iNUA TeamTalks Newsletter Q3

QUARTERLY Q3 2025

TEAM TALKS

Celebrating Excellence in Hospitality

CEO’S MESSAGE:

Dear Colleagues,

Welcome to our Autumn issue of TeamTalks. It has been an exceptionally busy summer for the hotels in our group. Our hotels had an average occupancy of 91% in July and 92.5% in August. Thank you all for ensuring our guests had a great holiday experience in our hotels this summer. At the end of August year to date, our hotels had an average guest satisfaction of 83% on Tripadvisor and 8.5 out of 10 on Booking.com. This is fantastic recognition of how you take care of our guests every day.

I want to welcome some new additions to our group team this summer. Welcome to Mark Steadman who joined Radisson Blu Cork as Managing Director and Chris Angus who joined The Hillgrove Hotel Monaghan as General Manager. Welcome to our Group Leisure Centre Manager Ciara Burns, who will be supporting the growth of our leisure centres throughout the group. Welcome also to our new Group I.T. Manager Damian Mendendez. I want to congratulate Ruth Savage and Aoife D’arcy, who have been promoted to group Regional Financial Controllers and to Zuzanna Urgasova who has joined us as Regional Financial Controller.

I am also delighted to announce some recent promotions to our group senior leadership team:

• Deirdre Buckley - Group Chief People Officer.

• Seamus Preston - Group Director of Operations.

• Emer Hallahan - Group Director of Marketing.

• Christian Schmelter, our Group Director of Sales has been promoted to our Group Senior Leadership Team.

• Our Group Financial Controllers, Michael Cullen & Tjeerd De Vries have also been promoted to our Group Senior Leadership Team.

I want to congratulate our Group Property Manager Adrian Heaney and the Facilities & Maintenance Managers in all the hotels for achieving the ISO Award for Energy Management. Ireland has the 3rd highest energy costs in the E.U., so having the expertise to better control our energy usage in our hotels is really important.

This issue of TeamTalks is about our Strategy for 2026 & 2027 and how we will support each hotel to grow and be even more successful in the years ahead.

Artificial Intelligence is transforming online customer interactions, requiring us to explore development of new hotel websites and generate fresh content for visibility on AI search engines like ChatGPT. Additionally, AI will improve the guest experience both before and during their stay.

The current economic climate remains unpredictable, but our hotels benefit from a diverse client base including leisure, corporate, international, wedding, conference, and local guests. Over the next two years, our strategy is to grow stable segments such as weddings, conferences, and events, while also increasing international business to 35% of room sales by 2030, thereby reducing dependence on the domestic market. Additionally, we will leverage our CRM systems to strengthen relationships and loyalty among local bar, restaurant, spa, and leisure centre customers through consistent communication.

In the next two years, we aim to make our restaurants more appealing to locals, improve leisure centre memberships, and continuously enhance guest experiences. Our People & Culture strategy will prioritise team wellbeing, offering career development opportunities for those interested in supervisor and management roles.

There are lots of exciting initiatives in our hotel strategy for 2026 and 2027. We look forward to keeping you updated on the strategy progress in future issues of TeamTalks. Thank you again for your contribution to the successful summer season.

Warm regards,

Seán O’Driscoll CEO

CONTENTS

Quarterly Group Highlights

iNUA HOSPITALITY

GREEN RIBBONS & BIG CONVERSATIONS: WHY SEPTEMBER MATTERED

This September, the iNUA Hotel Collection proudly stood behind Shine’s Green Ribbon Campaign, a national movement to end the stigma around mental health. You may have spotted green ribbons on lapels, posters in staff areas, or even a few green-lit spaces across our hotels—but more importantly, you may have noticed something else: conversations.

Why It Was Important to Us

In hospitality, we’re all about people—welcoming guests, supporting colleagues, and creating memorable experiences. But behind the scenes, we know life can be busy, stressful, and sometimes overwhelming. That’s why marking the Green Ribbon Campaign was so important.

It was our way of saying: mental health matters here. Whether you’re a new team member or a long-time colleague, your wellbeing is part of what makes our hotels thrive. Wearing the ribbon was a small gesture with a big message: you’re not alone, and it’s okay to talk.

Support Is Always Available

Even though the campaign ran through September, our commitment to mental health is year-round. If you ever need a little extra support, here’s what’s available to you:

Employee Assistance Programme (EAP) –Free, confidential support for personal or workrelated concerns, this can be accessed by Free Phone 1800 411 057 or by texting “Hi” to 087 369 0010 (WhatsApp/SMS).

Mental Health First Aiders – Trained team members across our hotels who are here to listen and help

Shine’s Helpline – 1800 80 80 80 (Mon–Fri, 9am–5pm)

Text About It – Free 24/7 support via text: Text HELLO to 50808

Let’s Keep Talking

Thank you to everyone who embraced the campaign, wore a ribbon, or simply checked in with a colleague. Let’s keep the spirit going— because when we talk, listen, and support each other, we make iNUA not just a great place to work, but a great place to be.

Designed by James Sandquest

Quarterly Group Highlights

iNUA HOSPITALITY

GREAT PLACE TO WORK

The Great Place to Work survey is now open and will run for 2 weeks until 15th October. This is your chance to share honest feedback about your experience working in your hotel and within The iNUA Hotel Collection and help us continue building a Great place to work together. The survey is 100% anonymous & fully confidential. The survey will only take just 10–15 minutes to complete and is available in 18 languages – choose the one that suits you best from EnglishDeutsch- Español- Français- Hrvatski- Italiano- Latviesu- LietuviuNederlands- Polski- Português- Română- Slovenski- Viet- АнглійськаРусский- 中文（正體中文）

Your input is incredibly valuable, and we truly appreciate you taking the time to complete it.

100% confidential and accessible

Quick and Easy to complete

Your voice can make a difference

Welcome to the Ariel House team:

We are delighted to welcome Stephanie Falola, who has recently joined our team as Receptionist. Stephanie brings her positive energy and dedication to guest service, and we are excited to have her as part of the Ariel House family.

Team Rewards and Recognition

Congratulations to our recently promoted colleague Lucy Dineen. She is now our F&B Supervisor. Lucy is with us nearly a year and she has been a fantastic support to us. She is studying Biomedical Science in UCC, and loves running, recently taking part in the Cork Women’s Mini Marathon!

Did we mention that Lucy and Emily (another great colleague of ours) won The Heineken Ahh-cademy Star?! It was a great day out in the Heineken brewery, over 40 of Cork’s best bartenders were competing amongst each other. Check out our Champs! Thanks for bringing the trophy home!

We are also pleased to announce that Aline Melo has started supporting the restaurant team. Her efforts have already made a noticeable impact, and we look forward to her continued contributions.

Well Deserved Reward

As a well-deserved reward after a busy summer season, Keila De Souza, our General Manager recently organised a team night out for everyone at Ariel House. It was a fantastic opportunity for the team to relax, connect, and celebrate our collective achievements. Thank you all for your ongoing commitment and teamwork! Together, we continue to create an exceptional experience at Ariel House.

Meet our new Pastry Chef –Charith!

Charith has decades of experience in the world of treats, just try his signature Brownie and you will instantly fall in love. Since he joined us, our desserts are better than ever. His personal touch and creativity are exceptional, quite often we destroy in a matter of seconds, Charith’s Lemon Curd Filled Croissants! Charith loves working out, top 5 in our internal (not official) push up challenge!

It is great to be around such talents! Go on Team Viaduct!

Supporting Our Community

We recently presented Highfield Rugby Club’s Under 16s team with new jerseys, of which we are proud sponsors.

A New Chapter for Our Menu – and a Night to Remember

To launch our new dinner menu, we hosted an influencer event on 22nd May, welcoming friends, colleagues, creators, and members of the local community for a five-course tasting to experience it first-hand. Starting off with a round of drinks on a sun-soaked terrace overlooking the famous Chetwynd Viaduct, each dish was paired with wine and cocktails afterwards. Instead of smartphones, guests used vintage disposable cameras to capture candid moments, resulting in a nostalgic collection that highlights The Viaduct’s tradition and hospitality.

A Slice of Appreciation

Our new initiative to recognize and thank our dedicated weekend staff— especially those who often miss out on our Thank You Thursday. In response to our summer survey, we’ve launched monthly pizza nights for weekend teams—a simple way to ensure everyone feels valued and included no matter their schedule.

Welcome Daniel Michael –People & Culture Executive

We are delighted to welcome Daniel to the Fairways team as our new P&C Executive. Daniel brings with him a wealth of experience in HR administration and a deep understanding of P&C. His passion for fostering inclusive, engaging workplaces and his commitment to employee wellbeing make him a fantastic addition to our team. We look forward to the positive impact Daniel will bring to the team at the Fairways.

Communication Box

We have recently introduced The Communication Box, a new way for our Colleagues to share ideas, suggestions, or feedback. This initiative will give everyone the opportunity to have their voice heard, even if they prefer to remain anonymous. Providing a safe and simple way to communicate will help us spark creativity.

Awards & Recognition

Manager of the Quarter –

Congratulations to Siobhan McTigue (Q2) and Eithne Ormond (Q3), recognised for their outstanding support and leadership. Their commitment creates a positive environment and inspires colleagues to excel. Thank you both for making a daily difference for our guests and teams!

Employee of the Month –

Congratulations to our summer winners! Angeles Romero (June) was recognised for her dedication as an Accommodation Assistant, Ella Gamble (July) for her positivity and guest focus as F&B Assistant, and Dean Harper (August) for his teamwork as Chef de Partie. Well done to all!

Team Appreciation Cup – In June, the Accounts Team received it for their was celebrated for going above and beyond to ensure smooth service and high-quality meals for everyone. Showing appreciation for each department is so important. We appreciate all their contributions and help towards building a positive workplace culture.

Welcome to the Team!

We welcomed Gaurav Joshi to our team as Hotel Manager. Gaurav joins us from the Anantara The Marker Dublin Hotel, where he was Director of Operations. Gurav brings with him a passion to create unforgettable guest journeys and driving excellence, as well as leading and inspiring our team to uphold the highest quality standards and nurture their development.

We hosted our quarterly Town hall meeting where we appreciated, recognised and celebrated all our achievements, made plans and objectives for the next quarter.

At our Town Hall we celebrated our colleague personal milestones, Cluster Meeting & Events Sales Manager, Eoin Galvin on his wedding and our Bar Manager, Sarah Coburn on the purchase of her first home!

Awards and Recognition

Employee of the Month –congratulations to our recent well deserving winners, thank you for your continued hard work!

June: Cyprian Okaj from our Maintenance Team

July: Leah Mathews from our Bar Team

August: Niamh McCormick from our Conference & Banqueting Team

Manager of the QuarterCongratulations Sarah Coburn, our Manager of the Quarter for Q2. Sarah exemplifies hospitality in her role as Bar Manager, and we appreciate her on our Fairways Team!

Congrats to Conor Halpenny, working with St. John of Gods and DSI, who completed a placement program with us.

Following the success of the program Conor was offered the role and joined our Front office team as Receptionist, where his charm, professionalism, attention to detail, and charismatic personality shines through with a warm greeting to all our guests. Welcome Conor!

Training and Support

We recently completed mental health awareness training, learning all about the Vagus Nerve. A really insightful training provided by Pro Training. Promoting positive mental health and wellbeing remains a key priority for our teams, ensuring everyone feels supported both in and outside the workplace.

Colleague Rewards & Recognition

Recent promotions

Congratulations to Sophie Brett who has been promoted to Assistant Restaurant Manager, Sophie started her journey as an F&B Assistant while attending SETU to study Hospitality Management; following her graduation she was promoted to Restaurant Supervisor, and we are now delighted to reward her hard work and dedication and to support her in her new role.

Welcome to the Team!

We are delighted to welcome the following colleagues to the team that started with us over the past few months.

• Accommodation Team – Liudmyla Rudyanyn and Jordan Fasley

• Food & Beverage Team – Aoife Leahy and a welcome back to Michael Gilman Jr

Congratulations to Caitlin McKnight who has been promoted to Assistant Bar Manager. Caitlin joined the Hibernian Hotel in June 2021 and was promoted to F&B Supervisor the following year. She continued to develop her skills and completed the Supervisor Development course. We are delighted to reward her commitment to excellence and confident that she will continue to thrive in her new role

Congratulations to Cara Barnaville who was promoted to F&B Supervisor. Cara joined the hotel in November 2021, during that time she has been an integral part of the team and consistently demonstrates excellent service and guest care whilst supporting and guiding her colleagues.

• Kitchen Team – Anwar Hossain and welcome back to both Robbie Patterson and recently appointed Sous Chef Gnanaratne Abeywardena Athmage Don (Abey)

• Front Office – Grainne Burke and Joel Alves

Colleagues of the Month

We are thrilled to celebrate our most recent Colleagues of the Month. They consistently go above and beyond, and we would like to thank them for their tireless passion, commitment and hard work.

• June - Ger O Reilly, Food & Beverage Assistant

• July – Nalaka Dinendra Thalakumbura Mudiyanselage, Jr Sous Chef

• August – Ania Adamczyk, Accommodation Supervisor

Manager of the Quarter

Congratulations to Pirashanthan Umapathisivam (Prashu) our Manager of the Quarter for Q2.

His strong leadership creates exceptional guest experiences and fosters a positive team environment; this is testament to the impact Prashu has had on the team here since joining us in March this year.

Service Awards

We were delighted to celebrate 5-year service award for Rhys Quinlan Phelan our Chef de Partie in September.

Colleague Promotions and Recognitions

Khanyisa MabindaReception Team leader

Khanyisa has been a valued Hillgrove team member for nearly three years, consistently greeting guests and colleagues with warmth and professionalism at reception. “I’m grateful and excited to become Reception Team Leader.

I enjoy being at the centre of everything, helping people, solving problems, and creating a welcoming atmosphere. I’ve learned a lot from my colleagues and look forward to supporting them as I continue my career journey”

Dylan GerathyLeisure Club Team leader

Dylan joined the Leisure Club in February 2024; and he is recognised for his consistent hard work and dedication. “I am excited about being a Team Leader because it has given me more responsibility, I see it as a good opportunity to continue my learning and development after finishing college.”

Molly Cawley - M&E Team Leader

Molly joined Hillgrove nearly 4 years ago and is known for her approachable and supportive attitude, making her a valued team member across the hotel. “Being a team leader in M&E gives me more responsibility and pushes me to keep improving. I love that I can help make every wedding and function special while getting to know our guests and enhancing their experience at the hotel.”

Welcome John Finlay –People & Culture Executive

We are pleased to welcome John Finlay as our new P&C Executive. With over 10 years of hotel operations and HR experience, including at Dalata Hotel Group in Dublin, John offers strong expertise in employee engagement, training, and compliance. He is committed to building an inclusive environment where all team members can excel.

Employee of the Month

Congratulations to our Employees of the Month – Eilish Eannetta (Sales) and Valerie Ross (Restaurant). Eilish consistently goes above and beyond to support the hotel and our clients, always showing professionalism and a positive, can-do attitude. Valerie has shown incredible flexibility, not only excelling in the restaurant but also stepping in to support the Kitchen and Accommodation teams. Their dedication and work ethic are truly outstanding!

New recognition Initiative –Manager of the Quarter

As part of our new Manager of the Quarter Recognition Initiative, we were proud to celebrate our very first recipient - congratulations to Monta Reke (Bistro Supervisor), recognised for her exceptional committment, teamwork and outstanding guest service throughout her impressive 18 years with us. Well done also to Agne Murphy (Spa Manager) whose hard work, leadership, and dedication to her team truly stand out. Well done to you both!

Colleague Rewards and Recognition

Recent Promotions

Grainne Hennessy – Conference & Banqueting Sales Manager

Grainne joined the team in 2022 as Conference & Banqueting Executive. Her hard work, commitment and contribution to the success of our events have been outstanding. She always goes the extra mile to ensure that all our events are set up for success and consistently receives fantastic feedback form our clients.

Remik Grigoryan – Duty Manager

Remik joined the Conference & Banqueting team in 2022 and has consistently shown his commitment to the Keadeen. He is currently pursuing a BA in Hospitality Management in Athlone and recently completed an intense 10-week placement in the Hotel. Throughout this time he has showcased his wide range of skills that can be applied across many departments in the hotel.

Employee of the Month

A huge congratulations to our recent Employees of the Month – Martin Connolly and Elton Fernandes - both come from our Food & Beverage Department. Both well deserving team members are recognised for their dedication to their role, their positive attitude and always going that extra step to assist our guests and team members, ensuring a positive experience for anyone they encounter.

Manager of the Quarter

Our first Manager of the Quarter award proudly recognised Declan Clarke, our Conference & Banqueting Manager. Declan demonstrates strong leadership and people skills in providing a truly memorable experience through the delivery of exceptional Weddings & Events. Declan leads an amazing team who go above & beyond for every guest under his guidance.

Staff BBQ

A fantastic night was had by all at our Summer BBQ at the end of July. This was a great opportunity for everyone to let their hair down, have a dance and there was even some singing at the end! It was great to relax at the end of a very busy few weeks and get the whole team together.

BEYOND The Ordinary

Taste of Kildare

Our team done an amazing job in the takeover of the Circle Restaurant at the Taste of Kildare in Naas Racecourse! From every department in the hotel, each team member played an amazing part in the set up and execution of this event. We were able to offer comfort and relaxation while enjoying a curated 1 or 2 course lunch or a decadent high tea along with our Sunday Roast Wrap, a “beyond the ordinary” experience that would not have been possible without the truly dedicated team we have at the Keadeen hotel!

Colleague Celebrations

A Supportive Colleague Always Ready to Listen

We’re proud to celebrate Ita Lyne, a Muckross Ambassador since 2018. Ita’s warmth, professionalism, and passion for hospitality and agriculture are an inspiration to all. She recently earned the Green Certificate in Agriculture from Mayo College of Further Education. As Ita prepares for her Fáilte Ireland inspection, we wish her every success and admire her dedication to both her role at Muckross and her thriving farm life.

We’re delighted to celebrate Wiktoria Krol, our F&B Supervisor since 2024, whose energy, professionalism, and attention to detail make every guest feel welcome.

Wiktoria recently earned a QQI Level 5 Minor Award in Environmental Sustainability in the Workplace from Kerry College, deepening her knowledge of sustainable business practices. This achievement will enhance her leadership and support our commitment to sustainability. Congratulations, Wiktoria—your success inspires us, and we look forward to seeing the positive impact you’ll make across our team and operations!

Meet Jason Wright, F&B Assistant since 2023, who is valued for his excellent service and supportive nature at Monks Lounge. He wears a green ribbon as a sign of his open-door policy, welcoming colleagues to talk without judgment. “I want our colleagues to know I’m here - no judgment, just someone to listen,” says Jason, known for his compassion and support.

Filip Margos and Shane Roche, our trained Mental Health First Aiders, join Jason in offering support whenever needed. In today’s busy world, you’re never alone—someone is always ready to listen and help, ensuring support is always close by.

At Muckross Park Hotel & Spa, open and honest communication is the foundation of our supportive workplace. That’s why we have an Open Door Policy, ensuring every team member, regardless of role, feels comfortable approaching management at any time.

Lisa O’Shea has been recognised with a Revenue Management Certificate from Shannon College of Hotel Management. As manager of Front Office and Reservations since 2021, Lisa’s dedication to learning and data-driven strategies continues to improve guest experiences and deliver value to our team. Congratulations on this outstanding achievement!

Whether you have a question, idea, concern, or just want to talk, our management team is here for you. We’re committed to an environment where everyone feels heard, respected, and supported. To reinforce this, many of our team—including leaders—wear the green ribbon, a symbol of mental health awareness and our promise to listen without judgment.

Your voice matters at Muckross. Our doors and minds are always open.

If you want to share feedback, discuss challenges, or have a chat, support is just a step away. Together, we’re building not just a workplace, but a community.

Hello from Radisson Blu Athlone!

We have had a fabulous summer here in the Radisson Blu Hotel, Athlone.

We have reached capacity regularly in our Pergola and outdoor decking area along with BBQs & drinks in the sunshine. With this being such a busy season, we wanted to ensure that we still took the time to reward our dedicated colleagues across the hotel.

With this in mind, we held our own Colleague BBQ & Townhall, including Colleague of the Month, Manager of the Quarter along the bimonthly Departmental Cup Awards!

On top of this, we were delighted to announce that Chloe Rowley has been promoted to Front Office Shift Leader, and we were also very excited to welcome our new Marina Club Manager – Praveen Maurboina to the Team!

Length of Service Dinner & Awards

Following on from the success of our Departmental Dinners, we wanted to take the opportunity to acknowledge and recognise our long service colleagues across the Hotel.

So, after some planning and idea bouncing, we decided to host a Length of Service Dinner & Awards night on site, here in our Elements Restaurant.

There was a massive contribution from all departments to get the event set up to what we had envisioned, with dressed tables, fresh flowers, fireplace & additional lighting, red carpet & lantern drinks reception, a fabulous 4 course menu provided by our award-winning culinary team, exceptional service from our F&B colleagues and the support of our Sales office whom have the experience of organising similar events.

In all, we had 16 colleagues to recognise for the respective 5, 10, & 15 year milestones, totalling a whooping 173 years for service!

We had a fantastic night and the images are a snapshot for the Attendees with their awards.

1.

2.

3.

4. Introducing Praveen Maurboina, Marina Club Manager!!

5. Recipients of the 5 Year Service Awards

6. Recipients of the 10 Year Service Awards

7. Recipients of the 15 Year Service Awards

Welcome to the Team!

We are delighted to announce the appointment of Mark Steedman as the new Managing Director of Radisson Blu Cork.

A proud Scotsman, Mark joins us from Edinburgh, bringing with him a proven track record in leading high-performing teams and delivering exceptional guest experiences.

Mark commented: “I am honoured to take on the role of Managing Director at Radisson Blu Cork. This is a wonderful property full of opportunity, with our newly refurbished ballroom, a passionate and talented team, and an exciting future ahead. Something that particularly interested me is the iNUA Collection’s genuine commitment to sustainability, ESG and inclusiveness, values that are already reflected here in Cork through our recent ISO 50001 certification. I look forward to supporting and developing our people, showcasing hospitality as a fulfilling and dynamic career path, and ensuring every guest continues to experience the warm welcome that Cork is so well known for.”

Mark brings a wealth of experience to the role, having held multiple senior General Manager positions in leading upscale properties across the UK.

Welcome to the team Mark!

Colleague Promotion

Congratulations to Amy Fahy on her well-deserved promotion to Hotel Manager.

With over 24 years in hospitality, Amy is known for her dedication, professionalism, and passion for guests and team members. Her career has seen a steady rise, fueled by her determination to improve each workplace and her commitment to delivering excellent guest experiences. Amy not only focuses on service excellence but also mentors colleagues, helping them develop their skills and advance in their careers.

Her uplifting leadership—marked by humor and positivity—creates a supportive environment where staff and guests thrive. Amy believes a happy, engaged team leads to memorable guest experiences. She fosters a workplace where people enjoy their roles and feel empowered to grow, ensuring this positive energy shines through in every guest interaction.

We look forward to the continued impact Amy will have as Hotel Manager, inspiring her team and maintaining the high standards our guests expect.

Colleague of the Month

We’re delighted to celebrate our recent Employees of the Month—your dedication, enthusiasm, and commitment to excellence truly set you apart. Thank you for the positive energy, initiative, and care you bring to every guest and colleague each day. Your exceptional contributions help make our hotel a welcoming and outstanding place to work and stay. Well done!

August – David O ‘Flynn

July - Rowan Nsubuga July

June - Tilly Spruce June

Hello from Radisson Blu Limerick

With a very warm and busy summer over for another year, Radisson Limerick is now in full swing for the autumn and winter months ahead. What an amazing year it’s been so far.

Colleague Celebrations and Promotions

Firstly, our colleagues Patryk Szmist from the M&E department and Mattias Caruana from the Bar Department not only completed their supervisory course with LCETB but bagged themselves a merit each for their outstanding work, effort and contributions! We couldn’t be happier and prouder here of their achievements.

Congratulations to our loyal colleague Ewa Klupa, who has recently been promoted to Accommodation Supervisor. Ewa is one of the hotels manual handling assessors and accommodation department trainer, serves on the fire warden team, and has been with the hotel since 2018, so we are delighted to see Ewa progress in her career with us and continue to grow her wealth of knowledge and experience.

Employees of the Month

We were delighted to announce the next 3 employees of the month voted by their peers across the hotel

May - Fernando Mejia, Bar Department

June - Mark Cummins, Leisure Centre

July - Damien Moloney, Kitchen Porter

MAY

JUNE

Charity and Engagement

Again, this year we were honoured to host our annual Golf Classic to raise funds for our charity partner DSI. We were delighted to be able to take some time out and have lunch with our treasured colleagues Annie & Orla together with their families and present the cheque to Down Syndrome Ireland.

JULY

Limerick Radisson Summer Party 2025

It wouldn’t be summer without a party, and we did it in style this year with more laughs than ever before. A huge shout out to our amazing & dedicated ECIC who pulled out all the stops to ensure a fun filled event for all.

Colleague Celebrations and Promotions

Congratulations Adrian Drozd, on your well-deserved promotion to Front of House Manager!

Suzanna -

Ula Dabek celebrated an incredible 15 years service with the hotel!

Well done to our Employee of the Month Dilani! Thank you for being a wonderful and hard-working colleague.

We have raised over a whopping 32K for Sligo Cancer Support and North West Hospice – pictured are Paula, Bernie and Daniel presenting cheques to Mary Horkan, Fundraising & Communications Manager, Northwest Hospice and Bridget Kerrigan, Manager of Sligo Cancer Support Centre. Massive thanks to everyone who donated to these amazing charities.

For me, mental health is maintaining balance—managing stress, adapting to change, and finding joy where I can. Through the Mental Health First Aiders course, I learned the importance of truly listening and recognising when someone may need support. Simple habits like walking my dog, talking with loved ones, or journaling help me stay centred. Prioritising sleep, exercise, and time away from my phone also makes a difference. The most important lesson is that mental health isn’t about constant positivity—it’s about being honest with ourselves, knowing when to pause or seek support. As they say, “Be gentle with yourself, you’re doing the best you can.”

We took time recently to ask,

“What Does Mental Health Mean to Me?”

Grace Marie Finan Reservations

Matty P&CI believe mental health is just as important as physical health—they’re deeply connected. Good mental health motivates us, builds resilience, and inspires courage to handle challenges. For me, mental health means acceptance: of thoughts, uncertainty, and support. It took me a long time to realise how crucial it is to care for our minds. The mind can create wonderful things, but if not managed, negative thoughts can take hold. CBT teaches us to sit with uncomfortable thoughts and accept them, something I work on regularly.

For me, mental health is about balance— managing stress and appreciating the good moments, not striving for perfection. Taking a Mental Health First Aid course taught me the importance of recognising signs of struggling and how powerful it is to simply listen. Honest check-ins with colleagues or sharing when I’m having a tough day help; we don’t have to face things alone.

Self-care matters too – taking a walk, switching off after work, or reaching out for help, isn’t selfish. I’ve learned to accept that some days are easier than others, and that’s okay.

By supporting myself and those around me, I can create a more open, supportive workplace for everyone.

Overthinking doesn’t help, and I find peace in simple moments, like playing with my dog—it’s my time to be fully present and slow down. Most importantly, don’t struggle alone; help is available, whether through therapy, medication, meditation, or connection. If you’d seek help for a physical injury, do the same for your mental health.

New Deputy in Town!

We are Delighted to welcome a new Deputy GM to our Team. Neil joins us with a huge amount of experience, most recently as Operations Manager in the Ivy Hotel for 7 years. Neil has high standards when it comes to delivering good service and an eye for detail. We look forward to the positive progressions we can make together!

New Front Office Supervisor

Davis is joining us in a new role which was created to support the hotel and the team with our transition to 4 star.

Davis joins us from the Radisson Blu, Dublin Airport having previously worked in the Anatara, Dublin and across properties in the Middle East and India. We are very excited to see how Davis can support with bringing our team to the next level.

Newly Promoted

We’re thrilled to announce our new Accommodation Supervisor is Alexandra!

Alexandra has been an integral part of the Accommodation team for almost 4 years now and will be a great asset to the Management Team. Congratulations Alexandra and we wish you all the best.

4 Stars

We are delighted to announce that we have been awarded our 4th Star from Failte Ireland - This is a milestone in the history of this hotel and it is a great achievement of a team that are truly passionate for hospitality and The Springfield Hotel - Thank you each and every one of our Colleagues for the help achieving this monumental award.

Colleague Recognition

Congratulations to David, F&B Assistant, Enda, Chef de Partie, Caroline, Hotel Controller and Sean, F&B Assistant, who have been recognised as our Colleagues of the Month for April, May, June & July.

David has provided exceptional service in the M&E team showing huge support to his fellow colleagues, fantastic guest experience and continuing to grow himself over the past 3 years.

Enda has won this award for the second time. Not only is he a friendly, welcoming face to our many regulars through the carvery, Enda really stepped up in the kitchen to support his team when needed. Caroline consistently delivers high-quality work in the Finance team, she is a pleasure to work with, always with a friendly smile and chat and has recently been promoted to our Hotel Controller. Sean joined the M&E team almost one year ago and since then has proven himself a huge asset to the hotel. Sean has stepped up, gotten cross trained in multiple areas of the F&B departments and stepped up to help with Maintenance too when needed.

We were part of the extremely successful Jordan F1 Memorabilia and Model event launch, which was held in the hotel recently. Check out Mark, Philip, Clodagh and Rute alongside the iconic Eddie Jordan F1 198 Car.

We had a busy season of shows with the Ploughing Championships and Tullamore Show. Pictured are Mark and Clodagh at the Tullamore Court Hotel stand during the recent National Ploughing Championships which attracted a crowd of over 250k people during the three days and was great exposure for the hotel.

Clodagh and Aoibhe represented Tullamore Court Hotel during the recent Tullamore Show event. The Tullamore Show is the largest one-day agricultural show in the world with attendances of 75k annually.

Olga recently represented The Tullamore Court Hotel at the recent Wedding Fair in the RDS in Dublin, where she generated lots of opportunities.

Colleague Rewards and Recognition

Congratulations to David Brickland (F&B Manager) who was awarded Manager of the Quarter, Pic 5 and well done to our Colleagues of the Month –all of you exemplify what hospitality is, and your teamwork and contributions are not unnoticed!

Bibin K Paul (Chef de Partie) receiving his award for July.

Maggie O’Neill (F&B Supervisor) receiving her award for August.

Mental Health Awareness Month

In September Tullamore Court Hotel turned green for Mental Health Awareness Month. This month shines a light on the importance of looking after our wellbeing, breaking down stigma, and encouraging open conversations. It’s a vital reminder that mental health matters just as much as physical health, and support is always available.

We are delighted to announce that Our First Birthday!

voco Belfast turns 1 - what an incredible year it’s been and it’s all thanks to our amazing team and guests! Here are just a few highlights and insights from our journey so far:

• Positive Guest Metrics – across all departments – our guests love the True Hospitality experience we deliver every day.

• 6 Internal Promotions – showcasing our commitment to learning, growth, and developing talent within the team.

• Enhanced Family Leave Benefits – because supporting you and your loved ones matters.

• Permanent Contracts for our team –reaffirming our commitment to job security.

• Tripadvisor Incentive launched – helping you boost your points and celebrate our success together.

• Upgraded Team Canteen & Meals – a huge thank you to our brilliant kitchen team for keeping everyone fuelled!

• Flexible Shift Patterns – we value your worklife balance and strive to support it every day.

Here’s to an amazing first year — and an even brighter future ahead!

Belfast

Celebrating Success!

Our leadership team recently attended the IOHNI Awards and were thrilled to win in four categories — a rare achievement that highlights the team’s dedication and passion. Please join us in congratulating everyone involved.

• Management Team of the Year

• Hotelier of the Year- Ruairi McLaughlin

• Apprentice of the Year & Front of House Manager of the Year- Rebecca Sterrett These awards also reflect the contribution made by the entire team, hospitality is built on people and collaboration, so thank you to the team for all you do.

Colleague Promotion

Let’s hear from Daria - Assistant F&B Manager What opportunities or challenges are you most looking forward to in your new role?

“I’m looking forward to expanding my skills and building relationships across departments to help us achieve shared goals. I want to focus on recognising talent and fostering cooperation and trust within the team, creating an environment where both employees and clients are satisfied with our results.”

What advice would you give to someone looking to grow their career in the F&B department, based on your own journey?

“Stay passionate, embrace new responsibilities, and build strong relationships with colleagues and guests. A positive attitude, even during busy times, is essential for long-term success.”

Incredible Achievement!

We’re thrilled to share that voco Belfast is now ranked in the top 10 on Tripadvisor, achieving a key goal for 2025. Thank you to our outstanding team—your dedication makes us a top choice in the city.

Welcome to Roy Henley, M.D. of Fork & Wheel and 5mile Coffee

Roy brings more than 25 years of international hospitality leadership to our team, with a distinguished career spanning New York, the Dominican Republic, and Ireland. He has held prominent senior management positions and established a number of successful hospitality ventures, including serving as Founder and General Manager of both The Grange Bar & Eatery and Bierstrasse Beer Garden in New York City, as well as founding CasaRemedio Cocktail Bar and Canabespoke Cocktail Events in the Dominican Republic. Most recently, Roy served as General Manager with the Reardens Group in Cork.

We are confident that Roy’s extensive expertise, strategic vision, and passion for exceptional hospitality will be instrumental in driving the continued growth and success of Fork & Wheel and 5 Mile Coffee. We look forward to the positive impact his leadership will bring to our team and guests alike.

Colleagues of the Month

Congratulations to our recent Employee of the Month winners! Your nomination from colleagues is testament to your hard work and characters that make every day an example of hospitality excellence, and fun of course!

May saw Baptiste Euphrasie promoted to Assistant Supervisor, well done Bati!

Number 1 Trip Advisor spot for Restaurants in Midleton!

Fork & Wheel were delighted to regain the number one Trip Advisor spot for Restaurants in Midleton – this takes a committed team effort, well done everyone!

Congratulations to Chef Vas who welcomed baby Hannah in July with his family!

September was a busy month with Feast Food Festival in Midleton – side by side Fork & Wheel and 5mile Coffee were the hit of the Street Fest Sunday 7th, with Conor, Jack, Kaisa and Alex serving up delicious coffees, and Chef Vas with his team dishing out tasty fish cakes and chicken waffles all day!

5mile Coffee

Welcome to Alex Lehane, our new in house 5mile Coffee Roaster –Alex has a background in brewing and cupping, with an exceptional palette for tasting the subtleties of coffee. He has regularly been a participant in, and judged at several prestigious coffee competitions such as Brewers Cup, Cup Tasters and Aeropress Championship. He is a Q Grader in training and a holder of the Q Processing Level 1 certification. Alex is passionate about the environment, sustainability, community engagement and agronomy.

We are excited to see what Alex brings to our business and the 5mile Coffee Crew!

We had a great time at Cork Summer Show in June, alongside Kaisa from Radisson Blu Cork, the sun shone for 2 days, and we had a blast serving so many iced coffees!

Feast Festival week also saw us hold 3 sold out inaugural events in Fork & Wheel with two in the Cafe – Coffee Cupping with Alex, and Barista School taught by Yuliyan (our Viaduct GM and resident barista training expert!) – great to see the team collaboration! We also held our sold-out cocktail class in Fork & Wheel restaurant and received amazing feedback, check out our new bartender Micheál giving a masterclass in shaking!

STRATEGY2026-2027

This edition of TeamTalks focuses on sharing the vision, priorities, and progress shaping the future of the iNUA Hotel Collection. As we move into 2026 and 2027, our strategy is built around bold ambitions and meaningful action across every corner of our business, designed to elevate guest experience, empower our teams and strengthen our brand presence in a dynamic hospitality landscape. This edition brings you into the conversations shaping our future across key areas including F&B, Sales & Marketing, Weddings, Sustainability, IT, Finance, Room Revenue, Spa and Leisure Centres, Continuous Improvement and Innovation, Weddings, Learning and Development, and Engagement. Together, we’re building a smarter, more connected, and more inspiring hospitality experience—for our guests, our teams, and our communities.

MICE & CORPORATE: DRIVING GROWTH THROUGH SMARTER DEVELOPMENT AND SEAMLESS DELIVERY

MICE & Corporate: Driving Growth Through Smarter Development and Seamless Delivery

As the demand for high-quality meetings, incentives, conferences, and events (MICE) continues to evolve, our MICE & Corporate segment is stepping up with a bold goal: 6% annual revenue growth. Here’s how we’re getting there — with a focused strategy, strong teamwork, and a commitment to excellence at every stage of the client journey.

Strategic Business Development & Marketing

To drive sustainable growth, we’re focusing on strategic account management and targeted marketing initiatives, supported by our Sales and Marketing teams.

Key Actions:

• CRM improvements to strengthen client relationships

• Digital campaigns to reach new and existing markets

• Strategic partnerships to expand reach and credibility

• Buyer events and regional sales development to generate direct leads

• Lead referral programs that reward proactive networking

• AI tools to assist with lead generation and content creation

These actions are led by Business Development, Groups Sales and the Marketing team, with collaboration across departments to ensure alignment and support.

How We Measure Success:

• Annual revenue growth

• Strong client engagement

• Growth in strategic accounts

Operational Excellence: Elevating the MICE

Guest Experience

Delivering an exceptional MICE experience is critical to repeat business and referrals. We’re improving the full journey — from the first enquiry to post-event feedback.

Key Operational Enhancements:

• Competitor mystery shopping to benchmark best practices

• Development of Standard Operating Procedures (SOPs) to ensure consistency

• Post-event surveys to gather actionable insights from clients and attendees

We’re also investing in product upgrades through CAPEX — including AV improvements and refreshed event branding elements — to stay competitive and impress from the moment guests arrive.

Risk Management: Staying Agile in a Changing Market

We recognise the challenges of the MICE landscape — from market fluctuations to rising client expectations. Our strategy includes proactive measures to protect the business and our clients’ trust.

Key Risks & Mitigation:

• Market volatility & seasonality -> Mitigated through diversified portfolios and flexible pricing

• Client expectations & competition -> Addressed through customisation and benchmarking

• Technology failures -> Reduced via maintenance plans and SOP updates

• Legal considerations -> Managed through clear contracts and compliance protocols

Team Takeaway

Every successful MICE experience is the result of great collaboration — from sales and marketing to operations and on-site teams. As we drive toward our growth targets, thank you for your continued focus on service, innovation, and excellence.

STRATEGY 2026-2027

DOMESTIC GROUPS:

ON TRACK FOR GROWTH AND INNOVATION

We’re excited to share an update on our Domestic Groups strategy , which is gaining real momentum as we head toward our budgeted revenue target by 2026 , with an additional 10% growth forecast for 2027

Here’s how we’re making it happen.

Focused on the Right Segments

Our strategy is centred on five special interest segments , Walking / Hiking Groups, Cycling Groups, Active Retired Groups / Hens & Stags / Minimoons and Golf Societies all offering tailored experiences that resonate with today’s domestic travellers. From booking to check-out, we’re designing the journey with their specific needs in mind.

Smarter Marketing, Bigger Reach

To boost awareness and drive interest, we’re rolling out a mix of influencer partnerships , strategic collaborations , and targeted PR campaigns . Behind the scenes, our marketing team is also refining our digital content and tracking competitor activity to keep us ahead of the curve.

Tech-Driven Guest Support

We’re using AI tools to elevate the guest experience and support our teams:

• Guest tagging for better segmentation

• Optimised FAQs for quicker responses

• Chatbots to capture and follow up with leads

This means more qualified bookings and fewer manual tasks — win-win!

Improved Processes & Infrastructure

We’ve made key upgrades to our booking processes , strengthened infrastructure for group stays, and introduced guest experience protocols to ensure consistency and quality across every touchpoint.

Sales Strategy That Delivers

• Our commercial approach includes:

• Setting competitive group and leisure rates

• Strengthening strategic partnerships

• Ongoing product enhancements

• Continuous tracking of performance metrics

We’re closely monitoring conversion rates, client satisfaction, and group business performance to stay on course.

Risk? We’re Ready

Every strategy has its challenges, and we’re managing key risks like:

• Data tracking and management

• PR or service delivery issues

• Infrastructure gaps

To stay ahead, we’ve implemented clear SOPs , flagged operational needs, invested in CAPEX , and built in flexibility through local partnerships and smart resource allocation.

Why It Matters

Every department plays a role in making this a success — from guest services and operations to marketing and sales. Thank you for your continued collaboration and commitment. Together, we’re creating group experiences that keep guests coming back and drive meaningful growth for the business.

INTERNATIONAL SALES: EXPANDING HORIZONS AND UNLOCKING GLOBAL GROWTH STRATEGY 2026-2027

We aim to achieve 35% of total room revenue from International Markets by 2030 by building market-leading brand awareness, establishing preferred partnerships, delivering geo-relevant experiences, and converting higher-value demand through aligned sales and marketing performance.

It is critical to develop a balanced mix in the group of domestic and international market revenue to be more resilient. International visitors on average spend more and linger longer in destinations which will help support our overall revenue growth aspirations.

Objectives include

• Increase International Brand Awareness via Sales & Marketing activity.

• Enhance existing and build new B2B partnerships. Adjust partnership strategies based on the unique needs and opportunities in each region to get the best results.

• Drive high-value direct international bookings via our Brand.com ecosystems, with identified geographies per hotel and precision-targeted digital marketing campaigns to these across search, social, and CRM to attract, engage, and convert international individual leisure segments

• Develop the commercial expertise needed to be successful.

Key Markets and Segments identify priority geographic markets and business types for 2026 & 2027, focusing on research into new customer groups and target account acquisition.

Focus on developing new “Affinity Tourism” segments with overlap into “Slow Tourism” for each hotel – with research already completed. Contract Preferred Partnerships to key Operators in the international space.

Data \ KPI’s - Mapping geographic markets is crucial for businesses, because it provides critical insights that inform strategy for the group. Consumer preferences differ by region, and we need to retrieve this data to ensure that we are marketing correctly to our consumers. Currently we do not do this well, so we are undertaking training to clean our data.

Key Actions Marketing

• Start by mapping our target locations. Pinpoint which geographies offer the best potential for growth and choose the hotels or destinations to focus our 2026 marketing efforts on.

• From each hotel’s list of unique selling points (USPs), pick the one or two most relevant for guests in each international market.

• Ask every hotel to develop one new USP tailored specifically to its top market—a complimentary, all-year-round experience that tells a memorable story about the hotel or its destination.

• Once these new experiences are ready, create a collection of photos and videos designed to resonate with guests in each key market.

WEDDING STRATEGY: SAY “I DO” TO GROWTH, GETS A FRESH LOOK STRATEGY 2026-2027

Weddings are joyful milestones for our guests and key growth drivers for our business. Our “Pathway” strategy combines emotional storytelling and targeted marketing to increase bookings, referrals, and create unforgettable, personalised experiences for every couple.

Current Highlights:

• Lead Gen campaigns delivering exceptional ROI and quality leads.

• Social media showcasing real weddings, venues, and inspiration.

• Collaborations with local suppliers to expand our reach.

• PR campaigns spotlighting our venues and success stories.

• Wedding Showcases, Taster Events, and micro influencer Open Days tested for effectiveness in 2025.

• Key metrics: Enquiries up 89%, show arounds up 48%, bookings up 44% YTD.

Wedding Sales with a Personal Touch

The sales team is focused on creating a warm, personalised journey from the very first enquiry.

Key Tactics:

• Prompt, tailored enquiry handling

• Professional and engaging show arounds

• Refined closing techniques to increase conversion

• Regular website updates to ensure we reflect current offerings

Our goal? Make every couple feel like their wedding is the only one that matters — because to them, it is.

Smarter Weddings with AI

We’re streamlining wedding planning and marketing with AI, improving efficiency for teams and clients. Managed by our wedding, marketing, and digital teams—no heavy IT work required.

WEDDINGS STRATEGY

• ChatGPT for quick proposals and emails

• Automated reminders for couples and staff

• Social media content planning

• MOPOSA automates tasks and enquiries in hotels hosting 55+ weddings yearly, giving planners more time for personal service

Operational Planning & Risk Management

Behind the scenes, we’re strengthening our operations to ensure a smooth, high-quality experience from booking to the big day.

Operational Improvements:

• Contract standardisation to avoid confusion

• Thoughtful CAPEX budgeting for wedding product upgrades

• Regular mystery shops to assess service levels

Managing Key Risks:

We address high competition, low lead conversion, reputation sensitivity, underused ancillary services, seasonal lulls, and cost pressures by enhancing unique offerings, CRM use, review monitoring, upselling, creative packages, dynamic pricing, and clear terms.

Working Together for Wedding Success

From the first enquiry to the final dance, every department plays a role in creating unforgettable weddings. Thank you to all teams — from Sales and Marketing to Operations and Planning — for helping us deliver standout experiences.

ELEVATING BRAND.COM: BUILDING OUR OWN WEBSITES INTO THE STRONGEST SALES CHANNEL

Elevating Brand.com

Our Brand.com goal is about building our own websites into the strongest, most effective sales channel across the group. By positioning Brand. com as the primary booking platform for our hotels, we can reduce reliance on third-party providers, strengthen margins, and create a more direct relationship with our guests. The outcome will be a higher share of revenue coming through our own channels, supported by a seamless guest journey and optimised visibility in both traditional and AI-driven search.

Rebuilding the platform

A major milestone will be the creation of a new Brand.com platform for each hotel by the end of 2026. This will start with refreshed brand workshops in 2025 to reconfirm each hotel’s unique selling points (USPs) and guest personas. By early 2026, we’ll define the key audiences each property is targeting, including guests most likely to switch from online travel agents to direct booking. Updated content, photography, and video will follow, all aligned to these personas, ensuring every hotel’s website reflects its strengths and appeals directly to its ideal guests. The new system will also allow for flexible landing pages and content modules tailored to different customer types.

Driving AI-powered visibility

Search is evolving quickly, and we want our hotels to be visible wherever guests are looking. By 2026, we will have applied structured data and advanced optimisation to our top landing pages, making sure our hotels are included in AI-generated results across platforms like Google’s SGE, ChatGPT, and Gemini. By 2027, we expect the majority of hotels to have verified presence in AI-driven search journeys, generating significant levels of organic and zero-click traffic.

Growing Brand.com share

Alongside visibility and platform improvements, we’ll roll out commercial initiatives to boost the share of bookings coming through Brand. com. Pilot hotels will lead the way in 2026, testing upselling and cross-selling modules— covering everything from dining and spa bookings to vouchers and late checkouts. These enhancements will make it easier for guests to customise their stay, while helping increase the average booking value across the group.

Reducing OTA reliance

Finally, this goal is about balance. While OTAs will remain part of the channel mix, we want to reduce our dependency. From 2026 onwards, we’ll launch targeted “switcher” campaigns encouraging guests to book direct, while closely monitoring results at property level. By 2027, this will mean lower commission costs, stronger direct performance, and more ownership of the guest relationship.

Together, these actions will ensure Brand.com becomes our most powerful digital asset— delivering more value for the business and better experiences for our guests.

MARKETING: 2026/2027 MARKET SUCCESS STRATEGY

Unlocking Growth: 2026/2027 Market Success Strategy

Our 2026/2027 strategy ensures Food & Beverage, Leisure & Spa, and Meetings & Events work together to drive group revenue growth. We’re strengthening product frameworks, updating marketing, and upgrading data systems to capture each guest’s total value beyond room stays. This unified approach will provide a clearer view of guest interaction and enable us to offer more relevant, rewarding experiences across our hotels.

Guest-led product frameworks

We are shaping future brand and product strategies around the voice of the guest. Through brand workshops with GMS, research into guest expectations, and analysis of global hospitality trends, we will identify areas for enhancement. The aim is to create clear, investment-ready proposals that ensure every refurbishment or new development reflects what matters most to our customers.

Customer data evolution

One of the most important steps forward will be the transformation of our CRM into a full customer data platform. Launching in early 2026, this system will integrate data from all areas of the business—rooms, dining, spa, leisure, and events. With this, we will be able to track the total lifetime value of each guest, build stronger loyalty cycles, and empower our teams with the right tools for upselling, retention, and personalised offers.

UNLOCKING GROWTH

Food & Beverage marketing

Our approach to F&B will become more proactive and ROI-focused. Every hotel will run three always-on campaigns—residential upselling, local dining, and special occasions— supported by an annual brand activation or partnership to drive awareness. Hotel teams will also have flexibility to run tactical offers, ensuring we respond quickly to opportunities. Alongside this, we will strengthen our online visibility by maintaining review listings and actively tracking performance.

Meetings & Events marketing

In M&E, we aim to establish a clear, compelling brand identity across weddings, conferences, retreats, and gala dinners. Hotels will launch always-on digital campaigns across Meta, LinkedIn, SEO, and CRM to generate quality leads, supported by improved reporting on lead sources, conversions, and ROI. Tailored CRM journeys will provide a seamless experience for planners, guests, and repeat bookers.

Looking ahead

As we close 2025, our focus is on research, preparation, and system upgrades. 2026 will be a year of set-up and refinement, and by 2027 we will be fully delivering against our KPIs and measuring year-on-year growth. With a strong cross-functional team in place, we are well positioned to make this goal a reality.

ROOM REVENUE & RESERVATIONS:

Why does this matter? Room revenue is the biggest contributor to profit in our hotels.

To achieve this goal, we will:

• Build a strategy for each hotel as to what type of business we will target.

• Encourage guests who book via Booking.com and Expedia to book directly with us on their next stay.

• Focus on opportunities to increase revenue such as Executive room upgrades, early check-in, late checkout and better upsell options on our websites.

• Work with our reservation teams to increase our call conversion rates. This will include developing new training for reservations and front office.

• Invest in the right I.T. to make our reservations process more efficient and to meet future guest expectations. This will include having on-line checkin available in every hotel in the next two years.

Our Strategy Goal is to achieve a consolidated year-on-year increase of 6% in total Food & Beverage revenues across the hotel group in 2026.

Achieving this growth in food and beverage revenue in 2026 is essential to supporting the group in meeting its EBITDA target.

Our Objectives

• Partner with a leading menu engineering consultant to redesign menus and grow average spend by 4%.

• Introduce a service-driven upselling program to enhance guest experience and increase average spends by 4%.

• Boost breakfast and dinner conversion rates by 3% using upselling, promotions, and tactical promotions

• Deliver monthly F&B promotions with marketing support, CRM engagement, and strong digital visibility across all our outlets

• Upgrade room service offering support with a new “Hungrr” ordering system and other agreed improvements.

• Enhance special occasion packages with group-wide offers and better online visibility.

• Our Focus for the Remainder of 2025 is to:

• Create a project plan and a calendar of meetings and sub-teams to work on the six objectives for the remainder of 2025.

• Research and select a menu engineering partner to improve menu performance and profitability.

• Research and design a service-driven upsell programme with a guest-focused approach to increase average spend through quality service.

• Calculate each hotel’s current conversion rates, reviewing performances and agreeing actions for each property to increase conversion at agreed targets.

• Carry out workshop and agree F&B promotions for H1 2026 through collaborating across teams to design and finalise impactful promotions.

LEISURE STRATEGY GOALS: ELEVATING STANDARDS & GROWTH

The 2-year Leisure Strategy aims to boost revenue by increasing Leisure memberships by 10% primarily. Secondary goals include raising the average yield per club by 15%, reducing member attrition to 6-7% per month (industry standard), and enhancing Fitness offerings, standards, and compliance across all sites. Our goal will be achieved through the following:

• Implementation of a Commercial Management process, managed locally by LC managers, supported by Group Leisure Manager. This will be supported by introduction of new Leisure Club management software, offering a comprehensive CRM function to facilitate the acquisition of new members, including a Member Management System and CRM journey map. This will provide complete visibility into the business and key performance metrics and help gain and retain memberships.

• A comprehensive review of fitness assessments, programming, and group exercise schedules to identify opportunities to enhance quality, raise standards, and increase member value and yield.

• Developing and enhancing our Fitness products and member journey will support retention - happy members stay longer and are more likely to recommend us to others.

Delivering excellent service, cleanliness, and quality programming increases member value and encourages longer retention.

The final piece for our Leisure Strategy goal focuses on operational efficiency & compliance. We currently have 2 clubs who have recently been accredited with the Ireland Active National Quality Standards award in 2025, and the aim is to have all Leisure Clubs achieving this standard by September 2026. This will improve operational efficiency, raise standards within all clubs, ensure compliance, reduce downtime on any of the Leisure facilities and support improved retention across the group.

The Spa Division is entering an important period of growth, with the overall goal of achieving a 5% increase in topline revenue by the end of 2026 and a further 5% increase by the end of 2027. This growth will be measured by consolidated annual year-onyear performance. To deliver on this ambition, five clear objectives have been set, each supported by measurable actions, timelines, and assigned leadership.

1. Brand Audit – a thorough brand audit of all four spas—Sligo, Hillgrove, Muckross, and Limerick—will be completed in Q4 2025, led by Daniel Cross. Each will be benchmarked against local competitors, focusing on customer base, facilities, and services to guide future strategies in innovation, marketing, and commercial objectives.

2. Recruitment and Retention – Led by Andre Claro, the goal is to cut employee turnover by 4% each year in 2026 and 2027. Actions include strengthening recruitment through college and network partnerships, updating pay scales, and offering relocation bonuses and accommodation. A 2025 turnover baseline will be set and tracked annually. Retaining staff supports consistent service, brand reputation, and revenue growth.

3. Commercial Performance - Led by Gillian Deedigan, spas aim for retail sales to make up 10% of treatment revenue. Key actions include updating retail contracts, adding merchandising areas, using QR codes for upselling, and introducing client tracking for all guests. Spa teams will receive training and daily upselling targets to boost retail conversion rates.

4. Marketing Excellence - Christopher Angus will lead a unified marketing strategy: biweekly social posting, standardized content, loyalty rewards after 10 visits, 20% program participation, CRM-driven newsletters and offers, and biannual customer feedback surveys, all designed to build loyalty and drive consistent brand engagement.

5. Innovation - Led by Anita Coughlan, each spa will launch a new revenue-generating project every quarter, focusing on trends like wellness, experiential packages, F&B add-ons, and in-room “mini spa” services. These efforts aim to drive incremental revenue and establish the spas as leaders in wellness innovation.

Together, these five objectives create a balanced strategy for sustainable revenue growth, guided by strong leadership, clear KPIs, and a culture of innovation. This positions the spa division to achieve its ambitious targets while improving guest and employee experiences.

CONTINUOUS IMPROVEMENT GOALS: DRIVING EXCELLENCE STRATEGY 2026-2027

Team includes Garret O’Neill, Chris Angus, Patrick Davidson, Siobhan Hamilton, Sean O’Keeffe, Duje Kukoc, Mark Sheeran, Trevor Mc Carthy & Danijela Medved.

This goal focuses on continuous improvement and collaboration with Innovation to enhance productivity, raise operational standards, boost performance and reduce costs.

We will achieve this through the implementation of targeted initiatives such as Workshops, Hotel Champions and Improvement Teams. Our approach will be driven by idea generation, innovation, comprehensive training, and the standardisation of best practices across the group, achieved by:

• Annual Continuous Improvement Workshops for all Hotels with a focus on implementing Lean Six Sigma Training, to embed a mindset and culture of continuous improvement.

• Hotel Champions & Teams – Each hotel will have an Improvement/Innovation Champion responsible for submitting monthly ideas. An ideas tracker will monitor progress, with strategy leaders aiming to implement five ideas per quarter across the group.

• Operational Training - as new ideas and standards emerge, it’s important that they are communicated across our teams and supported, with training modules to be created and implemented to ensure integrity and new standards.

• We aim for every hotel in the group to achieve their Budgeted Rooms KPIs by implementing innovative ideas—such as robot hoovers and kiosk check-in—to enhance productivity and drive rooms profit.

• F&B and Other Costs – We will target improved F&B margins and reduce costs across all P&L lines by focusing on areas such as waste, printing, paper, and administration. Our goal is to decrease admin and maintenance costs by 2%. KPIs will be shared with all hotels in a league table format to promote participation and engagement.

SUSTAINABILITY GOALS: LEADING THE WAY STRATEGY 2026-2027

Uniting

Teams for Lasting Impact

Our Sustainability Goal Team, led by Adrian Heaney, brings together key leaders across the group—Brian Harrington, Philip O’Brien, Jonathon Officer, Siobhan Hamilton, Declan Cunningham, Michael Gilman, Ross Murray, Frank Gaynor, Stefan Matz, Head Chef, Patrick Davidson, Emer Hallahan, and Julia Kamia—to drive ambitious sustainability initiatives. Spanning operations, procurement, facilities, culinary, and hotel management will ensure a comprehensive and collaborative approach to achieving our environmental goals.

Sustainability Vision & Strategic Objectives for 2026–2027

1. Embedding Sustainability at Our Core We are committed to integrating ISO14001 Environmental Management Systems with Watt Footprint, building on our ISO50001 certification achieved in 2025.

2. Elevating Green Hospitality Standards. Accelerate our participation in the Green Hospitality Programe, with the goal of achieving Gold Accreditation in every hotel by year-end 2026. Inspired by Radisson Limerick’s pioneering efforts, we will share best practices and innovative solutions across the group to ensure every property meets and exceeds these high standards.

3. Resource Efficiency—Energy, Water, and Waste —Leveraging our ISO14001 and ISO50001 frameworks, as well as the Failte Ireland Climate Action Programme, we are targeting a 5% year-on-year reduction in carbon footprint and waste for both 2026 and 2027.

4. Modernizing Infrastructure for a Greener Future. Boiler, energy and water systems upgrades across key properties, to deliver measurable reductions in energy consumption and environmental impact, while enhancing operational efficiency.

5. Expanding Renewable Energy —Solar PV Implementation—Installation of solar photovoltaic systems in 10 of our hotels, which will significantly increase our onsite electricity generation, reduce reliance on traditional energy sources, and further advance our decarbonization journey.

Key Focus for the Next Six Months

• Kick off the ISO14001 implementation project with Watt Footprint

• Advance the Green Hospitality Program, leveraging Radisson Limerick’s success as a blueprint for group-wide Gold accreditation.

• Procure and commence boiler upgrades at Muckross Park, Tullamore Court, and Hibernian Hotels to boost energy efficiency and lower emissions.

• Roll out water-saving device installations to all remaining hotels, building on the impressive pilot results at Hillgrove (an incredible water saving of 15-20%).

Through these cohesive and innovative strategies, our team will drive meaningful change, reduce our environmental impact, and set a new standard for sustainable hospitality across the group. Together, we are building a legacy of responsible stewardship and operational excellence for the future.

PEOPLE & CULTURE STRATEGY: EMPOWERING OUR PEOPLE STRATEGY 2026-2027

At the iNUA Hotel Collection, we believe that our people are our greatest strength. Our new People & Culture Strategy for 2026–2027 sets out clear goals and actions to make iNUA an even better place to work, grow, and belong.

Our Vision

We want every colleague to feel engaged, supported, and empowered whilst also ensuring that we are an employer of choice. Our strategy focuses on two key goals:

1. Engagement is key: We’re committed to building a culture where everyone feels they belong and have ambition to ensure that every colleague in the iNUA collection is comfortable to be their true self at work. This means:

2. Employer Brand Communication: Sharing our purpose, values, and people stories to attract and retain top talent.

Cultural Wellbeing & Belonging: Launching a wellbeing calendar with monthly themes, events, and campaigns to celebrate diversity and promote inclusion.

Recognition: Introducing an instant recognition platform so colleagues can celebrate each other’s achievements in real time.

Community Partnerships: Strengthening our impact in local communities through volunteering, charity partnerships with Down Syndrome Ireland and Co-operation Ireland , and shared success stories.

Learning & Development

We recognise that we there are great people working in the group and are committed to investing in your growth:

PEOPLE & CULTURE

Onboarding: A new programme to support new hires from day one through their first six months. Career Pathways: Clear, accessible routes for career progression, with a focus on internal promotions.

Upskill Management: Online learning modules to strengthen people leadership and financial management skills.

We’re committed to reducing colleague turnover by 4% each year. By focusing on engagement, development, and recognition, we aim to keep our best talent and help everyone thrive.

We’ll track our progress through:

• Increased retention and engagement scores

• Higher rates of internal promotion and recognition

• More applications and a stronger talent pipeline

• Greater diversity and inclusion in leadership roles

Get Involved

Your participation is key. Join in campaigns, share your feedback, recognise your colleagues, and take part in community events that will from part of our strategy. Together, we’ll make the iNUA Hotel Collection a place where everyone feels valued and proud to belong.

INNOVATION GOAL: FUTURE-FOCUSED STRATEGY 2026-2027

Our Innovation Strategy for 2026 and beyond is designed to embed a culture of creativity, collaboration, and measurable impact across all properties and teams. By the end of 2026, our goal is to position innovation as a credible, results-driven function—empowering each hotel to lead with appointed Innovation Champions and delivering both hotel-led and group-led projects that drive commercial results and enhance guest experience.

Key Objectives:

1. Empowerment & Ownership: Each hotel will have a Champion representing Innovation and Continuous Improvement, supported by clear guidance on idea generation, implementation, and ROI measurement.

2. The Innovation Games: Launching in late 2025, this group-wide competition will encourage creative business proposals, with prize funds available for top commercial prospects and pitches. This competition will foster commercial thinking, collaboration, develop business planning skills and project planning and implementation.

3. Recognition & Partnerships: Success stories will be shared internally and externally, building our reputation as a leader in hospitality innovation. Strategic partnerships with academic and research institutions will continue to be pursued to access new ideas, networks, and potential funding.

4. Group-Led Projects: Cliste-led research and development will identify and deliver scalable projects that add value across multiple hotels.

In summary:

This strategy aims to make innovation a visible, valued, and sustainable part of our culture— driving continuous improvement, commercial growth, and exceptional guest experiences across the iNUA Hotel Collection.

FINANCE: AT THE HEART OF OUR FUTURE STRATEGY 2026-2027

Over the next 2 years we will reposition Finance at the core of the iNUA Hotel Collection as a collaborative, operationally integrated partner— driving accountability, enabling informed decision-making, and ensuring every action supports the Group’s long-term health and success.

Why This Matters:

Best-in-class finance is more than a back-office function or a month-end reporting exercise. It is a powerful resource to support commercial thinking, enable better decisions, and promote efficiency at every level of the business. By embedding finance into the fabric of our operations, we unlock new value and empower our teams to deliver sustainable growth.

Our Roadmap:

1. Restructure & Strengthen the Team (Aug–Dec 2025): We are evolving our finance structure, establishing a Shared Service Centre and redefining regional finance roles to ensure expertise is available where it’s needed most.

2. Business Partnering (Aug–Dec 2025): Regional Financial Controllers will focus on strategy and direct support for General Managers, becoming true business partners who drive performance and accountability.

3. Finance Culture (Jan–Jun 2026): Through targeted training, shared objectives, and greater ownership at hotel level, we will foster a culture where finance is everyone’s business.

4. Business Intelligence (Jul–Dec 2026): We will roll out real-time, validated, and user-friendly dashboards, giving teams the insights they need to make informed decisions quickly and confidently.

5. Automation & AI (Jul 2026–Jun 2027): By automating repetitive tasks, we will free up resources to focus on value-added activities, innovation, and strategic support.

6. Communication (Ongoing): Clear, consistent communication channels will keep all stakeholders updated on progress, ensuring transparency and alignment across the Group.

Our finance transformation is about more than numbers—it’s about partnership, empowerment, and driving the iNUA Hotel Collection forward. By putting finance at the centre of our business, we are building a foundation for smarter decisions, stronger performance, and long-term success.

EMPLOYEE ASSISTANCE PROGRAMME

FREE CONFIDENTIAL COUNSELLING & ADVISORY SERVICE

Our Employee Assistance Programme (EAP) is a confidential programme at no additional cost that provides you and your family members with immediate help and support in managing whatever issues you are facing.

We offer unlimited access for you and your family, to a telephone helpline, available 24 hours a day, 7 days a week, 365 days a year

Register for your new discounts platform for up to 200 deals! https://spectrumlife.benefithub.com/app/

How to register on Spectrum Life:

1. Visit the website https://spectrumlife.benefithub.com/

2. Select the person icon on top right hand corner, and click on “Sign In”

3. Enter your details to register (Be sure to choose Ireland as your country to access the relevant deals)

4. You will then receive a confirmation email from Benefithub <member.registration@ benefithub.com>

5. Continue to login and follow the instructions on the website for any deals you wish to avail of.

TEAM TALKS