Q3 2025 DC | FL Federal Realty Quarterly Report

Q3|2025

Marketing QuarterlyReport

TableofContents

DCMETROMarketingContentCalendar ExecutiveSummary

● DCMetro/FloridaKeyMetrics…Page4

● DCMetroExecutiveSummary…Page5

● Q3DCMetroReport…Pages5-25

● LaurelShoppingCenterSocialMedia…Page13

● LeasingEmailBlasts…Page16

● Q3SONDER/SWAYHighlights…Page25

● FloridaExecutiveSummary…Page27

● Q3FloridaReport…Pages27-45

DCMETRO

DCMETRO|FLORIDA

ExecutiveSummary

KeyInsights

Portfolio:BethesdaRow,CongressionalPlaza, Pike&Rose,Wildwood.*Withadditionalsupportto FederalPlazaandMontroseCrossingShoppingCenter

6.6M Visits

-4%vs.Q2 -2%YoY

21% BestSegmentYoY Fitness

2% TTMYoYSales

Total +3.2%vs.Q2

4.5M SocialMedia Impressions -12%vs.Q2

53K EmailSubscribers +1.6%vs.Q2

1,074 PressArticles +101%vs.Q2

SeefullQ3SalesandVisitsreports

● Heydayreported+40%YoYsales,marketinghassupportedvisibilitywithaninfluencerreel, Sonder/Swayblogandemailblast

● MoCoShowAds(Flight2)deliveredstrongperformancewith3.5Mimpressionsand4,341 clicks

● Equinoxreported$27,000insalesdirectlyfromtheBEWellFitnessSeries

● DigitalAdsacrossplatformsreached4.7MimpressionsinQ3

● Localmediareadershipincreasedby155%year-over-year,signalingstrongregional engagement

● Participatingtenantsreporteda16%-35%insalesandtrafficdirectlyfromSoireeonThe LaneatBethesdaRow

● Merchantemailcampaignssawa75%increaseinopenratesoverQ3,deliveringvaluable insightstotenantsandboostingparticipation.

● 60merchantswerefeaturedintheQ3Sonder/Swayblog,with4articlespickedupbyTV, resultinginexposurefor17merchants

● Influencerpartnershipscontinuedtoenhancebrandawareness,generating128Kcombined postviewsfocusingonsoftgoods,hardgoods,services,eateriesandfull-service restaurants

● 45totalemailandsocialpostswerepublishedinQ3,specificallypromotingpercentagerent tenants

Q3Overview-DCMetro

70 Events,Activationsand Pop-Ups

-21%vs.Q2

1,074 PressArticles +34%vs.Q2

4 MerchantGrandOpenings

53,645

Subscribers

1,074 PressArticles

+101%vs.Q2

+340%YoY

2.3B TotalReadershipof Coverage -30%vs.Q2 +155%YoY

$7.1M AdEquivalencyofCoverage

+321%vs.Q2

+350%YoY

TOPPRESSSTORIES&ANNOUNCEMENTS

BethesdaMagazine,September/October:HouseAppropriationsand ShoppingColumn:Terrain,WorldMarketandMonAmiGabi,J. McLaughlin,Uniqlo,SouthMoonUnder,Reformation,Rails

Fox5GoodDayDC,ElevatedGameDayEats–CityPerch,9/19/25

Washingtonian,HotList:BouboulinaandBaoBei,9/17/25

WUSA-TVCh.9,GreatDayWashington–SundayMorningBakehouse, 9/16/25

● Washingtonian,5NewBreakfastandBrunchSpotstoCheckOutAround DC:Bouboulina,9/12/25

● Fox5GoodDayDC,FreshFallSneakerTrends:Madewell,Nike, Anthropologie,NewBalance,9/3/25

● EaterDC,AbaoghostkitchenfindspermanenthomeinRockvilleBaoBei, 8/28/25

● BethesdaToday,KickoffFallwith25ThingstodoinMontgomeryCounty: PIKEtoberfest,8/26/25

● WTOP-FM,FoodNetwork’s‘GreatFoodTruckRace’finalistBaoBeiopens Rockvillerestaurant,BaoBei,8/22/25

● Fox5GoodDayDC,BacktoSchoolEssentials:REI,SouthMoonUnder, PaperSource,NewBalance,8/12/25

● LaurelPatch,LoveLifeCoffeeInLaurelOffersDelectableDrinks,Enticing Eats,BenefitEvents,7/9/25

Flight2MediaRecap

OverallPerformance

4.5MImpressions

4.5KClicks

$1.18Avg.CPM +48%vs.Q1 $5,332AdSpend +4%vs.Q2

Note:Flight2FullReport, 6MonthDigital

StorytellingataGlance

Q3LocalMediaAdDisplays

Q3MetaMediaReport

Flight2ReportPerformancebyChannel

Laurel Shopping Center

TheSocialMediateamworkedwithastrong teamofinfluencersinQ3.Increasingprofile activitywithcommentsandshares.

Theshoppingcenter’spostsinthelast90 daysreceivedasubstantialnumberoflikes, comments,andshares.Postshavebeenwell receivedbyfollowersandtwo-way engagementhavebeenhigh.

Wecontinuetoseekopportunitiestoengage withourtenantsandthecommunityvia events/activationsandlarge-scaleart projectsanduniquepublicrelations opportunities.

ClickhereforthefullQ3report.

Q3EmailTemplates

MerchantCommunications

603

MerchantSubscribers

Continuedlistclean-up

6% Avg.ClickThroughRate

July MerchantEblastCommunication

InitiativesDeck

OR

CTR

August MerchantEblastCommunication

OR

CTR

September MerchantEblastCommunication

OR

CTR

LeasingEblasts

391

Mid-AtlanticBrokers

Subscribers

5% Avg.ClickThroughRate

FlatvsQ2

FallStorytelling:9/1-11-1

“MomentsinMotion”

Ourbrandcampaignstartedwithanideathat cometolifethroughdesign,advertising, propertysignage,emailmarketing,andsocial media.

Falleditionofourpropertysignagehasbeen installedleaningintocapturedmomentswhen spendingtimewithus.

ThemediawillincludeupdatedAdvertising, In-AppDisplayandSocialaswellaspromotion inlocalonlinenewsplacementsMoCoShow, MoCo360andotheradplacements.

Q3Signage

Q3Signage

Q3Events&Activations

BEWellXEquinoxFitnessSeries

July12th&26th,August9th&23rd

NetSales:$654.23

EquinoxRevenue:$27,000 RECAP

TheBEWellprogramatBethesdaRowpartneredwithEquinoxtohost aseriesofclassesfromAprilthroughAugust.TenantPartners: Lululemon,Quartermaine,StretchLab,Dolcezza,FPMovement, Reformation

FeelGoodTuesdays

July7th&8th

BethesdaRowhosteda3weekmusicseriesinpartnershipwith PLANTA,RakuandMatchboxtogeneratetraffictoaquieterSummer Tuesday.

Q3Events&Activations

PIKEkids

July26th,August30th,September27th

NetSales:$536.13

RECAP

PIKEkidscontinuestogrowwithfunactivationslikeacraft,pizza making,stuffedanimaladoptionandspecialoffersfromtenant partners.Naturepedic,SummerHouseandIPIC

CongressionalKIDS

August31st

NetSales:$20.09

RECAP

CongressionalKIDSpartnerswithBarnes&Nobletohost6,reading circlesin2025.Attendeesread3bookswithacraftactivityaftereach book.

Q3Events&Activations

SoireeontheLane

September13th

NetSales:$2,465

RECAP

BethesdaRowhostedthesecondSoireeonTheLaneonSeptember 13thfrom11AM-4PMtocelebrateallthingsFallfromfoodtofashion.A totalof27tenantsparticipatedwithhighlightsincluding:Boll&Branch, GeorgetownCupcakes,Raku,Reformation,Sassanova,NewBalance andTerrain.

Vintage&ArtisanalMarket|Shop&Sale

&ROSE

Followers +12%vs.Q2

Q4LookingAhead

Events

BethesdaRow

● Halloween

● DinefortheCause11/11

Make-A-WishXRaku

CongressionalPlaza

● CongressionalKids

● FALLfest

● PhotoswithSanta

● SantaReadingCirclewithBarnes&Noble

Pike&Rose

● Piketoberfest

● PIKEkids

Wildwood

● DinefortheCause11/11

Make-A-WishXRakugaki

● PhotoswithSanta Media:BethesdaMagazineShopping

SignageRefresh:LaurelShoppingCenter

SocialMedia:GrowInfluencerProgram

EmailSubscriptions:Buildingstrategytogrownewemailblastlist

Merchants Featured

34,940 MarylandSubscribers +18%OR +1.3%CTR

Sonder/SwaywasfeaturedonFox5forBackToSchoolTrends,FallSneakerTrends,FallWreathMakingandTheFallFashionReport.Brandsfeatured included: GAP,J.CrewFactory,H&M,Bonobos,Terrain,Giant,PaperSource,WorldMarket,WestElm,TraderJoe’s,Anthropologie,NewBalance,Madewell,Nike

ExecutiveSummary

Portfolio:CocoWalk(CCW)andShopsat PembrokeGardens(SPG)

KeyInsights

6.5M Visits +306%vs.Q2

10% BestSegmentYoY Service

-3% TTMYoYSales Total -.8%vs.Q2

2.5M SocialMedia Impressions

25K EmailSubscribers

+16.5%vs.Q2 +41%YoY

92 PressArticles

-28%vs.Q2 +250%YoY

SeefullQ3SalesandVisitsreports

● PembrokeKIDSactivationshasdirectlypartneredwithspecialtyfood, contributingtothe+1%vs.Q2and+17%YoY

● Emailsubscribersincreasedby6.5%inQ3throughpropertyactivations partneredwithtenants,ex.WellnessSunday&Nike,PembrokeKIDS& BarnesandNoble,andCoconutGrooveDJSeries:Narbona&Chop

● Customeremailcampaignssawa46.7%increaseinopenratesoverQ3

● 38tenantswerefeatured,7ofthembeingpercentagerenttenants.

● TenantfocusedactivationscontinuetodrivetrafficinQ3,contributingto the306%increaseinvisitsfromQ2.

● Ourdigitalfootprintcontinuestogrowbothinfollowers,impressions,and engagement,drivenbytheintegrationofnewactivationssuchasmonthly eventslikeCoconutGrooveandtheLittleLocalMarket,aswellasnew tenantopenings.

● NotethattheYoYdecreaseinimpressionsislikelylinkedtotheincreasein followers.

Q3Overview-Florida

49 Events,Activationsand Pop-Ups

-27%vs.Q2 -44%YoY

24,620 FLEmailSubscribers

+6.5%vs.Q2 +41%YoY

92 PressArticles

-28%vs.Q2

+4.5%YoY

2 MerchantGrandOpenings

58,200 SocialFollowers

+1.8%vs.Q2

+41%YoY

35

TotalArticles

-35%vs.Q2

+250%YoY

4.3M TotalUVM +414%vs.Q2 +7%YoY

$25,229 AdEquivalencyof Coverage -84%vs.Q2

+60%YoY

RCN International on-site tv segment highlight Chop’s happy hour menu. This segment ran for 7 minutes and 53 seconds,

One-minute long tv segment at NBC 6 with Salt & Straw in celebration of National Ice Cream Day.

Secret Miami’s stand alone article on the disco fall

Totalarticles:Listofonlinemediahostingyourpressrelease UVM:Thesumofuniquedevicesvisitingthispublication'sdomaininamonth. AdEquivalency: The total estimated monetary value of articles in the report based on each Media Outlet popularity.

57 TotalArticles

vs.Q2

YoY

316K TotalUVM

vs.Q2

fromYoY

$21,820 AdEquivalency ofCoverage -93%vs.Q2

Q3Press&AnnouncementsCon’t.

Luxury Guide featured the opening of Da Angelino Cucina Italiana

Biscayne Times highlighting the best ice cream shops in Miami, Salt & Straw featured

Resident Magazine

Listicle highlighting the best spots to celebrate National Tequila Day at CocoWalk and Pembroke Gardens

Miami Herald community calendar featuring Socacize Wellnessness Workout

Florida Today community calendar highlighting wellness sunday event at SPG

Q3PressAcrossOurPlatforms

TotalImpressions: 615,590 +15%vs.Q2

TotalReach:23,576 +31%vs.Q2

TotalLinkClicks: 12,425 -8.5%vs.Q2

TotalCPM:$33.10 +55%vs.Q2

GhoststoriesareadtoolsthatengageusersviaStoriesinsteadofin-gridsponsoredposts.

Clickingthelinkinaghoststorydirectsuserstotheproperty’swebsitewherethearticleisfeatured. Thesestoriesareamongourtop-performingboostedposts.

OverallFLPerformance

4.6MImpressions +110%vs.Q2

15.2%EngagementRate +15.2%vs.Q2

$23,233.97AdSpend

+20.4%vs.Q2

ViewthefullCocoWalkreportHERE. ViewthefullPembrokeGardensreportHERE.

TopOverallPosts

%TenantIn-feedpostsLinkedHERE

Q3-CocoWalkEmail

15

10,432

8

349

KeyTakeaways:

23

12,634

7

953

Q3-FloridaMerchantEmail

Q3FallStorytelling

“MomentsinMotion”

Ourbrandcampaignstartedwithan ideathatcometolifethroughdesign, advertising,propertysignage,email marketing,andsocialmedia. Falleditionofourpropertysignagehas beeninstalledleaningintocaptured momentswhenspendingtimewithus. Themediawillincludeupdatedwebsite headerimages,socialadcampaigns, andnewslettertemplates.

Q3SignageCon’t.

BodyrokWindowGraphics

3 Rooftop Tours 0%vs.Q2

104 LeadsacquiredviaMeta AdsandGoogle +79%vs.Q2

2 Executeddeals (TenantDeals) +100%vs.Q2

0 MarketingEvent -100%vs.Q2

1931.25 Rooftopgeneratedincome -40%vs.Q2

2 DealsNegotiations +100%vs.Q2 RooftopAugustSpecial

$3,400 RooftopAdSpend +5.5%vs.Q2 RooftopControl Sheet AugustSpecial RecapReport

● SummerRooftopSpecial-25%offregularrates

● Withthisspecial,impressionsroseby84%andlink clicksby125%,drivingCTRup22%whileCPC decreased.

● Bothleadformsandwebsiteconversioncampaigns benefited,deliveringmoreconversionsatalower costperconversion.

Q3Events&Activations

CocoWalk|GoldenHourGrooves

August15th-September19th

● PartnershipswithCoconutGrooveandTenantRestaurants(CHOPandNarbona)

● 200attendees

● 214newemailswereaddedtotheCocoWalkdatabase

● CompleteRecaplinkedHERE

Q3Events&Activations

CocoWalk|EverturnMarketxBodyrokRooftopClass

September28th

NetSalesGenerated:$675

● PartnershipswithCoconutGroove,LittleLocalMarket,Narbona,Chop,andBodyrok.

● 20attendees(MatClass),100attendees+Marketopentopublic

● 67newemailswereaddedtotheCocoWalkdatabase

● CompleteRecaplinkedHERE

Q3Events&Activations

Pembroke|WellnessSunday

SundayJuly20th,August17th&September21st

● July:Socacize(80attendees)August:Socacize(85attendees)September:Zumba(122attendees)

● 183newemailswereaddedtoPembrokeGardensDatabase

● 4tenantparticipation(MESPA,JETSET,Nike,LimeFreshMexican)

● CompleteRecaps:JULY,AUGUST,SEPTEMBER

Q3Events&Activations

Pembroke|PembrokeKIDSwithBarnes&Noble

SundayJuly20th&August17th

NetSalesGenerated:$191

● July(53attendees)August(22attendees)

● 11MediaCoverage

● HaagenDazsparticipated,offeringfreescoopcoupons,driving21gueststotheirstore.

● 35newemailswereaddedtothePembrokeGardensdatabase.

● CompleteRecaps:JULY,AUGUST

Q3EventbriteStats

COCOWALK

TotalEvents 5.0 OverallRating

TotalFollowers

+15%vs.Q2

865

+9.6%vs.Q2 5 TotalEvents

TotalFollowers

4.6 OverallRating

Q3Events&Activations

Pembroke|DiscoFall

August1st-October31st

● SPGcontinuestocreateuniquephotoopportunityexperienceswithitsWestPlazaSeasonalInstallations.

● DiscoFallwillbeusedasanactivationareaforthreeeventsthisFall,TasteoftheGardensCheck-In,PembrokeKIDS: KendraScottxComicKidsHalloweenDrawingSession,andPembrokeKIDS:HalloweenCostumeContestpresentedby 26,411viewsand650shares),alongsidenumerousother

Q4LookingAhead

Activations

PembrokeGardens

● RunClub

● PembrokeKIDS

● PembrokeKIDSSanta

● ThursdayNightsintheGardens

● WellnessSunday

CocoWalk

● CoconutGrooveDJSeries

● FPMovementsMatSeries

● StorytimewiththeCoconutGroveLibrary

Appendix

Sonder/Sway

Subscribers34,940

July

MarylandEblast:+18%OR|+1.6%CTR

SpotifyBlast:+16.5%OR|+0.3%CTR

SHOP&SMELLROSES-Anthropologie,Boll& Branch,Sarah’sHandmadeIceCream,Scout& Molly’s,Maman

SELFCAREWITHYOURBESTIE-SWTHZ,Sunday MorningBakehouse,SummerHouse

BRINGCOASTALDESIGNHOME-Serena&Lily, Farrow&Ball,Framebridge,Anthropologie, WilliamsSonoma

LIVEDJs.GREATFOOD+DRINKS.SUMMER VIBES.-PLANTA,Matchbox,Raku,MonAmiGabi, TheSaltLine,UncleJulio’s,CityPerch,HelloBetty, Pinstripes,SummerHouse

August

MarylandEblast:+20%OR|+0.6%CTR

SpotifyBlast:+20%CTR|+1.7%

ATOASTTOSUMMERCOCKTAILSATHOME-Serena& Lily,Williams-Sonoma,Anthropologie,SurLaTable

OBSESSIONWORTHYDESIGNTRENDS-JenniKayne, Ernesta,Terrain,Serena&Lily,Anthropologie,WestElm, Room&Board,WilliamsSonoma,Farrow&Ball,

FROMPINTERESTTOPIKE&ROSE-BrandyMelville, GAP,H&M,Uniqlo,SouthBlock,Scout&Molly,Sephora, WestElm

FITNESS+FASHION,DOBOTH!-Athleta,lululemon, Equinox,Vuori

September

MarylandEblast:+19%OR|+2.1%CTR

SpotifyBlast:+15.6%OR|+1.3%CTR

MUSTTRYLATTE'S-maman,SundayMorning Bakehouse,Joe&TheJuice

YOURGUIDETOMAXIMALISTJEWELRY-Mejuri, IndigoOctopus

FALLFASHIONREPORT-GAP,J.CrewFactory,H&M, Bonobos

CHEERSTOLOCALBREWS-Owen'sTavern,Sports& Social,HelloBetty,TraderJoe's

FALLSNEAKERTRENDSWORTHROCKINGAnthropologie,Madewell,NewBalance,Nike

BethesdaRow

Events&Activations

BEWellXEquinox

FeelGoodTuesdays6/24,7/1&7/8

VBPre-Fall

Serena&Lily-4thofJulySale

ReformationPrivateShopping7/11

NewBalance-BacktoSchool

NikeUniform

DolcezzaXJustIceTeaCollab

LandmarkFantastic4-ETW

LandmarkMovies

JurrasicWorldRebirth7/2

DisneyElio7/13

NakedGun7/18

SmurfMovie7/18

IKnowWhatYouDidLastSummer7/18

FantasticFourTheFirstSteps7/25

Terrain-TerrariumBuildingWorkshop8/17

lululemonworkoutSaturdays

BluemercurySale7/31-8/10

Anthro-TeacherAppreciationDay8/29

MadisonReed-NeighborsGet30%Off

JenniKaynesoundbath8/30

VeronicaBeard-EndofSeasonSale8/26-9/2

LandmarkMovies

FreakierFriday8/8

F/WFashionTrends

BethesdaArtFestival9/6-9/7

SoireeonTheLane9/13

BluemercuryAnniversarySale9/18-9/28

JenniKayneshopmoorlow9/10

NewBalance-GrandOpeningFreein-store pendant9/5-9/7

VeronicaBeardICONICFallCampaign

maman-fallpasteries&beveratelaunch9/17

Anthropologie-UltimateHostingEvent9/21

NewBalanceRunTrainMove

LululemonSeptemberEvents

Openings

Indigo Octopus

Eat Sprout

SocialNumbers

InstagramFollowers:11,122

FacebookFollowers:6,598

FacebookRating:4.6

Eblast(Subscribers:7,557)

JulyA(7/11,7/13)

● PLANTA,Jeni’sIceCream,LandmarkMovies,FishTaco

● +0.6%CTR| +41.2%OR

JulyB(7/23,7/25)

● Nike,FPMovement,Faherity,Vuori

● +0.4%CTR| +50.4%OR

AugustA(8/6,8/8)

● NewBalance,AvedaSalon,lululemon,WarbyParker

● +0.3%CTR| +51.7%OR

AugustB(8/17,8/19)

● Ernesta,Farrow&Ball,WilliamsSonoma,Anthropologie

● +0.7%CTR| +51%OR

SeptA(9/2,9/4)

● LandmarkTheatre,Luke’sLobster,Anthropologie,Raku,EatSprout

● +1.75%CTR| +49%OR

SeptB(9/23,9/25)

● WilliamsSonoma,Heyday,Luke’sLobster,YogiTopi

● +.7%CTR| +44%OR BEWellXEquinox

● +0.8%CTR| +19%OR FeelGoodTuesdays(6/24,7/1,7/8)

● PLANTA,matchbox,Raku

● 0.8%CTR|19%OR

CongressionalPlaza

Events&Activations

CongressionalKIDSXBarns&Noble8/31

TacoBambaBarCrawl

Ulta-21daysofbeauty

Barnes&Noble-SundayStorytime

GeorgetownHill-OpenEnrollment10/11

GeorgetownHill-Get50%offfirstmonth

CongressionalKIDSXBarns&Noble10/26

10/11FallFest/FITRow

SocialNumbers

InstagramFollowers:1,634

FacebookFollowers:3,670

FacebookRating:4.2

Openings

Eblast(Subscribers:6,516)

JulyA(7/12,7/14)

● TacoBamba,Barnes&Noble,J.CrewFactory,Haagendaz

● +0.5%CTR| +49%OR

JulyB(7/24,7/26)

● SmoothieKing,Chopt,FreshMarket,CartoonCuts,

● +0.4%CTR| +48%OR

AugA(8/8,8/10)

● TheContainerStore,Athleta,Lands’End,UltaBeauty, Barnes&Noble

● +0.3%CTR| +49%OR

AugB(8/16,8/18)

● FreshMarket,Matchbox,TacoBamba,Chopt

● +1%CTR| +51%OR

SeptA(9/4,9/6)

● MadisonReed,UltaBeauty,Barnes&Noble,Chico

● +0.5%CTR| +49%OR

SeptB(9/26,9/28)

● Barnes&Noble,OxygenSalon&Spa,Z16,CartoonCuts,

● +0.3%CTR| +47%OR

Pike&Rose

Events&Activations

PIKEkids7/26

Naturpedic

PinstripesKids7/12

PikeCentralFarmersMarket

SummerHouse-4thofJuly

SummerHouse-MartiniHour

PopMartCollabUniqlo7/21

HelloBetty-DJ'sonFridays

HelloBetty-JazzBrunchSaturdays& Sundays

BlueMercurySale7/31-8/10

PIKEkids8/30

SummerHouse

PinstripesKids8/9

PikeCentralFarmersMarket

HelloBettySummerMusicSeries

Sports&Social-WorldCupWatch

Party

HelloBetty-DJ'sonFridays

HelloBetty-JazzBrunchSaturdays&

Sundays

HelloBettyDogDayYappyHour

BlueMercurySale7/31-8/10

SephoraCharmEvent8/15-8/17

HelloBettyRestaurantWeek8/18-8/24

PIKEkids9/27

IPICTheLegoMovie

PinstripesKids9/13

PikeCentralFarmersMarket

LawEnforementOlympicsTorchRun

PinestripesBarre

Owen'sTavernCushwaKolshFest

BluemercuryAnniversarySale9/18-9/28

Pinstrripeslefufupaint+sip

Luke'sLobster-LobsterDay9/25

Eblast(Subscribers:29,915)

JulyA(7/10,7/12)

● Pinstripes,PIKEkids,PikeCentralFarmMarket,Hello

BettySummerSeries

● +0.9%CTR, +45%OR

JulyB(7/25,7/27)

● Scout&Molly’s,REI,Lenscrafters,GAP

● +0.4%CTR| +46%OR

AugA(8/8,8/10)

● H&M,Uniqlo,GAP,BrandyMelville

● +0.3%CTR| +47%OR

AugB(8/15,8/17)

● BakedBear,SundayMorningBakehouse,Julii,Sports& Social

● +0.8%CTR| +48%OR

SeptA(9/5,9/7)

● PIKEkids,Pinstripes,Owen’sTavern

● +0.9%CTR| +46%OR

SeptB(9/25&9/27)

● SundayMorningBakehouse,Privai

● 0.5%CTR|45%OR

SocialNumbers

InstagramFollowers:17,061

FacebookFollowers:13,230

FacebookRating:3.4

Openings

BrandyMelville

Wildwood

Events&Activations

Sarah'sIceCream-IceCreamDay

8/2KingArthurPopUp

DinefortheCause11/11

SouthMoonUnderSummerSale

BlueMercurySale7/31-8/10

9/27Vintage&ArtisanalMarket

ShoeFlySummerSale

9/26-9/28Shop&Sale

BlueMercurySale7/31-8/10

BluemercuryAnniversarySale9/18-9/28

SocialNumbers

InstagramFollowers:1,793

FacebookFollowers:1,234

FacebookRating:3.4

Openings

KingArthur

Eblast(Subscribers:1,618)

JulyA(7/11,7/13)

● Ft.Solidcore,FlowerChild,SalonNader,FlexAllDay

● +1.6%CTR| +68%OR

JulyB(7/24,7/26)

● Ft.Solidcore,FlowerChild,SalonNader,FlexAllDay

● +0.7%CTR| +38%OR

AugA(8/7,8/9)

● FlowerChild,BelinaBoutique,Joe&TheJuice

● +1.7%CTR| +70%OR

AugB(8/18,8/20)

● YvesDelorme,SouthMoonUnder,J.Mclaughlin

● +2%CTR| +67%OR

SeptA(9/6,9/8)

● Vintage&ArtisanalMarket,Shop&Stroll

● +2.1%CTR| +67%OR

SeptB(9/22,9/24)

● YvesDelorme,RedOrchard,Balducci’s,BlueMercury

● +0.6%CTR| +66%OR

Vintage&ArtisanalMarket

● +3%CTR| +45%OR

CocoWalk

Events&Activations

FPMovement:

July13RunDay

July19MatClass

July26MatClass

August9RunDay

August16MatClass

August23MatClass

August30MatClass

September6RunDay

September13MatClass

September20MatClass

September27MatClass

CoconutGrooveDJSeries

Friday,August15th-Partners:Narbona*,Chop,& MisterO1

Friday,September19th

TheEverturnMarketxBodyrokRooftopClass

Sunday,September28th

MontceAnnualSale

Friday,September19,Saturday,September20, Sunday,September21

SocialNumbers

InstagramFollowers:15,600

FacebookLikes:10.4k

FacebookRating:4.2

E-blasts(EmailSubscribers:10,432|3weekcadence)

*Indicates%renttenants

● JulyNewsletter7/10andResend:JulyNewsletter7/13

○ Featuring:Cinepolis,Montce,Europann,Salt&Straw,Yourzodiac, yourCCWcocktail(linkbacktoInstagram)

○ +0.6%CTR|+29.3%OR

● AugustNewsletter8/6andResend:AugustNewsletter8/9

○ Featuring:Bluemercury,Skinlab,TheSpot,CoconutGrooves

○ +0.6%CTR|+30.1%OR

● RooftopDedicatedEmail8/22andResend:RooftopDedicatedEmail8/25

○ Featuring:RooftopAugustCampaign

○ +6.6%CTR|+31.0%OR

● MontceDedicatedEmail9/16andResend:MontceDedicatedEmail9/18

○ Featuring:MontceSwimSale

○ +0.8%CTR|+29.8%OR

● Bodyrok/LittleLocalDedicatedEmail9/24andResend:Bodyrok/LittleLocal DedicatedEmail9/27

○ Featuring:Eventdetails,Bodyrok,Narbona*,Chop

○ +1.1%CTR|+28.9%OR

● BodyrokAttendeeEmail9/26andResend:BodyrokAttendeeEmail9/27

○ Featuring:Eventdetails,Bodyrok,Narbona*,Chop

○ +0.0%CTR|+40.0%OR

PembrokeGardens

Events

&Activations

FarmersMarket:EverySunday

WellnessSundaysXNike:TheThirdSundayofEveryMonth

Sunday,July20

Sunday,August17

Sunday,September21

ThursdayNightsintheGardens:EveryThursday

LadiesNightatAgave,IndustryNightatUnitB,Flamenco NightsatCasaEspana,LadiesNightsatThePub,LateNight

HappyHouratRASushi,LiveMusicNightsatHavana1957, ThemedMusicNightsatLevelTwentyNine BluemercuryGrandOpeningSale:

Thursday,September11

AgaveMargaritaFest:

Saturday,September20

PembrokeKIDSxBarnesandNoble:

Saturday,July19

Tuesday,August5

SocialNumbers

InstagramFollowers:14,100

FacebookLikes:17K

FacebookRating:4.6

E-blasts(subscribers:12,634|Bi-MonthlyCadence)

*Indicates%renttenants

● JulyANewsletter7/3andResend:JulyANewsletter7/6

○ Featuring:Barnes&Noble,Sephora*,Havana1957,BrassTap,Farmer’s Market

○ +0.7%CTR|+31.3%OR

● JulyBNewsletter7/18andResend:JulyBNewsletter7/2

○ Featuring:WellnessSunday,Nike*,LBEatery&Wine*,Agave,Level Twentynine,Havana1957,SummerInstallation

○ +1.1%CTR|+32.4%OR

● AugustANewsletter8/6andResend:AugustANewsletter8/8

○ Featuring:DSW,OshKosh,Carter’s,OldNavy,Fuddruckers

○ +0.2%CTR|+32.9%OR

● WellnessSundayDedicatedEmail8/13andResend:WellnessSundayDedicated Email8/15

○ Featuring:Eventdetails,Nike*,Lime

○ +2.7%CTR|+31.0%OR

● AugustBNewsletter8/26andResend:AugustBNewsletter8/28

○ Featuring:KendraScott,Sephora*,MadisonReed,RASushi*,MeSpa

○ +0.7%CTR|+33.0%OR

● BluemercuryDedicatedEmail9/11

○ Featuring:Bluemercury

○ +0.9%CTR|+30.3%OR

● SeptemberBNewsletter9/26andResend:SeptemberBNewsletter9/28

○ Featuring:SLBlake,AnnTaylor,Athleta,Pandora*

○ +0.4%CTR|+32.0%OR