HCM SUMMIT Programme 2025

23 OCTOBER 2025

Queen Elizabeth II Conference Centre, London

PROGRAMME

200+ connected partners

Performance like never before

8 million+ monthly active users

8 billion+ workout data points

Enter into a new era of fitness with EGYM as we deliver the tools and technology to maximise outcomes, empowering members and operators alike for performance like never before.

As a global leader in connected fitness technology, EGYM is redefining how operators and members experience fitness. With an open ecosystem of 200+ partners, we connect testing, training, and member management into one seamless experience, driving measurable health outcomes and sustainable growth for businesses worldwide.

READY TO UNLOCK YOUR POTENTIAL ?

Take your gym to the next level with powerful, data-driven solutions that drive results, boost performance and elevate the customer experience.

Next generation

Maintaining momentum and growth in the sector relies on building on what’s gone before and incubating the next generation of leaders is critical to this

Welcome to the HCM Summit 2025 from the whole team at HCM, Fit Tech and Spa Business magazines. Thank you for coming. We deeply value this opportunity to gather our community of stakeholders, operators, suppliers and experts together in one place to share ideas, knowledge and inspiration and to do business.

This year we’ve again sold out the summit and are welcoming delegates from over 20 different countries to London. It’s our passionate hope that you’ll enjoy the day and find it useful.

One of the primary reasons for launching the event has been to support the sector in nurturing the next generation of leaders and I’m delighted to see so many top operators have brought their teams along to network and learn.

We’re at an interesting stage in our development, as many of the industry’s incredible founders are now retiring or moving to take on advisory roles and passing the baton to new colleagues – many from outside the sector.

We’re blessed to have a wealth of talented new leaders coming into the industry with

Many top operators have brought larger teams to the summit this year, to network and learn as part of their training and development

fresh energy and new skills and perspectives and this is helping us raise our game.

Sharing the stage during the summit this year will be a strong lineup of these new leaders, along with a number of seasoned veterans, as we work to achieve that crossover and the transfer of skills and knowledge. It’s vital we welcome and involve the next generation, so they can deliver continuity, ensuring we don’t lose the experience gained by our founders, instead using this as a launch pad to greater things.

Liz Terry MBE Editor, HCM and CEO, Leisure Media lizterry@leisuremedia.com

Welcome to the HCM Summit, from EGYM

It’s an honor to welcome you to the HCM Summit London 2025 – a gathering that continues to set the pace for how fitness, health, and technology converge to improve wellbeing at scale.

At EGYM, our mission is simple yet ambitious: to transform healthcare from repair to prevention and we believe fitness is one of the most powerful tools to achieve this transformation. That’s why we’ve built a connected ecosystem, combining smart strength equipment, AI-powered training planning, and corporate wellness – through EGYM Wellpass – to deliver measurable health outcomes for millions of people around the world.

As a global leader in connected fitness technology and corporate wellness, we champion open integration and collaboration. With more than 200 ecosystem partners, our goal is to empower operators to deliver personalised, data-driven member experiences that improve wellbeing, while helping businesses grow more efficiently.

We’re proud to join the HCM Summit once again as a Platinum Partner, showcasing how solutions such as EGYM Genius and Smart Strength scale health outcomes for operators and their members. Together with our UK team and our partners, we’re committed to supporting the industry in building healthier communities and bridging the gap between fitness and healthcare.

I wish all attendees a productive and inspiring summit and I look forward to the conversations and collaborations that will shape the future of our industry.

Philipp Roesch-Schlanderer CEO, EGYM www.egym.com

THE NEW WORKOUT OF THE DECADE

Introducing BODYPUMP HEAVY™ by Les Mills: tempo-based weightlifting with traditional lifting techniques, slow moves and long recoveries. Backed by the science of BODYPUMP™ – the world’s most loved strength class for over 30 years – BODYPUMP HEAVY makes serious lifting, seriously fun, so members keep coming back for more.

Bring it to your studio today. Scan to learn more.

SUMMIT SCHEDULE

SESSION 1 >>>

8.00 - 8.50 9.00 - 9.10 9.15 - 9.40 9.45 - 10.10

Networking Hosted by HCM and Spa Business magazines

Join fellow delegates and speakers for a networking in the Pickwick Suite, hosted by the teams from HCM and Spa Business magazines on the first floor of the QEII Conference Centre and get your first glimpse of the HCM Summit Exhibition of Innovation

Liz Terry MBE, editor, HCM magazine

Liz Terry will welcome delegates in London – and those tuning in from around the world via the HCM Summit EGYM livestream – to the 2025 summit and introduce HCM

Summit 2025 chair, Humphrey Cobbold, chair of Puregym

Oliver Patrick, co-founder, Future Practice & Pillar Wellbeing

Oliver Patrick began his career working for Nuffield Health as head of physiology and has gone on to build a number of health-related businesses, such as Pillar Wellbeing and Future Practice. With a wide range of interests from training to consulting, Patrick is an emerging force in all areas of the health, fitness and wellness sector. He will explore the opportunities that currently exist in the market

Rebecca Passmore, COO, PureGym

Rebecca Passmore joined PureGym in October 2017 as UK operations director and is now group chief operating officer, leading PureGym’s UK, Danish and Swiss businesses.

She completed an Executive MBA at Harvard Business School and has a degree in Business Management from the University of Nottingham

10.15 - 10.40

Greg Oliver, CEO and MD, Fitness and Lifestyle Group

In his 40 plus-year fitness career, Oliver has owned and managed multi-club chains and corporate health businesses, contributing significant M&A and strategic expertise.

Fitness and Lifestyle Group operates in four countries, has five gym brands under its umbrella with a total of 320 locations. Oliver will talk on stage with HCM editor-at-large, Kate Cracknell

10.45 - 11.25

Morning break Hosted by Kauai and Virgin Active

Summit attendees can head to the Pickwick Suite for a morning break kindly hosted by HCM Summit partner, Kauai, Virgin Active’s healthy food brand. Led by Wayne De Nova Nel, the Kauai team will serve a selection of healthy smoothies, raw juices, shots and wraps to bring the Kauai concept alive and showcase new products

Sophie Lawler, CEO, Total Fitness

Sophie Lawler was appointed CEO of Total Fitness in June 2018. She’s known for her people-powered approach and passion for leadership and is dedicated to her purpose – to “build a business big enough to hold the potential of the team”. She is an Ernst and Young Entrepreneur of the Year finalist 2025

Peter Bundey, CEO, GLL

Peter Bundey is CEO of GLL and chair of the GLL Sport Foundation, the UK’s largest independent athlete support programme He’s worked in sport, leisure and culture for more than 35 years. Previously, he was chair of the Pro-Active East London Sports Board, honorary industrial advisor to London Metropolitan University, national council member of Social Enterprise UK and a national assessor for Sport England’s National Management Awards

Anna Bjurstam, strategic advisor, Six Senses

Anna Bjurstam choose a career in the fitness industry after graduation, instead of heading down the tried and tested road into management consultancy. She started with SATS at the outset and has gone on to build a high level career in the global wellness industry

Lunch break Hosted by Technogym

Book signing by Julia Seibold, founder of Driving License for Life (stand 15)

Special appearance by Angela Rippon in the speaker lounge

The HCM Summit lunch will be hosted by Technogym, giving delegates the opportunity to recharge and network while also experiencing the Exhibition of Innovation. Watch out for Julia Seibold’s book signing on stand 15 and meet Angela Rippon in the Speaker Lounge 11.30 - 11.55

Angela Rippon will meet and greet delegates over lunch

SUMMIT SCHEDULE

SESSION 3 >>>

2.00 - 2.25

Martin Seibold, CEO, LifeFit Group

After being part of the management team building Fitness First in Germany, Seibold moved to the UK where he supported the restructure of Fitness First . He went on to drive the repositioning of Fitness First UK and Germany as CEO, building LifeFit Group into a multi-brand organisation. He talks on stage to HCM editor, Liz Terry

2.30 - 2.55

Marc Magliacano, managing partner, L Catterton

As a managing partner in L Catterton’s flagship buyout fund, Magliacano has led investments in the health, wellness and related sectors since 2006. He has led many of the fund’s health and wellness investments, including EGYM, Peloton, Thorne, Xponential Fitness, Equinox, CorePowerYoga, Pure Barre, iFIT/NordicTrack, Classpass and OneSpaWorld, among others

Russell Barnes, CEO, David Lloyd Leisure

Before joining David Lloyd Leisure in 2015, Barnes held senior leadership roles at Merlin Entertainments, overseeing international development for brands including Madame Tussauds, Sea Life and Legoland Discovery Centres. He now leads David Lloyd Leisure on its mission to help members live life better, with a focus on physical and mental wellbeing and a sense of belonging

Angela Rippon, founder, Let’s Dance!

Broadcaster Angela Rippon was the first woman to be given a permanent role presenting national news in the UK. In 2023, aged 79, she reached week nine of dance competition, Strictly Come Dancing, doing the splits on national TV. This convinced her to launch Let’s Dance, an annual celebration of dance

Afternoon break

Hosted by Mind Oasis by Rituals

Take a power break and meet the team from Mind Oasis by Rituals, the high street beauty retailer, that is moving into the wellness market with its Mind Oasis concept. Also on offer will be healthy snacks from Calo. Complimentary copies of HCM magazine , the HCM Handbook , Spa Business and the Spa Business Handbook will also be on offer at the bookshop

SESSION 4 >>>

4.30 - 4.55

Juan del Río, CEO, VivaGym Group

With a background in international business spanning sectors such as health, food, leisure and fitness, del Río worked in South Korea, Chile, Peru and Columbia, before joining VivaGym in Spain in 2016 as CEO. With investment and a fast-track growth plan, the company is scaling fast and eyeing international expansion

5.00 - 5.25

Neil Randall, CEO, Urban Gym Group

Neil Randall is driving the growth of Urban Gym Group’s flagship brands, TrainMore and Gymbox. Previously COO and CEO of Anytime Fitness UK and COO at Go Mammoth, he began his career as a professional cricketer, an experience that has shaped his leadership style

5.30 - 6.00

Twilight Zone

Humphrey Cobbold, chair, PureGym

Humphrey Cobbold and HCM editor, Liz Terry will wrap up the summit with an on-stage interview, revealing Cobbold’s views on industry issue and direction and reflecting on key takeaways from the day. Drinks will be served.

6.00 - 10.00

After Party Hosted by Les Mills

Join other delegates, speakers and exhibitors for the After Party hosted by Les Mills and enjoy some post-summit networking and supper. Two complimentary drinks vouchers will also be available on registration. Head to the Redgrave/Gielgud Room on the second floor

Special treats and happenings. What to look out for during the HCM Summit 2025

8.00am - 4.30pm

Exhibition of innovation

Hosted by HCM and Spa Business magazines Pickwick Suite

The publishers of HCM and Spa Business magazine have invited key suppliers to bring their innovations to the summit. Participants will be showing the latest in tech, equipment and wellness services, with experts on-hand to advise on applications. www.hcmsummit. live/partners

1.00pm - 1.55pm

8.00am - 4.30pm

Complimentary kombucha

Courtesy of One Living Pickwick Suite Stand 15

The team from One Living, the brand founded by rugby legend, Jonny Wilkinson, will be sampling their range of healthy fermented drinks. Wilkinson is on a mission to support mental and physical health and to show health club operators how fermented food can help members. www.oneliving.com

10.45am - 11.25am

Mid-morning break

Hosted by Kauai and Virgin Active Pickwick Suite

Enjoy fresh shots, smoothies raw juices, wraps and healthy puddings made by the team at Kauai, one of Virgin Active’s global healthy food brands. With 240 sites open, including 18 in the UK, the group is on a fast-track to spread the word about how healthy food can power wellness. www.kauai.co.za

Book signing – meet Julie Seibold

Happiness Coach, Julia Seibold, will be doing a signing for her new book – Driving License for Life – as well as meeting delegates in the speaker lounge

Stand 15, Pickwick Suite

1.00pm - 1.55pm

Lunch break

Hosted by Technogym Pickwick Suite

Technogym, creator of products and digital technologies for fitness, sport and also health for wellness, is hosting lunch at the HCM Summit. The company will be promoting its ecosystem of connected smart equipment, digital services, on-demand training experiences and apps. www.technogym.com

4.00pm - 4.30pm

Afternoon tea

Hosted by Mind Oasis by Rituals Pickwick Suite

HIGHLIGHTS

6.00pm-10.00pm

High street retailer, Rituals, is moving into the wellness market with Mind Oasis by Rituals, a product that helps you slow down, relax and recharge by combining the wisdom of ancient techniques with the power of science. They will be hosting tea and giving a gift to delegates, as well as showcasing the product. www.mindoasis.com

1.00pm - 1.55pm

Angela Rippon

Summit After Party

Hosted by Les Mills Redgrave/Gielgud Room

Join other delegates, speakers and exhibitors for the HCM Summit After Party hosted by Les Mills and enjoy some post-summit networking and supper, with a chance to reflect on the day. Make sure you pick up your complimentary drinks vouchers when you register. www.lesmills.com

The broadcaster and celebrity will be speaking at the HCM Summit to encourage the sector to support her Let’s Dance! initiative. Meet her in the speaker lounge at 1.00pm

Technogym

PHYSICAL AND COGNITIVE ASSESSMENT:

MIND

BODY COMPOSITION

MOBILITY

BALANCE

STRENGTH

CARDIO

Oliver Patrick

TIME 09:15

Oli Patrick is co-founder of fitness education business Future Practice, wellbeing director of medical business Latus Health and Clinical Director of luxury hotel business, Pillar Wellbeing

Co-founder Future Practice and Pillar Wellbeing

A physiologist and health assessment expert, focussed on the measurable health and performance outputs of lifestyle, he consults on wellbeing strategy directly with organisations globally, including Nike, League Managers’ Association, PureGym and UK Coaching.

In his earlier career Patrick formed the largest team of physiologists and nutritionists in the UK as head of physiology at Nuffield Health, before co-founding Viavi, the world’s most advanced health assessment clinic on London’s Harley Street.

At Nuffield, Patrick designed and delivered some of the largest corporate wellbeing initiatives across the UK.

He is host of the popular Energy Equation Podcast from High Performance, where he uses advanced heart rate variability technology to run personalised stress, sleep, and fitness assessments on well-known guests.

Expertise

Designing life-changing wellness interventions

Read more about Oliver Patrick in HCM issue 9 2024

MOMENTS THAT MADE ME

ALIGNING WITH CULTURE

Launching a national health assessment programme with Nuffield, I learned the true nature of teamwork and how a new product or service can only thrive if it aligns with the culture in which it operates.

FOLLOWING A PURPOSE

Leaving a successful business during COVID to go out on my own I learned that following purpose – even without a clear plan – leads to a greater sense of fulfilment.

TAKING A RISK

Flying home from holiday to take up a keynote talk at the O2. I learned to take a risk. Ask outright for an opportunity and seize it when it presents itself – even if daunting. That talk led to me becoming part of High Performance and three series of The Energy Equation podcast.

I learned that following a purpose – even without a clear plan – leads to a greater sense of fulfilment

TIME

Group COO PureGym

09:45

Rebecca Passmore joined PureGym in October 2017 as UK operations director and is now group chief operating officer. She leads PureGym’s UK, Danish and Swiss businesses

Passmore

Rebecca Passmore

Passmore is an experienced leader with over 20 years’ in retail and leisure across food, general merchandise, DIY and now fitness. She joined PureGym directly from Wickes where she held the role of store operations director. Prior to this, she held various senior roles in Asda, TKMaxx and Aldi. She completed an Executive MBA at Harvard Business School and has a degree in Business Management from the University of Nottingham.

Expertise

Operational excellence

Passmore runs the UK, Danish and Swiss businesses for Puregym

Greg Oliver

CEO and MD

Fitness and Lifestyle Group

Greg Oliver was appointed CEO and MD of Fitness and Lifestyle Group (FLG) at its inception in 2016, having been CEO of Goodlife Health Clubs since 2010

In his 40 plus-year fitness career, Oliver has owned and managed multi-club chains and corporate health businesses, contributing significant M&A and strategic expertise.

He also founded Debit Success, one of Australia and New Zealand’s largest membership billing and software services.

FLG operates in four countries, has five gym brands under its umbrella – Fitness First Australia, Goodlife Health Clubs, Jetts Fitness New Zealand and Thailand, Zap Fitness and Barry’s, with a total of around 320 locations –as well as digital fitness brand Emily Sky Fit.

The combined health club business has more than 585,000 members who do around 60 million workouts a year. It also employs around 6,000 people.

Oliver’s current board positions include Fitness and Lifestyle Group and all its subsidiaries.

Expertise

Strategy, M&A

Read more about Greg Oliver in HCM 9 2025

TIME 10:15

MOMENTS THAT MADE ME

STARTING YOUNG

Joining my first gym in 1974. 51 years ago. Never left the industry since. And buying into my first health club in 1985, aged 26.

A BIG ROLE

THE CREATION OF FLG

Playing a pivotal role in the formation of Fitness and Lifestyle Group through the consolidation of multiple brands in five countries.

Joining a top 100 publicly listed Australian Company (Ardent Leisure) as the CEO of its health club division.

Sophie Lawler

CEO Total Fitness TIME 11:30

Sophie Lawler was appointed CEO of Total Fitness in June 2018, bringing 25 years’ industry experience to the company where she began her fitness journey in 2001

Lawler is known for her people-powered approach and passion for leadership, going so far as to deliver Total Fitness’ leadership programme personally to team members at all levels of the business.

Since 2020, she has also stepped into a more public role, highlighting the essential nature of the sector through 300 media appearances across broadcast, print and digital, including nationally on BBC Breakfast, BBC News, Sky Business and Bloomberg, reaching audiences of over 900 million people.

Lawler is dedicated to her purpose – to “build a business big enough to hold the potential of the team” and has overseen 25 per cent growth in the company’s core health club membership base since the start of FY22, which has underpinned revenue growth of 34 per cent over the same period.

She has received national recognition for her success in transforming Total Fitness, with a string of accolades since 2020, including being an Ernst and Young Entrepreneur of the Year finalist 2025.

Expertise Company culture and growth

MOMENTS THAT MADE ME

A PHONE CALL

In 2018 I was between jobs and by happenstance, met the outgoing CEO of Total Fitness and offered to support him as a consultant.

A great friend asked (with incredulity) why I hadn’t asked for the CEO’s job instead of an assignment... I couldn’t answer the question. Being scared of failure isn’t enough of a reason not to reach out. I made the call to the owners and they wondered why I’d waited so long.

THE JOB

Nobody tells you what the CEO job is and you don’t get a job description, but there was a moment I knew for sure.

I was delivering a leadership programme and it transpired that one of the delegates had never travelled outside their home town alone or spoken in front of strangers in their 50+ years. By the end they could hold the room and speak unprompted. Their life had got bigger. I knew then that being a CEO is a duty of service.

THE MOMENT

Speaking at a recent event, I was introduced not by job title, but by reputation. It was the moment I realised I had something to say that mattered. I spoke unscripted with clarity and lucidity and learned that confidence is an active practise and valuable (for you and those you lead) when you achieve it. Read more

Peter Bundey

Chief Executive GLL

As well as being CEO of GLL, Peter Bundey is chair of the GLL Sport Foundation, the UK’s largest independent athlete support programme

He’s worked in the sport, leisure and culture sector for more than 35 years and has been with GLL for over 25 years.

Bundey has been involved with a range of high-profile national and international projects, such as international sport projects, policy reviews, organisational development, performance planning and facility management. He has presented industry evidence to UK Parliamentary Select Committees at the House of Commons on two occasions, during sessions on the Olympic and Paralympic Games and Social Enterprise within the public sector. Bundey has also supported the British Olympic

TIME 12:00

Expertise

Association with training camp preparations in Brazil and given expert advice on Olympic and Paralympic legacy in Tokyo to the National Diet of Japan Session on Olympic Legacy, as well as presenting to the Japan National Sport Council and Tokyo City Government. Previously, he was chair of the Pro-Active East London Sports Board (CSP), honorary industrial advisor to London Metropolitan University, national council member of Social Enterprise UK and a national assessor for Sport England’s National Management Awards.

Public sector leisure trusts and Olympic legacy

Read more about Peter Bundey in HCM 7 2023

Anna Bjurstam

Strategic advisor and wellness pioneer

Six Senses

Anna Bjurstam has been a leader in the wellness industry for 35 years

Starting her career in fitness in the late 80s, Bjurstam became a Nike-sponsored aerobic instructor, venturing into spinning and personal training in the early 90s.

From 1997 she was part of the leadership team developing the SATS fitness chain in Sweden and has since continued working in fitness clubs, as well as adding all facets of wellness to her skillset.

Today, her experience spans a variety of wellness fields. She has a master’s degree in finance and a passion for quantum physics and science, as well as a biogeometry diploma and female health diploma. She is also an experienced shaman.

Bjurstam sold the Raison d’Etre consulting practice in 2013 and today is strategic advisor and wellness pioneer for Six Senses and Raison d’Etre, as well as working as an independent consultant, investor, serial entrepreneur.

She sits on a number of boards, including the Global Wellness Summit advisory board.

Expertise

New concept development, investment, wellness principles

TIME 12:30

MOMENTS THAT MADE ME

TASTE OF SUCCESS

At my first big aerobic convention I was given a chance to lead the last class and got the room to boil. It was a huge success and changed the course of my life. It was the sweet taste of success that made me braver and bolder and helped me move to greater heights in the industry.

CHOOSING SATS OVER MCKINSEY

When I graduated with a masters in business economics, the normal route was to go into PWC, McKinsey and the like, but I got an offer to be part of launching Sweden’s first fitness chain, SATS and chose with my heart instead of my head. It was the best decision I ever made. I learned to do what I’m passionate about.

HITTING THE BOTTOM

I was part of building Raison d’Etre and we went through tough years during the financial crisis and were close to bankruptcy. I learned I’m not defined by what I do, but by who I am and who my friends are.

Read more about Anna Bjurstam in Spa Business 3 2023

My beautiful team took pay cuts and we powered through and it taught me to always be humble and never forget how it was at the bottom. Three years later I sold Raison d’Etre for a very good price to a private equity company in New York.

Martin Seibold

CEO LifeFit Group

Martin Seibold is an industry expert with 20 years’ experience in senior roles in Germany, UK, Benelux, Asia and Australia

After being part of the management team building Fitness First in Germany, Seibold moved to the UK in 2006 where he supported the restructure of Fitness First UK, moving into global roles thereafter.

He went on to drive the repositioning of Fitness First UK and Germany (2017- to date) as CEO, by investing in people, simplifying processes, modernising the product, nurturing community and renovating the clubs.

These strategic moves lifted the companies to new levels under his leadership, enabling further growth.

Over the last four years Seibold and his team have built LifeFit Group into a multi-brand organisation by acquiring best-in-class gym chains and the rights to leading boutique fitness brands.

They led the company through the COVID crisis, rebuilding revenues and increasing the portfolio through mergers and acquisitions and in 2024 Seibold led the sale of the group by Oaktree Capital Management to Waterland Private Equity Investments. A ‘build and buy’ strategy is now in place with deals underway to grow the business.

Expertise

Business transformation and growth

Read more about Martin Seibold in HCM 9 2023

TIME 14:00

MOMENTS THAT MADE ME

THE POWER OF TEAMWORK

Early on in my career, my father taught me that you don’t need to be the best in the room but you need to have the best team with you in order to succeed

He built an admirable career on this foundation and the advice has always served me well too.

DEVELOPING THE WHOLE PERSON

People are complex and want and need development.

In the early 2000s we developed the analogy of people as being like planes –they have equally important ‘business’ and ‘personal’ dimensions to their lives and they have a body and a mind (the cockpit).

Ensuring those four aspects are in balance and nurtured is vital if each member of the team is to become the best version of themselves

LEARNING FROM FAILURE

Ultimately moments of failure are the times when you learn the most in life, however challenging they can be.

At these times, the ways you react show your teams what you’re really made of.

I’m fortunate to have made many mistakes, so I have also been grateful to have learned a lot.

Marc Magliacano

Managing Partner

L Catterton

Marc Magliacano is a Managing Partner for L Catterton, the largest dedicated consumer private equity firm in the world, with 17 offices and over US$35 billion under management

As a Managing Partner in the firm’s flagship buyout fund, Magliacano has led investments in the health, wellness and related sectors since 2006. He sits on the L Catterton senior leadership council, as well as being a permanent member of the firm’s investment committee and has led many of the fund’s health and wellness investments, including Peloton, Thorne, Xponential Fitness, Equinox, CorePowerYoga, Pure Barre, iFIT/NordicTrack, Classpass, EGYM and OneSpaWorld, among others.

TIME 14:30

Prior to joining L Catterton, Magliacano was a senior investment professional at North Castle Partners, a private equity firm focused on consumer investments that benefit from healthy living and ageing trends.

During his eight years at North Castle, he led investments in the consumer healthcare, nutrition and wellness and fitness sectors.

Magliacano received a BS in Economics from the University of Pennsylvania’s Wharton School of Business with dual degrees in finance and operations and information management and has an MBA from Columbia Business School..

Expertise

Driving growth through strategic investment and sector expertise

Russell Barnes

CEO

David Lloyd Leisure

TIME 15:00

Russell Barnes leads one of Europe’s premium health and wellness groups, bringing expertise in driving growth and innovation in the leisure and entertainment sectors

Before joining the company in 2015, Barnes held senior leadership roles at Merlin Entertainments, overseeing international developments for brands including Madame Tussauds, Sea Life, and Legoland Discovery Centres.

He now leads David Lloyd Leisure on its mission to help members live life better, with a focus on physical and mental wellbeing and a sense of belonging. With more than 134 clubs in the UK and Europe, the company was recognised last year as one of The Sunday Times Best Places to Work for the second consecutive year.

When he’s not working, he has a passion for cars, classic rock music and cheering on Crystal Palace.

Expertise

Growth and innovation

David Lloyd Leisure is a £2 billion business

MOMENTS THAT MADE ME

MICHAEL JACKSON

Spending time with Michael Jackson in Las Vegas. What I learned was that fame makes you rather strange!

ESCAPED LION

Tracking down an escaped lion as part of the zoo capture team. What I learned is that I shouldn’t have a gun (no animals or people were harmed!).

A PERSONAL LETTER

A letter from an elderly member at our Port Solent club saying that the team and club had saved her life following the death of her husband. I have never forgotten that letter and the impact it had on me. What I learned is the ability of our clubs to help, not just physical fitness, but crucially mental health, is something that we all underestimate at our peril. It showed me that our teams make an enormous contribution to our members. The relationship between them is at the heart of Clubiness.

Read more about Russell Barnes in HCM 8 2021

Angela Rippon

CBE

Founder Let’s Dance!

The UK’s most famous Angela started her journalism career aged 17, as a young reporter on Devon newspaper, Western Morning News, before moving to radio and television, presenting the news on BBC South West. She became the first female to be given a permanent role presenting national news in 1975, when she joined the BBC’s Nine O’Clock News

Having earned a reputation for being a serious newsreader, she took the nation by surprise in 1976 when she joined comedians Morecombe and Wise on their TV Christmas Show for some iconic high kicks during a dance routine.

During the course of her career she has presented a wide range of TV programmes, including Top Gear, Come Dancing, the Eurovision Song Contest, TV-am, The One Show and Rip-Off Britain.

Let’s Dance! is enjoyed each year in communities around the world

TIME 15:30

Expertise

In 2023 she progressed to week nine of the BBC’s dance competition, Strictly Come Dancing – at the age of 79 – with dance partner, Kai Widdrington, delighting the nation by performing the splits with ease. She then launched global initiative, Let’s Dance!, a campaign to get people dancing for their health.

Media, dance and health

Read more about Angela Rippon in HCM 2 2025

Juan del Río

CEO VivaGym Group

Juan del Río is the CEO of Iberian fitness operator, VivaGym Group

Del Río has a background in international business spanning a number of sectors, including health, food, leisure and fitness. He worked in South America before joining VivaGym.

His career path first led him to Colombia, where he became CEO of Telepizza, growing it from 65 to 110 restaurants in just over two years. He was then headhunted to become CEO of BodyTech, the largest fitness chain in Chile, Peru, and Colombia.

He joined VivaGym as CEO in September 2016, with a mandate to strengthen the culture of the business and accelerate growth and has overseen significant expansion, including acquisitions such as Fitness Hut in Portugal and Duet Fit in Barcelona.

He also navigated the company through the COVID pandemic, focusing on maintenance and patience during this challenging period.

VivaGym Group was acquired by Providence Equity Partners in June 2024. With a degree in business administration and economics from The American International University in London, del R ío also holds an MBA from SDA Bocconi, a Diploma in Corporate Finance from London Business School and a Post Graduate Diploma in Entrepreneurship from the University of Cambridge.

Expertise

M&A, growth, company culture, operational efficiency

TIME 16:30

SOUTH KOREA

MOMENTS THAT MADE ME

My role in South Korea, with a mandate to develop a strategic plan for Korea Telecom Directory, was formative. The combination of the cross-culture experience with the competence of the team at the company and the exoticism of the market made it a life-changing experience.

LEADING CULTURE CHANGE

The mandate to strengthen the company culture at VivaGym, back in 2016 and the acceleration of the growth, 2017 – 2019 were extremely inspiring.

PITCHING VIVAGYM

The roadshow with Providence Equity Partners and the acceleration of expansion in 2024 – where 120 gyms were incorporated to the estate (115 acquisitions and five openings) – were tremendously demanding, while also delivering plenty of takeaways.

Read more about Juan del Río in HCM 1 2025

Neil Randall

CEO Urban Gym Group

Neil Randall is CEO of Urban Gym Group, which has 50+ clubs and studios, including those operating under its core brands, TrainMore and Gymbox

Randall joined the company in November 2022, bringing with him a wealth of experience in the fitness industry.

Prior to this, he held several senior leadership positions, serving as COO and CEO of Anytime Fitness UK, where he was focused on the brand’s rapid growth and expansion.

Before that, he worked as COO at Go Mammoth, a social sports organisation.

Randall’s career began as a professional cricketer, an experience that has shaped his leadership style. He is recognised for his strong focus on teamwork, people development, and his ability to inspire and coach teams.

Under his leadership, Urban Gym Group has expanded significantly, including the acquisition of Gymbox in London in October 2024, further strengthening its market presence.

Expertise

Growth, operational excellence and franchising

Read more about Neil Randallin HCM 6 2024

TIME 17:00

MOMENTS THAT MADE ME

FIRST MANAGEMENT ROLE

My first fitness management role gave me the first experience of getting results through working with a team, along with learning how to enable people to get the best out of themselves, based on their skills, drive and motivation.

FIRST FAILURE

My failure to get promoted into a role I wanted taught me the power of resilience and persistence in regards to career progression. (www.HCMmag.com/LifeLessonNeilRandall).

THE PANDEMIC

Being a CEO in the pandemic again showed the importance of resilience and also how vital strong leadership and communication are when dealing with an ever-changing landscape.

UGG is a major franchise partner of TRIB3

Chair PureGym

Humphrey Cobbold

Humphrey Cobbold is non-executive chair of PureGym Group, having handed over the role of CEO of PureGym to Clive Chesser on 1 January 2025

He joined PureGym in January 2015 and oversaw rapid growth and international expansion which took the business from 84 gyms in the UK (in January 2015) to more than 650 today across the UK, Denmark, Switzrland, Saudi Arabia and the US.

As well as guiding more than 300 organic new site openings, Cobbold also oversaw the group’s acquisition of LA Fitness in 2015, Soho Gyms in 2018, Fitness World in 2020, and Blink Fitness in 2024. He also managed the sale of the business from CCMP to Leonard Green Partners in 2017 (valuing PureGym at more than £600m) and secured £300m investment from KKR in 2021 to support expansion.

He was previously CEO of Wiggle Ltd, the online retailer of cycling and triathlon-

Cobbold grew PureGym to a £600m valuation

TIME 17:30

related products, which he led while growing revenue from £30 million to over £170 million over four years from 2009 to 2013.

Cobbold has extensive experience gained through former roles, which include being director of strategic development and an executive committee member of Trinity Mirror (now Reach Plc – the UK’s largest newspaper publisher); investment director at Candover Partners (European PE Investment Firm); and co-head of the UK media and corporate finance practices for McKinsey, where he worked for 15 years.

He has lived and worked in the UK, New Zealand, France, Spain and South Africa, as well as having experience in the US, across Europe and in Latin America. He speaks French reasonably fluently and Spanish badly.

Cobbold holds an MA in Natural Sciences from Cambridge University where he was a senior scholar and an MBA with Distinction from Insead Business School.

Having been a keen sportsman, he still exercises and cycles regularly and keeps as fit as he can in body and mind. He has been married for more than 30 years and has three grown up children.

Expertise

Tactical business expansion and leadership

Read more about Humphrey Cobbold in HCM 1 2023

FITNESS LIKE NEVER BEFORE

Drive results, retention and revenue with powerful, data-driven solutions, connecting over 200 leading brands across your entire gym floor.

Stand number: 1

EGYM UK Ltd

Key contact: Steve Barton

Email: uk-sales@egym.com

Tel: 0204 600 3848

www.egym.com/uk

EGYM is a global leader in fitness technology and corporate wellness, with the vision of transforming healthcare from repair to prevention.

EGYM Wellpass partners with companies to improve employee health by providing access to fitness and health facilities and EGYM Technology equips those facilities with smart gym equipment and digital solutions to offer an AI-driven workout experience for people of all skill levels. Businesses benefit from reduced healthcare costs and increased productivity, while gyms gain a growing, engaged membership base.

Product range and services

EGYM offers a comprehensive ecosystem of fitness technology products – including hardware, AI-powered software, and partner integrations to connect the training floor and create a personalised member experience:

■ The Fitness Hub is a single smart device for member on-boarding, body analyses and progress measurement.

■ Smart Strength is EGYM’s lineup of twenty adaptive resistance machines.

■ Smart Cardio allows seamless integration and tracking with leading cardio equipment brands.

■ Smart Flex machines personalise mobility training for all target groups.

■ EGYM’s operator software, branded member app, and trainer app, enable seamless member

tracking, hyper-personalised training plans and robust gym management.

■ Wellpass, EGYM’s corporate wellness solution, offers employees of partner companies access to a huge selection of local fitness and wellness services.

As the industry shifts from fitness to holistic health, EGYM stands out as the ecosystem enabler, championing open integration and collaboration with more than 200 partners worldwide. The result is a platform that connects the entire studio, seamlessly linking testing, training, and member management into a unified experience through EGYM’s unique Genius software.

For operators, this means a smarter, more efficient way to manage clubs, while for members, it delivers tailored journeys that enhance both physical and mental well-being.

Key personnel

Steve Barton, country director UK

Tanya Hall, UK tender & partners manager

Craig Worley, UK key account manager

Key customers

EGYM partners with over 24,000 health and fitness facilities worldwide. Solutions are customised for clubs of all types and sizes: gyms functioning with no trainers and minimal staff; boutique clubs offering a high-touch member experience; large enterprise gym chains; and public leisure facilities.

THE NEW WORKOUT OF THE DECADE

Introducing BODYPUMP HEAVY™ by Les Mills: tempo-based weightlifting with traditional lifting techniques, slow moves and long recoveries. Backed by the science of BODYPUMP™ – the world’s most loved strength class for over 30 years –BODYPUMP HEAVY makes serious lifting, seriously fun, so members keep coming back for more.

Preview Now. Bring it to your studio today. Scan to learn more.

After Party Host

Les Mills

Key contact: Niamh Whitehead, senior marketing manager – UK and DE

Email: niamh.whitehead@lesmills.com

Tel: +44 (0)7540 293819

www.lesmills.com

Les Mills is the global leader in group fitness and creator of over 30 programmes available in leading fitness facilities around the world.

Les Mills programmes include the world’s first group exercise resistance training workout, Bodypump, as well as Bodycombat (martial arts), RPM (indoor cycling), Les Mills Ceremony (functional circuit training) and its latest innovation, Bodypump Heavy. Each workout is refreshed and updated with new choreography and music every three months.

The company was founded by Les Mills – a four-time Olympian and head coach of New Zealand’s track and field team – who opened his first gym in 1968 with the aim of taking elite sports training to the masses.

Today, Les Mills workouts are delivered by 130,000 certified instructors in 22,000 clubs across 100 countries, as well as via the Les Mills+ streaming platform and Les Mills Extended Reality (XR).

Product range and services

Gen Z and Millennials account for over 80 per cent of the fitness market, with 87 per cent exercising three or more times a week. Generation Active want power, athleticism, and fitness that serves mental and physical wellbeing.

To cater for this generation, Les Mills is innovating with a range of science-backed

programmes designed to launch at speed and drive engagement.

n Bodypump Heavy is the ‘new workout of the decade’ with tempo-based weightlifting that builds lean muscle by drawing on traditional lifting techniques to drive measurable performance gains. It’s simple to do, with lots of recovery periods to allow for expert coaching, so members master form and technique.

n Les Mills Yoga is a four-part series of classes designed to elevate physically and mentally. With Yin, Vinyasa, Hatha and ‘Breathe’ programmes, it offers members four ways to feel renewed.

n Les Mills Pilates is a 45-minute mind-body workout designed to improve strength, mobility and happiness. Slow, simple movements tone abs, glutes, back and hips, while expert guidance builds technique and control and breathwork creates renewal and bliss.

n The company also offers instructor training, with seminars, practical workout sessions and teaching practice, assessed by international trainers and presenters, followed up with ongoing development.

Bodypump Heavy is the ‘new workout of the decade’, with tempobased weightlifting that builds lean muscle

Technogym Checkup

PHYSICAL AND COGNITIVE ASSESSMENT:

Stand number: 10

Technogym UK

Email: UK_info@technogym.com

Tel: +44 (0)1344 300236

www.technogym.com

Technogym is a world-leading brand in products and digital technologies for fitness, sport and health for wellness.

Technogym offers a complete ecosystem of connected smart equipment, digital services, on-demand training experiences and apps that allow every single end-user to access a completely personalised training experience, anytime and anywhere: at home, at the gym and on the-go. Around 70 million people train with Technogym in 100,000 wellness centres and 500,000 private homes worldwide.

Technogym has been Official Supplier to the last nine Olympic Games and it’s the brand of reference for sport champions and celebrities.

Since

Since 1983, Innovation has been part of Technogym’s DNA, from the invention of the CPR (Constant Pulse Rate) system, where training intensity is automatically regulated by the user’s heart rate, to the launch of Wellness System in 1996 – the first software in the industry – and the launch of the first internet-connected equipment in 2006. Other breakthroughs include premiering the first cloud-based industry platform in 2012, and the recent launch of Technogym Live, the on-demand video training platform dedicated to fitness, sport and prevention.

Today, Technogym continues to innovate with product lines such as Biostrength, using the patented Biodrive system which uses aerospace technology, powered by AI, to ensure maximum neuromuscular activation, correct exercise setting and execution, helping achieve results faster.

Most recently Technogym Checkup was unveiled, using AI to deliver user assessments for physical and cognitive conditions, providing powerful insights for users and operators to action.

Speakers’ Dinner Host

FIBO - Built by RX

Key contact: Leonie Ophey, Product Marketing Manager

Email: leonie.ophey@rxglobal.com

Tel: 00491728 646218

www.fibo.com

FIBO pursues the vision of a strong and healthy society and as a global network makes an essential contribution to a long and fulfilling life for people.

At the annual FIBO Show, therefore, all players from the health, fitness and wellness sectors come together and form the hot spot for innovations, investments and trends for an active lifestyle.

Over the course of four days, FIBO offers not only business, networking and continuing education at the top level, but also numerous exciting and impressive live experiences.

One highlight at FIBO is the Longevity in Hospitality Summit. This visionary summit

empowers hospitality and health leaders, wellness and spa pioneers, future-minded hoteliers and investors to embrace longevity as a powerful business opportunity. Learn how to integrate wellness and longevity with a focus on prevention, innovation and lifestyle transformation.

The next FIBO will take place in Cologne from April 16-19, 2026 and the Summit takes place on Thursday, 16. April.

Participants benefit from a high-calibre programme with top international speakers, catered networking breaks with top-tier decisionmakers and innovators, as well as an exclusive dinner with award-winning hospitality operators in a refined location. Unlock new revenue streams and boost your profitability right here.

Grow Your Business with Wellhub

The World's Largest Corporate Wellness Platform

Grow stronger with

Finally, partners are able to receive end-to-end assistance from the Wellhub team; we resolve 85 per cent of requests in less than 24 hours.

Key partners

In the UK we partner with brands such as Everlast Gyms, The Bannantyne Group and Nuffield Health, bringing them new, high quality members.

Future Plans:

Wellhub is more focused and dedicated than ever, to supporting the ongoing growth of the health and fitness sector. The opportunity within corporate wellness is only getting bigger; Wellhub will continue to innovate and grow, to better enable gyms, studios and apps to obtain new, high-quality members and reach their unique business goals.

We’re thrilled to be able to partner with Wellhub to further expand our reach and introduce 1Rebel to a wider audience

James Balfour, Co-Founder and CEO, 1Rebel

Stand number: 9

bsport

Key contact: Parth Makkar, head of partnerships UKI

Email: parth@bsport.io

https://pro.bsport.io

Leading the future of fitness studio management through an all-inone software, bsport supports over 3,000 partners worldwide in more than 40 countries.

The company was founded on the principle that a software management platform should alleviate business owners of their daily stressors and admin tasks, allowing them to refocus their attention on building their community. From single studio owners to businesses with multi-location or franchise models, bsport helps fitness professionals manage and grow their studios with ease. Innovation comes first, setting the product apart as a trusted partner for studio success. Whether it’s an opening Pilates studio or a well-distinguished boxing destination, bsport serves as the comprehensive solution that makes automation easy and increasing revenue effortless.

n Industry-leading features

Studio owners, managers, teachers, and staff benefit from the intuitive, powerful platform from day one.

n Brand elevation

Customisable app and website widgets keep the member experience true to your studio.

n Reaching members where they’re at Native marketing tools keep members close with automated SMS, email, and push-notifications, all while client segmentation delivers relevant

messages to the right clients.

n Grow your revenue

Introduce new revenue streams through an online web-shop, marketplace integrations, and video.

n Acquire new members in seconds New members sign up and book their first class at your studio in just a few clicks, converting more clients on every visit.

n Manage multiple studios Facilitated franchise and multi-location management is made possible, all in one place.

n Streamline your operations

Take the hassle out of booking, payroll, and admin tasks for your team.

n Get localised support Global reach, individualised support: your dedicated Account Manager offers guidance

Excellent customer service and beautiful product. Easy to use and the marketing functions have been a gamechanger for our revenue

Corey R, studio manager at Tuck Barre and Yoga

THE HEARTBEAT OF YOUR GYM

Service & Repair

Upholstery Repair

Equipment Refresh

Electrical Repair

MYHUB Portal Discover

Track jobs in real-time

Live asset register

Run asset reports

Report equipment defects

Manage multiple sites

ServiceSport

Matt Hoffman, matthew.hoffman@servicesport.com

ServiceSport UK stands as the leading independent service provider in the fitness industry, trusted by prestigious clients including the Ministry of Defence, Ministry of Justice, Nuffield Health, David Lloyd Leisure, EGYM, and many more. Our mission is simple – to extend the lifespan of commercial gym equipment

From preventative maintenance to ad-hoc repairs, we service all major brands including Technogym, Life Fitness, Concept2, and Precor, ensuring gyms across the UK operate at peak performance.

We offer flexible service levels tailored to your needs, whether it’s a one-off annual service or full cover, including unlimited engineer callouts, labour and parts.

We ensure gym operators have total peace of mind and uninterrupted performance. Beyond maintenance, ServiceSport UK delivers a full suite of solutions, including equipment refresh, on-site upholstery repair, parts supply, extraction and installation, 3D printing of parts and bespoke clothing.

To enhance efficiency, our new MyHub platform allows customers to track jobs in real time, run asset reports and manage equipment seamlessly, saving valuable admin time and keeping gyms in top condition year-round. Visit us at stand 20 for further information.

We ensure gym operators have total peace of mind and uninterrupted performance.

wellsystem RedWave

Full LED red/near infra-red light

Enhanced performance

Faster post-workout recovery

Elevated longevity

German engineering

Innovative recovery, longevity and wellness solutions harnessing the natural elements of water, heat and light.

wellsystem Hydrojets

· Original Hydrojet technology

· Targeted, touchless massage

· Gentle infrared heat

· Release tension, relax muscles

· Revitalise energy levels

Stand number: 13

JK UK & Ireland Plc

Key contact: Keith Fisher

Email: wellness@jkgroup-uk.com

Tel: +44 (0)208 498 7277

www.new.wellsystem.com

Wellsystem is the UK & Ireland subsidiary of JK Group GmbH, Germany – global leaders in wellness, longevity and recovery technologies.

With more than 30 years of experience and a strong heritage of German engineering, we specialise in premium health and fitness solutions. Our mission is to merge advanced science with luxury to deliver exceptional wellbeing, lifestyle, and fitness equipment.

Our products are designed and manufactured at our global headquarters in Germany, with a legacy of more than 50 years in R&D. This commitment to innovation is matched by our comprehensive customer care programme, covering product support, sales and finance options, installation, maintenance and marketing assistance.

Product range and services

n Wellsystem RedWave

A breakthrough in full-body light therapy, RedWave uses red and near-infrared light to accelerate post-workout recovery. It energises muscles at the cellular level by stimulating ATP production in the mitochondria, supporting faster recovery and boosting energy.

This non-invasive, deeply relaxing experience offers benefits that go beyond recovery alone.

n Wellsystem Hydrojets

A touchless sensory massage table that blends AI technology with hydrotherapy, delivering

massages that rival hands-on treatments – while you stay dry and fully clothed. It offers pain relief, muscle relaxation, and stress reduction. Hydrojets from JK Group also incorporate aromatherapy, chromotherapy, and soothing sounds for a multi-sensory relaxation experience.

JK Group – a global network

As part of JK Group’s global network, we serve more than 50 distribution partners worldwide, including subsidiaries in the USA, the Netherlands and the UK & Ireland. Our clients include luxury wellness centres, boutique gyms, global health club chains and elite sports facilities.

JK Group is investing heavily in innovation and talent to expand its reach across wellness and fitness sectors. We’re committed to delivering results-driven, trend-setting products that enhance customer experience while generating additional revenue for operators. Our technology requires no additional staff time, offering seamless integration into any fitness and wellness setting.

YOUR MUSCLES WILL LOVE YOU.

Every sip counts when it’s a Kauai Recovery Smoothie. Our smoothies are packed with functional ingredients designed to fuel recovery, whether you’re bouncing back from a tough workout or powering through a long, busy day. Find us in Virgin Active Clubs.

Nutrition partner

Kauai

Key contact: Glenda Philp, head of brand and strategy

Email: glendap@kauai.co.za

Tel: +27 8356 45543

www.kauai.co.za

Virgin Active’s healthy food brand, Kauai, will be returning to the HCM Summit in London on 23 October for a second year, following a triumphant debut in 2024 when Kauai was one of the stars of the event.

The brand, which focuses on delivering fresh, healthy and nourishing food, will serve delegates juices and smoothies as well as wraps and healthy savouries as part of a collaboration with HCM Glenda Philp, head of brands and special projects at Kauai, said: “Our vision of healthy eating aligns exactly with that of HCM and the HCM Summit and we’re united in our commitment

to raising the standard of nutrition across the industry. We’re looking forward to sharing our latest innovations with delegates and powering their day with healthy, nutritious food.”

Kauai has recently launched the new Creatine Kick and Ultimate Recovery Smoothies.

Our vision of healthy eating aligns exactly with that of HCM and the HCM Summit

Stand number: 2

One Living

Key contact: Andrew Walker, brand and marketing director

Email: andrew@oneliving.com

Tel: +44 (0)7915 379380

www.oneliving.com

Health clubs are being offered the opportunity to stock One Living products

One Living is a wellness and healthy drinks brand founded by rugby legend Jonny Wilkinson, built on the belief that realising human potential comes from nurturing both body and mind.

After discovering the powerful link between nutrition, gut health, and mental wellbeing, Jonny set out to create products that make real health accessible, functional, and inspiring.

The new range of ultimate health shots will be showcased at the HCM Summit 2025. Made with 20 super ingredients, they are the only shots to combine fruits, ferments, minerals and at least two of your daily vitamins. Each of the five shots features a unique blend of 20 ingredients, carefully designed not just to add benefits, but to amplify them.

The five shots have been formulated to deliver targeted daily benefits with names to match

– Beauty, Gut, Immunity, Energy and Brain.

The shots sit alongside One Living’s core range of authentic kombuchas, craft water kefir and cold-pressed CBD drinks. Since the 2024 HCM Summit, One Living has grown to be stocked in more than 300 fitness and wellbeing centres. We’ve been blown away by the demand for our range of natural drinks – all created in support of our mission of improving mental wellbeing through rehydration, recovery and resetting body and mind.

We believe health is your freedom. By supporting your health, we want to help you find the freedom to live your best life. Fitness and wellbeing centres are at the heart of where people can join this journey, and we can’t wait to see where the next 12 months take us. Get in touch if we can support your wellbeing mission: hello@oneliving.com

Since the 2024 HCM Summit, One Living has grown to be stocked in more than 300 fi tness and wellbeing centres

Personalised to you.

Choose from 4 core goal-focussed meal plans. Customisable meals to suit your preferences. 80+ options on the menu each week.

Delivered fresh. Daily.

No prep. No hassle. Just eat and enjoy.

Skip, pause, or adjust anytime.

Track progress with health app integration.

Meal plans for busy people.

Sampling partner

Calo

Key contact: MillyChurch, partnerships manager

Email: m.church@calo.app

Tel: +44 (0)7821 654614

https://calo.app/en-gb

When life gets busy, nutrition is the first thing to slip. For high-performers, the gap between intention and reality is one we see every day. Calo was created to close that gap, making healthy eating as accessible and effective as possible for people with demanding schedules.

Calo is a food-tech company on a mission to make healthy easy. We deliver chef-cooked, nutritionistapproved meals straight to your door, designed to support a range of goals – from building strength and boosting energy, to maintaining optimal performance. Our clients include executives, athletes, and everyday professionals who want to fuel their best without compromise.

Every dish is crafted using natural, unrefined ingredients, with an emphasis on quality: more

vegetables, premium proteins and functional nutrition at the core of every recipe. Our culinary team draws inspiration from global cuisines, offering over 80 dishes each week, so variety never becomes an issue and sticking to the plan is easier than ever! The menu is continually refreshed to keep our clients inspired and engaged.

Convenience sits at the heart of our service. Meals are tailored to individual dietary preferences – whether plant-based, high-protein, or lowcarb. Our nutrition team works closely with chefs to deliver balanced macros and great taste with every meal, whilst our nutritionist-approved algorithm works hard to ensure all personalised nutrition needs are met for each client.

Meals can be customise further to taste by removing ingredients. The customer has full control over the plan and is able to skip, pause or change their order up to one day before delivery, so, eating well becomes not just a short-term fix but a sustainable habit.

Our partnerships programme brings this same value to gyms, health clubs, and wellness spaces. We know your focus is on retention and maximising member lifetime value. By integrating Calo into your ecosystem, you can offer your community a seamless nutrition solution that complements workouts, enhances results, and reinforces the value you provide. Members benefit from consistent, convenient nutrition, while you gain a powerful tool to support their goals, helping them see better results, stay motivated and remain loyal to your brand.

Stand number: 7 & 8

Square Mile Farms

Key contact: Hamish Grant, chief growth officer

Email: hamish@squaremilefarms.com

Tel: +44 (0)7932 080323

www.squaremilefarms.com

Square Mile Farms integrates working farms into the places people live, work, visit and spend time for their wellbeing.

Using advanced hydroponic technology we grow fresh produce right in the heart of buildings, all year round, and through that reconnect people with food, nature and each other. Our fully managed “farming as a service” provides a valuable amenity and a platform for conversations about wellbeing, nutrition and

sustainability. The freshly-harvested produce can be used internally within catering operations or as a free benefit for staff and guests to take home, while our engaging events are a great way of getting groups working together.

Square Mile Farms has recently installed a vertical hydroponic farm in the new GlaxoSmithKline headquarters in London, dubbed ‘the healthiest workplace in the world’. The produce is used in The Orangery restaurant, which is located in the building.

‘Farming as a Service’ is also available

Grow Your Club With Health & Fitness DNA Testing.

Deliver custom DNA reports across a range of health and fitness goals to drive business growth, client engagement, and monthly revenue.

Expand your services

Better understand client needs

Create a unique value proposition

Signpost clients to additional services

Receive ongoing client touchpoints

“By implementing the personalized recommendations into my diet and lifestyle, I've noticed significant improvements in my overall health and well-being”. Christine, United States. DNA COLLECTION KIT YOUR BRAND HERE

Stand number: 12

FitnessGenes

Key contact: Alexander Auld, partnerships manager

Email: alex.auld@fitnessgenes.com

Tel: +44 (0)7805 845690

www.fitnessgenes.com

Founded by a team of geneticists and medical doctors, FitnessGenes has been delivering health and fitness DNA reports to clients since 2013.

Initially focused on genetics related to muscle building and weight loss, the in-house science team has since broadened its research to cover all key areas of health and fitness, including biological ageing, sports performance, cardiometabolic disease, and more.

With new reports released every month, FitnessGenes users now have access to over 170 genetic reports, each offering personalised insights and lifestyle recommendations to help them achieve their health and fitness goals.

Due to their scientific approach and credentials, FitnessGenes has collaborated on research with globally recognised universities and brands, including the University of Oxford, Loughborough University, and Walgreens Boots Alliance.

FitnessGenes Pro

To meet the growing demand for personalised client services within health clubs and training studios, FitnessGenes launched its professional solution, FitnessGenes Pro, earlier this year.

Through FitnessGenes Pro, health and fitness practitioners gain licensed access to all research, reports, and recommendations, enabling them to build their own custom, branded suite of DNA products.

In addition to providing unique insights into a client’s genetic risk factors and strategies for effective management, the incorporation of DNA testing helps practitioners enhance business performance through increased client engagement and potential revenue.

Each FitnessGenes Pro licensee is provided with comprehensive onboarding and monthly account management to ensure seamless integration with their service offerings.

Trial FitnessGenes Pro at your club

Would you like to experience the full client process and receive your personal health and fitness reports? FitnessGenes offers all prospective partners the opportunity to trial five tests before committing to a full licence.

To take advantage of this trial opportunity, visit the FitnessGenes team on stand 12 in the Exhibition of Innovation at the HCM Summit or contact them at pro@fitnessgenes.com.

Oxygen Recovery Longevity

The future of wellness is here.

More than just a therapy, HBOT is now a cornerstone of high-performance wellness, recovery and longevity. Trusted by elite athletes, sports teams, physiotherapists and fitness professionals, our chambers are designed to accelerate muscle repair, reduce inflammation and enhance endurance.

For gyms, spas and wellness clinics, introducing HBOT isn’t just an upgrade in client results, it’s a smart business move. Offering this cutting-edge service can attract new clientele, command premium pricing, and deliver an impressive return on investment.

With over 30 years of expertise, ISO 9001:2015 and ISO 45001:2018 certification, and a client list that includes England & Welsh Rugby, along with eight Premiership Football Clubs, Henshaw Hyperbarics is proud to be one of the UK’s most trusted names in hyperbaric oxygen therapy.

And when you partner with us, you’re never on your own. From site planning and installation through to full user training, marketing support and lifetime technical assistance, we provide a truly turnkey HBOT business solution, helping you integrate and succeed with confidence.

Henshaw has helped hundreds of companies integrate HBOT

Stand number: 11

Henshaw Hyperbarics

Key contact: Jeff Hope, director

Email: support@henshawhyperbarics.co.uk

Tel: +44 (0)203 326 2644

www.henshawhyperbarics.co.uk

Elevate Your Business with Henshaw Hyperbarics. The UK Leader in Hyperbaric Oxygen Therapy Innovation.

Imagine offering your clients a therapy that accelerates recovery, enhances wellness, and delivers a new, high-margin income stream.

At Henshaw Hyperbarics, we make that possible.

As the UK’s leading supplier of hyperbaric oxygen therapy (HBOT) systems and with 30 years experience in the HBOT industry, we help support gyms, spas and wellness clinics integrate one of today’s most in-demand longevity therapies into their business, with exceptional products, training, and ongoing support every step of the way.

Hyperbaric oxygen therapy is transforming the wellness and performance industry. By breathing concentrated oxygen in a pressurised environment, the body absorbs oxygen more efficiently, stimulating healing, reducing inflammation, and optimising recovery. It’s a therapy trusted by elite athletes and professionals seeking peak performance, as well as individuals focused on longevity, vitality, and wellbeing.

The surge in demand for HBOT represents an exciting opportunity for businesses ready to stand apart and Henshaw is the trusted name to make it happen.

We’re proud to supply leading sports teams and institutions such as England and Welsh Rugby, eight Premiership Football Clubs, as well as luxury hotel spas including The Bulgari and The Berkeley.

They choose Henshaw not only for the quality and safety of our chambers, but also for the unparalleled service and partnership we provide.

From compact wellness chambers to advanced medical-grade systems, our range is designed to suit every scale of operation, whether you’re creating a dedicated recovery suite or enhancing your existing spa experience.

What truly sets Henshaw apart is our commitment to our clients’ success. We don’t just deliver equipment, we provide comprehensive installation, user training, and lifetime technical and clinical support. Our ISO-accredited standards ensure every system meets the highest levels of safety and reliability, while our finance and rental options make it simple to add HBOT to your business model.

As the longevity and recovery market continues to grow, there’s never been a better time to invest in hyperbaric technology.

We’re proud to supply leading sports teams and institutions such as England and Welsh Rugby, eight Premiership Football Clubs, as well as luxury hotel spas

Stand number: 19 Indoors

KitBrix

Key contact: Dawn Eaton, Global Administration Sales

Email: dawn@kitbrix.com

Tel: +44 (0)7808 777290

www.kitbrix.com

Since its inception back in 2013, KitBrix has evolved to be one of Britain’s favourite outdoor sports luggage brands.

KitBrix has evolved into a full range of problemsolving storage gear. Its modular, weather-tough bags are designed to organise kit, protect it from mud, spray and rain, simplify transitions and travel, and let you focus on the sport, not the bag.

One of the signature features is a built-in ‘wet/ dry locker’ concept. Whether it’s fresh kit on one side, damp kit on the other, or muddy boots and clean kit separated, KitBrix bags help avoid the dreaded soggy mess or post-session scramble.

But KitBrix isn’t just about bags, it’s about gear that supports serious training, smart transitions and active lifestyles across all levels.

Following on from the success of the original iconic bag, KitBrix has developed a range of problem-solving products designed with the adventurer and outdoor sports enthusiast in mind.

What’s Next? Compact vendingfriendly accessories line

To build on its core luggage range, KitBrix is launching a compact line of gym-perfect accessories, designed with clubs and members in mind. These accessories aim to solve problems clubs routinely face: member convenience, dispensing from vending or offering higher-perceived value items on-site that can be used for reward, recognition or referral pay-backs, reinforcing

membership value and relationships while solving the redemption connection and adding a premium experience and new income stream to your facility. The range will include:

n A sweat-dry bag that handles post-training or swim kit, separating wet from dry.

n A micro fast-drying compact towel for gym and pool sessions.

n A change/hygiene mat – ideal for bodyweight or stretching zones, or for keeping floors clean and dry.

n Daily essentials such as a wash-bag and amenities pouch – those little items people often forget but appreciate once you’ve supplied them.

A MULTI-SENSORY WELLBEING SOLUTION FOR YOUR BUSINESS

PROVEN WELLBEING CONCEPT

Stand number: 16

Mind Oasis

Key contact: Lydia Croll

Email: B2B@mindoasis.com

Tel: +31 611 161675

www.mindoasis.com/experiences

Mind Oasis helps you slow down, relax and recharge both body and mind. By combining the wisdom of ancient techniques with the power of science, the world’s first Mind Oasis offers the ultimate experience – accessible, immersive and deeply restorative – providing your customers with a sanctuary for mental relaxation.

A multi-sensory wellbeing solution for your business.

Mind Oasis offers a turnkey, all-in-one, multisensory wellbeing solution, now available for B2B. Mind Oasis is a fully-designed environment, not only the equipment, but with every detail contributing to creating the ultimate environment for rest.

From spatial layout and atmosphere to operational flow and customer experience, we take care of everything. This turnkey solution allows you to integrate wellness into your business effortlessly, so you can offer your customers a unique and innovative experience.

The experiences

Hydro Massage delivers deep physical relaxation for the entire body. Effortlessly float on a warm waterbed while powerful hydrojets instantly relieve physical tension. Meanwhile, red light therapy stimulates collagen production and boosts metabolism, leaving guests feeling deeply relaxed and rejuvenated. Brain Massage is a highly effective way to recharge your mental energy. In just 30 minutes, we guide your mind into a meditative state, without any effort required. Simply sink into zero gravity and surrender to the power of breath, 4D sound, and haptic vibrations. Visit us on stand 16 in the Exhibition of Innovation at the HCM Summit

Stand number: 18

HangAir Global

Key contact: Mirjana Prokic, founder and CEO

Email: mirjana@hangAIRglobal.com

Tel: +44 (0)7875 099392

www.hangAIRglobal.com

We believe recovery should be as intelligent and measurable as performance.

Orca is the result of that belief – born from the lived experience of founder Mirjana Prokic, who for 11 years endured insomnia, back pain and burnout while leading global businesses. Her curiosity turned to science, and science turned into truth: the body can reset and recover faster when posture, motion and sound work in harmony.

Orca incliner isn’t simply a pod, it’s a fully integrated recovery platform that combines: n Forward-tilting posture, derived from NASA’s body-neutral research, reducing spinal strain and restoring respiratory ease n Gentle rhythmic rocking to synchronise vestibular cues, accelerate parasympathetic recovery, and improve memory consolidation even through a short power nap n Psychoacoustic soundscapes, co-created with neuroscientists and composers, that guide the brain into deep restorative states

In just 20 minutes, Orca delivers the physiological equivalent of 2–3 hours of traditional rest, all with validated metrics (heart rate, breathing, HRV and more).

It’s designed for workplaces, health and wellness centres, sports environments, travel hubs and hybrid health spaces. We’ve partnered with experts at Sheffield Hallam University Advanced Wellbeing Research Centre, Guy’s and St Thomas’ Hospital and King’s College London to validate performance

gains. Early results show 10 per cent faster heartrate recovery, 6 per cent slower breathing rates and improved user wellbeing, even in healthy individuals.

Protected by patents

Our granted patents protect the combined posture + motion + audio system – no competitor can offer this synthesis.

For spa and wellness operators, Orca offers a breakthrough proposition: evidence-based wellness that delivers quantifiable performance results. It’s a new era of wellness, where recovery meets measurable performance.

Imagine offering your members or corporate clients restorative sessions that track outcomes, reduce staff turnover, and validate premium revenue models. Join us as we launch a new standard in human recovery: Intelligent Recovery in minutes.

Imagine offering members or corporate clients restorative sessions that track outcomes, reduce staff turnover and validate premium revenue models

Future of Fitness

More than a gym — smarter, stronger, and beyond traditional limits.

Elegance in any room.

Personal training, built in — guided videos and programs for every workout.

Precise weight control to 100kg at your fingertips. Easier, safer, quicker.

Wall or floor mounted. Ideal for signature suites, spa’s and personal trainers.

Stand number: 6

SPLAN

Key contact: Nigel Brewin, director

Email: nigel@splan.co.uk

Tel: +44 (0)7725 556412

https://splan.co.uk

As fitness technology evolves, so too do user expectations – demanding experiences that are not only smarter, but also more elegant, efficient and seamlessly integrated into their lifestyles.

The Smart Gym stands at the forefront of this transformation, representing the next generation of connected fitness. A mirror designed to complement both luxury and commercial environments, it offers a complete training solution without compromising on space or aesthetic appeal.

At its core, the Splan Smart Gym replaces traditional weight stacks and bulky gym equipment with digitally-controlled resistance, delivering precision, safety and performance through a simple touchscreen mirror interface.

Users can select their exercise, adjust resistance from 2kg to 100kg and train across multiple movement patterns, all as effortlessly as using a smartphone.

Every feature has been engineered to make professional-quality fitness more accessible, engaging and inspiring. Unlike conventional equipment, the mirror introduces advanced training modes including eccentric, isokinetic, and fluid resistance which are typically reserved for elite athletes and rehabilitation facilities.

Built-in guided video tutorials and realtime feedback provide users with confidence, ensuring correct form and continuous motivation throughout every session. It’s not just a workout

tool; it’s an intelligent personal training partner that adapts to every individual’s goals and ability. For gyms, spas, hotels, and wellness spaces, the Smart Gym redefines what a fitness installation can be. Its minimal footprint and refined design mean it can enhance guest suites, wellness areas, or compact gym spaces while delivering the full functionality of a complete training system. When not in use, it remains an elegant mirror, effortlessly blending into any environment.

Redefi ning the Future of Fitness: The Smart Gym

The Smart Gym is where innovation meets sophistication, combining form, function, and technology in a way that inspires movement and elevates every environment it inhabits. Step into the future of fitness, where a full gym experience – and more – exists within the elegance of a single mirror.

The Smart Gym redefi nes what a fi tness installation can be in, delivering full training functionality in guest suites, wellness areas or compact gyms

Less Guess, More Flex

Make decisions based on what your members really value

Stand number: 14

TwinLabs.ai

Key contact: Tim Wade, co-founder

Email: tim@twinlabs.ai

Tel: +44 7795 013 321

www.twinlabs.ai

Gym Twin by TwinLabs.ai gives you unprecedented insights into your members and gym

Imagine knowing exactly:

n Which equipment is underused (and where to redeploy it)

n When spaces are empty (and how to convert them)

n What members actually do (not what surveys claim)

The TwinLabs Gym Twin lets you know exactly that. You can be up and running, getting those insights in less than a week, with no additional trackers, sensors or other kit needed. Sounds like magic? We simply plug into your CCTV network, run our GDPR-compliant Vision AI magic and give you a detailed view on how your members use your equipment and spaces.

You’ll quickly understand:

n If you’ve got the cardio vs strength balance right (hint: across the industry we’re seeing robust, sustained growth in the use of functional areas)

n Your most popular equipment locations (we invariably see the busiest piece of cardio is the treadmill with the best view of a TV)

n How busy that stretching zone really is (often busier than your staff think)

Imagine your next management meeting with the whole team focussed on how to improve the utilisation of your space rather than voicing opinions

as to what piece of equipment is more popular. Make decisions based on real data, not anecdotes, occasional surveys or because “that’s how many pieces we put in all our medium-sized gyms”.

Measuring what’s used in each gym allows you to take a localised approach. No more one-size-fits-all. You can then make targeted investments based on what your members want to see changed. If you can tune your offer to what your members value, you can grow without necessarily adding more clubs.

Planning a renewal? Get hard data to back your equipment mix decisions. No need to rely on equipment suppliers – they don’t know YOUR members. In addition, TwinLabs.ai integrates with your management platform, giving you an understanding of exactly what your membership demographic uses and which facilities they value. Want to join the growing number of gyms using Gym Twin to get ahead? Reach out to us on https://www.twinlabs.ai/contact

If you can tune your offer to what your members value, you can grow without necessarily adding any more clubs.

Stand number 5

World Leisure Organization

Key contact: Mireia Iglesias, communication and events coordinator

Email: mireia@worldleisure.org

Tel: +34 660900236

www.worldleisure.org

The World Leisure Organization (WLO), established in 1952, is a global nonprofit committed to promoting leisure as a fundamental human right that enhances quality of life and fosters community wellbeing. It’s been a partner of HCM magazine for 30 years.

Operating internationally, WLO offers initiatives such as the World Leisure Congress, Centers of Excellence, Communities of Excellence, Youth Ambassador programmes, position paper and research publications. These efforts unite academics, practitioners, and policymakers to advance the value of leisure in society, focusing on education, advocacy, and collaboration to address global challenges such as inequality, social justice, and health disparities.

In a world of rapidly shifting challenges and diverse needs, contemporary leisure and recreation are evolving significantly. WLO recognises that leisure is not merely a source of relaxation or entertainment, but a dynamic tool to address key societal issues such as mental health and inequality. By working together with WLO, we can create innovative strategies to ensure leisure fosters wellbeing, resilience, and adaptability across cultures and regions. These collaborations are essential for ensuring leisure remains accessible and inclusive for everyone.

WLO has been reimagining the future of leisure at the recent 18th World Leisure Congress in Breda, Netherlands, (25-28 August).

Under the theme of ‘Leisure for a Better Society’, WLO is aiming to craft solutions that meet the evolving demands of our time, addressing global issues through the power of leisure. To explore collaboration, visit www.worldleisure.org or connect with us at: secretariat@worldleisure.org.

WLO recognises that leisure is not merely a source of relaxation or entertainment, but a dynamic tool to address key societal issues such as mental health and inequality

WLO Strategic Lines

HCM Summit soundtrack 2025

Levellers - One Way

Boston - More than a Feeling

David Bowie - Suffragette City/The Jean Genie

Wooden Sjips - These Shadows

The Black Keys - Money Maker

Sex Pistols - God Save the Queen

Levellers - The Road

The Rolling Stones - Sympathy for the Devil

Moby - Extreme Ways

Cat Stevens - Oh Very Young

Steppenwolf - Born to be Wild

Caesars - Jerk it Out, New Brauer Mix

Feeder - Buck Rogers

Bon Jovi - It’s my Life

Le Pars - Run Away

Café del Mar - Sunset Mix

Queen - Tear it Up

Future Islands with Debbie Harry - Shadows

James Morrison - Undiscovered

Denice Williams - Let’s hear it for the Boy

Canned Heat - Let’s Work Together

Kylie Minogue with Robbie Williams - Kids

Oasis - Don’t look back in Anger

Blink 182 - All the Small Things

Girls - Die

Dandy Warhols - Smoke it

Jimi Hendrix - Voodoo Chile

Santana / Rob Thomas - Smooth

World Party - See the Light

Mystic Braves - Bright Blue Day

Beastie Boys - Time for Living

Lenny Kravitz - Are you gonna go my way

LCD Soundsystem - Tribulations