Lux Collection VIP Brochures: A Unique Marketing Opportunity
LUX Collection VIP comprises eight meticulously curated brochures, strategically positioned within regions boasting the highest wealth density and the highest number of our targeted readers creating a seamless golden thread of luxury across the U.K. The brochures are comprehensive guides to the affluent lifestyle, tailored for those who relish the finer things in life.
Our audience possesses a deep appreciation for glamour and luxury lifestyle, fostering a sense of exclusivity, quality, comfort, and elegance. Our focus is on captivating affluent individuals who are keen on exploring diverse topics such as Fashion, Beauty, Lifestyle Trends, Luxury Travel, Automotive Excellence, Fine Cuisine, Fine Living, Art and Culture.
This allows them to stay in tune with their demanding and discerning lifestyles. The brochures are published annually with an initial print run of 5000 copies per region. To maintain distribution levels, reprints are made as needed throughout the year, up to a maximum of 15,000 copies per region.
Produced to an exceptionally high quality, the Lux Collection VIP brochures are akin to coffee table books, featuring stunning photography and elegant design. Often cherished as keepsakes, each issue is prominently displayed in the most luxurious hotels, venues, and residences.
In addition to the printed brochure, a digital version will be made available worldwide on the Issuu platform. To maximise reach and engagement, the digital brochure will be extensively promoted through strategic email marketing campaigns, as well as our social media channels including Facebook and Instagram.
The LUX Collection VIP brochures offer an exclusive, uniquely targeted opportunity to reach an otherwise elusive sector. Our collection connects discerning readers with the finest the world has to offer.
We strategically target the wealthiest and most influential demographics through high-profile events, strategic distribution partners, and targeted door-to-door mailings. This approach ensures that our brochures are placed directly in front of a captivated audience of celebrities, sports personalities, business owners, trend-setters, and high net worth individuals.
Recent studies have shown that traditional advertising is most effective when used strategically. In a digital age overflowing with information, it can become overwhelming, timeconsuming, and rife with misinformation. Brochure advertising offers a tangible experience; people can touch it, feel it, and even smell it.
Print media has a long-standing history and therefore garners more trust. It allows for precise targeting of specific audiences and can be consumed at a time when the advertising message can be fully absorbed.
LUX Collection VIP brochures captivate elite audiences through our esteemed strategic partners listed opposite, where multiple copies will be strategically placed. These brochures are also distributed to players and management at Premiership and Championship football clubs, as well as actors and crew at TV and film studios.
They are showcased and given out at prestigious events. Moreover, they are prominently displayed and provided to discerning customers at prestigious car showrooms, placed in the luxurious suites of high-end hotels, and the many other specified venues. Additionally, they are directly mailed to both businesses and private residences of our VIP audience, including celebrities, sports personalities, business owners and directors, along with high-net-worth individuals.
Our sophisticated distribution model leverages demographics and psychographics to seamlessly penetrate the circles of the wealthiest and most influential individuals where they live, work, and play.
All Advertising & Affinity Partners
Direct Mailed to Targeted Residential Addresses
Premiership and Championship Football Clubs
Sporting & Entertainment Venues
5 Star Hotels
Prestige Car Brand Showrooms
Fine Dining Restaurants
Film & TV Studios
High Profile Events
Health Spas & Clubs
Golf Clubs
Private Hospitals, Clinics and Dentists
VIP Lounges and Terminals
Prestigious Events
Digital Edition Prestige Website Placement
A digital edition becomes the cornerstone of a seamless, multichannel luxury marketing ecosystem, amplified by email campaigns, social media activity, and strategic on-site advertising partnerships.
As with any digital publication it’s only as good as it’s subscribed database of readers and Lux VIP has amassed thousands of them through it’s associated media activities over the past 23 years.
A digital brochure creates a two-way communication with the adverts linking direct to the advertiser’s own website, offering a more enhanced user experience, further engaging the reader and driving more traffic and leads.
Once Published, a digital publication is globally available. Moreover, readers may easily share digital magazines among their friends and family, which further enhances the publication’s user base.
Each distinguished client will be prominently showcased on our website, within our client directory, a digital space designed to mirror the elegance and refinement of your brand. Your personalised profile will feature a high-resolution image, a beautifully composed 100-word narrative that encapsulates the spirit and story of your business, and a direct link to your own website, offering a seamless journey for discerning visitors to engage with your brand.
Curated Social Media Exposure
Your brand will be artfully presented across our curated social media platforms, including Facebook and Instagram, through bespoke content that reflects the sophistication and visual language of luxury. By blending strategic storytelling with elevated design, we create a digital presence that not only captivates but connects, engaging an audience that shares your values of quality, refinement, and distinction.
1 YEAR / 12 MONTH’S
ADVERTISING PARTNERSHIP
Greater Manchester
Birmingham & West Midlands
East Midlands
Leeds & York
Bristol
Edinburgh
Glasgow
London & South East
PAYMENT TERMS
£2500.00
£2500.00
£2500.00
£2500.00
£2500.00
£2500.00
£2500.00
£3000.00
£4000.00
£4000.00
£4000.00
£4000.00
£4000.00
£4000.00
£4000.00
ALL 8 BROCHURES
£15000.00
£5000.00 £25000.00
1. Payment on receipt of brochure copy, OR
2. Monthly Direct Debit, (12 Equal Payments ) 1st payment one month before publication, OR
3. Prepayment - on booking.
PREPAYMENT DISCOUNT
Discounted Rate 20% OFF
AGENCY COMMISSION 20% OFF ORDER VALUE.
All Brochures are A4 Landscape Format.
Advert Sizes are as follows:
Full Page 297mm (W) x 210mm (H)
DPS 594mm (W) x 210mm (H)
The initial term of contract is 12 Months (1 Year). Therefore, all advertising will have exposure for a minimum period of 12 months from publication.
ARTWORK SPECIFICATION: If a full page advert is designed for the image to reach the page edge, it must be supplied with an additional bleed of 3mm outside of the page edge, and must not have text within 10mm of the page edge. If not designed to bleed it must have a 17mm white border inside each page edge.
To place a booking, contact one of our team at sales@luxcollection.vip or telephone: 0115 646 1660 with your requirements and we will be pleased to assist.
FORMATS ACCEPTED: Artwork to be supplied via email to: studio@luxcollection.vip. Most formats are acceptable but PDF format is preferable. Please ensure all fonts are converted to curves/paths and that all images are minimum 300dpi at the size they are to appear. Artwork to be supplied in CMYK.