day-to-day operations. In many ways, it grew from our shared values and expertise as a community, strengthened by the creativity and passion of colleagues across the company. From concept, naming, and brand development to interior design, build oversight, and pre-opening strategy, it was a chance to draw on talent from every corner of the business.

SKY SANCTUARY

IN THE

EDOARDO MAPELLI MOZZI, FOUNDER AND CEO OF BANDA, DISCUSSES THE STUDIO’S CREATIVE PARTNERSHIP WITH OMNIYAT ON VELA VIENTO, DORCHESTER COLLECTION, DUBAI BY OMNIYAT, REVEALING HOW TIMELESS DESIGN, CLOSE COLLABORATION, AND A SHARED VISION SHAPED AN ELEVATED LIVING EXPERIENCE

What inspired your design approach for the Horizon Residences at VELA Viento by OMNIYAT?

The design concept, Sand Meets Wind, was born from the environment that surrounds the building, the softness of the desert landscape and the movement of air and light across it. We wanted to translate that natural rhythm into architecture and interiors that feel

sculpted, quiet, and fluid. The idea wasn’t to simply create a luxurious space, but to create a sanctuary in the sky, something grounded, refined, and emotionally resonant.

How did you merge traditional craftsmanship with modern minimalism in this project?

Rather than pursuing minimalism in the strict sense, we focussed on restraint, allowing form, material, and craft to speak without distraction. Every element within each residence is the result of refined workmanship, from the

moments, we introduce traditional craft or details that speak to heritage and technique, elevated to the highest standard. The result is a language that feels warm, highly crafted, and enduring. >>>

Interview

What key features of the Horizon Residences reflect “elevated living”?

The entire experience is designed around quiet elevation. You arrive through a private lift lobby into sculpted entrance halls with silver travertine floors and rough plaster ceilings. Kitchens feel like standalone design objects, bronze detailing, curved volumes, architectural stone. The volumes are expansive but never overwhelming and spaces are composed to bring softness and proportion to the forefront. Thoughtfully integrated art, collectible furniture, and handcrafted finishes speak to a lifestyle of intention, not display.

How did you consider the surrounding Marasi Bay destination and views of the canal and Dubai’s landmarks in your interior layouts?

VELA Viento’s site offers a rare duality: on one side, the full skyline of Downtown Dubai; on the other, the calmness of Marasi Bay and the desert beyond. This duality

became a guiding principle in our design; spaces are arranged to frame those views and let light move freely. Materials respond to that softness; natural stone, textured timber, and warm plaster surfaces create a calm counterpoint to the dynamic city beyond the glass. The terraces were designed as true extensions of the interior, encouraging uninterrupted living between inside and out. What challenges did you face designing for simplex and duplex units? The primary challenge was achieving consistency without repetition. The duplex units are naturally more segmented, with height, staircases, and architectural thresholds shaping the experience. The single-level residences (simplex) offer an open flow, which required a refined approach to proportion and zoning. We used the same core material language across both, eucalyptus, silver travertine, bronze but tuned the layouts, lighting, and rhythm of each space to its specific spatial

experience. Nothing was reduced, only distilled.

How does your collaboration with OMNIYAT and Foster + Partners influence the project’s overall vision? Collaborating with OMNIYAT and Foster + Partners created a rare synergy between architecture, interiors, and intent. The building’s sculptural form inspired us in designing several of the architectural interior details. It informed the shapes and curvatures

within the spaces, such as the ceiling coffers and curved walls. This came from the freedom to respond with equally expressive interiors. Everything from the flow of the volumes to how light enters and moves through the space shaped our approach. OMNIYAT’s commitment to quality and detail aligns naturally with our own. There is an unspoken understanding that every decision matters. Foster + Partners always aim to create buildings that are both unique and iconic. The same applies to Banda and our aspiration to design spaces that are unexpected yet remarkably timeless. That shared ambition allowed us to design not just a home, but a complete spatial experience.

Grace

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Protecting the night sky

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