8th June 2025
Our Impact
Cultivating meaningful connections between farmers & their communities
Thank you to all our wonderful host farmers, helpers, supporters and sponsors – Open Farm Sunday couldn’t happen without you!
Showcasing Farming with Nature.
The dedication, enthusiasm & hard work of everyone involved in Open Farm Sunday allowed visitors to connect with farming & gain a deeper understanding of the vital role farmers play as food producers & custodians of the land.
271 host farmers.
20% increase on 2024!
57 first time hosts.
Why do farmers take part in Open Farm Sunday?
86% to promote a positive image of farming.
83% to inform visitors about sustainable farming practices.
80% to improve community relations.
We love hosting this event & the interest we receive is phenomenal.”
Peacock Farm, Nottinghamshire.
It’s such a rewarding, positive day.”
Haygrove, Herefordshire.
Support for farmers.
The LEAF team guided farmers on their journey with a range of help & support including: one-to-one phone & email support, a handbook, as well as free printed & digital resources for use on farm! We also held farmer meetings online & in-person:
60+ farmers attended in-person meetings with workshops.
9 live webinars with Q&As & presentations by experienced host farmers.
Great presentations & demonstrations of activities. Also enjoyed talking to other farmers in the breaks.”
This is simply the best event we have ever been to as farmers. The knowledge and enthusiasm. The expertise, the people.”
657 views on our webinars.
Genuine interest in sustainable farming.
From curious toddlers to enthusiastic grandparents, a multigenerational mix of visitors flocked to farms, hungry to learn about British farming & show their support.
200,197 visitors!
98% rated events as excellent or good.
94% increased understanding of farming with nature.
11% onincrease 2024! It was wonderful to see how the farm is working to manage the land to have less of an impact on wildlife than we might have thought.”
51:49 urban rural split. 23% never visited a farm before.
For the whole family! Our 2025 audience
92% increased trust in British food & farming.
91% learnt something new about farming.
The amount this farm gave back to the community today was incredible. We came away with a renewed interest in farming & environmental matters.”
37% said it had inspired someone in their group to consider a career in farming.
Campaign reach beyond the farm gates.
Open Farm Sunday provides a fabulous platform to celebrate the farmers who take part & promote the positive work farmers do. There was a true buzz across the media in the run up to the 8th June.
308 pieces of coverage. reach of 235 million. Broadcast was the hero coverage for the campaign:
34 interviews on our radio day on 2nd June. reaching 3 million.
The OFS team provide a huge amount of support, and it is a wonderful way to encourage the next generation to understand farming practices and how that relates to what they eat.”
Imbhams Farm, Surrey
Key storyline on ‘The Archers’ on Radio 4.
BBC Breakfast features: Pre-record with host farmer Andy Bason. Live interview with host farmer Michael Sly. Newhouse Farm. Park Farm.
Lasting impact.
We asked visitors how the experience of Open Farm Sunday has influenced them over the past three months following their visit...
87% feel more connected to the people who produce our food.
81% 84% have a better understanding of what sustainably produced food means.
The depth of knowledge of the environment by the farming community.” The family nature of this event, involving everyone & educating us all, whilst having funtogether.”
Family-friendly & sense of community.” What is your memoryoverriding of Open Farm Sunday
said they are now confident to share examples of how farmers are farming with nature.
81%
said they have made changes to their lives since visiting an Open Farm Sunday event:
66% look for more British grown or locally produced food.
57% talk to others about what they’ve learnt.
43% follow farming related content/media.
Included more conversations in my teaching assistant role as a result of my better understanding & experience.”
Join us next year on 7th June 2026 for Open Farm Sunday’s 20th anniversary!
Connectingwith local farmers & learning about theirfirsthand.”practices
www.farmsunday.org
openfarmsunday@leaf.eco