DIGITAL MARKETING STRATEGIES
INTRODUCTION
WHAT IS DIGITAL MARKETING?
Digital marketing = advertising of products/services via online = digital. Key in business in the digital first world. Integrates innovativeness, technology, and decision making, based on data.
Goal: Gaye more visibility, relationship creation and conversions.
DIGITAL MARKETING STRATEGIES
DIGITAL MARKETING STRATEGIES ARE PLANNED
APPROACHES THAT USE ONLINE CHANNELS TO PROMOTE BRANDS, ENGAGE AUDIENCES, AND DRIVE BUSINESS GROWTH.
Getting to Know Your Audience
Produce Valuable Content
Multi-Channel Approach
Mobile Optimization
Monitoring and Analytics
IMPORTANT DIGITAL MARKETING CHANNELS
Search Engine Optimization (SEO)
Pay-Per-Click (PPC) Advertising
Content Marketing
Social Media Marketing
Email Marketing
Influencer Marketing
ADVANTAGES OF DIGITAL MARKETING
WHY YOUR BUSINESS NEEDS AI
INTEGRATION
