Travel & Cruise 3rd Quarter Magazine

THE OFFICIAL MAGAZINE OF THE CRUISE INDUSTRY THIRD QUARTER 2025

The Cruise Industry Embarks in Puerto Rico

Puerto Rico Governor Jenniffer González Colón & the Puerto Rico Tourism Company Executive Director Willianette Robles Cancel discuss the benefits awaiting the destination & attendees at the FCCA Cruise Conference & Trade Show

Richard Sasso, Chairman, MSC Cruises North America, Helps Launch New FCCA Initiative

Vicky Rey, VP, Government Affairs, Carnival Corporation, Appointed to the Champions 12.3 Coalition

The British Virgin Islands Director of Tourism

Clive L. McCoy Details the Destination’s “Renewed Emphasis”

Introducing the U.S. Virgin Islands’ New Commissioner of Tourism: Jennifer Matarangas-King

The Dominican Republic’s Landmark Agreement & St. Maarten’s Bold Initiatives

CLIA & FCCA Strengthen Partnership with Seatrade

Full Coverage of the FCCA PAMAC Destination Summit in Aruba

Oxford Economics’ Data on Caribbean Cruising

How Destinations Can Source Procurement Business

The ABCs of PPPs

Cruise Lines’ Current News, Builds & Trends Destinations’ Tourism Developments & Initiatives

Aquila Details the Importance of Lived Experiences

THE PERFECT CRUISE DOCKS AT OUR ISLANDS.

Stop at any of our ports to experience unique culture, turquoise waters, and picturesque towns with endless shopping and attractions. Come experience the best the Caribbean has to offer.

. T H O M A S

DEPARTMENTS

7, 9 CEO's Letter Letter THIRD QUARTER 2025 WWW.TRAVELANDCRUISE.COM

Travel & Cruise Magazine © 2025.

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Florida-Caribbean Cruise Association (FCCA) 10390 USA Today Way Miramar, FL 33025

Phone: (954) 441-8881

Fax: (954) 441-3171

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The information in this publication is provided “as is.” FCCA, CLIA and its Member Lines disclaim all representations and warranties, expressed or implied, with respect to any information, services, products and materials contained herein. FCCA, CLIA and its Member Lines will in no event be liable for any damage or losses as a result of your use of this publication.

10 Richard Sasso Helps Launch New FCCA Feature, ‘Executive Spotlight’ The Chairman of MSC Cruises North America takes the helm to launch a new FCCA initiative and share his unique journey, insights, and contributions

11 Vicky Rey Appointed to Champions 12.3 Coalition

Details of Carnival Corporation’s VP of government affairs for Latin America’s role in a global group of leaders dedicated to advancing Target 12.3 of the United Nations’ Sustainable Development Goals

Meeting and Events

12 Puerto Rico Welcomes Back the Caribbean’s Premier Cruise Industry Event Puerto Rico Governor Jenniffer González Colón and the Puerto Rico Tourism Company Executive Director Willianette Robles Cancel discuss some of the benefits awaiting the destination and attendees

14 The Cruise Industry Anchors in Aruba: FCCA & Aruba Partner for High-Level Cruise Conference Dozens of cruise executives joined with Platinum Members for meetings, networking, and exploring the ‘One Happy Island’ during FCCA’s annual land-based event exclusively for its members

16 Destination Leaders & Cruise Executives Discuss Partnership & Excitement for the Future at FCCA PAMAC Destination Summit in Aruba Read all about what the cruise industry’s leaders had to say at the opening ceremony that included Minister of Tourism Wendrick Cicilia; Mark Figueroa, CEO, Aruba Ports Authority; and Ronella Cruz, CEO, Aruba Tourism Authority

22 ‘Seatrade Cruise, FCCA & CLIA Forge Extended Partnership to Drive Cruise Industry Innovation & Sustainability

The new 10-year agreement fosters innovation, sustainability, and growth across the global cruise industry

On Board

24 Oxford Economics Details the Latest in Caribbean Cruising Christian Savelli, Director of Cruise Analytics at Oxford Economics, delivered a data-rich analysis of the cruise sector’s trajectory in the Caribbean during the PAMAC Destination Summit in Aruba

28 ‘Procurement in the Caribbean: How Can a Destination & Cruise Line Work Together? Michelle Solorzano, VP of F&B Supply Chain of Norwegian Cruise Line Holdings; Eduardo Gonzalez Cid, Founder and CEO of Café Azul; and Marc Figaroa, CEO of Aruba Ports Authority, took the stage during the PAMAC Destination Summit to address something many members have asked

32 The New Wave of Cruisers: How Millennials & Gen Z Are Redefining Cruise Culture

33 The River Cruise Boom

34 Star of the Seas Glimmers & a New Legend Makes Waves

34 Celebrity Xcel Excels & Celebrity Reveals Transformative River Ships

35 Star Princess Shines

35 MSC World Asia’s Dazzling Entertainment Venues

36 Oceania Cruises Welcomes Eighth Ship, Announces Two More

36 Regent Seven Seas Cruises’ Record Launch Day

36 Luxury Bookings Drive Strong Trading Following Cunard’s 2027 Program Launch

37 Virgin Voyages Makes True Crime a Destination

37 Diamonds International Welcomed Aboard

38 Carnival Corporation Reaches Major Donation Milestone

38 MSC’s Sustainability Report

On Land

40 FCCA & Dominican Republic Strengthen Partnership to Boost Cruise Tourism In a landmark agreement witnessed by Dominican President Luis Abinader, the country aims to enhance its cruise growth and capitalize opportunities for its people and economy

41 Introducing the U.S. Virgin Islands’ New Commissioner of Tourism: Jennifer Matarangas-King

42 Santa Marta at 500: Colombia’s Coastal Gem Joins the Cruise Industry’s Next Chapter

44 The British Virgin Islands Is Hot

44 St. Maarten’s New Regional Push, Partnerships & MICE Focus

45 Aruba Tops Caribbean Safety Rankings & Launches New Voluntourism Initiative

45 St. Vincent and the Grenadines Leading the Region for U.S. Growth

46 Guatemala’s Rise in Latin American Tourism

46 Jamaica’s Cruise Surge to Further Buoy Locals

47 P&O Cruises Deepens Roots in Barbados 47 Celebration Key Officially Opens

Royal Caribbean’s First Royal Beach Club Now Available

New Experiences at Great Stirrup Cay 49 Destination Spotlight: Alaska

50 Charting Calypso Cove: From Vision to Viability Through Public-Private Collaboration

Carlos Torres de Navarra, Principal & Co-Founder, Azul Destinations, gives backstage access to the development of cruise destinations built by independent developers working to align multiple stakeholders behind a common goal

Members & Travel Agents

52 The Power of the Living Lab: Learning, Evolving, and Elevating Cruise Excellence

Beth Kelly Hatt, Founder of Aquila Center for Cruise Excellence, details the importance of lived experiences – and how to continually learn and evolve

FCCA Platinum Member Highlights

EXECUTIVE COMMITTEE

Micky Arison FCCA Chairman Chairman Carnival Corporation

Michael Bayley

President & CEO

Royal Caribbean International

Richard E. Sasso Chairman MSC Cruises (USA) Inc.

Harry J. Sommer President & CEO Norwegian Cruise Line Holdings

FCCA STAFF

Michele M. Paige Chief Executive Officer

Adam Ceserano President

Terri Cannici Vice President, Operations

Omari Breakenridge Director, Digital Strategy & Creative Services

Mario Aguirre

Director, Membership Events & Programs

Justin Paige Director, Communications

Bruna Milazzotto

Director of Operations & Ports and Destinations Analytics

Jessica Lalama

Executive Assistant

Vanessa Gutierrez

Membership Administrator

Welcome to this issue of Travel & Cruise , and for many of you reading this in sunny San Juan, Puerto Rico, welcome to the cruise industry’s premier event in the Caribbean, the FCCA Cruise Conference & Trade Show!

All readers are likely aware that cruising is reaching new records with an even brighter future on the horizon through groundbreaking investments in both cruise ships and destinations – and that so much of this is only possible through the constant communication and collaboration between destination stakeholders and cruise lines.

As many of you are seeing in person, this synergy only seems to be increasing, and of course our keynote event in Puerto Rico is focused on this through its proven formula of meetings, networking, and more that have led to the FCCA Cruise Conference & Trade Show being the birthplace of everything from increased calls to entire destination developments.

So, I am confident the growth will not only continue, but also evolve to best suit all parties and long-term sustainability. This issue will show plenty other ways this is already happening, including coverage of one of the FCCA’s new landmark partnership with the Dominican Republic geared towards exactly that: continuing to grow the Dominican Republic’s benefits with a focus on long-term sustainability and increasing the impact for locals.

Some of FCCA’s other strategic partners also deservedly get the limelight, from the British Virgin Islands’ new record, bold initiatives in St. Maarten, and the U.S. Virgin Islands’ new tourism commissioner, to how Colombia is joining the cruise industry’s next chapter – and, of course, complete coverage from the FCCA PAMAC Destination Summit in Aruba, including the latest data from Oxford Economics on Caribbean cruising and a recap of the workshop focused on how destinations can work with cruise lines to source more business through procurement.

Our cruise line partners also share the spotlight, with Richard Sasso, Chairman of MSC Cruises North America, taking the helm to launch a new FCCA initiative and share his unique journey, insights, and contributions – and details on Vicky Rey, Carnival Corporation’s vice president of government affairs for Latin America, being appointed to the Champions 12.3 coalition, a global group of leaders dedicated to advancing Target 12.3 of the United Nations’ (UN) Sustainable Development Goals (SDGs) to halve food waste and reduce food loss by 2030.

Through it all, the issue touches on the news and developments of both the cruise lines and destinations around the region and world because we firmly believe that the more we know about each other, the more we can all benefit.

Thanks again to all of you, as we all have a role to play in cruising’s future, and I am confident that if we continue to work together, an even brighter horizon is on the charts.

Respectfully yours,

Michele M. Paige President FCCA

CLIA GLOBAL EXECUTIVE COMMITTEE

Jason Liberty

CLIA Global Chair

President & CEO

Royal Caribbean Group

Micky Arison Chair of the Boards Carnival Corporation & plc

Richard D. Fain Chair of the Board Royal Caribbean Group

Charles B. Robertson

President & CEO

American Cruise Lines

Harry J. Sommer

President & CEO

Norwegian Cruise Line Holdings

Pierfrancesco Vago

Executive Chairman MSC Cruises

Josh Weinstein

President & CEO & Chief Climate Officer Carnival Corporation & plc

CLIA STAFF

Charles “Bud” Darr

President & CEO

Donald Brown

Senior Vice President Maritime Policy

Joshua S. Good

Chief Financial Officer

Karyn Gruenberg

Senior Vice President, Membership & Managing Director of Enterprise Development

Caroline Johnson

Senior Vice President, Travel Trade Membership

Lawrence Kay General Counsel

Anne Madison

Senior Vice President, Marketing and Strategic Communications

Mike McGarry

Senior Vice President, Government Affairs

Jill Straniero

Senior Vice President, Digital Solutions & Managing Director of Global Technology

Dear Cruise Community, As we chart the course ahead for the cruise industry, one truth is increasingly clear: our success depends on unity, not just within our sector, but across the entire maritime community.

Cruising does not operate in isolation. We are part of a vast, interconnected ecosystem that includes shipbuilders, fuel suppliers, ports, logistics providers, regulators, and local communities. The challenges we face—whether decarbonization, infrastructure modernization, or sustainable destination management—require coordinated solutions and a shared sense of purpose.

That’s why unity is not just an aspiration. It’s a necessity.

Already this year, we’ve seen meaningful progress. CLIA and FCCA recently joined forces in a long-term agreement with Seatrade Cruise, reaffirming our joint commitment to fostering global dialogue and collaboration across the cruise and maritime sectors. This partnership ensures we have a strong, consistent platform where ideas, innovation, and industry voices converge, and I am especially pleased that our deepened engagement with FCCA will further these goals.

We’re also strengthening our ties across associations. Our collaboration with FCCA will continue to align cruise lines and destination partners around shared goals of resilience and sustainable growth. We are also leveraging opportunities with other shipping and maritime sectors to expand and build upon partnerships that are helping us sail to a better future.

This outreach is global. I recently spoke in Greece at the International Chamber of Shipping (ICS) Ministerial Summit at the invitation of the Union of Greek Shipowners, ICS and the Hellenic Ministry of Maritime Affairs and Insular Policy. We’ve held meetings in London across government and industry, including with the Secretary General of the International Maritime Organization, the General Secretary of the International Transport Workers Federation, the most senior leaders from BIMCO, INTERTANKO, OCIMF, and the UK Chamber of Shipping, as well as the UK Minister for Aviation, Maritime and Security and other senior elected officials.

These efforts—within cruise and beyond—are strengthening our collective global voice. By actively engaging with maritime organizations, regulators, and stakeholders across the globe, we are positioning cruise as a trusted partner in shaping the future of maritime transport and ocean stewardship.

If there is one thing we know from our 50 years representing the cruise industry, it is that progress comes from partnership. I’m proud to represent a sector that is growing with purpose and responsibility. By continuing to unify our efforts across cruise, the broader maritime community and the world, we will meet this pivotal moment of opportunity, ensuring the best days of this industry are still ahead.

We Are Cruise,

Charles “Bud” Darr President & CEO Cruise Lines International Association

Richard Sasso Helps Launch New FCCA Feature, ‘Executive Spotlight’

As part of its ongoing efforts to highlight the diverse voices and expertise within the Florida-Caribbean Cruise Association (FCCA) community, the association introduced a new section in its monthly membership newsletter: ‘Executive Spotlight.’

This feature puts a spotlight on cruise executives who play a vital role in the industry and work closely with FCCA and its partners.

Richard E. Sasso, Chairman of MSC Cruises North America, took the helm to launch the initiative and showcase his unique journey, insights, and contributions to the cruise sector, particularly within the Caribbean and Latin America.

How did you get started in the cruise industry?

After a few years in the airline sector in the late 60’s, I focused on a sales and marketing career and was fortunate to

“…always strive to make products and destinations better…”

secure a sales position in 1972 as regional sales manager. Best career move given the youth of this industry and chances for advancement.

What do you think are the biggest opportunities for cruising in the Caribbean or Latin America? And what are some key challenges?

Opportunities are endless and requires vision into the future – and never settle for status quos. Even if it’s not broken, we need to always strive to make products and destinations better for guests’ expectations. The region holds all the potential for leading the growth given the supply nature of our decades of success and the popularity of all the unique characteristics of Caribbean and Latin America. Proximity to key departure points and variety of cruise lengths and vessels /brands is a paramount advantage.

Can you share an example of how you’ve worked closely with FCCA members to support a project or initiative?

FCCA, which I am proud to say I have been a member since 1975, has proven to be a oneof-a-kind association and fraternity by example to the respect earned for dealing with opportunities and challenges over decades.

What excites you most about the future of cruising over the next few years?   I believe that we have finally reached a mainstream category for travel enthusiasts and given the incredible investments made by the industry leaders in the last two decades, we can expect growth in all markets from multiple sources. It is certain we are in for a grand future of unprecedented growth.

What do you think is the most valuable benefit that FCCA members receive from being part of this community, and what advice would you give to new members? Almost impossible to put a value on having access to the industry professional across every level of management and be supported by all the government relationships created by the FCCA team.

Vicky Rey Appointed to Champions 12.3 Global Coalition

Vicky Rey, vice president of government affairs for Latin America, has been appointed to the Champions 12.3 coalition, a global group of leaders dedicated to advancing Target 12.3 of the United Nations’ (UN) Sustainable Development Goals (SDGs) to halve food waste and reduce food loss by 2030.

A respected industry leader with more than four decades at Carnival Corporation, Rey is known for building trust-based partnerships across sectors to create shared value, opportunity and tangible benefits that align with local needs. Her appointment to Champions 12.3 reflects her role in shaping scalable, impact-driven solutions that are generating lasting change for communities while supporting the company’s commitment to reduce food waste and maximize the use of safe, surplus food across its operations.

This includes spearheading the expansion of the company’s meal donation program to new destination communities across Latin America ensuring surplus meals reach families and organizations in need. The program, which donates high-quality meals to a growing network of food banks, is part of the company’s Less Left Over strategy focused on cutting food waste while maximizing the use of safe, high-quality surplus food to help address food insecurity.

As part of a broader effort to minimize food waste, the strategy has helped

the company slash food waste by 44% per person in 2024 compared with 2019 levels, surpassing its 2025 interim goal a full year early – all while continuing to offer worldclass food and dining experiences.

“This appointment is deeply meaningful to me,” said Rey. “It represents the collective effort of so many partners, including governments, port teams, nonprofits and dedicated colleagues, who believe in the power of collaboration to develop new solutions that are tackling food loss and waste not just for our business but for communities globally. I’m proud to represent our region and our industry as part of this important global coalition.”

Liz Goodwin, senior fellow and director of food loss and waste at World Resources Institute, which serves as the secretariat for Champions 12.3, welcomed Rey’s appointment: “I am delighted that Vicky has agreed to join Champions 12.3. She’s passionate about responsibly using every ounce of nat-

“She’s passionate about responsibly using every ounce of natural resource, investment and labor…”

ural resource, investment and labor behind the food on our plates. We need global leaders such as Vicky to champion the very best ideas and solutions, so that food is used to feed people – never landfills.”

As Carnival Corporation continues expanding its food recovery and waste reduction efforts, Rey has played a central role in aligning cross-sector partnerships around locally approved frameworks that support safe and effective surplus meal recovery and donation. Her leadership has shaped flexible, trust-based models built on food safety, compliance and community collaboration – which are now being explored in new regions and contexts around the world.

As a member of Champions 12.3, Rey will bring these valuable insights to the coalition of executive leaders from various business, government and civil sectors, helping to develop actionable, replicable surplus meal donation frameworks in partnership with even more destinations.

Puerto Rico Welcomes

Back the Caribbean’s Premier Cruise Industry Event

Puerto Rico is welcoming back the FCCA Cruise Conference & Trade Show – and it knows a thing or two about the benefits after hosting it four times previously.

“Hosting the FCCA Conference this October places Puerto Rico at the forefront of the region’s cruise industry and highlights our capability to host major conventions,” said Governor Jenniffer González Colón, while participating in a press conference on August 21 to further build excitement for the event and engagement for locals.

“The Conference will strengthen ongoing initiatives to grow our cruise sector, which generates over $170 million in economic activity. We will continue to support the Puerto Rico Tourism Company’s efforts to expand the industry on the island, creating jobs and stimulating economic development.”

More than 100 high-level executives from FCCA Member Lines will embark on an interactive agenda including oneon-one meetings; workshops led by both cruise leaders and successful stakeholders to help foster business and understanding; and networking functions linking the attendees and executives in more casual environments, while displaying some of the best to see, hear, and taste in Puerto Rico.

Additionally, Puerto Rico is pulling out all the stops to impress the cruise executives with a specialized itinerary featuring some of the sites, infrastructure – and, of course, people – to collaborate on ways to not only increase cruise tourism, but also fulfill specific objectives and ensure a sustainable and long-term future that benefits the people.

To that end, Puerto Rico Tourism Company scheduled numerous exclusive tours, site visits, and meetings including various private and public stakeholders –while also taking place in efforts like the press conference.

“The Government of Puerto Rico is delighted that FCCA has once again chosen us as host of the most important cruise industry event in the Caribbean. The visit of hundreds of top global industry executives, including presidents and CEOs, as well as tour operators, port agents, and representatives of tourist attractions from member states, offers an ideal forum to discuss long and short-term tactics to foster the growth of cruise travel throughout the region,” said Willianette Robles Cancel, Executive Director, PRTC, during the press conference.

“The Conference will also provide the Puerto Rico Tourism Company, the government agency in charge of Air and Maritime Access negotiations, the opportunity to discuss strategies to expand Puerto Rico’s role as the Caribbean’s leading homeport.”

Furthermore, the Port of Ponce, in the south of the Island, is launching new efforts to make its mark as a key player for cruising, after receiving calls from cruise lines including Royal Caribbean (even with ships like Icon of the Seas), Celebrity Cruises, and Holland America Line. More initiatives are underway, and cruise passengers are delighted to experience a new port of call that takes them to an enchanting destination rich in culture, history, and charm.

Governor Jennifer González Colón explained that the Conference represents a chance to focus on ports in places like Ponce and Mayagüez: “We often only see the San Juan area, and in the past, only on routes when we’ve had situations at the Ponce pier. This will allow us to make a complete presentation of the opportunities and offerings that Puerto Rico can offer as a destination and as a hub for the Caribbean.”

The marketing of alternative ports to the Port of San Juan mainly arose following the arrival of Icon of the Seas to the

port of Ponce. Now, one of the main goals of the Conference will be to bring attention and access to other ports and attractions outside of San Juan.

“We’ll be putting together our presentation of different alternatives. We’re talking about Mayagüez, we’re certainly talking about Ponce, and we’re not ruling out others,” added Robles Cancel.

“…places Puerto Rico at the forefront of the region’s cruise industry.”

—Governor Jenniffer González Colón

The strong partnership and historic milestones leading to the return of the FCCA Conference to Puerto Rico mark a new beginning – one of prosperity and resilience, that leverages tourism as a force for good, and puts Puerto Rico on a path to prosperity.

Or, as Adam Ceserano, President of FCCA, noted during his opening remarks emphasizing the importance of the event bringing both near-term business and long-term opportunities that strengthen

not only Puerto Rico’s economy, but also the entire Caribbean cruise community: “This conference is not just about immediate business – it’s about building the partnerships that bring more ships, more passengers, and more economic growth for Puerto Rico and the entire Caribbean.”

And Puerto Rico also knows the possible economic benefit, with cruise tourism generating $201.9 million in total direct expenditures in addition to 5,019 jobs paying $70.5 million in wage income during the 2023-2024 cruise year – $50 million more in direct expenditures and $14 million more in wage income than the 20172018 cruise year – according to the 2024 and 2018 Business Research & Economic Advisors (BREA) studies, “Economic Contribution of Cruise Tourism to the Destination Economies.”

Those studies also show that Puerto Rico welcomed 1.52 million cruise passengers during the 2023-2024 cruise year, a 37 percent increase compared to 2017/2018.

Despite the impressive growth, Puerto Rico is clearly not resting on its laurels in continuing to move full steam ahead along with the expanding cruise industry, which has a record 37.7 million forecast to sail in 2025 – a 27 percent increase compared to 2019 – and passenger projections calling for 42 million passengers by 2028.

The Cruise Industry Anchors in Aruba: FCCA & Aruba Partner for High-Level Cruise Conference

The ‘One Happy Island’ of Aruba extended the warmest of welcomes to a prestigious group of cruise and tourism stakeholders, with nearly 40 high-level cruise executives gathering with more than 200 attendees for the FloridaCaribbean Cruise Association (FCCA) PAMAC Destination Summit.

Taking place from June 17-20, the annual event featured plenty of firsts and a new record – including the highest attendance ever and the first-ever series of workshops – on top of the usual fare of one-on-one meetings and networking events connecting members with senior cruise industry leaders to discuss trends and develop relationships and mutual benefits, all while showcasing Aruba and working towards Aruba’s goals as a strategic partner of FCCA.

“We cannot be prouder to offer events like these to foster mutual growth for Platinum Members and Member Line executives,” said Michele Paige, CEO, FCCA. “Bringing together these two vital entities in a comfortable setting lets them

better understand not only the latest happenings and offerings, but also each other, which has proven to be one of the best ways to synergistically grow and improve.”

The event itself has also grown and improved, with the record attendance experiencing the event’s first series of workshops – including Oxford Economics’ Christian Savelli detailing the latest in Caribbean cruising, along with ‘Procurement in the Caribbean: How can a destination and a cruise line work together?’ by Michelle Solorzano from Norwegian Cruise Line Holdings, Eduardo Gonzalez Cid of Café Azul, and Marc Figaroa, Aruba Ports Authority – as part of the goal to drive value for the membership program and grow the event around members’ needs.

Members again had their regular session of one-on-one meetings, where they privately met with pre-selected cruise executives. Often these executives fill a required

need for discussing and presenting new business, as they have the knowledge to offer their input and cruise lines’ perspectives to make a more viable business model or potentially tailor offerings for brands and guests.

One of the most important proceedings was the FCCA PAMAC Industry Meeting. A fixture of both annual PAMAC events, the meeting brings together the entire group to discuss operations and developments, with a spotlight on product development, itinerary development, and more, with members able to present any point to a panel of cruise executives.

“…one of the best ways to synergistically grow and improve.”

—Michele Paige, CEO, FCCA

In all and like all annual FCCA Platinum Member events, it served as a treasure trove of invaluable industry intelligence, preparing for the challenges and opportunities that lie ahead, with the cruise executives sharing insight and wisdom – and underscoring the importance of networking and advocacy.

Additionally, by hosting the event, Aruba displayed local sites, facilities, food, products (such as the ‘Mon Forte Schooner Experience’) and more – like its airfare and hotel options – to the influential audience. Hot spots included ‘Papiamentos,’ Fiesta Plaza, La Trattoria, Renaissance Island, and, of course, the Renaissance Hotel and Convention Center, which hosted the attendees and most of the business functions.

Aruba also coordinated specialized meetings with the attending executives for government leaders, tour operators, suppliers and more to help local people prosper from cruise tourism. Those included a private meeting with Aruba Ports Authority and Aruba Tourism Authority, as well as a presentation by Patrick Melchiors, Destination Services Manager: ‘Beyond the Dock: Aruba’s Must-Do Destination Update.’

“When cruise ships come to the island, they change lives – not only by connecting thousands of visitors with the warmth of our people and culture, but also by creating opportunities that support families, fuel local businesses, and strengthen our economy. Hosting the PAMAC Cruise Conference reaffirms Aruba’s commitment to growing this vital partnership,” said Minister of Tourism Wendrick Cicilia.

“When cruise ships come to the island, they change lives.”

—Wendrick Cicilia, Minister of Tourism

Minister Cicilia; Ronella Croes, CEO of Aruba Tourism Authority; and Marc Figaroa, CEO of Aruba Ports Authority, all participated and showcased Aruba’s all-encompassing synergy and inter-agency efforts in growing cruise tourism, as well as serving as incredible hosts for the record event.

“We are honored that Aruba hosted this crucial event,” continued Paige.

“Hosting the event further advances Aruba’s initiatives by showcasing the destination and its updates to the prestigious audience, and Aruba made its commitment to cruise tourism clear.”

Destination Leaders & Cruise

Executives Discuss Partnership & Excitement for the Future at FCCA PAMAC Destination Summit in Aruba

With the Florida-Caribbean Cruise Association (FCCA) PAMAC Destination Summit in Aruba setting record expectations, excitement loomed for the Opening Ceremony and its new format featuring both destination representatives and cruise executives.

Patrick Malki. Destination Services Manager at the Aruba Tourism Authority (ATA), took the mic to praise the partnership leading Aruba to host and offer his services as emcee – first introducing Minister of Tourism Wendrick Cicilia.

“It’s a special event for us. It’s a special moment for us as Aruba as well,”

Minister Cicilia told and conveyed the honor in the cruise industry choosing Aruba and showcasing its commitment.

“We have engaged in different conversations, and something that has been highlighted is the fact that Aruba is considered a strategic partner.”

“I feel really inspired is that we are considered part of family…something we

value,” he continued and praised the “whole family of the Aruban tourism industry,” including Aruba Tourism Authority (ATA) and Aruba Ports Authority (APA).

He then delved into the history between Aruba and the cruise industry as far back as the early 1950s. “That marks the beginning of the cruise tourism industry for Aruba, and we have come a long way because today Aruba is partnered with the most luxurious, modern, innovative but

also sustainable and luxurious cruise lines of the world.

“And that’s something we are proud of and that’s something we appreciate because the cruise tourism industry has been vital for the tourism economic development of Aruba, but also in development of the commerce opportunities for our people.”

He emphasized the importance of highlighting that feature – the benefits cruise tourism has played in Aruba’s development – before telling “Aruba is not merely a port of call as we consider ourselves part of family, but also a strategic partner.”

“Aruba wants to add value also to the industry because we have understood the assignment. Because when a cruise arrives it changes lives…from the lady that sells souvenirs by the kiosk by the welcome plaza to the tour operators, to the small vendors, to the stores in the main street. Lives are being changed, jobs are being created, opportunities are being given, families are being fed.”

He also highlighted some of the plans and projects implemented to satisfy the cruise industry and guests, including the tram project to connect the cruise terminal to the main street, parking for tour operators by the port, upgrading and the beautification the main street and port area.

“As part of the new government, we want to continue to build upon this vision of adding value…and continue developing Aruba as a destination that can satisfy the needs of the cruise tourism industry.”

He referenced some of the inspiration already drawn from the event before informing that their priorities focus on cleanliness and the revitalization of the main street with new events and live music – along with further connecting it for cruise tourism.

“We want tourism to be recognized as a force for good for our community, but also for our guests,” he continued and then explained Aruba’s new model of sustainable development.

“We are committed to the future of our cruise industry and have ambitious plans…”

—Mark Figueroa, CEO, Aruba Ports Authority

“That’s something that needs a partnership, but also we need to collaborate with each other – and I think based on our past experiences, based on the best practices but also based on the shared values, it’s something that we can achieve.”

He gave an example of that partnership and synergy with FCCA, with the current Prime Minister reminding him of FCCA’s guidance back in 2010 with the urban redevelopment plan that is now yielding the results of increased cruise calls.

“That highlights the synergy within the relationship that we have with the cruise line industry, that working together we can achieve a lot of things…and we will continue this beautiful partnership so we can succeed together and make the cruise tourism industry a force for good for our island and our community.”

Mark Figueroa, CEO of the Aruba Ports Authority, then welcomed the group.

“It is an honor to host you and we are truly delighted by your enthusiastic response, which has led to a record-breaking attendance this year.”

“Our continued partnership is invaluable, and we deeply appreciate the trust you place in us and the business we share from the port side. We are committed to the future of our cruise industry and have ambitious plans to

enhance our port infrastructure and elevate the overall guest experience.”

He told these key investments are designed to strengths and to ensure Aruba’s position as a premier cruise destination.

“Amid ongoing global tensions, we must embrace collaboration among us to safeguard our economies on which so many of us heavily depends on. At the same time, the cruise industry is performing very well, and we are genuinely excited about the opportunities ahead and look forward to building on this momentum together.”

Ronella Cruz, CEO of the Aruba Tourism Authority, took the stage next and gave her greetings and salutations to some of the same cruise executives that have been at the helm for 10-20 years while not visiting Aruba in that span – thanking FCCA for the opportunity to showcase Aruba before getting into their cruise tourism history.

“Aruba tourism has been a journey of over 65 years. So, 65 years focusing on this business with cruise tourism being an integral part of course of our tourism industry.”

She continued it is a particularly “serious matter” while referencing that Aruba regularly ranks in the top three in the world for tourism’s reliance on GDP.

“That highlights the synergy…that we have with the cruise line industry…”

—Wendrick Cicilia Minister of Tourism

“So, it is a huge responsibility for all of us, but also as a nation, to carry this and to be able to listen to our partners, to capture feedback and to continue to perform and evolve in the right manner, not only for the benefit of our guests, but of course for the benefit of our nation, our residents, but also our cruise line partners in this case.

“And with growth, we realized that it’s beautiful. We are grateful. We’ve seen tremendous results over the years. We have seen record numbers last year on all fronts. Year to date may we’re seeing the same

“Your success is our success.”

—Michele Paige, FCCA CEO

thing…But with growth comes not only opportunities, but also complexities.”

She pointed out that Aruba is now in that stage of evolution with a focus on sustainability and responsible tourism.

“And how do we focus on that? It is not only about product development, investing in the destination, but we’ve developed a strategy and we’ve embedded shifts in our strategy that are pretty unique,” she continued and shared the campaign launched in April to present Aruba as an island that cares about responsible tourism: ‘When you love Aruba, it loves you back.’

She then shared “what lies at the core of our strategy as a nation in terms of tourism development,” including actualizing dialogue with the cruise industry, communicating this message to cruise guests, and catalyzing and expanding the message.

FCCA CEO Michele Paige, affirmed the cruise industry’s commitment to Aruba – and cited some of the facts and figures of what that has meant for communities, from 10 years ago with under 600,000 cruise passengers to growing to 1 million passengers and boasting the fifth highest passenger spending figure ($131 per passenger) with satisfaction levels off the charts.

“In general, the cruise industry applauds everything that you put in place. Your success is our success.”

She then pointed to some of the potential success for all attendees with the record 34.6 million cruise passengers forecast this year, projections of 42 million by 2028, and 43% of cruise capacity being in the Caribbean.

“Putting the work forward is going to reap benefits in your destinations,” she continued and riffed Aruba’s campaign: “When you love the cruise industry, it loves you back.”

Marie McKenzie, FCCA Operations Committee Chair and Senior Vice President, Government & Destination Affairs, Carnival Corporation & plc, helped transition to presentations from FCCA Member Lines.

“Even though I work for Carnival Corporation, I’m sitting in my capacity as chair of the [FCCA] Operations Committee,” she said and continued with thanking the Aruba family.

“I will say one of the things that really stood out to us as an industry team is the synergy of tourism and ports. You really work really well together, and you’ve been presenting a cohesive plan – not just for cruise, but holistically for your country.”

Daniel Farkas, Executive Vice President and General Counsel of Norwegian Cruise Line Holdings Ltd., pointed out the warmth in Aruba is palpable.

When you love the cruise industry, it loves you back.”

—Michele Paige, FCCA CEO

“I was interviewed by some news about how I felt about Aruba, and I said, ‘you could feel the warmth radiating off everybody. And it was not from the hot day and the steam coming up from the ground. It was from everybody around that port where the port came out and represented and loved us back.”

He continued with some of the reasons for excitement within the cruise industry: “The first thing I have to say is that Minister Cicilia got it correct. When a cruise arrives, it changes lives. And that is something that I think everybody needs to leave here knowing because it is a fact.”

“But what am I excited about for Norwegian Cruise Line Holdings…I’m excited about opening new ports. I’m excited about opening destinations. I’m excited about the fact that we’re building up here in Philadelphia, that we’re opening Jacksonville, that we’re going to be in Galveston year-round.

“We are meeting our guests where they are. Not everybody can fly to Miami… we must meet our guests where they are, and that’s exactly what we’re doing.”

He then tipped his hat as chief development officer, where he can talk about developing new ports and building new experiences and places: “I get to do the build contracts on our new ships, and we’ve got 15 on order. There’s no stopping us. The cruise industry is not slowing down, and certainly Norwegian Cruise Line Holdings is not.”

“We want tourism to be recognized as a force for good for our community…”

—Wendrick Cicilia Minister of Tourism

After detailing some of the ships, he previewed what guests can expect with the new enhancements to Great Stirrup Cay, which he reminded is the largest private island in the Bahamas – “and yes, everybody when it comes to private islands, size does matter.”

Carlos Estrada, Director of Commercial Home Port Operations from Carnival Cruise Line, first pointed to his belief in partnership and recognized APA, the tourism ministry, and all government officials for their work.

He informed while it was his third visit, it was only his first overnight experience – “and indeed, I love Aruba, and Aruba is loving me back.”

Then he shared some of Carnival’s 2 million reasons for excitement, along with updates from the 13 U.S. homeports, now including recent operations in Norfolk, Virginia, and updates including what to expect with Celebration Key’s upcoming historic opening and the announcement of a fourth XL vessel.

“We feel the love, and we know that it’s coming from the heart, and that is the most important thing,” opened Wendy McDonald, Regional Vice President, Government Relations, Caribbean, Royal Caribbean Group. “You make us feel like family, and we cannot wait for the rest of the experiences to come for the rest of the week. “

She then continued with the trend of new ships, detailing that as of January 2025, Royal Caribbean Group has 11 on order – on top of approximately 100,000 employees representing more than 130 nationalities.

“We continue to have a strong demand for vacation experiences, which has accelerated in 2025 with Wave season off to the record start,” she informed and gave their latest reason for excitement: the “game changing” Perfect Day in Mexico, set to open in 2027 and delivering “true Mexican spirit” along with experiences like the tallest water slides across North and South America and the world’s longest lazy river.

She also congratulated the winners of their second artist discovery program in the Caribbean, with four winners from the Dominican Republic, Haiti, Jamaica, and Trinidad and Tobago to be displayed on Star of the Seas.

Meeting and Events

“We really appreciate the hospitality for that Aruba has shown us. With that being said, I just want to dive straight into what’s happening with Disney Cruise Line,” told Hein Erasmus, Senior Manager, Port Adventures & Destination Experience, Disney Cruise Line.

“We are amid the largest fleet expansion that Disney’s originally ever launched. We started off with our two ships, the Disney Magic and Wonder back in 1998. Since then, we have started growing and we released two more vessels 10 years later, the Disney Dream and Fantasy.

“And then from there we’ve just continued to double our fleet. The next launch we did was in 2022 with the release of Disney Wish…From there, we have just announced two more vessels that will be released this year.”

“We are increasing our global footprint but keeping focused on where we see our guest demand being looked at, and that is the Caribbean and The Bahamas,” he continued and detailed some of the expanded itineraries, along with things in store for their two private islands in the Bahamas – Lighthouse Point and Castaway Cay – with a focus on the cultural aspects.

“We’re going to continue expanding. We are very excited about offering highend family experiences…We’re looking at the Caribbean and Bahamas as a permanent home for Disney guests, and we are seeing tremendous demand.”

Paolo Mezzino, Director of Operations - US Port, MSC Cruises, enjoyed the excitement in revealing big plans and the future of MSC.

“We had the biggest news ever just a couple of months ago. You saw it, you logged

“…with growth comes not only opportunities, but also complexities…”

—Ronella Cruz, CEO, Aruba Tourism Authority

it. We launched World America, our largest newest ship, from Miami, and we opened the largest cruise terminal in the world…and we did it all within the same week.”

He quipped that should be enough news for a couple years, but that more is always wanted – and “2025 is going to be by far the biggest year for MSC here in North America and the Caribbean” because on top of all that, they are going to add a new terminal in Galveston, along with bring another “big ship” to Port Canaveral starting in winter.

He also detailed their differentiated work to launch in new markets, along with efforts to reach farther and more remote destinations in the Caribbean, including a program on a new ship based year-round in the Dominican Republic.

“And this was done thanks to your help and thanks to your support to cre ate itineraries where before there was really nothing.”

“Margaritaville Sea is a newer participant in a lot of these FCCA events,” informed Taylor Karr, Senior Manager, Strategy and Operations, of Margaritaville at Sea . “We get a lot out of them.”

“This is my third time speaking with the FCCA. The first time…I said we were a small company and we had big dreams of becoming a cruise line… the second time, I was happy to tell you we now had two ships…and we were really excited [and had] won a lot of awards…and were sailing at over 100 percent this summer.

“So now my third time, we’ve just now celebrated our third year operating as Margaritaville….and announced our acquisition of our third ship.

“Depending on how you look at the metric, we are the fastest growing cruise line at the industry,” he quipped and point ed to growing from 1,300 lower berths to over 6,200.

“The only way for our brand that that growth is possible and sustainable is through partnerships with each and every one of the individuals in this room because we cannot do it without you…

All of the problems that we face, all of the challenges that we want to over come, we do so by knowing the right person in this audience to reach out to by having partnerships and friendships, by having shared a beer at an event or had a meal together or learned a little bit about your family.”

Seatrade Cruise, FCCA & CLIA Forge Extended Partnership to Drive Cruise Industry Innovation & Sustainability

Seatrade Cruise, the leading global cruise events brand, Cruise Lines International Association (CLIA) and the Florida-Caribbean Cruise Association (FCCA) have extended their existing partnership, with a new 10-year agreement aimed at fostering innovation, sustainability and growth across the global cruise industry.

Seatrade Cruise, CLIA and FCCA partner on a portfolio of world-class events, including Seatrade Cruise Global, the cruise industry’s premier annual business-to-business gathering. This agreement will see further long-term collaboration on events and initiatives that champion businesses and stakeholders across the cruise industry, helping to create new opportunities for growth, sharing knowledge and promoting sustainable practices.

“This agreement reflects our deep commitment to collaboration across the cruise industry,” said Bud Darr, President & CEO of CLIA. “This next decade will be one of transformation, and we’re proud to move forward together — elevating global awareness of our industry’s innovation, leadership, and positive contributions around the world.”

Michele Paige, CEO of FCCA, commented: “FCCA has enjoyed a powerful and collaborative partnership with Seatrade for more than 30 years, and this agreement is a testament to our commitment of improving together and building for a better future. This also represents opportunities and continued growth for our partners throughout the Caribbean, Mexico, and Latin America, and we look forward to enhancing value to our members and assisting with strategic initiatives that bring benefits for all.”

Andrew Williams, EVP of Informa Markets, added: “We are delighted to confirm this long-term agreement with our valued partners. Strong partnerships are very important to us, so we are delighted to be extending our relationships with CLIA and FCCA, and excited about what more we can do in the next chapter of our collaboration. We share the same goals - to serve and support the growth of the cruise community - and that will remain at the heart of our events. On behalf of the Seatrade Cruise team, I look forward to the next chapter of collaboration and development.”

The partnership will encompass Informa’s portfolio of cruise events, including Seatrade Cruise Global, scheduled for April 13-16, 2026, at the Miami Beach Convention Center, along with other exhibitions, conferences, and industry gatherings worldwide.

Oxford Economics Details the Latest in Caribbean Cruising

As part of ongoing efforts to continually evolve the Florida-Caribbean Cruise Association (FCCA) PAMAC Destination Summit, along with growing its fulfillment of the key stakeholders’ needs, the Aruba event launched the first series of workshops.

Christian Savelli, Director of Cruise Analytics at Oxford Economics, delivered ‘Caribbean Cruise Outlook: Leading with Data, Growing with Purpose,’ a data-rich analysis of the cruise sector’s trajectory in the Caribbean.

From rising capacity and changing consumer behavior to shifting fleet profiles, his insights underscored the urgency for destinations to align with the cruise industry’s evolving order book.

Cruise satisfaction in the Caribbean remains among the highest globally, with strong likelihood for repeat visitation and land-based returns – but sustaining momentum requires strategic planning, smart investment and regional coordination, especially as some markets risk stagnation without upgrades or diversification.

An edited transcript of the presentation follows.

I’m going to get out with the bad news right away so we can later focus on the good news. Consumer sentiment in the US has been dropping drastically. We are back down to where we were at during COVID.

This is how people feel about themselves, about the future, about their own economic outlook. It doesn’t look great right now, but I think we have reached that inflection point where we’re going to start to see a potential rebound.

And indeed, in the consumer confidence, which is something slightly similar where we were experiencing that drop, we’re starting to see an inflation point and a change in direction. So, it’s bad, but not as bad.

What it means for the consumer when they are in that state of mind is that they get into a wait and see attitude, not making big decision and try to see where the wind is going to blow. Or perhaps chaos is the new normal, but that’s where we are right now. Consumer sentiment obviously will impact travel and cruising, but small busi-

The Caribbean keeps on winning, and the story keeps on getting better.

nesses are telling us the similar story. They are nervous. Their lack of confidence in the future in the economic future business will impact capital investment. Perhaps not a big deal for the cruise industry, but still a big deal for the overall economy. But the news is getting not as bad as it was. In April, 50% of small business owners were very negative. Now we are down to 10%, and we have about 40% telling us it’s slightly more negative. We’re starting to even to see some people telling us it’s slightly more positive. It’s like you’re going to the physician, and you say, my pain used to be at eight, now it’s down to six or five.

Now all the good news: there was amazing strength in the US economy, and we see that the inflation trend that started a few years ago is continuing to come down. We are down to 2.9%, and it looks like it’s starting to be annualized at 1.7%.

However, we have a big hurdle facing the US economy. Tariffs from an economic standpoint are not a good thing, and we still don’t know where they’re going to land. But even if they land at 15%, that’s put us back to 1930 – perhaps not a good example of a strong economy.

With tariffs come inflation, and the US going to be more penalized than any other country by those trade tariffs. And so even if inflation has been coming down, we see that inflation’s going to start to pick up again. If those tariffs are implemented, they’re going to start to impact the US economy. And the good news is that our forecast early May was more aggressive than the one that we have right now. So, we’re still feeling a bit more optimistic even if it’s going to hurt.

Another piece of good news is that the unemployment level in the US has been amazingly low since 2016. You ignore that bump during COVID, it’s been at around 4%. It’s amazing, so much strength in the US economy, and now it’s starting to creep up above 4%, which is that historical low. We are at 4.2%.

A few months ago, for each two jobs opening, you had only one person looking for a job. Now it’s starting to get an equilibrium. So, it’s getting longer for people to find jobs and we can start to see that unemployment is increasing.

Another good piece of good news, even if it doesn’t feel like that, if you live in the US and for the last few years we heard a lot about inflation, but we’ve been beating inflation or wage incomes have been growing faster than inflation. We’ve been building disposable income, and we’ve been using it for travel, for example, across all the income brackets, but mostly for the upper bracket.

However, we can be in a situation now where unemployment is going up, inflation is going up, which mean that we could have a reverse effect that’s going to dip into disposable income. So that’s a potential risk. The good news is that the risk of recession has come down drastically.

We forecast for the GDP in the US for 2025 to be at 1.5% (down from the 2% earlier in the year but up from the 1.3% when talks of tariffs were very aggressive).

Intent to Travel

This is the intention to travel, and we start to see that it’s kind of coming down or reach a plateau. It’s flattening from that kind of wait and see attitude from the consumers. What they’re telling us is that yes, I’m going to travel, but guess I’m going to spend less at a very high level compared to where we were two years ago.

We’re starting to see that leveling. When I looked at the data for pricing, I see the same pricing is stable there globally.

I’m talking about cruising now. Something else where we see a bit of a pullback is the number of trips, leisure trips that US families are going to take that’s coming down. Yeah, they’re going to travel, but they’re going to take less trips than they were in the past few years.

private islands are… introducing people that are new to cruise and those people perhaps will cruise again – and come back to the Caribbean.

Someone talked about Canada this morning…indeed it’s quite a drop in visits from Canada to the US. We are going to see what impact it will have in the Caribbean, but by land it’s down almost

20%, and by air down 20%. So that’s a red flag for international travel.

Another red flag for international travel is people traveling to the US. We see the forward-looking bookings are down significantly year over year while domestic travel is flat – and we see that’s linked to the perception of people traveling to the US. Something to think about with how lucky we are in the cruise industry – that’s the GDP in the US. Amazing strengths of the US economy from 2000 to 2026 kept on growing. GDP was moving hotel demand as the economy was picking up speed; that relationship broke during COVID. Now the hotel demand is flat in the US other than for luxury.

What we also know is that in the next 12 months, 80% of US travelers are telling us they’re going to change their travel behavior. That was before the rebound in the stock market. And now we are dealing with geopolitical issues, so that could be another issue, but people are going to stay closer to home, or 30% are going to shift from an international travel to domestic.

And I will argue that people are looking at cruising in the Caribbean if you’re from the US as domestic trips…so, I think that should help in the short term. After all, 87% of the people traveling to the Caribbean are coming from the US. Whatever is happening in the US is going to have a major impact in the Caribbean.

To summarize, we still believe that 2025 will be a record year in travel. People are prioritizing travel even if they’re not as excited perhaps or perhaps

the spends going to start to slow down with the tariffs.

That’s the big unknown right now. And since people are not going to travel internationally, it could be an opportunity for the Caribbean to capture some of that domestic volume…and we know that cruising shines when we talk about value. So, there are a couple of good outcomes here for the cruise industry in the Caribbean.

Growing Caribbean Cruise Capacity

I have the market share total deployment in 2025 for the Caribbean close to 36%...so the Caribbean is above 120% compared to where they were in 2023. The Caribbean is really winning the race…the Caribbean is attracting most of the new capacity.

Something to explore for the Caribbean – perhaps of some of the destinations that are trying to find growth where it’s not happening right now with the larger vessel. That segment is growing fast and significantly underrepresented in the Caribbean.

This is the 2025 story, but we must start thinking about 2026. And when I looked at my data in May, I found out that if I end the year in September 2026, we had enough

…there was amazing strength in the

US economy…

data to make a rolling one year that ends in September. And guess who is winning in 2026? The Caribbean. The Caribbean keeps on winning, and the story keeps on getting better. A lift of 13% already.

I have more good news for the Caribbean coming from our cruise travel trends survey where we survey 2,400 cruisers in the eight biggest cruise markets of the world. This is kind of their cruise experience and satisfaction. Very high, 92%, the Caribbean is kind of leading the way – and FCCA CEO Michele Paige mentioned that “happy passengers spend more money.” Yes. That’s also something that we’re finding with our research.

…very high likelihood that people will cruise again…

The Caribbean satisfaction translates into very high likelihood that people will cruise again, 88% when they cruise to the Caribbean. That’s a good sign for at least the mid-term to short-term demand for cruising right now. Cruisers will cruise again.

What about the likelihood to return to a destination that you first visited on a cruise, but for a non-cruise vacation? Again, Caribbean scoring on top.

What is it that you’re looking forward to for your next cruise compared to your past cruise? I like iconic renowned destinations and new offbeat destinations. Interestingly, private islands are kind of lagging – 43% like the private islands, compared to like 63% with the current destination.

However, we see a disconnect between repeat cruisers and first-time cruisers. First timers have a higher interest in private islands than the repeat cruisers. So, what the private islands are doing is introducing people that are new to cruise and those people perhaps will cruise again – and come back to the Caribbean.

Procurement in the Caribbean: How Can a Destination & Cruise Line Work Together?

As part of ongoing efforts to continually evolve the Florida-Caribbean Cruise Association (FCCA) PAMAC Destination Summit, along with growing its fulfillment of the key stakeholders’ needs, the Aruba event launched the first series of workshops.

Michelle Solorzano, Vice President of Food and Beverage Supply Chain of Norwegian Cruise Line Holdings; Eduardo Gonzalez Cid, Founder and CEO of Café Azul; and Marc Figaroa, CEO of Aruba Ports Authority, took the stage and gave the spotlight to something many members have asked: “Procurement in the Caribbean: How Can a Destination and Cruise Line Work Together?”

The workshop launched with the panelists giving presentations. Solorzano first displayed Norwegian Aqua—their newest ship that launched in March 2025 and will be joined in March 2026 by Norwegian Luna—before giving an overview of the three brands that fall within the NCLH umbrella, along with their

current fleet and newbuilds on order: Norwegian Cruise Line with 20 ships and seven on order; Oceania Cruises with seven ships and three on order; and Regent Seven Seas with six ships and two on order – adding that the overview is already outdated with the news announced at the event of 13 newbuilds on order.

“We’re expected to meet 10 billion in expected revenue this year, 3 million guests,” she continued and segued to the exciting enhancements on their private island, Great Stirrup Cay, including completion of the pier to dock two ships by Q4.

…if one cruise line is doing it…it’s financially beneficial.

—Michelle Solorzano, VP, F&B Supply Chain, Norwegian Cruise Line Holdings

She then detailed NCLH’s ‘Charting the Course’ strategy which includes a refreshed vision; strategic initiatives centered around four pillars encompassing people, product, growth platform and performance; and three-year financial and sustainability targets.

“It’s just four pillars that keeps us grounded on what we want to focus on and what we want to be known for.”

The four pillars—People Excellence, Guest-centric Product, Long-term Growth Platform and Exceptional Performance— look to transform the Company’s culture, target investments towards offerings that guests value, capitalize on high growth opportunities, and drive the company’s financial performance through operational excellence, all underpinned by its Sail & Sustain sustainability strategy.

She focused on the first pillar: People Excellence: “Between our shipboard staff and our shoreside staff, this is what we call our secret sauce. Without our team members and our crew members, we could not do what we do: guest centric product offering.”

“We’ve really made a shift over the past few years. We listen to guests, those comment cards that the guests fill out, we analyze, we execute, we make changes.”

Gonzalez Cid shared how listening and adapting—along with overcoming challenges—are also core to their strategy.

“We started supplying the ships that were not coming or going to United States. That’s very important to say

because I don’t think there is a country with such an organized and standardized food supply chain like United States…it’s more of a challenge.”

That is part of the reason they encourage local sourcing: “It means less liability, it means less cost, it means less carbon footprint.”

He explained how their sustainability model means they always try to lower the carbon footprint and consumption while making economic sense to clients.

“We are very precise,” he continued and added what he believes is “the most important thing about cruise lines,” which is simply showing up.

“You cannot default. You have to be there…You have to comply, otherwise you overstress the ship, or you can cause a lot of problems.”

He continued with some of the opportunities that await even small players, despite the large competition like Gordon Food Services, detailing the roughly $4 billion in annual cruise ship F&B expenditures – and reminding that those large fish likely swim the same routes and refuse to deviate course, allowing for chances if you are nimble enough and willing to provide the “white glove service.”

That is why they have a “lean and scalable model,” and he shared one of their lessons from operations in over 35 ports around the world: “What we try to do is not to own anything.”

Another lesson? They have benefitted from being “a trusted partner of the indus-

“…build the trust in the cruise line and the providers…”

—Marc Figaroa, CEO of Aruba Ports Authority

try,” and he suggested others to get in a place where “people have that trust to call you, to ask you for things to, and you have the same way backwards.”

The panel then addressed questions from the moderator, Adam Ceserano, President of FCCA, who began with asking about the perfect environment and partnership for cruise line sourcing from the various perspectives.

“I would say at the highest level, big picture, would be collaboration,” said Solorzano. “Speaking for the cruise lines, us understanding what products are available in your local port island destination, what do you grow there, what do you produce there, what do you import there? What are you already doing?”

“We wouldn’t want to try to reinvent the wheel, and if I’m able to understand what’s available there and you understand what I load on a regular basis for the ships I have going, I believe that’s where the conversation begins.”

Gonzalez Cid answered the question with the basic reason of why they partner with cruise lines: “I think cruise lines, their teams are so overwhelmed with day-to-day operations that they have no time to make new ideas, to encourage new products.”

“Actually, one of the biggest challenges that we have is presenting and being present and helping them achieve what they want to do,” he continued. “So, the perfect partnership is that: finding the way that we can develop products.”

Figaroa then addressed the question. “I think for both parties it must be a consistent product that you can offer. Consistency and efficiency, especially because a vessel may only have 8-12 hours to properly load.”

He detailed the two cruise lines that load produce in Aruba and echoed Eduardo’s comments about cost.

“But I think most importantly is the efficiency,” he told and added that they are getting more requests from cruise lines to send their containers to Aruba, as they do not produce much and rely on importing.

“It was especially important that at your cargo port you have everything in place, and we are pleased to say that we are very efficient. As soon as the cargo is offloaded, within five minutes it can be… ready to load.”

“For us in the Caribbean, I think that’s the foundation to build the trust in the cruise line and the providers so you can offer the service.”

What about the biggest challenges when it comes to sourcing and supplying with the cruise lines?

“The biggest challenge of course is compliance,” informed Gonzalez Cid.

“The passengers don’t care if there was an accident…That’s why we try to source locally because we’re closest to the port; we can solve problems faster.”

For Solorzano and NCLH, what are some non-negotiables? She started with quality – and pointed out they have a way to test quality: “If there’s a product you’d like us to look at, we would receive a sample at the office, we test it in the test kitchen. If all goes well there, we would send it to a ship and put that product into production to see how it performs.”

She then reiterated the importance Gonzalez Cid placed on timely delivery and having enough stock and inventory.

“If the product doesn’t arrive that ship, it’s not like a hotel where you could come back the next day. That ship will sail, and now that ship has sailed without that product, it creates all sorts of chaos on board.”

Figaroa also echoed the sentiments. “I think it’s, as they mentioned: have the supply in place in time…and have the right connections, have the right sources.”

He continued that as a tourist destination, Aruba has all the big brands and availability of items – and reiterated the impor-

“You have to comply, otherwise you overstress the ship…”

—Eduardo Gonzalez Cid, Founder & CEO, Café Azul

tance of “consistency and having the quality products available at your destination.”

For a small supplier in a destination, how can they get onto ships?

“That’s a great question,” said Solorzano, who shared two success stories, the first being Puerto Rico and the Puerto Rican government.

“They did a great thing; they invited myself and my two directors to the island

to visit with suppliers. But all the pre-work that happened before made that trip so successful…what they did is they gathered their resources.”

“When we got there, I think it was a three- or four-day trip, two days we spent in meetings, but it was basically like eight suppliers coming in, and they had 30-minute presentations, and we got through so much.”

Her second story was with Eduardo. “As you heard him say, it really is the key of understanding our needs and then him going out and finding ways to resolve those needs. And he’s been doing this for so long… and he’s so good at telling me and communicating, ‘Hey, did you know in Dominican Republic I’m now loading eggs for MSC?’”

“That sparks an interest on our side… because typically if one cruise line is doing it, it means that it’s financially beneficial or in the ballpark. So, as we share that information, it’s really helpful to the entire industry.”

How can the Caribbean position itself in a better environment for logistics, for sourcing and supplying for the cruise lines?

“I think there is a big opportunity for the Caribbean,” said Figaroa.

“Most of the Caribbean depends on the tourism, the economy depends on the tourism. So, if you were to diversify your economy, this is a great opportunity supporting the tourism industry.”

He also encouraged islands that do produce to reach out to the cruise executives: “Present what you can offer and establish the relationship.”

Two paths coming together with a steady goal can broaden horizons for all. Through a shared vision and passion for the cruise industr y, Florida-Caribbean Cruise Association (FCCA) and ExcursionInsurance.com have joined paths.

As the administrator of the FCCA Global Tour Operator Insurance Program, ExcursionInsurance.com provides tour operators with the coverage they need to grow their business—and enhance the destination experience.

To learn more about how this partnership can benefit you, contact our experts today. Ken Furlow

Global Development Officer M: 786.351.3408

ken@excursioninsurance.com

The New Wave of Cruisers: How Millennials & Gen Z Are Redefining Cruise Culture

When it comes to young travelers, cruise vacations are all about the adventure, the connection to culture, the food, and most importantly, being able to capture and share experiences online. If you need any proof of that, just check hashtags like #CruiseTok and #CruiseLife on TikTok and Instagram. Those two hashtags have collectively amassed hundreds of millions of views, offering a front row seat to the next generation of cruisers.

Young travelers, especially those aged 21 to 39, are seeing those social media videos and responding with an eager curiosity for cruises. The Cruise Lines International Association (CLIA) reports that Millennials (22%) and Gen Z (14%) now make up roughly 36% of all cruise passengers. Jason Liberty, president and CEO of Royal Caribbean Group, says about half of Royal Caribbean’s guests are now Millennials or younger (including those under age 20).

Among Millennials, 83% who have cruised before plan to cruise again, topped only by Gen-X (84%), according to CLIA’s State of the Industry Report 2025.

Who are young cruisers and what makes them tick?

Emerging 21- to 39-year-old cruisers are digital natives, on the hunt for experience-driven travel that is socially connected. They value authenticity over luxury, prefer shorter length trips, and seek more affordable, top-value getaways.

Many in this group took their first cruise with their parents as children or teens and have fond memories of their family vacations. Now, as working adults or young parents themselves, they’re returning to the sea—this time with their own kids, partners, or friends in tow.

“These guests are doing their homework; they’re exploring social media, reading reviews, and leaning into peer

recommendations before they ever hit ‘book now,” says Stephen Hopkins, vice president of growth at adults-only Virgin Voyages. “They want flexibility, unexpected moments, and experiences that match their lifestyle, whether that’s a sunrise yoga class, dinner at a Michelin-inspired eatery, or dancing until dawn under the stars. They’re rethinking what a cruise can be.”

What do they love most?

Like other travelers, Millennials and Gen Z, including young professionals and young families, appreciate that cruise fares match many budgets and there are a variety of itineraries that easily fit into work and school calendars. They also appreciate the value in cruise fares, which cover accommodations, entertainment, activities, and culinary options.

Modern ships bring elevated travel experiences, combining cuisine by top chefs, Broadway-caliber entertainment, exciting amusement attractions, and resort-style ease. They are also easy to book, whether DIY or through an experi-

“They’re rethinking what a cruise can be.”

—Stephen Hopkins, VP, Growth, Virgin Voyages

enced travel agent. Young travelers appreciate they can hop aboard, unpack once, and wake up in a new destination.

How are cruise lines responding?

Cruise lines have taken note of the surge in demand by younger travelers and have responded with fresh, innovative offerings. These include:

More shorter cruises: Cruises are aware younger generations may be short on PTO. Many cruise lines have 3- to 5-night itineraries that pack in visits to tropical destinations, beach days, nightlife, and onboard fun—perfect for a long weekend or quick getaway.

Beach club vibes: DJs and party flair fuel the late-night vibe onboard ships and at cruise line-owned destinations. Royal Caribbean’s Hideaway Beach is an adults-only beach club with a poolside DJ spinning lively beats, located at the line’s private Bahamas island, Perfect Day at CocoCay. Carnival Cruise Line boasts a massive swimup bar with DJ at its adults-only Calypso Lagoon at the new Celebration Key on Grand Bahama Island. Both destinations also have extensive facilities for young families.

Solo travelers: Many cruise lines, including Royal Caribbean, Celebrity Cruises, MSC Cruises, and Norwegian Cruise Line now offer solo cabins designed for one person, eliminating the need for single supplement fees. Sailing solo is more popular than ever and cruise lines now host numerous gatherings and events to help solo travelers connect. These include cocktail hours, wine tastings, and group dinners. Select Norwegian Cruise Line ships also have a solo lounge, an exclusive socializing hub for those booking solo Studio cabins.

Millennials and Gen Z travelers are influencing the ships of the future, with cruise lines not so much adapting to their needs and likes as learning from them.

The River Cruise Boom

River cruising has experienced a surge in popularity in recent years, particularly among travelers seeking a slower, more immersive alternative to traditional land-based tours. From Europe’s Rhine, Danube and Seine to Portugal’s Douro, Egypt’s Nile to Asia’s Mekong, and even along the mighty Mississippi, river cruises offer a front row seat to spectacular inland sights.

According to Cruise Lines International Association (CLIA), the river cruise market has grown at an annual rate of 10-15% in the last decade, as more travelers discover the unique appeal of exploring the world’s historic rivers. This year, there are 211 CLIA-member river ships operating, and more exciting new river ships on the way.

CLIA member lines such as AmaWaterways, Avalon Waterways, Uniworld, Scenic, and CroisiEurope; American Cruise Lines on the Mississippi; European-centric operators such as A-Rosa, Amadeus River Cruises, Emerald Cruises, Riviera River Cruises, Viva Cruises, Tauck, and Trafalgar Tours; and small luxury lines such Riverside Luxury Cruises, APT, and Victoria Mekong Cruises, offer a diverse array of itineraries that cater to travelers seeking cultural immersion, scenic beauty, and luxurious comfort.

According to CLIA’s 2025 State of the Cruise Industry Report, travel advisors estimate that river cruising is the second fastest-growing travel segment. They also say river cruises rank second in client satisfaction compared to other holiday choices – right behind ocean cruising.

Some river passengers are new-tocruise, attracting new travelers to the cruise segment, while others are experienced ocean cruisers, looking to expand their cruise experiences.

The River Cruise Experience: Easy, Intimate, and Immersive

A river cruise is like a floating boutique hotel, offering an intimate experience with fewer guests and personalized service. Staterooms offer passing views of close-up riverbanks. In Europe, river ships glide past storybook towns, pass through locks, and under majestic bridges. Sail the Nile, often referred to as a floating museum tour coasting by over 5,000 years of history from grand temples and tombs to vibrant local villages.

The vibe onboard is casual and relaxed. River cruise fares cover meals, enrichment activities, shore excursions, WIFI, and entertainment. Chefs onboard draw inspiration in local flavors and ingredients, often shopping in local markets alongside passengers.

Activities onboard aim to deepen guest connection to the region. Sailings often feature expert lecturers, local artists, and wine tastings from nearby vineyards –select AmaWaterways sailings feature visiting wine experts who share insights into the region’s viticulture. Scenic’s Specialty Cruises host distinguished authors, historians, and celebrity chefs.

Destinations at the Heart of

It All

River ships often dock within steps of enchanting villages, exciting cities,

and UNESCO World Heritage Sites. Complimentary shore excursions are led by local expert guides and group sizes are small, allowing for more meaningful engagement.

Shore experiences are designed to cater to a range of activity levels and interests – with active, leisure, and immersive options. Passengers are also free to explore on their own. The Wellness Hosts on AmaWaterways can recommend fitness-forward excursions, such as bike tours and guided runs. Avalon Waterways’ Avalon Choice Program offers the option of three daily excursion choices at different levels of activity. Uniworld’s “Nights Out” experiences highlight the magic of destinations after dark, from illuminated city strolls to private evening palace visits.

New routes continue to expand the breadth of inland reach, such as CroisiEurope’s itineraries on the Loire River in the Loire Valley, a designated UNESCO World Heritage Site renowned for its historic towns, architecture, and natural beauty. Stateside, American Cruise Lines features a dozen thoughtfully crafted itineraries along the Mississippi – as well as river journeys on the Hudson and the Pacific Northwest’s Columbia and Snake rivers.

On a river cruise, the unique ship size allows access to narrow ports and shallow waterways, enabling travelers to discover hidden, less-visited corners of the world. These expertly crafted itineraries focus on a leisurely, in-depth experience of the destination and an intimate, one-of-a-kind travel experience.

Star of the Seas Glimmers & a New Legend Makes Waves

With a godmother from the stars and a ship ready to shine, Royal Caribbean celebrated the family vacation of a lifetime, Star of the Seas, with an iconic naming celebration in Port Canaveral. To kick off the next chapter in a bold era of family vacations, Royal Caribbean crew members, executives, loyal guests and more gathered together in Star’s iconic AquaTheater, as research astronaut and payload specialist Kellie Gerardi bestowed safekeeping onto the ship, the dedicated crew and the millions of vacationers who will make memories together on Star for years to come.

“I’m honored to celebrate Royal Caribbean’s new Star of the Seas in such a beautiful naming ceremony as godmother – a tradition that is close to my heart and a spirit that spans both sea and space,” said Kellie Gerardi, godmother of Star of the Seas. “A vacation on Star is the perfect combination of two of my biggest passions in life, a spirit of exploration and quality time with family, and I can’t wait for this journey to begin.”

The naming ceremony marked a celebratory milestone in which Royal Caribbean officially named the ship and honored the achievements of thousands who brought it to life.

“Star of the Seas represents the next bold step in our journey to reimagine vacations,” said Jason Liberty, president & CEO, Royal Caribbean Group. “It brings together the best of our innovation, signature

experiences, and the most sought-after destinations into one unforgettable vacation. With Star, we’re not just launching a ship, we’re advancing our mission to create the world’s best vacations responsibly for guests of all ages.”

Across eight neighborhoods that are destinations in and of themselves, adventurers can find next-level experiences for everyone day and night, including adrenaline-pumping thrills at Category 6 waterpark and the Crown’s Edge experience at 154 feet above the ocean, and unrivaled ways to chill with seven pools, including a suspended infinity pool at sea. The game-changing experiences also include the stay-and-play-all-day Surfside neighborhood designed for families with young kids, more than 40 ways to dine and drink, jaw-dropping entertainment – including the cult classic hit “Back to the Future: The Musical” and marquee performances across air, ice, water and theater – and more.

Even more is in store as another milestone shortly after made waves when a legendary Royal Caribbean vacation floated into its next phase of construction as Legend of the Seas – the third in the revolutionary Icon Class lineup – officially touched water for the first time on September 2. The teams behind the construction celebrated the moment as the newest family vacation floated out at the Meyer Turku shipyard in Turku, Finland, where Legend will continue to take shape ahead of its August 2026 debut

Celebrity Xcel Excels & Celebrity Reveals Transformative River Ships

Celebrity Cruises has announced new details about its latest ships, Celebrity Xcel, including four brand new venues that create even more ways to restore and explore while on vacation, along with appointing its Godmother.

Guests can make the most of every moment on board with new experiences that make the journey just as exciting as the destination, including an enhanced poolside paradise, an arcade lounge under neon lights, and new spa experiences to unwind in style. Plus, Celebrity’s first-ever Celebrity Flagship store will immerse guests in the vacation brand’s journey of innovation and offer custom mementos to cherish for years to come.

“Celebrity Xcel will set sail with seven new elevated experiences that invite guests to escape their daily routine and make memories that will last a lifetime,” said Laura Hodges Bethge, president of Celebrity Cruises. “With so much innovation at every turn, the journey will be just as fun as the destinations themselves.”

Additionally, Celebrity Cruises appointed Janaína Torres as Godmother of Celebrity Xcel, the first Brazilian chef to be appointed as such for a major cruise line. Named Best Female Chef in the World 2024 by World’s 50 Best, Torres is widely recognized for her innovative and no-waste approach to cooking that blends heritage with purpose.

Torres and Celebrity share a passion for celebrating culture through elevated culinary experiences while upholding values of delivering authentic recipes, sourcing local and sustainable produce, and high standards of service and hospitality – crafting a partnership that celebrates travelers’ journeys through vibrant flavors while transforming every dining experience into a memorable occasion.

“I’ve always believed that fine dining should be accessible, not intimidating.

Food brings us together, connecting us through new flavors, traditions, and shared memories,” said Torres. “I’m proud to partner with Celebrity Cruises to showcase our culture and cuisine on a global stage.”

Separately, Celebrity Cruises gave a glimpse of the future of river cruising. It’s bringing transformative ships with open decks, spacious staterooms, unmatched dining and its signature elevated hospitality to the Rhine and Danube rivers – offering guests the chance to river vacation The Celebrity Way.

“Celebrity River Cruises ships will be the most innovative on the river, with a patent-pending industry-leading design that offers more space to vacation while bringing guests even closer to destinations,” said Laura Hodges Bethge. “With about half of our guests having experienced or intending to take a river cruise, we know guests are going to love sailing Europe’s Rhine and Danube rivers The Celebrity Way on our fleet of elevated, cutting-edge ships.”

Star Princess Shines

Princess Cruises’ highly anticipated second Sphere-Class ship, the stunning Star Princess , is on track to welcome its first guests on October 4 – and represent a significant step forward in reducing emissions as the second ship in the Princess fleet powered by liquefied natural gas (LNG).

Star Princess – sister to the award-winning Sun Princess – will feature 30 distinct dining and bar venues, elevated entertainment and activity offerings, and luxurious accommodations, including Sanctuary Collection suites, mini-suites, and balcony rooms, each offering a private getaway with exclusive amenities, spaces and rooms.

With over 1,500 balcony staterooms, guests will enjoy panoramic views from

the privacy of their own rooms. Standout venues include The Dome, a next-generation relaxation and entertainment space; The Arena, Princess’ most technologically advanced theater yet; The Piazza, the architectural centerpiece of the ship with its dramatic curves, floor-to-ceiling windows, and sweeping ocean vistas; and Spellbound by Magic Castle, the captivating speakeasy experience born from a collaboration with the famed Hollywood icon, The Magic Castle.

Building on its acclaimed debut aboard Sun Princess, Spellbound by Magic Castle experience aboard Star Princess delivers a new thematic paying homage to the golden age of magic, with a special nod to one of its most iconic figures: Richard Valentine Pitchford, better known as Cardini. A master of sleightof-hand and theatrical illusion, Cardini captivated audiences with elegance and mystery. His legacy lives on through his great-nephew, Randy Pitchford, owner of the Magic Castle, and now echoes through this enchanting experience aboard Star Princess

“Spellbound has quickly become one of the most talked-about experiences at sea, and we’re thrilled to take it to the next level aboard Star Princess,” said Lorna Warren, Princess Cruises’ Vice President of Hotel Operations and Guest Experiences. “By bringing to life the spirit and setting of the original Magic Castle in Hollywood, our reimagined speakeasy will deliver a one-ofa-kind venue where every guest can feel like they’ve stepped into a world of true magic.”

When Star Princess sets sail, the nights onboard won’t simply entertain; they’ll mesmerize. Princess Cruises revealed a dynamic new entertainment lineup for its newest Sphere-class ship, including two original theatrical spectacles, a stargazing candlelight concert series, and an ensemble of global performers from 24 countries ready to bring every corner of the ship to life

Built to awaken wonder, stir the soul, and spark connection, Star Princess blends grand-scale productions in its most technically advanced theater, atmospheric live music in The Dome, and vibrant pop-up performances in the glass-enclosed Piazza.

“We’re not just putting on shows; we’re crafting moments that will stay with guests

long after the final curtain,” added Warren. “Star Princess was designed to surprise, move, and inspire each and every night.”

MSC World Asia’s Dazzling Entertainment Venues

MSC Cruises is known for offering spectacular international entertainment around the clock for guests of all ages, and this set to be taken to the next level on its up-coming new flagship, MSC World Asia Setting sail in December 2026, guests will have no shortage of entertainment venue options to choose from day and night, as the cruise line reveals some of the exciting experiences on offer.

With a wider range of entertainment venues than ever before, guests of all ages, from families to solo travelers, can enjoy unforgettable experiences day and night.

As the third ship in the line’s World Class series, which celebrates the beauty of world’s continents and oceans, reflecting the global nature of MSC Cruises, MSC World Asia will feature subtle design elements that reflect Asia’s rich culture, art, and landscapes.

Guests can look forward to an exciting blend of new entertainment venues and returning guest favorites to deliver the ultimate cruise experience, including The Clubhouse, a vibrant, retro-inspired space where families come together for high-energy fun and creative play; new design for Luna Park building on the well-loved venue; new design for The Harbour, which will return with an Asian-inspired design; and brand classics such as Panorama Lounge; World Theatre; and World Promenade.

Oceania Cruises Welcomes Eighth Ship, Announces

Two More

Oceania Cruises took delivery of Oceania Allura , its eighth elegant boutique ship, on July 10. The 1,200-guest Oceania Allura, built at the world-renowned Fincantieri Shipyard in Genoa, is the second ship in Oceania Cruises’ Allura Class and heralds the evolution of Oceania Cruises’ legacy of offering culinary- and destination-immersive travel experiences. She follows her sister ship, Oceania Vista , which was launched to global acclaim in May 2023.

“Oceania Allura is our most innovative and luxurious ship to date. She represents our bold vision for an entirely new generation of luxury travel experiences. As always, at the heart of this beautiful ship is an extraordinary crew dedicated to providing exceptional cuisine, personalized, intuitive service and immersive enrichment opportunities for our guests,” said Jason Montague, Chief Luxury Officer of Oceania Cruises.

Oceania Allura continues the brand’s legacy as the world’s leading culinary- and destination-focused luxury cruise line with new dining venues, new menus and revamped takes on favorite dishes. Many of the new menu items and elements debuting on Oceania Allura will also be rolled out across the fleet during the remainder of this year and into early 2026.

Among the tantalizing new offerings on board Oceania Allura is the Crêperie, a first for Oceania Cruises serving delicate authentic French crêpes, delicious Belgian and bubble waffles and decadent Italian ice cream sundaes.

Oceania Allura will be followed in summer 2027 by the line’s first Sonata Class vessel, Oceania Sonata, and then by her sister ship, Oceania Arietta in 2029, representing the dawn of a new generation of luxury cruising. Each Sonata Class vessel will carry approximately 1,390 guests and measure approximately 86,000 gross tons.

At the delivery ceremony in Genoa, Montague announced that two further

Sonata Class ships will join the fleet. The vessels, previously ordered as options for Oceania Cruises, have now been confirmed for delivery in 2032 and 2035, respectively.

“I am delighted to confirm we will be adding two more Sonata Class vessels to our fleet. We are proud to continue our legacy of innovation alongside Fincantieri, our shipbuilding partner for close to 20 years. These four Sonata Class ships will herald the next stage in the evolution of the Oceania Cruises brand of exceptional small-ship luxury experiences,” said Montague.

Regent Seven Seas Cruises’ Record Launch Day

Regent Seven Seas Cruises enjoyed its biggest single booking day for the launch of a brand-new ship when it opened reservations for Seven Seas Prestige on June 25. Bookings exceeded Regent’s previous record new ship launch day when Seven Seas Splendor went on sale in 2018 by 26%.

“I’m absolutely thrilled, but not surprised, by the phenomenal results that Seven Seas Prestige has produced – we knew that luxury travelers were extremely eager to reserve their suite on this incredible ship,” said Jason Montague, chief luxury officer for Regent Seven Seas Cruises. “Seven Seas Prestige promises to begin a new legacy for the entire ultra-luxury cruise sector, and we cannot wait until she joins the fleet in December 2026.”

Seven Seas Prestige will begin a new legacy for Regent Seven Seas Cruises as the brand’s first new ship class in a decade. Built by Fincantieri, the 77,000-ton vessel is 40% larger than previous ships yet accommodates just 10% more guests – hosting 822 guests with 630 crew for exceptional space and service.

All-balcony suites span 12 categories, including four new designs such as the two-level Skyview Suites and the 8,794 sq. ft Skyview Regent Suite, the largest all-inclusive, ultra-luxury cruise ship suite in history. Guests will enjoy The Most Inclusive

Luxury Experience®, with unlimited shore excursions, fine wines and spirits, valet laundry, Starlink WiFi, and cuisine across 7 specialty restaurants and 11 dining experiences in total, including new mezze-style Mediterranean concept, Azure.

The ship’s inaugural season features 13 voyages across the Caribbean and Europe, visiting boutique ports like Cartagena, and St. Lucia, as well as multiple overnight stays in port.

Luxury Bookings Drive Strong Trading Following Cunard’s 2027 Program Launch

Cunard has reported a significant uplift in demand following the launch of its 2027 program, with a 55% increase in nights booked during the first seven days compared to the equivalent period for the 2026 launch. Both the UK and North American markets contributed significantly to this success, with bookings up almost 50% in the UK and more than 100% in North America.

“We’re delighted with the response to our 2027 launch. It’s wonderful to see so many guests choosing to sail with us, and the rise in bookings shows just how much people continue to value the Cunard experience,” said Katie McAlister, president of Cunard. “Demand for our Queens Grill and Princess Grill suites has been especially strong globally, which tells us that more guests are seeking the space, service, and thoughtful details that make our luxury Grills suites so special.”

Cunard’s latest program of extraordinary voyages boasts 195 new itineraries across its iconic fleet, visiting 115 destinations in 32 countries between April 2027 and January 2028. The new itineraries include 93 UNESCO World Heritage sites – and with 18 overnight port calls and 33 late-evening departures, the program offers even more opportunities to explore the world.

Virgin Voyages Makes True Crime a Destination

Virgin Voyages is setting sail on an unforgettable adventure. Setting sail October 10, the cruise line is debuting its first-ever True Crime Voyage, a groundbreaking cultural experience that taps into one of today’s most compelling storytelling phenomena.

This five-night Caribbean sailing promises a haunting experience on the high seas, blending the spine-tingling intrigue and cultural resonance of true crime storytelling with the elevated, kid-free experiences Virgin Voyages has perfected, giving “chilling on-board” a whole new meaning.

Evolving far beyond standard entertainment, true crime has become a cultural force that connects millions through shared fascination with justice, human psychology and the search for truth. From water cooler conver-

sations to social media deep-dives, true crime storytelling has created communities of engaged listeners who crave authentic and gripping narratives. Virgin Voyages recognizes this cultural moment and is pioneering its own take on an immersive true crime experience at sea.

In an electrifying partnership with iHeartPodcasts and its cult-favorite podcasts – including Betrayal, Buried Bones and Stuff They Don’t Want You to Know – Virgin Voyages is transforming its Dominican Daze itinerary into a thrilling, Halloweenseason escape aboard Valiant Lady. Departing from Miami, this specialty five-day voyage brings gripping tales and curated content to the high seas with a gorgeous splash of sunshine and unforgettable experiences.

Diamonds International Welcomed Aboard

Oceania Cruises and Regent Seven Seas Cruises have added upscale retail partner Diamonds International to its onboard offerings. Debuting onboard Oceania Cruises’ recently launched eighth ship, Oceania Allura, the fine jewelry retailer will provide guests with a full-scale luxury retail experience including lifestyle brands, timepieces and a selection of jewelry in the fleet’s onboard shops.

Diamonds International will debut for Regent Seven Seas Cruises aboard Seven Seas Mariner following the ship’s upcoming multi-million-dollar refurbishment in late 2025.

“We are thrilled to be partnering with Diamonds International and believe that our guests will relish the opportunity to browse and buy from the remarkable array of brands on offer as they sail the globe on our small luxurious ships,” said Jason Montague, Chief Luxury Officer for Oceania Cruises and Regent Seven Seas Cruises.

A highlight of the Diamonds International presence onboard will be its signature diamond, the Crown of Light®. Featuring a patented, 90-facet cut, the Crown of Light diamond emits a sparkle and shine that even the most skeptical shoppers will find hard to resist.

Other brands that can now be found onboard Oceania Cruises as part of the Diamonds International retail experience include Ferragamo designer handbags and accessories; renowned Tumi luggage; Cariloha, sustainable luxury linens made with bamboo; Chanel and Dior luxury fragrances; North Face outerwear; Italgem Steel men’s designer jewelry; and Panerai, Italian luxury watches.

Making their at-sea debut as part of this globally inspired collection curated by Diamonds International are two further brands: Fair Harbor, which turns ocean plastics into coastal-inspired clothing, and Alustre, a modern, diamond-infused cosmetics line offering makeup, skincare and fragrances.

“This partnership means a lot to us,” said Albert Gad, CEO of Diamonds International. “We’re proud to keep growing with Oceania Cruises and Regent Seven Seas Cruises and our team is excited to bring our collections to their guests around the world, on every ship, now and in the future.”

Carnival Corporation Reaches Major Donation Milestone

Carnival Corporation & plc announced its onboard casino donation program, together with support from Carnival Foundation, has raised $250,000 to date for World Central Kitchen, a nonprofit organization dedicated to providing fresh meals in response to humanitarian, climate and community crises.

Launched in 2022, the company’s ‘Keep the Change’ program invites guests sailing on six of its world-class cruise lines to share a small portion of their casino winnings by cashing out their dollars won and donating the remaining one to 99 cents of spare change to an important cause. Guests are also welcome to join Carnival Corporation and its team members in making any additional contributions to charity. Proceeds from the program collected across Carnival Cruise Line, Cunard, Holland America Line, P&O Cruises, Princess Cruises and Seabourn sailings during the last three years have gone to World Central Kitchen to help fund their ongoing meal relief efforts supporting people affected by humanitarian, climate and community crises around the world.

“Our goal is to always offer the best possible gaming experience for our guests, and seeing so many enthusiastically support such a worthy cause while having an extraordinary time onboard is incredibly rewarding for our entire team,” said Marty Goldman, senior vice president of global gaming at Carnival Corporation. “Our guests, team members and communities are the primary motivation behind everything we do here at Carnival Corporation, so we appreciate our guests joining us in this effort.”

This latest donation milestone builds on Carnival Corporation’s long-standing partnership with World Central Kitchen. In addition to the company’s Keep the Change program, it has supported several relief efforts and contributed to World Central Kitchen’s on-the-ground hurricane relief efforts over the years.

Supporting World Central Kitchen complements Carnival Corporation’s wider ‘Less Left Over’ strategy committed to reducing food waste and loss across its world-class cruise lines while supporting local communities, including donating high-quality meals to a growing network of food banks around the world. Together, these efforts combat food insecurity and meet crucial community needs with a full-circle approach, empowering the company, team members and guests to participate in this vital mission.

MSC’s Sustainability Report

MSC Group’s Cruise Division published its 2024 Sustainability Report reaffirming its commitment to achieving net-zero greenhouse gas (GHG) emissions by 2050, accompanied by an independently verified Energy Transition Plan (ETP) to clearly show how it is working to achieve this ambition.

The report, now in its sixth edition, highlights milestones in environmental innovation, responsible tourism, and social impact. It reflects MSC Group’s Cruise Division’s integrated approach to sustainability for its MSC Cruises’ and Explora Journeys’ brands.

“As a family business, we do not operate ships just for tomorrow. We sail them for future generations, designed for fuel flexibility, guided by innovation, and powered by people who share our long-term vision,” said Pierfrancesco Vago, Executive Chairman, MSC Group’s Cruise Division. “The Cruise Division in 2024 reaffirmed its commitment to advancing a bold and transparent sustainability strategy that balances environmental stewardship, social responsibility, and economic resilience.”

Report highlights include:

• Launching of the Energy Transition Plan for the fleets of MSC Cruises and Explora Journeys, outlining interim absolute emissions reduction targets. This is a published roadmap to achieving net-zero GHG emissions from marine operations by 2050.

• Avoiding 50,000 tons of CO₂ emissions through fleet-wide optimization tools that support real-time operational efficiency and itinerary planning.

• An increase in shore power connections from 44 in 2023 to 142 in 2024, across 13 ports. All new ships since 2017 are shore-power ready with retrofitting continuing across the fleet, and the Cruise Division remains committed to using shore power wherever it’s available.

• An increase in crew retention rate to 89%, up from 83% in 2023, demonstrating the commitment of the Cruise Division to employee engagement and development.

• The formation of a Diversity & Inclusion Advisory Committee, underlining a strong commitment to workforce equity across over 140 nationalities.

• Continued investment in destinations like Ocean Cay, where environmental stewardship has enabled marine wildlife to thrive, and coral restoration is underway.

• More than 4,500 shore excursions offered in 84 countries, including 284 “Protectours”, low-impact experiences.

The report also shows that in 2024 the fleets of MSC Cruises and Explora Journeys together carried 4.6 million guests and sailed to 341 itineraries in 90 countries.

As MSC Group’s Cruise Division looks to the future, it remains focused on scaling clean energy solutions, retrofitting existing ships, advocating for port infrastructure investments, and collaborating across the maritime sector to accelerate the global energy transition.

“There is no single solution to decarbonization. It is a puzzle we solve piece by piece –with new technology, operational excellence, strong partnerships, and a shared commitment to move forward,” added Vago.

FCCA & Dominican Republic Strengthen Partnership to Boost Cruise Tourism

Florida-Caribbean Cruise Association (FCCA) has proudly strengthened its partnership with the Dominican Republic to enhance cruise tourism and generate long-term benefits for the country’s economy, communities, and cruise guests.

During a series of high-level meetings between FCCA leadership and the Dominican Republic’s tourism and port authorities, both parties committed to a shared vision: to position the Dominican Republic as a premier cruise destination in the Caribbean by delivering exceptional guest experiences, supporting local communities, and driving sustainable growth.

“This partnership goes far beyond cruise calls,” said Michele Paige, CEO of FCCA. “It’s about creating long-term

opportunities for the people of the Dominican Republic. Together, we’re identifying actionable ways to improve the guest experience, increase economic benefits, and support infrastructure development that will position the country as a regional leader.”

“This partnership goes far beyond cruise calls.”

—Michele Paige, CEO, FCCA

The collaboration includes plans for improving the quality and consistency of shore excursions, integrating more locally made products and cultural experiences into the cruise offering, enhancing workforce training, and addressing key port and operational improvements.

FCCA also emphasized the importance of cost containment to ensure continued growth, including competitive port pricing and sustainable tourism development strategies that will encourage more cruise lines to invest in long-term deployment.

“This alliance will help the Dominican Republic harness the full economic potential of cruise tourism,” added Paige. “By working hand-in-hand with the government, ports, and private sector, we are building a model of collaboration that benefits everyone—from cruise lines and passengers to local vendors and communities.”

The strengthened partnership forms part of the FCCA’s Strategic Partnership Program, which works with destinations to identify needs, match opportunities, and build long-term relationships between the cruise industry and local stakeholders.

With this strengthened alliance, the Dominican Republic is clearly emerging as a powerhouse in cruise tourism. By partnering with FCCA, the country now has a strategic path forward to achieve its goals—from enhancing the visitor experience to maximizing economic opportunities and promoting sustainable tourism development.

As a testament to this growing relationship, the Dominican Republic will also host FCCA’s prestigious PAMAC Destination Summit, which will take place in June 2026 and join key cruise executives with destination and tourism leaders to further strengthen ties and explore new opportunities for growth.

Introducing the U.S. Virgin Islands’ New Commissioner of Tourism: Jennifer Matarangas-King

The U.S. Virgin Islands Department of Tourism proudly welcomed the nomination of communications and public affairs executive Jennifer Matarangas-King as the next Commissioner of Tourism. Governor Albert Bryan Jr. announced the nomination during a Government House press briefing, positioning Matarangas-King to continue building on the Department’s unprecedented momentum and growth over the past six years.

A native of St. Croix and a respected voice in the Virgin Islands community, Matarangas-King brings more than 30 years of experience in strategic communications, public affairs, and organizational leadership across both the public and private sectors. Her deep-rooted understanding of the Territory’s culture and strong service record align with the Department’s continued focus on responsible growth, innovation, and global brand expansion.

“Tourism is more than our economy. It is how we tell our story to the world and create opportunity for the people of the Virgin Islands,” shares Gov. Albert Bryan, Jr. “Jennifer understands that. She is a strategic thinker, a skilled communicator, and a proud Virgin Islander with a deep commitment to service. I am confident that she will lead the Department of Tourism with vision and distinction.”

During Commissioner Joseph Boschulte’s tenure, the Department delivered one of the most transformative eras

in its history, leading the Caribbean in Average Daily Rate (ADR), welcoming record-breaking air and cruise arrivals, reimagining signature festivals, launching award-winning marketing campaigns, and forging groundbreaking partnerships across sports, entertainment, and global travel markets. The Virgin Islands emerged as a premier destination during a time of global tourism disruption, with the Department’s efforts driving consistent economic recovery, increased visitor spend, and alltime high collections into the Tourism Advertising and Revolving Fund (TARF).

“Tourism is one of the most powerful tools we have to shape the future of these Virgin Islands.”

—Commissioner Jennifer Matarangas-King

“I am honored and humbled to be considered for this role,” said Commissioner Jennifer Matarangas-King. “Tourism is one of the most powerful tools we have to shape the future of these Virgin Islands. It drives investment, fuels entrepreneurship, and celebrates our identity. I look forward to working alongside our tourism stakeholders and the incredible team at the Department to elevate our product, empower our people, and expand our reach as a premier Caribbean destination.”

Matarangas-King began her public service career as press secretary to Governor Roy Schneider and later served as public relations director for Senator Vargrave Richards. For over two decades, she played an integral leadership role at Viya and its predecessor companies, spearheading public relations, corporate communications, customer experience, and strategic planning initiatives. Through her work in telecommunications, Matarangas-King played a pivotal role in ensuring connectivity for visitors to the territory and has also served as a board member on the St. Croix Hotel Association.

The Department of Tourism thanks Joseph Boschulte for his years of leadership and innovation. In the interim, Boschulte will provide support to Commissioner Matarangas-King and the Department of Tourism through the transition period, ensuring operational continuity and alignment of strategic priorities.

Santa Marta at 500: Colombia’s Coastal Gem Joins the Cruise Industry’s Next Chapter

Nestled between Cartagena and the ABC Islands, the city’s port offers rare versatility: close to the old city, nature, and community experiences. Excursions require minimal transfers, and the destination offers not just postcard beauty, but genuine connection.

As Colombia’s tourism sector continues to grow at full speed, the country’s cruise industry is emerging as a key player in that success, and there is no doubt that the city of Santa Marta is stepping into the spotlight with a unique cultural and natural offer for cruise lines looking for something different.

In 2024, Colombia welcomed over 6.9 million international visitors, a historic record. Today, it stands as the number 1 South and Central American destination for U.S. travelers and ranks among the 12 most visited countries by Americans worldwide. The cruise industry has been a key driver of this growth, with 38 cruise lines making stops at 11 ports across the country.

Among Colombia’s coastal destinations, Santa Marta is emerging as a standout, not just for its rising visitor numbers, but for the rich, meaningful experiences it offers travelers.

A Milestone Year for Santa Marta

This summer, Santa Marta marks its 500th anniversary. It’s a city shaped by time, founded between the mountains and the sea, where ancestral heritage meets natural wonder. But it’s also a city looking forward. During the 2024–2025 season, Santa Marta received 23 cruise calls from 14 different lines, more than tripling its

“Santa Marta distinguishes itself in the Caribbean cruise market.”

—Carmen Caballero, President, ProColombia

passenger numbers from the year before. And with 26 calls already confirmed for the upcoming season, including the return of overnight stays, Santa Marta is clearly on the rise.

In three consecutive seasons, the port has shown sustained growth, not only in the number of calls, but also in the diversity of cruise lines and the sophistication of offerings. This momentum has positioned Santa Marta as a preferred port for luxury and expedition vessels, welcoming lines such as Oceania, Seabourn, Ponant, and The Ritz-Carlton Yacht Collection, with Silversea set to return soon.

The Sociedad Portuaria de Santa Marta offers secure, efficient berthing for mid to large-sized vessels. Its proximity to the city center—just under five minutes—maximizes guests’ time ashore, making shore excursions more accessible and rewarding.

Santa Marta is perfectly positioned between Cartagena and the ABC Islands (Aruba, Bonaire, and Curaçao), making it an ideal addition for 7-to-14-day itineraries, as well as Caribbean and Panama Canal routes and South America repositioning voyages. Its strategic location and exceptional variety of excursions offer high-value experience for cruise operators and guests alike.

Beyond the Shore: Authentic and Meaningful Travel Experiences

What sets this city apart isn’t only its coastline. It’s the richness of what surrounds it. In just a single stop, excursion options are as diverse as they are impactful.

Tayrona National Park (30 minutes from the port) offers unexplored beaches, eco-adventures, and cultural immersion. The walkable colonial center, just five minutes away, brings guests into direct contact with Santa Marta’s past. Indigenous cultural encounters with the Kogui, Arhuaco, and Wiwa communities provide authentic and respectful engagement with living heritage. Visitors can dive in Taganga, hike in the Sierra Nevada, or explore artisan workshops, Afro-Caribbean gastronomy, music, and dance traditions.

And then there’s also the culture. Santa Marta is not a city frozen in history, but one alive with story and movement. The historic center offers glimpses into colonial architecture and the final days of Simón Bolívar, while neighborhoods like Pescaíto, just minutes from the port, invite visitors into the

everyday life of the city. It’s here that cruise guests can connect with local guides to hear the stories of the people, tales of football legends, street murals, traditional cooking, and a proud Afro-Caribbean identity that continues to evolve.

“Santa Marta also stands out for its focus on responsible tourism. Partnerships with Indigenous and community-based operators promote sustainability and deepen the expe-

“…the opportunity to be part of a destination’s next chapter…”

—Carmen Caballero, President, ProColombia’s

rience for guests while adding real CSR value for cruise companies. With a rising demand for authentic, sustainable travel, Santa Marta distinguishes itself in the Caribbean cruise market”, explained Carmen Caballero, President of ProColombia, the promotion agency of the country.

It’s worth mentioning that government and private sector collaboration, led by agencies like ProColombia, is actively supporting new cruise partnerships and co-marketing initiatives. This integrated approach ensures both readiness and innovation as Santa Marta enters its next chapter as a world-class cruise destination.

“Santa Marta, a city dear to my heart, is celebrating 500 years of history at a moment when Colombia, The Country of Beauty, is defining its future,” continued Caballero. “For cruise operators seeking new routes with purpose, depth, and character, this city offers something rare: the opportunity to be part of a destination’s next chapter, not just its itinerary.”

For more information, visit Colombia.travel.

The British Virgin Islands Is Hot

The British Virgin Islands went into summer on a tourism hot streak. It welcomed 106,750 overnight visitors in the first quarter this year, beating 2024 by 6.4%. March was especially positive, with 40,569 overnight guests – marking the destination’s strongest month since 2017. Day-tripper arrivals were also up 60%, with 5,799 visitors.

Excitement is continuing as the destination once again prepares to welcome food lovers, adventure seekers, and cultural explorers to the highly anticipated Anegada Lobster Festival 2025. Set to take place from November 28-30, the festival will serve as the grand finale of this year’s BVI Food Fete – and promises to be more immersive than ever.

Organized by the British Virgin Islands Tourist Board & Film Commission (BVITBFC) in collaboration with the Anegada community, the festival celebrates the best of Anegada’s culinary, cultural, and natural offerings. With its flat terrain and 13 square miles of pristine natural beauty, the island provides the perfect backdrop for this one-of-a-kind celebration.

Director of Tourism, Clive L. McCoy, reflected on the festival’s origins and evolving focus: “While the

Caribbean spiny lobster remains the star of the show, this year we are placing renewed emphasis on the original purpose of the festival—showcasing Anegada in its entirety.”

“Now in its 13th year, the Anegada Lobster Festival was created to encourage both residents and visitors to discover the island’s charm, especially given its relative remoteness from the other Virgin Islands. Over the years, the BVI Tourist Board has supported this goal with sustained efforts—from developing brochures and maps to enhancing key attractions and organizing familiarization visits for international media and travel trade.”

In addition to indulging in mouthwatering lobster dishes, attendees can enjoy Anegada’s wide range of natural and cultural attractions, including Flamingo Point Lookout, Conch Shell Mounds (Conch Island), Faulkner House Museum, Fisherman’s Wharf, and Anegada Iguana Headstart Facility.

A variety of outdoor activities also await, from snorkeling, kiteboarding, and kayaking to scooter riding, horseback riding, and hiking, offering something for every type of traveler.

For more information about the destination, visit www.bvitourism.com.

Travel agents standing outside the offices of STB St. Maarten’s New Regional Push, Partnerships & MICE Focus

In a joint effort to strengthen the promotion of destination St. Maarten / St. Martin, Windward Islands Airways International N.V. (Winair) and the St. Maarten Hospitality & Trade Association (SHTA) have signed a new partnership agreement aimed at supporting each other’s initiatives. The agreement recognizes Winair’s key role as a regional airlift provider and tourism connector – and aligns it with SHTA’s expanding platforms and promotional programs.

A central component of the collaboration is the formalization of Winair’s long-standing support for the St. Maarten / St. Martin Annual Regional Tradeshow (SMART). Under the new agreement, Winair will provide discounted airfares for regional buyers and media participants traveling to SMART and other events via its inter-island network. This new agreement marks a milestone in public-private collaboration, leveraging shared goals to drive sustainable tourism and economic growth for the destination.

Additionally, in a bold and energized push to further stimulate regional tourism, the St. Maarten Tourism Bureau (STB), in collaboration with the French St. Martin Tourism Office, hosted a high-impact familiarization trip that brought 10 influential travel agents from Guadeloupe, Martinique, Curacao, and Trinidad.

This initiative is part of a growing strategy to tap into the booming intra-Caribbean travel market, which has seen a 30%+ surge in regional flight bookings over the past two years – and over 5 million residents traveling annually, according to CTO.

Feedback from the attending agents was overwhelmingly positive, with many expressing renewed confidence in selling the destination. Several agencies have

already begun crafting new vacation packages to St. Maarten tailored specifically for Caribbean clientele. This collaborative trip marks a powerful reminder: when French and Dutch St. Martin-St. Maarten unite, the whole island wins.

The destination has also focused its efforts on becoming a leading MICE destination in the Caribbean. During the quarter it successfully hosted a MICE-focused webinar targeting Latin American travel trade professionals.

The event, held in strategic collaboration with Copa Airlines, drew participation from over 150 travel agents and tour operators from the Latin American region, which continues to show promising growth with over 10,000 visitors arriving as of July and even greater potential projected in the months ahead.

For more information about the destination, visit www.vacationstmaarten.com, www.facebook.com/portstmaarten, or www.portstmaarten.com.

Aruba Tops Caribbean Safety Rankings & Launches New Voluntourism Initiative

Aruba has another reason to be dubbed ‘One Happy Island.’ It led the ratings on the Caribbean Island Safety Index. This should come as no surprise, as Aruba is already well known for its low crime rate, dependable health care, and its location outside the hurricane belt (there have not been any major hurricanes to hit the island in over 100 years). It has always been wellknown for its hospitable culture, and now tourists can confidently make plans with safety as a cornerstone of their trip.

Aruba also launched a new voluntourism initiative encouraging travelers to use their Volunteer Time Off (VTO) to visit the ‘One Happy Island’ and engage in meaningful voluntourism programs, called Aruba VTO. The program includes voluntourism hotel packages with participating hotels and resorts. Aruba’s official website also provides a pre-made VTO request

letter from the island for workers to send to their employer to use their volunteer time. Additionally, travelers are encouraged to take the Aruba Promise, a pledge to express gratitude for the land and its people by traveling mindfully, reducing their negative impact and being kind to the people and places they visit.

“Aruba is more than just a beautiful destination, it’s a place where meaningful experiences and mindful travel go

hand in hand,” said Ronella Croes, CEO of the Aruba Tourism Authority. “With Aruba VTO, we’re inviting guests to go beyond sightseeing and build a two-way connection with the island – one rooted in reciprocity, meaningful connection, and lasting impact. It’s a chance to experience Aruba with purpose, engage more deeply with our community, and be part of a shared promise to help preserve what makes our One Happy Island so special.”

St. Vincent and the Grenadines

Leading the Region for U.S. Growth

St. Vincent and the Grenadines (SVG) emerged as the top-performing Caribbean destination for growth in U.S. tourism arrivals during the first quarter. According to Carlos James, Minister of Tourism, the island nation achieved an impressive 74.8% increase in U.S. visitors compared to the same period in 2024.

Minister James shared these results following his return from the Caribbean Tourism Organization’s (CTO) Caribbean Week conference.

According to Minister James, “This performance underscores the transformative progress in our tourism industry. We continue to position St. Vincent and the Grenadines as a globally competitive destination by embracing innovation, enhancing market intelligence and fostering greater collaboration among stakeholders.”

SVG also ranked among the top performers across all source markets, achieving 12.8% overall growth for the first quarter of 2025.

Minister James highlighted the island’s historic tourism achievements in 2024: “We had a record-breaking year in stay-over arrivals for 2024, with 102,766 stay-over visitors, this was a 27.2%increase on the previous year’s performance. In 2025 we are already seeing a 12.8% increase in Q1 of 2025 YoY on those numbers.”

“Tourism is one of the leading contributors to our country’s GDP and creates direct and indirect opportunities through linkages across sectors, driving economic growth and improving livelihoods,” continued Minister James, who commended stakeholders who contributed to this remarkable achievement.

St. Vincent and the Grenadines continues to play a leading role in the region’s tourism recovery, as the island nation reinforces its commitment to sustainable growth, global competitiveness, and delivering unforgettable experiences to visitors.

Guatemala’s

Rise in Latin American Tourism

Once thought of as a well-kept secret, Guatemala is now turning heads in the travel world. The Guatemalan Tourism Institute (INGUAT) recently shared that the country welcomed a record of 1.6 million overseas visitors in 2025, setting a new bar for this Central American jewel.

Guatemala offers a unique blend of cultural heritage, natural beauty, and historical significance. Many are drawn to Guatemala for its Mayan ruins, colonial towns, and breathtaking landscapes, which include lush jungles, volcanoes, and Lake Atitlán, a stunning highland lake surrounded by towering mountains.

The country’s diverse offerings make it an appealing destination for travelers looking for something beyond the typical Latin American hotspots. Guatemala offers a more authentic and less commercialized experience than its regional neighbors, making it ideal for those seeking more meaningful, off-the-beaten-path adventures.

Guatemala’s rise in tourism is also thanks to improved connectivity. With the launch of direct flights from Fort Lauderdale to Guatemala City by JetBlue earlier this year, and upcoming flights from Air Canada starting in October, Guatemala is now more accessible than ever to North American tourists. These new routes are boosting the country’s appeal as a long-haul destination, opening the door for more international visitors to experience Guatemala’s rich cultural offerings and stunning landscapes.

As the country’s air connectivity continues to grow, so does the demand for unique, affordable, and culturally rich experiences that Guatemala has to offer.

Jamaica’s Cruise Surge to Further Buoy Locals

Having secured a landmark 1.2 million cruise passengers in 2024, Jamaica Minister of Tourism Edmund Bartlett has vowed to “work with global partners to expand cruise tourism offerings that benefit locals directly, from new cruise village projects to craft and cultural showcases that demonstrate authentic Jamaican creativity.”

Unlocking the Power of Cruise Tourism is one of 15 strategic pillars that Minister Bartlett revealed to Parliament in his Sectoral Debate presentation on June 17 to guide the ministry’s work in the 2025/2026 fiscal year.

He also mentioned that there has been a series of seminars with over 230 manufacturers coming together to explore creating a tourism supply logistics center, which will ensure that the supply needs are met.

Underscoring the importance of this proposal, Minister Bartlett pointed out that “the wealth of tourism is in the supply side and there is a need to understand that it is the consumption pattern of the visitor that has to be met, and once that is met then the wealth stays in the destination.”

He continued, “We have been talking with some of our large partners, particularly the cruise lines, and they are ready and willing to take Jamaican manufactured goods.”

Having been pushing that message over time, he felt that “we’re finally getting there and we’re looking at many other areas to meet the needs of the visitor and to secure a consumption pattern that will enable the wealth to stay in Jamaica.”

Minister Bartlett mentioned that under a special “Local First” initiative legislation is to be passed, and incentives introduced to ensure greater participation of Jamaican manufacturers, farmers, creatives, and professionals in the tourism supply chain. He said this approach is to ensure that more local money stays in Jamaican hands and circulates through communities.

Citing the success of the AgriLinkages Exchange (ALEX) digital platform, which links farmers directly with purchasing officers in hotels, Minister Bartlett said the new initiative being pursued builds directly on that framework and Jamaica’s achievement of 40.8% tourism dollar retention.

P&O Cruises Deepens Roots in Barbados

P&O Cruises is celebrating a significant milestone in its ongoing partnership with St. Mary’s Primary School in Barbados, one of the island’s oldest and most cherished educational institutions. Nearly two years in, the collaboration has blossomed into a meaningful relationship built on education and opportunity.

From student-led performances aboard P&O Cruises’ ships to hands-on maritime experiences and ongoing donations, the initiative reflects the company’s deep commitment to investing in the people and communities that welcome its guests.

The partnership was formalized in February 2024 when Paul Ludlow, president of Carnival UK and P&O Cruises, visited the school and was welcomed by students with a traditional cultural performance.

Since then, the collaboration has included educational experiences – including ship visits giving students firsthand exposure to maritime careers and cruise operations –and infrastructure and equipment support, including picnic benches to enhance outdoor learning spaces and beautification projects.

“The students have been absolutely thrilled by these experiences. Having the opportunity to perform aboard these magnificent ships and see maritime operations up close has opened their eyes to possibilities they may never have considered,” commented Principal Grace Wickham, who has led the school throughout the partnership’s development.

The partnership carries a unique cultural resonance as the school’s historical ties to the UK, once overseen by Bishop Coleridge, add deeper meaning to the connection with P&O Cruises. Through shared history and mutual respect, the relationship continues to grow – with plans of including sports, science and IT equipment donations, seasonal events and deeper integration of student visits into P&O Cruises’ operations. Plans are also underway for expanded programming that connects students even

more closely to STEM education, career exploration and cultural exchange. Ludlow noted, “Supporting St. Mary’s Primary School allows us to give back to a community that has welcomed our

ships and guests for years. The enthusiasm and talent these students display, whether performing traditional songs or simply learning about the world beyond their classroom, is truly inspiring.”

Celebration Key Officially Opens

Carnival Cruise Line officially unlocked paradise as it opened Celebration Key, the cruise line’s beautiful new exclusive destination on Grand Bahama, on July 19. Carnival Vista made the first official visit to the world’s newest premier cruise port, and nearly 5,000 guests experienced all the fun of Celebration Key: from the unique Suncastle, the world’s tallest sandcastle, the world’s largest swing and swim-up bar, and the Caribbean’s largest freshwater lagoons.

Carnival Cruise Line President Christine Duffy, Carnival Corporation CEO Josh Weinstein, Chief Fun Officer Shaquille O’Neal and Carnival Vista Captain Paolo Severini turned the key that “unlocked” the gates to the iconic 10-story Suncastle, home to two thrilling racing waterslides. They also cut the ribbon to open Lokono Cove, the shopping village; and O’Neal made the first shot at the basketball court; followed by a champagne toast at Pearl Cove Beach Club, an adults-only retreat.

“Opening this new exclusive destination marks an extraordinary milestone for Carnival as we open the first phase of our initial $600M investment, with more to come. Celebration Key is more than just a beautiful place; it’s a celebration of the Bahamian paradise our guests love, complemented by an

impressive variety of incredible new experiences and offerings,” said Duffy. “We’ve built the ultimate beach day for our guests whether they crave fun in the sun or relaxation under a palm tree.”

Guests will find more than 30 food and beverage venues across the destination, offering something for everyone, and will be treated to a variety of live entertainment that includes Junkanoo parades, roaming rake-and-scrape musicians, DJs and all-day beach games. For private relaxation, a wide variety of cabanas, daybeds and villas are available and sports courts, water activities and shore excursions are available to those seeking action and adventure. Guests simply looking for a perfect beach day will enjoy over one mile of pristine, white sand beach overlooking the beautiful Bahamian waters. Celebration Key will initially bring more than two million guests a year to Grand Bahama. By 2028, this number is expected to grow to four million. The economic impact for Grand Bahama is substantial, with hundreds of long-term jobs created by daily operations. The destination features an adjacent cruise pier capable of accommodating two of Carnival’s largest ships simultaneously. Already, construction on an extension to the pier is underway to accommodate two additional ships.

Royal Caribbean’s First Royal Beach Club Now Available

Vacationers can officially add the ultimate beach day to their bucket lists as Royal Caribbean has opened bookings for the first-of-its-kind beach club experience in The Bahamas. Combining the vibrant culture and beauty of The Bahamas with signature Royal Caribbean touches, Royal Beach Club Paradise Island will redefine the ultimate beach day across all-inclusive experiences for every vibe.

Vacationers booked on sailings visiting Nassau beginning late December 2025 can purchase their all-inclusive day passes on Royal Caribbean’s website ahead of the destination’s highly anticipated debut in December 2025.

From the moment they arrive in paradise, vacationers will experience the spirit of The Bahamas while creating their ideal beach days across a combination of family, chill and party experiences. Guests can soak up the sun at two pristine beaches and three pools, from laidback vibes at The Deep End pool to DJ-spun tunes at The Floating Flamingo, the world’s largest swim-up bar. Throughout the beach club, vacationers can refuel with island fare across three beach grills and 10 bars, and immerse themselves in Bahamian culture with live music, entertainment, local artisan shops and more. Plus, everything in between is included with roundtrip water transportation, beach games for the whole family, Wi-Fi, umbrellas and lounge chairs, lockers and towels.

Whether it’s family time, relaxation or party vibes, vacationers can find it all at Royal Beach Club Paradise Island starting December 2025 on vacations from six cities. There are more ways than one to visit Nassau on a range of sailings, including an end-to-end Royal Caribbean experience on Utopia of the Seas. Royal Beach Club Paradise Island is the next in the vacation brand’s growing lineup of ultimate destinations, including Royal Beach Club Cozumel in 2026, Lelepa in early 2027, and Perfect Day Mexico in fall 2027.

New Experiences at Great Stirrup Cay

Norwegian Cruise Line announced additional details for its private island transformation on Great Stirrup Cay in the Bahamas headlined by a nearly six-acre Great Tides Waterpark opening in summer 2026, and more incredible experiences to bring unforgettable adventures and endless relaxation for its guests. From cliff jumps and jet karts to swimup bars and splash zones, the expansion of the island’s offerings is designed to elevate every guest’s experience.

“Great Stirrup Cay has always been an amazing part of the Norwegian Cruise Line guest experience and continues to be one of our highest rated destinations,” said David J. Herrera, president of Norwegian Cruise Line. “At 270 acres our private island provides us with an incredible blueprint to reinvent what guests can experience when they escape to ‘The Great Life’ with us.”

“This new waterpark is an outstanding addition to our recent announcement about other amazing new amenities on the island soon to debut. With each phase of our enhancements, we’re bringing ashore more of what our guests love about sailing with NCL. Whether you want to relax by the huge new heated pool, complete with multiple swim up bars, are looking

forward to racing down one of the 19 waterslides with your kids at Great Tides Waterpark, or just want to enjoy the ocean breeze from one of the hammocks at Hammock Bay, Great Stirrup Cay will soon boast even more ways to escape to YOUR ‘great life’ for a memorable vacation on and off the ship. I am thrilled to welcome our guests to the greatest private island in the Caribbean!”

Anchored by 19 waterslides – from adrenaline-boosting to laid-back adventure – a nearly 800-foot dynamic river, the 9,000-square-foot splash zone for kids, and the industry’s first cliffside jumps, Great Tides Waterpark will deliver guests MORE to do and MORE to enjoy.

An example of MORE is an all-new mini aquatic racecourse with jet karts –combining elements of go-karting and jet skiing – that will soon be one of the top shore excursions available on the island for adventure seekers.

Debuting later this year, guests will start to enjoy some of the first enhanced experiences at Great Stirrup Cay, beginning with the opening of the brand-new heated pool, a new multi-ship pier, the scenic welcome plaza, and an islandwide tram service that will make it easier than ever to get around the island and escape to “The Great Life.”

Destination Spotlight: Alaska

Alaska is a premier cruise destination. According to Cruise Lines International Association (CLIA), 1.6 million travelers will cruise to Alaska in 2025 on more than 40 ships. In summer, about 65% of Alaska’s visitors arrive by cruise ship.

Partnering for a better future Cruise companies are good community partners. They hire Alaskans, support small businesses, and contribute to local economies. Cruise lines plan itineraries years in advance, so local businesses know how many travelers will arrive and can plan accordingly.

“To say the cruise industry is important to Juneau’s economy is a huge understatement,” says Midgi Moore, owner of Juneau Food Tours. She relies on cruise passengers– as does her husband, Grant, who owns Juneau Charters, operating fishing tours.

“The cruise industry supports our livelihoods and creates jobs that contribute to a thriving local economy,” Moore says. “Even those who don’t work directly in tourism benefit as dollars ripple through our community — from fuel and printing services to grocery stores and local contractors.”

Cruise lines work with other Alaska industries too, like fishing. Throughout the season, cruise lines source Alaskan seafood on many ships, as well as in cruise line-owned lodges.

CLIA member lines have been innovators in environmental protection measures in Alaska that have been replicated around the world. For instance, in 2001 Princess Cruises pioneered onshore power in Juneau, which allows ships to switch off engines to reduce emissions. By 2028, 239 ships – nearly 80% of the global cruise fleet –will have this capability.

In communities such as Juneau, Sitka, and Skagway, there have been collabora-

tive efforts to manage tourism, with ship passenger caps and staggered arrival times that benefit both visitors and residents.

CLIA member lines in Alaska

Sailing in Alaska are small, intimate ships ranging from fewer than 200 passengers to larger ships carrying thousands and offering exciting attractions for all ages. On Norwegian Cruise Line, guests can spin around go-kart racetracks. On Royal Caribbean, they can take a whirl on bumper cars. On Disney Cruise Line, Mickey Mouse and other familiar characters will delight the kids. While on Carnival, world-class comics perform in the Punchliner Comedy Clubs.

Holland America Line and Princess Cruises have mid- to large-sized ships. They also own vast land assets for pre- or post-cruise tours into Alaska’s interior and the Yukon. Together, they employ thousands of Alaskans in their lodges, motorcoach, and rail car operations, including year-round employees.

Luxury cruise companies serve up extreme pampering while expedition lines offer deep exploration via inflatable Zodiacs.

“The cruise industry supports our livelihoods…””

—Midgi Moore, Owner, Juneau Food Tours

The thrill of Alaska

Alaska cruises embark from Seattle, Vancouver, B.C., and ports near Anchorage (Whittier or Seward). They visit nine ports in Southeast Alaska: Juneau, Skagway, Ketchikan, Sitka, Icy Strait Point, Haines, Wrangell, Petersburg, and Klawock. Each

of the port communities has its own special allure and experiences. Most cruises include a glacier cruising experience. Native-owned Icy Strait Point, near the Tlingit community of Hoonah, draws visitors interested in cultural experiences and is home to the world’s longest ZipRider attraction. The new indigenous-owned port in remote Klawock, population around 740, impresses with some 21 recreated historic totem poles and easy access to nearby humpback whale feeding grounds. Locals are benefiting from the creation of new jobs.

Visitors to Juneau are impressed by the walkable downtown and totem pole trail, easy access to Mendenhall Glacier, and flights over the Juneau Icefield.

Ketchikan, the “Salmon Capital of the World,” is the place to try reeling in the big one and impresses with its own totem pole collections, while Skagway serves up the colorful history of the Gold Rush – including riding a narrow-gauge railroad.

In addition to nature tours, Sitka impresses with its historic downtown and the Sitka National Historical Park, while the low-key fishing towns of Haines, Petersburg, and Wrangell are great places to chat with locals in between exploring historic and natural attractions.

Some ships also sail to Anchorage, Homer, Kodiak, Valdez, and Dutch Harbor, as well as to the Far North.

Cruise industry commitment

The industry works collaboratively with Alaska communities to help protect the local way of life while providing a predictable market for local businesses who rely on cruise tourism.

Travelers from around the world venture to Alaska to see the stunning natural beauty and learn about the state’s unique culture and heritage. The cruise industry is committed to deploying sustainable technologies and practices to help safeguard this beautiful destination for generations to come.

Charting Calypso Cove: From Vision to Viability Through PublicPrivate Collaboration

Carlos Torres de Navarra, MBA, Principal & Co-Founder, Azul Destinations | Former VP, Carnival Corporation | Strategic Advisor on Cruise Infrastructure & Public-Private Partnerships

When people think of cruise destinations, they picture turquoise waters, white sands, and vibrant guest experiences. What they rarely consider is how these places come to life, especially when the vision doesn’t originate from a government agency or cruise corporation, but from independent developers working to align multiple stakeholders behind a common goal.

That’s what makes Calypso Cove, a planned greenfield cruise destination in the southern Bahamas, a compelling case study in public-private collaboration. This wasn’t a legacy project handed down through a national tourism strategy, nor was it conceived inside the walls of a cruise line. Instead, it is a privately led effort, built on a Public-Private Partnership (P3) framework, to unite the interests of The Bahamas government, the cruise industry, and institutional investors.

A Dormant Idea Reimagined

The idea of a cruise port on Long Island had floated in limited circles for years, but it remained just that—an idea, loosely held in the minds of a very few. There was no real momentum, and cruise lines showed little interest. They were focused on a selective number of port projects, typically those involving privately controlled des-

tinations, with infrastructure designs tailored to their own operational preferences.

Long Island, although home to some of the most pristine beaches in The Bahamas, lacked both the enabling infrastructure and the active industry engagement to move the concept forward.

As the cruise industry began recovering from the COVID-19 pandemic, an opportunity emerged. Although the need for cruise infrastructure existed well before the pandemic, it became even more apparent as ships resumed sailing. The industry faced growing pressure to support new vessel capacity and evolving guest expectations. Yet their ability to invest directly in new port infrastructure was limited—not just by the uncertainty of the times, but also by the financial strain the pandemic placed on balance sheets. My partner (Sherif Assal) and I recognized this gap and saw an opportunity for independent developers to help fill it.

…growing pressure to support new vessel capacity and evolving guest expectations.

An Independently Led P3 Approach

From the outset, we approached the project with a P3 mindset, understanding that it would only succeed if it delivered tangible value to both the public and private sectors. But unlike many P3 initiatives—which are often initiated by governments or large corporations—this one was developer led.

Our first step was to engage the Government of The Bahamas, presenting a vision for a sustainable, open-access cruise destination located on the southern tip of

Long Island. This area had historically seen limited small cruise ship activity, with ships anchoring offshore and guests tendering to shore. But the natural beauty of the site, combined with its strategic location within Bahamian and central Caribbean cruise routes, made it an ideal candidate for more formal port development.

We made it clear that our intent was not to create a private island or exclusive enclave for a single line, but rather a cruise-brand agnostic port that could serve multiple operators while benefiting the broader Bahamian economy.

After conducting extensive environmental and marine studies, we were able to demonstrate that the site presented no immediate environmental concerns. We also initiated conversations with several cruise lines. The initial focus was not on formal contracts, but on obtaining strong commitments of interest: early indicators that could eventually evolve into usage agreements or take-or-pay arrangements. These expressions of interest played a critical role in validating the commercial potential of the project to both government and future investors.

From Commitments to Capital

One of the most significant challenges in bringing Calypso Cove to life was how to de-risk a greenfield development in a remote Family Island environment. On Long Island, as in much of The Bahamas outside of Nassau, basic infrastructure— such as roads, dredging, utilities, and supply chain logistics—cannot be taken for granted. All had to be planned and delivered as part of the project.

We knew that securing outside investment would depend entirely on our ability to reduce risk in the early stages. That meant securing key government agreements, completing our environmental approvals, and advancing discussions with cruise lines until we could demonstrate a firm foundation of operational support.

Rather than pitch a dream, we presented a structured opportunity—one grounded in government alignment, community engagement, technical feasibility, and commercial interest. In infrastructure development, early alignment is everything. When governments, operators, and developers are moving in sync, you’re not just asking for funding, you’re offering a platform with measurable potential.

“This project exemplifies how an independent developer can leverage P3 frameworks to deliver cruise port infrastructure where traditional models fall short,” said Larry Belinsky, Managing Director, Frasca & Associates, LLC.

“This structure allows each partner to leverage their core competency: Government provides the land and the opportunity, the private sector develops, operates, and finances the project. When everyone is aligned with the project’s goals and objectives, all the benefits of the P3 framework are unlocked—resulting in a successful project for everyone.”

…it would only succeed if it delivered tangible value to both the public and private sectors.

Collective Effort and Vision

Calypso Cove has always been a shared effort. Collectively, my partner and I brought together a combination of destination development expertise, government relationship building, legal and regulatory structuring, capital markets insight, commercial experience, and project execution capability. It was this well-rounded blend of skills—and a shared commitment to collaboration—that enabled us to build credibility with both public and private stakeholders and move the project from concept toward viability.

The Government of The Bahamas recognized the potential to support economic diversification and sustainable tourism growth beyond Nassau. Cruise lines saw the opportunity to access a compelling new port without taking on the capital expenditure themselves. And we, as developers, were willing to do the hard work required to bring all these parties together and advance the project from early idea to viable infrastructure opportunity.

P3s and Cruise Infrastructure: A Growing Model

While P3s are well established in sectors like roads, airports, and energy, they’ve historically played a smaller role in cruise

destination development—particularly when initiated by private developers. That’s changing.

In markets like Miami and Port Canaveral, many cruise terminals have been built by local governments with significant support and long-term commitments from cruise lines. These arrangements reflect a hybrid P3 structure that balances public investment with industry-driven usage.

Puerto Rico offers another relevant example: the San Juan cruise terminal has undergone modernization through a concession model that brings in private capital while keeping regulatory control in public hands.

These frameworks show how government authorities and cruise operators can align their interests without overextending either party’s resources. Calypso Cove follows a similar approach, one tailored to the realities of Caribbean tourism development, where public capital is often limited but the desire to expand cruise tourism remains strong.

By taking initiative as private developers, we demonstrated that with the right alignment and persistence, the P3 model can work even in small island environments.

Looking Ahead: A Shared Opportunity

What we learned through Calypso Cove is that public-private collaboration isn’t just viable, it’s essential. Governments need partners who can help expand tourism and employment opportunities without draining limited public funds. Cruise lines need destination growth that doesn’t require massive capital outlay. And developers and investors need clear structures, regulatory support, and a visible path to commercial viability.

We believe many more destinations can benefit from this model. We encourage governments and investors to consider P3 frameworks—not only as funding mechanisms, but also as relationship structures that align stakeholders over the long term.

As more cruise ships come online and guest expectations evolve, the need for innovative and accessible ports will only grow. P3 partnerships provide a roadmap for how to meet those needs, sustainably and collaboratively.

The Power of the Living Lab: Learning, Evolving, and Elevating Cruise Excellence

By Beth Hatt, Founder of the Aquila Center for Cruise Excellence, the FCCA’s exclusive training partner

In the fast-paced world of cruise tourism, one thing is certain: no two days are ever the same, and the greatest opportunity we have is to deliver a memorable guest experience. Whether it’s an unexpected operational hiccup, a new guest trend, or a changing port dynamic, the landscape is constantly shifting.

At Aquila, that’s exactly where we thrive. Because we don’t just teach cruise tourism – we live it. We call our approach the Living Lab, and it’s the engine behind everything we do. This mindset is what fuels our passion for helping destinations, tour operators, and cruise lines raise the bar of excellence.

Our Living Lab is rooted in real-world cruise operations – our own, right here in the Port of Saint John, Canada. Each season, our team welcomes over 60,000 cruise guests on tours, working with all the major cruise lines, managing tours, navigating logistics, and engaging directly with visitors from around the world. It’s our day-to-day operations that

provide the constant stream of learning, testing, and refining that fuels the expertise we share with destinations, tour operators, and cruise industry partners globally.

Learning in Real Time

The Living Lab isn’t a controlled environment; it’s a dynamic, real-world space where we roll up our sleeves and face the same challenges every destination and tour operator encounters. And because of that, our insights don’t come from textbooks or theories – they come from experience.

When a tour doesn’t go as planned, when guests share feedback that surprises us, when a new operational hurdle presents itself, those become the seeds of new learning. We reflect, we adapt, and then we bring those lessons into the training room, the coaching session, or the consulting engagement.

It means that when we share a solution, a best practice, or a strategy, it’s been tested. It’s lived. It’s real.

From Experience to Expertise

What makes the Living Lab unique is that it’s not just about internal improvement. It’s about using what we experience every day to help others strengthen their own cruise offerings. When cruise guests disembark, they’re not just stepping onto a

dock – they’re stepping into the identity of a destination. That identity is shaped not just by scenery, but by service. By storytelling. By the sense of welcome they feel the moment they arrive.

When a destination asks us how to better align the guest experience from ship to shore, we can answer from firsthand knowledge – because we’ve walked that path ourselves. When a tour operator wants to improve guide engagement or product quality, we can share not just techniques, but stories from the frontlines of our own teams.

This creates a virtuous cycle of experience and expertise – where every season in the Lab adds to the depth of knowledge we bring to our clients.

Building a Community of Practice

But perhaps the most rewarding aspect of the Living Lab is the way it helps us foster a broader community of practice across the cruise industry.

We don’t believe in holding knowledge close. We believe in sharing what we learn, in creating spaces where destinations, tour operators, port authorities, and cruise lines can come together to exchange ideas, tackle shared challenges, and elevate the guest experience for everyone.

Whether it’s through our training programs like the ACE Tour Operator Designation, our service assessments, or our custom coaching, our goal is to amplify expertise across the industry.

We’ve hosted Best Practice Missions where clients visit us to see the Living Lab in action, and we’ve conducted Reverse Best Practice Missions where we go to our partners’ destinations to observe, listen, and coach based on their specific realities. Each of these experiences strengthens the community and deepens collective understanding.

Small Shifts, Big Learning

The Living Lab has taught us that big transformations often start with small shifts. Sometimes, it’s a change in how a guide tells a story. Other times, it’s rethinking how guests are greeted when they step off the ship.

Because we’re living it every day, we notice these small shifts, and we help others see them too.

We encourage our partners to:

• Stay curious: Every day presents an opportunity to learn something new about guest expectations.

• Empower their teams: The frontline can offer incredible insights if we’re willing to listen. Train not just for skills, but for confidence, storytelling, and emotional intelligence. When your people feel seen and valued, guests will too.

• Create spaces to reflect: What worked well? What could be better? Reflection is where growth begins.

• Share successes: When we celebrate what’s working, we inspire others to try it too.

The Human Element in an Evolving Industry

While technology continues to advance in the cruise sector, our Living Lab reminds us that the human element remains at the heart of great tourism. It’s the stories told, the smiles exchanged, the authentic connections made that guests remember most.

And it’s in those human moments— often fleeting, always meaningful—where real excellence is built.

Let’s Aquilafy the Future

At Aquila, we’ve embraced the term Aquilafying – our way of turning operational lessons into meaningful learning that can uplift others. Through our Living Lab, we’re not just observing the industry, we’re in it, growing with it, and sharing the journey with all who want to evolve alongside us.

To our fellow FCCA and CLIA readers: we invite you to think of your own operations as a living lab. Stay curious. Stay open. Share what you learn. Because together, as a community of practice, we can continue to raise the standard of cruise tourism – not just for today, but for the future we’re all creating. If you’re ready to turn real operations into real learning, let’s Aquilafy together.

Beth Hatt is the Founder of the Aquila Center for Cruise Excellence, the FCCA’s exclusive training partner, with over 40 years in business. For more information about our programs and initiatives, reach out to Beth@CruiseExcellence.com or see www.cruiseexcellence.com.

Aruba Hosts PAMAC Destination Summit 2025

Aruba is honored to have hosted the FCCA PAMAC Destination Summit 2025. We extend our heartfelt thanks to each and every cruise executive, partner, and friend who visited our One Happy Island. Your presence made this event truly unforgettable. We look forward to continuing our collaboration and welcoming you back soon.

BVI Prepares for Anegada Lobster Fest

Anegada Lobster Fest is among the BVI’s most anticipated events of the year, being an extravagant food festival that encourages visitors and locals alike to explore the island of Anegada while sampling freshly caught spiny lobster flavors and decadent dishes. With live music found at several participating restaurants and the pristine Caribbean beaches surrounding, the festival transports participants into a true culinary haven.

Tortola to Welcome New Nature Experience

A new nature experience is coming to Josiah Bay, Tortola for the 2025/2026 season. Overlooking the BVI’s most diverse bird habitat, the Bird Watch Tower, is part of a family-friendly attraction by the Humane Society of the BVI. Visitors can

also enjoy a petting zoo, gift shop, and adoption center nearby. With a beach loved by surfers just steps away, it is a fresh and memorable way to enjoy the natural side of the BVI.

Port St. Maarten on Track for

1.5 Million Cruise Pax in 2025

Port St. Maarten is on track to climbing back to historic numbers, with current forecast figures indicating that over 1.5 million cruise passengers will visit the destination in 2025. This projection represents a significant increase from the previous year and underscores the port’s continued growth as a premier Caribbean cruise destination. The first half of 2025 has already set a strong pace, with figures from January to June confirming the port catered to 337 cruise ship port calls and welcomed an impressive 872,359 cruise passengers.

SANSOUCI Unlocking New Opportunities

SANSOUCI, Port of Santo Domingo, is unlocking new opportunities for cruise lines seeking culturally rich, boutique Caribbean destinations. Located in the heart of the oldest city of the New World, our port offers seamless access to UNESCO World Heritage sites, vibrant city life, and growing passenger demand.

We are actively working to enhance our cruise offerings for the 2026/2027 season and beyond.

New Residents Welcomed at Ocean World in Puerto Plata

Ocean World in Puerto Plata welcomed its newest residents: the capybaras. Guests now have the unique opportunity to interact with these gentle creatures through a hands-on experience that includes petting, play, and learning. Led by a team of knowledgeable experts, the session explores the capybaras’ fascinating social behaviors and unique adaptations, ensuring an engaging, educational, and memorable experience.

Puerto Rico Wraps Busy Summer

Puerto Rico wrapped up a busy summer with three transit calls of Icon of the Seas to Ponce; Star of the Seas, also visiting Ponce on a technical stop prior to entering revenue service and welcoming over 200 content creators; and the arrival of Wonder of the Seas in San Juan, which marked the reopening of Pier 3. The Puerto Rico Tourism Company thanks Royal Caribbean for its continued trust in the destination.

Guatemala Named Best International Destination 2025

Guatemala has been recognized as the Best International Destination 2025 in the prestigious Condé Nast Traveler Readers’

Choice Awards, announced on June 17 in Madrid, Spain. This honor, voted on by thousands of travelers, highlights the cultural and natural richness of this Central American country—from ancient Mayan cities and majestic volcanoes to breathtaking landscapes such as Semuc Champey and Lake Atitlán. The triumph promotes sustainable tourism and elevates Guatemalan identity on the global stage.

Jamaica Prepares for Vibrant Winter Season

Destination Jamaica is preparing for a vibrant winter season with a focus on enhancing the walk-out experience at cruise ports. In Ocho Rios, beautification is underway—from port to town clock— including improved waste management and a new mural celebrating local musicians. This collaborative effort by tourism stakeholders, government agencies, and chambers of commerce will be rolled out port by port in the weeks ahead.

Fisherman’s Village at Resorts World Bimini Expands Marketplace

Fisherman’s Village at Resorts World Bimini, Bahamas is expanding its open-air, island-inspired marketplace. Later this year, the Rum Cake Factory will debut, offering authentic treats and interactive experiences. Just steps from the Bimini cruise port, which welcomed its 2,000,000 th passenger in March, this lively destination features 10 boutiques, daily live music, and island cuisine at spots like The Healing Hole Rum Bar and the newly expanded Amicci’s Pizzeria, now serving a variety of homemade gelato. Visitors can shop, savor Bahamian flavors, and explore Fisherman’s Village with complimentary tram service running from the Bimini Cruise Port every 10–15 minutes.

The Bahamas Coral Gene Bank at Atlantis Paradise Island Opens

June marked a historic milestone for marine conservation in The Bahamas: the official opening of The Bahamas Coral Gene Bank at Atlantis Paradise Island. The first facility of its kind in the country is a state-of-the-art, land-based conservation center dedicated to safeguarding the future of Bahamian coral reefs. This groundbreaking initiative is a collaboration between Atlantis Paradise Island, the Atlantis Blue Project Foundation, The Government of The Bahamas, Perry Institute for Marine Science, and University of The Bahamas.

Costa Rica Advances Sustainable Cruise Tourism

Costa Rica is embracing a sustainable approach to cruise tourism, offering authentic experiences in harmony with nature. With exceptional biodiversity and engaged local communities, the destination promotes a regenerative tourism model that creates environmental, social, and economic value. Each port call invites guests to experiences “Pura Vida” with purpose and awareness.

El Salvador to Host IRONMAN®

El Salvador will host the IRONMAN® 70.3 triathlon on February 22, 2026. This event marks a major milestone in the nation’s commitment to sports tourism and economic development. As the first IRONMAN® 70.3 race in the country, it stands as a testament to El Salvador’s transformation and its embrace of global sporting excellence. Athletes will enjoy a mix of tradition, adventure, and hospitality in a destination that’s rapidly emerging on the world’s endurance sports stage.

Grenada, a Food Lover’s Paradise

Grenada is a food lover’s paradise. From spice-scented markets to immersive foodie tours, visitors can explore the island’s rich flavors and traditions. Year-round chocolate factory tours offer a behind-the-scenes taste of Grenada’s tree-to-bar excellence. In May 2026, the Grenada Chocolate Festival adds even more flavor with cocoa-inspired dining, hands-on workshops, and wellness experiences rooted in the island’s culinary culture. www.PureGrenada.Com

Huatulco Joins FCCA with Dual Platinum Membership to Boost Cruise Tourism and Local Economy

As a historic milestone, Huatulco is investing for the first time in two platinum memberships with FloridaCaribbean Cruise Association (FCCA): one through its port authority and the other as a destination. This dual representation will be reflected in the exposure it provides, enabling access to international media and driving joint actions to strengthen the cruise segment in the destination. This will directly benefit the local economy of tourism service providers and promote an orderly and sustainable development model.

Hutchison Ports ECV Welcomes Ovation of the Seas

On June 2, Hutchison Ports ECV made history by welcoming Ovation of the Seas, the largest cruise ship ever to dock at the Port of Ensenada. Measuring an impressive 348 meters in length, this milestone marks a significant achievement for our port and the region. This historic arrival was made possible thanks to the ongoing efforts by ECV to enhance the cruise terminal’s infrastructure, alongside the continued strengthening of strategic partnership.

Port of Progreso’s Environment Day

In Yucatan, federal and local governments have teamed up to launch a collaborative initiative focused on keeping Mexican beaches clean and beautiful. A recent cleaning campaign at the Port of Progreso, held on the International Day of the Environment, inspired the community to come together and collect trash, helping to helping to maintain the image of cleanliness on the beach.

Progreso’s EcoHub: Infusing Life into Oceans with Regenerative Design

On June 5, a milestone in ocean conservation was marked in Progreso, Yucatán, México. Presented on national television by Mexico’s President Claudia Sheinbaum and attended by Yucatán Governor Joaquín Díaz Mena and local authorities, an EcoHub took shape—created by #tideMéxico and Maritime Procurement Services. Built entirely from recovered plastic, it features an outstanding exhibition tracing plastic’s journey from waste to products and art, granting the project visibility, purpose, and symbolic immortality through regenerative design and community action.

Costamed’s New Service

Hemodialysis in Cozumel is now available at Costamed the island’s only private service of its kind. Conveniently located near cruise terminals, we offer safe, high-quality renal care for both local residents and cruise ship passengers. This new service reflects our ongoing commitment to health, safety, and medical excellence in the heart of the Mexican Caribbean.

Amerimed’s Newest Hospital

Amerimed’s newest hospital, located in Merida, is now fully operational. Amerimed continues to lead the private healthcare industry in offering worldclass healthcare services in the most important tourist destinations in the Yucatan Peninsula. Only minutes away from the port city of Progreso, this hospital will continue in our tradition of high-complexity medical services, and it effectively positions Amerimed as the largest hospital network in the region. Please visit www.amerimedhospitals.com for more information.

Martinique’s Cruise Sector Soaring

Martinique’s cruise sector is soaring! The island reported exceptional 20242025 performance with 465,470 passen-

gers and 207 ship calls, positioning it as one of the Caribbean’s fastest-growing hubs. This momentum will be significantly boosted by MSC Cruises’ return to year-round operations starting in 2027, marking a transformative moment for the destination. Strategic infrastructure investments, including a new passenger walkway and upcoming cruise village, underpin Martinique’s commitment to growth, sustainability, and quality guest experiences.

Unlocking History in Grand Turk

Step back into history at the newly reopened H.M. Prison in Grand Turk, now operated by Chukka Caribbean Adventures. Built in the 1830s and active for over 150 years, this restored colonial prison offers guided tours through original cell blocks and tales of daring escapes. It’s a must visit for cruise visitors and history buffs looking for an immersive cultural experience.

Blue Planet Tours Celebrates Record-Breaking Year in Guest Satisfaction and Volume

Blue Planet Tours, the premier tour operator in Guatemalan ports, is proud to announce a record-setting year in both guest satisfaction and tour volume. Puerto Quetzal, a key stop for Pacific cruise itineraries, continues to thrive thanks to its proximity to the World Heritage City of Antigua. Meanwhile, renewed interest in Guatemala’s Caribbean ports—Santo Tomás de Castilla and Livingston—is fueling further growth. Blue Planet also leads in action, adventure, and cultural tours in Roatán, and continues to offer top-rated excursions in Cartagena, solidifying its reputation as a regional leader in unforgettable travel experiences.

Lucha Libre in Cozumel: A Fresh Take on Shore Excursions

Breaking away from the traditional shore excursions of the past 50 years, Cozumel’s new Lucha Libre experience offers cruise guests an innovative, high-energy cultural encounter. This immersive tour blends entertainment with heritage, showcasing Mexico’s iconic wrestling tradition in a way that creates both volume and value. It’s a fresh, culturally rich alternative that redefines what guests can expect from a Caribbean port stop.

Metate Celebrates Michelin Recognitions

Metate proudly celebrates its Michelin recognitions in both 2024 and 2025, reaffirming its place as a culinary landmark in Mexico. As part of the Seamore group, Metate delivers world-class dining experiences that blend Mexican tradition, contemporary innovation, and authentic hospitality. Seamore is dedicated to creating unforgettable moments for travelers, offering premium experiences across Mexico and beyond that merge gastronomy, culture, and nature into journeys designed for global travelers.

ITM Group’s Incredible Journey

This year has been an incredible journey for us. We celebrated the first anniversary of Port Cabo Rojo and held the groundbreaking ceremony for Port Samana — both in the Dominican Republic. We’re also proud to introduce Port Melilla, our first project on the African continent and a new gateway to Spain and the Mediterranean, offering city-inspired experiences. The future looks bright, and this is just the beginning.

Cruiseport Destinations: Bringing AI Security to Cruise Terminals Worldwide

Cruiseport Destinations is proud to deliver the innovative Evolv Express security screening system to cruise terminals around the world. This AI-powered, touchless technology enhances safety while streamlining the guest experience. Together, we are transforming port security with smart, efficient solutions tailored for high-volume, and luxury-driven cruise operations.

Port Everglades Celebrates Cruise Season with New Ships

Port Everglades will make history this fall as host for three new cruise ships and as the site for the new on-port Omni Fort Lauderdale Hotel. In November, the South Florida port will welcome Celebrity Cruises’ Celebrity Xcel, Disney Cruise Line’s Disney Destiny and Princess Cruises’ Star Princess

The seaport also expects a record 4.7 million guests during Fiscal Year 2026 (beginning October 1, 2025). In addition, coming next year, Royal Caribbean International will homeport its third Icon-class vessel Legend of the Seas in November 2026.

Largest Cruise Terminal in the World Opens at PortMiami

On April 5, MSC Cruises hosted their Ribbon Cutting Ceremony celebrating Terminal AA’s grand opening at PortMiami. Terminal AA is the largest cruise terminal in

the world and has the capacity of servicing three ship berths and can process 36,000 passengers daily. This landmark project is a collaboration between the Cruise Division of MSC Group, PortMiami, and Miami-Dade County. Designed by the global design firm Arquitectonica and constructed by Fincantieri Infrastructure, the terminal stands as an iconic addition to Miami’s skyline.

Port Canaveral, the World’s Second Busiest Cruise Port

A five-time winner of Cruise Hive’s “Best U.S. Cruise Homeport,” Port Canaveral is the world’s second busiest cruise port hosting seven distinct cruise lines operating some of the largest and most advanced ships in cruising. A world-class gateway to The Bahamas, Mexico, the Caribbean and other destinations, Port Canaveral is committed to providing a high-quality experience for cruisers both before and after their cruise. With its easy-in, easy-out access, modern facilities, ample parking, and a relaxed beachside vibe, the port is a favorite with families who enjoy stress-free arrivals and departures. All this, combined with friendly and attentive service from a dedicated team of cruise-focused staff, has enabled Port Canaveral to maintain its leadership position in the cruise industry.

Norwegian Gem to Sail from Jacksonville

Norwegian Cruise Line’s Norwegian Gem will depart from the Jacksonville Port Authority (JAXPORT) for the first time on October 31—marking NCL’s homeport debut in Jacksonville, Florida. The sailing launches a seasonal program (November through April annually through 2028) featuring Bahamas and Eastern Caribbean itineraries ranging from 3- to 12-day cruises. The partnership is expected to enhance regional tourism and economic impact while expanding JAXPORT’s growing cruise offerings.

Port Tampa Bay Continues Growth

Port Tampa Bay continues to experience growth of its cruise business and is expected to welcome over 1.6 million passengers for the 2025 season. This includes eight homeported vessels, including three from Royal Caribbean International, two from Carnival, and one each from Norwegian Cruise Line, Celebrity Cruises and Margaritaville at Sea. Earlier this year luxury brand Regent Seven Seas Cruises had an overnight call in Tampa, and in March 2026 Oceania will offer a 10-day cruise from Tampa to Panama City. Port Tampa Bay serves as a gateway to exploring the Caribbean and offers walkable attractions and secure parking from our terminals.

Port of LA’s Newest Destination

West Harbor, a 42-acre premier waterfront destination, is scheduled to open in 2026 on the LA Waterfront at the Port of LA in San Pedro. Featuring a mile-long promenade, West Harbor will welcome cruise passengers with dining, entertainment, retail, and open spaces, all set against the backdrop of an active Port. A 6,200-seat amphitheater, Ferris wheel, central park, and overwater decks are included in the development’s design. Visit and tour West Harbor here.

Royal Caribbean Continues Partnership with the Port of Baltimore

Royal Caribbean is a longtime and valued cruise partner of the Port of Baltimore. Royal Caribbean has offered year-round

cruises from Baltimore since 2010 to the Bahamas, Bermuda, Caribbean, and New England/Canada. Royal Caribbean’s current Baltimore-based ship, Vision of the Seas, offers unforgettable journeys to incredible destinations, creating memories of a lifetime, and we are proud to have them at the Port of Baltimore.

Port of Galveston to Celebrate 200th Anniversary

The Port of Galveston will celebrate its 200 th anniversary in October with a gala presented by Carnival Cruise Line and a free ‘Party on the Pier’ presented by Royal Caribbean. The port will also mark the 25th anniversary of Carnival homeporting in Galveston. On Nov. 7 the port will open its fourth cruise terminal at Pier 16 to homeport MSC and Norwegian Cruise Line.

Café Azul’s Ongoing Commitment to Responsible Sourcing

At the 2025 FCCA PAMAC Destination Summit in Aruba, our Founder and CEO, Eduardo González Cid, reaffirmed a core belief: “Sustainability is not a trend, it is a responsibility.” This guiding principle has shaped Café Azul’s approach across 35+ global ports for over 15 years. With the submission of our first Sustainability Report to the UN Global Compact, Café Azul strengthens its position as a trusted, future-focused partner for cruise lines seeking transparent, values-aligned sourcing.

Aquila Signs Sustainable Tourism 2030 Pledge

Aquila has proudly signed the Sustainable Tourism 2030 Pledge with Canadian partner GreenStep — becoming the first tourism business in New Brunswick to do so. As a tour operator and global cruise tourism trainer, we’ve committed to improving our sustainability performance every year through 2030. We hope to inspire other partners to join us in using tourism as a force for good — creating meaningful guest experiences and lasting benefits for the communities we serve.

Diamonds International® Reopens Hublot Boutique in St. Thomas

In St. Thomas, something bold just got even better. Diamonds International® proudly reopened its Hublot Boutique, now featuring a refreshed interior and updated design that mirrors Hublot’s signature style. The new boutique offers an upgraded experience for watch lovers and island guests alike, reflecting our ongoing mission to bring world-class luxury to the Caribbean.

Effy Jewelry Debuts Latest Flagship at Celebration Key

This summer, Effy Jewelry debuted its latest flagship boutique at Celebration Key, Grand Bahama’s new must-visit island destination. Located in Lokono Cove’s vibrant artisans’ village, the boutique is the perfect mix of Effy’s luxury refinement with the island’s rhythmic spirit. Expect everything from the classics you’ve come to love, to bold, modern designs, all set against a store design inspired by Junkanoo’s vivid energy that invokes a sense of celebration and discovery.

Enhance Onboard Revenue with a Proven Partner in Fine Art

Park West Gallery is the industry’s leading provider of turnkey art auction programs at sea, offering a unique blend

of cultural enrichment and consistent revenue generation. Our expertly curated collections feature masters like Picasso, Rembrandt, Dalí, and Chagall, along with today’s top contemporary artists. With minimal footprint and seamless integration into your brand, our customized programs elevate the guest experience and drive measurable value for stakeholders. Contact John Block at jblock@parkwestgallery.com to learn more.

See at Sea Consulting to Participate in Seatrade Hamburg

See at Sea Consulting is proud to announce its participation in the Seatrade Hamburg event from September 10-12. As a trusted partner in maritime consulting, we look forward to connecting with industry professionals, sharing innovative solutions, and exploring new opportunities. Our presence at Seatrade underscores our commitment to driving excellence and sustainability in the maritime sector. Join us to discover how See at Sea Consulting can help navigate your business toward success.

Save the Date for Seatrade Cruise Global 2026

Join cruise industry leaders and pioneers to embark on a voyage of learning, networking, and discovery of new waves of cruise innovation. FCCA members are invited to register interest for Seatrade Cruise Global, taking place April 13-16, 2026, in Miami Beach, FL. Be one of the first to be notified when registration opens!

In Puerto Rico, San Juan is just the beginning. Beyond the port of call, a rich, vibrant history awaits as you explore the cobbled streets of Old San Juan or venture farther to discover the ancient stone carvings of El Yunque National Forest. When it comes to deciding your next destination, only Puerto Rico lets you linger longer, explore more, and experience deeply. Forget where you came from. Embrace where you are. Learn more at DiscoverPuertoRico.com/transportation/cruises .