FY26 Retail Promotions Calendar

RETAIL PROGRAMMING CALENDAR

RETAIL PROMOTIONAL STRATEGIES

SNACKS + BEVERAGES

Just Here for the Snacks

Drive impulse and add-on purchases with core beverages and snacks while focusing on all dayparts to provide convenience.

WHAT RIGHT LOOKS LIKE FOR RETAIL

Great Food, No Guesswork

Taking the guesswork out of retail, these build cards show exactly what “right” looks like at each station. Easy to follow and designed for success, they empower our frontline teams to deliver consistent, delicious recipes time after time, making great food the standard, not the exception.

SEASONAL PRODUCTS

Savor Seasonal Flavors

With products like our signature all butter, clean label cookies and trend-forward specialty soups, we’re delivering the seasonal flavors guests look for throughout the year.

SERIES SIX

Six Recipes, Endless Creativity

Bringing a single culinary theme to life through six unique recipes, Series Six delivers variety, creativity, and flavor while boosting guest excitement and satisfaction. From pizza builds to smoothie blends, each series explores new ways to surprise and delight guests while keeping the menu fresh and engaging.

HOLIDAYS + EVENTS

’Tis the Season for Fun!

Seasonal and holiday events add a “fun factor” in our cafés while building guest participation and loyalty.

NATIONAL FOOD DAYS

A Day Dedicated to Doughnuts? Yes Please!

Our wide array of food “holidays” serve as perfect monotony breakers, bringing excitement to the café and offering variety to guests for just a day or a week-long celebration. Simple to execute, National Food Days are sure to be a hit!