Tableof Contents
1.Introduction–Page3
2.WhyDigitalMarketingisEssentialforVitafoodsEuropeExhibitors–Page4
3.BuildingBrandAwarenessBeforeVitafoodsEurope2026-Page5
3.1ContentMarketingforBrandAwareness-Page6
3.2SocialMediatoStayTop-Of-Mind-Page7
3.3PartneringWithTrustedVoices-Page8
4.HowtoSuccessfullyReachEventAttendeeswithDigitalMarketing–Page9
4.1TargetedEmails–Page10
4.2BannerAdvertisements–Page11
4.3TargetedAds–Page12
4.4SponsoredContent–Page13
5.UtilisingVitafoodsEuropeVisitorDataforTargetedMarketing–Page14
5.1UnderstandingVitafoodsEurope2026Audience–Page15
5.2HowtoUseThisDataforTargetedMarketing–Page22
6.HowtoNurtureYourLeadsAfterVitafoodsEurope2026–Page23
6.1ExportandOrganiseEventLeads–Page25
6.2SendaThank-YouEmail–Page26
6.3ShareEventHighlights–Page27
6.4CreateaWrap-UpArticle–Page28
6.5ConductPost-EventSurveys–Page29
6.6FollowUpwithSalesLeads–Page30
6.7ScheduleMeetingsandCalls–Page31
7.GoBeyondYourEventFollowUpswithSmartcoreLeadInsights-32
8.Conclusion–Page33
1. Introduction
Standout,engagetherightaudience,andmaximiseyourROIatVitafoodsEurope.
AstheofficialdigitalmarketingproviderbroughttoyoubytheorganisersofVitafoods Europe,Smartcoregivesexhibitorsthecompetitiveedgetheyneedtostandout. We provide exclusive access to organiser-verified visitor data and connect exhibitors with event attendees through impactful digital campaigns that deliver measurable ROI.
This guide shares actionable insights and proven digital marketing strategies, compiled by our digital marketing and sales experts, to help you build pre-event visibility and brand awareness, drive meaningful results no matter your goals, and maintain momentum long after the show ends.
2. Why is Digital Marketing Essential for Vitafoods Europe Exhibitors
In-person B2B events like Vitafoods Europe provide a prime opportunity to connect with buyers, but standing out among hundreds of exhibitors requires a strategic digital marketing approach. A strong strategy will not only maximise your event ROI but also help you reach your target audience online, build pre-event awareness, drive stand traffic and engagement during the show, and maintain momentum after the event.
3.BuildingBrand AwarenessBefore VitafoodsEurope 2026
Before attendees’ step onto the show floor, they need to recognise and remember your brand. As an exhibitor, building strong brand awareness ensures you catch the attention of potential buyers and create a memorable connection, encouraging conversations. Benefits:
Enhances credibility and trust
Increases engagement and stand traffic
Strengthens long-term recognition in the industry
3.1Content Marketing forBrand Awareness
Producing high-quality content – such as blog posts, whitepapers, and industry insights – attracts the right buyers. Share insights that are relevant to Vitafoods Europe attendees, addressing key industry trends and challenges.
Best Practices
Publish thought leadership articles focused on key industry challenges
Share expert interviews or case studies related to your solutions
Provide educational guides that add value to attendees
3.2 Social Media to Stay Top-of-Mind
Social media is a powerful channel to build awareness and engage your audience before the event. Leverage LinkedIn and Instagram to create anticipation and interact with potential buyers.
Recommended Strategies
Post behind-the-scenes content about your Vitafoods Europe preparations
Use event hashtags and tag Vitafoods Europe’s official accounts for visibility
Run countdown posts and teaser campaigns to generate interest
3.3 Partnering with Trusted Voices
Ideas for Partnerships
Secure guest posts in webinars or interviews with leading B2B content platforms
Partner with industry influencers to share insights or event promotions
Sponsor newsletters or feature in pre-event reports
Collaborating with industry influencers, analysts, or leading content platforms helps extend your brand reach. By associating your brand with authoritative voices, you increase credibility and exposure.
4. How to Successfully Reach Event Attendees with Digital Marketing
4.1 Targeted Emails
Targeted emails are a powerful way to connect with relevant buyers looking for you. Segment your audience by criteria such as industry, job title, and location. Craft emails with compelling content, a strong call-to-action (CTA), and an eye-catching subject line to drive engagement and conversions.
4.2 Banner Advertisements
Boost your visibility by placing banner ads on websites frequented by Vitafoods Europe attendees. This helps you get in front of the right audience during a time that matters most.
Showcase your brand with attractive visuals, concise messaging, and a clear CTA to drive traffic to your event landing page.
4.3 Targeted Ads
Targeted ads are an efficient way to reach potential buyers. By using cookies, these ads follow decision-makers who have visited relevant B2B websites, ensuring your message is seen by those actively searching for nutraceutical solutions, increasing your chances of conversion.
4.4 Sponsored Content
Position your brand as a thought leader with sponsored content. Promote articles, interviews, case studies, or videos on trusted B2B platforms. Partnering with relevant media allows you to reach a highly engaged audience, build credibility, and increase visibility around your event participation.
5.Utilising Vitafoods Europe VisitorData forTargeted Marketing
5.1 Understanding Vitafoods Europe 2026 Audience
Every edition of Vitafoods Europe attracts a unique audience of decision-makers from across the nutraceutical industry. To maximise your marketing impact, it’s crucial to understand visitor demographics and key interests. While this chapter provides an overview of current trends, stay tuned to Smartcore’s blog for fresh insights and updates ahead of the next Vitafoods Europe.
With 30,000+ expected attendees from 135+ countries, Vitafoods Europe is a prime opportunity for exhibitors to connect with high-level decision-makers.
Key Visitor Insights:
Top 10 Countries
Top Job Functions
Top Business Activity
Visitor Interest in Health Categories
Reasons for Attending
This valuable data can greatly benefit your digital marketing efforts and help you unlock valubale business opportunities at the event
KeyVisitorInsights
Top10countries
Weseethehighestpercentageofvisitorsfrom Spain.ThisisfollowedbyFrance,China, Germany,andItaly.Nottoofarbehindisthe UnitedKingdom,Netherlands,UnitedStates, Poland,andSwitzerland.
KeyVisitorInsights
Brandowner/management
Businessdevelopment
Productdevelopment/innovation
Sales
Purchasing/procurement/buying
Marketing
Research/scientific/analytic
Corporatemanagement
Cunsulting/advisory
Topjobfunctions
Thehighestnumberofdecisionmakerscomprisethecategory brandowner/management.Thisis followedbybusinessdevelopment, productdevelopment/innovation, sales,andpurchasing/ procurement/buying,and marketing.Next,weseeresearch/ scientific/analytic,corporate management,consulting/ advisory,andoperations.
KeyVisitorInsights
Serviceprovider/consulting
Topbusinessactivity
Manufacturerisattheverytop, followedcloselybydistributor. Thenweseeretailer,service provider/consulting,contract manufacturer,wholesaler,and privatelabelprovider.Lastly,we seeacademic,equipment provider,andpress/media.
KeyVisitorInsights
Visitors’interestinhealthcategories
Multipleresponsesshowedusthatwomen's healthandimmunesupportareatthevery top.Thisisfollowedcloselybydigestivehealth, healthyageing,andbone&jointhealth. Cognitive&mentalhealth,sportsnutrition, skinhealth,andsleephealtharenext,with metabolichealth,weightmanagement, cardiovascularhealth,andmen'shealth trailing.Children'shealth,eyehealth,cancer riskreduction,andpethealthroundoffourlist ofvisitors’interestinhealthcategories.
(Basedonmultipleresponses)
Women'shealth
Immunesupport
Digestivehealth
Healthyageing
Bone&jointhealth
Cognitive&mentalhealth
Sportsnutrition
Skinhealth
Sleephealth
Metabolichealth
Weightmanagement
Cardiovascularhealth
Men'shealth
Children'shealth
Eyehealth
Cancerriskreduction
Pethealth
KeyVisitorInsights
Tomeetwithexistingsuppliers
Toseethelatestresearchanddevelopments
Tobuy/sourcenewproducts/services
Tokeepuptodatewithglobalindustrytrends
Tonetworkwithpeers/othervisitors
Tosellnewingredients/productsorservices
Reasonforattending
Themajorityofattendeesat VitafoodsEuropeattendtomeet withexistingsuppliers.Toseethe latestresearchanddevelopments, tobuy/sourcenewproducts/ services,tokeepuptodatewith globalindustrytrends,andnetwork withpeers/othervisitorsmakeup thenextreasons.
5.2 How to Use This Data for Targeted Marketing
Segment Your Audience: Group potential buyers by role, industry, and location for tailored marketing campaigns.
Personalise Your Outreach: Create targeted messaging that aligns with attendees' interests and pain points.
Optimise Campaigns: Monitor performance to refine your strategies and improive results.
6. Keep the Momentum Going: How to Nurture Your Leads After Vitafoods Europe 2026
6.1 Export and Organise Event Leads
UsingtheVitafoods Europeeventapp, exhibitorscanexport scannedvisitor contactsforeasy follow-upandlead management.
6.2 Send a Thank-You Email
Apersonalised thank-you emailreinforces connections madeatthe eventandkeeps yourbrandtopof-mind.
6.3 Share Event Highlights
Post-event content, such as photos, videos, and key takeaways, can be shared via social media and newsletters to maintain engagement.
6.4 Create a Wrap-Up Article Publishing a postevent recap that includes industry trends and insights positions your company as a thought leader while providing value to potential buyers.
6.5 Conduct Post-Event Surveys
Gathering
feedback
from attendees helps refine future marketing efforts and provides valuable insights into buyer preferences.
6.6 Follow Up with Sales Leads
Prioritise warm leads and nurture them with relevant resources, solutions, and personalised follow-ups.
6.7 Schedule Meetings and Calls
Timely follow-up meetings help convert leads into long-term business partners. Be proactive in scheduling conversations with key prospects.
7.GoBeyondYourEventFollow UpswithSmartcoreLeadInsights
SpecificallybuiltforVitafoodsEuropeexhibitors,Smartcore LeadInsightsistheonlyAI-poweredleadintelligence platformthatleveragesuniquehigh-qualitydataand signalsofthenutraceuticalindustrytoincreaseefficiencies ofyoursaleseffortsandmarketingcampaigns.
WithSmartcoreLeadInsights,yougainaccesstounique, high-qualitybehaviouraldataandreal-timeinsightsthat helpyou:
MaximiseyourVitafoodsEuropeROI
Berelevantwithyourleadfollow-upactivities
Closedealsfaster DiscoverMore
8. Conclusion
Vitafoods Europe presents a unique opportunity to showcase your brand, connect with decision-makers, and drive business growth.
Now you have the insights to take action; but if you want to elevate your event marketing strategy, we’re here to help.
By implementing a strategic digital marketing plan leading up to the event –leveraging targeted emails, sponsored content, and audience insights – you can boost your success during the event. And remember, post-event nurturing ensures that your connections evolve into lasting partnerships and tangible ROI.
As the official digital marketing provider brought to you by the organisers of Vitafoods Europe, don’t hesitate to get in touch. Discover how our smarter solutions can optimise your digital marketing strategy and maximise your impact at Vitafoods Europe and beyond!
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