Progressive Housewares October 2025

Tools & Gadgets

Re-imagined

Ready to raise the bar in kitchens everywhere.

WELCOME

The 25th anniversary of the Excellence in Housewares Awards at the beginning of this month was, according to so many of you, the best yet. It was so amazing to be able to celebrate not only our own milestone, but the achievements of you all, with so many of the industry.

We are very fortunate to have such a supportive sector, where everyone is rooting for one another and celebrates each other’s success and that sentiment is always really clear at the Excellence in Housewares Awards. So I’d like to extend a huge thank you to everyone who continues to support the event and one another, to make it the special evening it always is.

This year, the number of entries increased across the board and we saw some really innovative, impressive new products, as well as some that have stood the test of time and become true icons, not only in the home, but in general culture, too. We were also able to celebrate a number of companies which champion UK manufacturing with our new Made in Britain Award, won this year by RKW’s Wade Fish Jug.

Across retail categories, entries were as strong as ever, with fresh, innovative initiatives and marketing campaigns, first-class customer service, show stopping displays and general dedication to the sector and consumers. The entries were testament to the strength and passion of the housewares

category, despite continuing pressures on businesses and consumers alike.

It was an honour to be able to celebrate with you all and we’re already looking at how we can make next year’s event bigger and better – although I think the singing waiters and full room conga might take some beating.

A special mention must go to this year’s Outstanding Achievement Award winner, Eddingtons md, Richard Walker. It was an honour to be able to convey the thoughts and feelings of Richard’s colleagues and friends and observe his achievements over an incredible 25-year tenure at Eddingtons and beyond and to see the warm reception his award had throughout the room. Congratulations again, Richard.

This issue has a breakdown of all the winners, as well as some of the photos from the celebrations. We hope you enjoy reliving those moments and if you didn’t make it this year, make sure to get your tickets for next year – you really did miss a fabulous evening.

Elsewhere in this issue, we take a look at the knives sector and the cleaning, storage and utility category, what’s new, how the sectors are faring and how consumers are shopping the products. We also chatted to some of the EIHA retail winners about their hopes, expectations and predictions for Q4 and the festive period. These features are joined by our regular news, views, columns and more.

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ISSN 2515-7493

Matthew Williamson is a British design house founded in 1997. It is renowned for its use of

Ultimate Products announces senior management changes

Five members of Ultimate Products’ operating board have moved into C-suite roles.

Duncan Singleton, currently trading director will be promoted to chief commercial officer; David Bloomfield, currently supply chain director will be promoted to chief supply chain officer; Craig Holden, currently operations & HR director, will be promoted to chief operating officer; Katie Maxwell, currently trading director, will be promoted to chief product officer; and Tracy Carroll, currently brand director, will be promoted to chief marketing officer.

These promotions strengthen the representation of the group’s key functions at the highest level of the business and ensure their direct involvement in strategic decisionmaking, supporting the company's long-term growth ambitions.

As part of these changes, Simon Showman, founder and current chief commercial officer, transitioned to the role of president and founder with effect from 1 September 2025, replacing Barry Franks, who remains a major shareholder.

In his new role, Simon will support the group’s European business and product

Next sales up 10.9% in H1

Next has reported its financial results for the six months to July 2025, with full price sales up 10.9% for the period.

development function. He will remain on the board and continues to be the group’s largest shareholder.

Andrew Gossage, ceo, commented: “I am very pleased to be promoting this exceptional group of individuals to C-suite roles. They have each made a massive contribution to Ultimate Products and bring relentless professionalism, dedication and passion to their roles. We are fortunate to have such enviable strength and depth of talent within our business and their promotions also illustrate the group’s ability to provide fantastic opportunities for career progression across all functions.

“I am also delighted that Simon will continue to play an important role in the business, with a particular focus on realising the exciting opportunities that we see for this business in Europe. I look forward to continuing to work closely with this new-look senior team as we pursue our mission to provide beautiful and more sustainable products for every home.”

Simon Showman, president and founder, commented: “Nearly 30 years after founding Ultimate Products, I am incredibly proud that

the business has become a place where talented people can join in junior or mid-level roles and progress to some of our most senior leadership positions. I have seen each of these promoted colleagues grow into outstanding leaders who understand our business, culture and industry inside out and their promotions demonstrate the calibre of talent we have at every level at Ultimate Products.

“Although my role is evolving, I look forward to remaining actively involved in the business, with a particular focus on driving our international growth, especially in Europe and on developing the branded products our customers love. Andrew and the wider team will continue to have my full support as we pursue our long-term growth ambitions.”

Profit before tax for the first half was £515m, up 13.8%, while profit after tax was £387m, up 13.4%.

Next has provided guidance for the full year to January 2026, of sales growth of 4.5% compared to last year, giving guidance for the full year of +7.5%, unchanged from its 31 July trading statement.

tax for the first half of £515m, up 13.8%.

Guidance for the full year pre-tax profit is unchanged at £1,105m, up 9.3% year-on-year.

Group sales from retail stores were £899m, up 3.7%, while online sales were at £1,269m, up 11.1% yearon-year.

The retailer said it believes the UK economy is approaching a ‘cliff edge’ and expects, at best, ‘anaemic growth’, with progress constrained by declining job opportunities; new regulation that erodes competitiveness; government spending commitments; and a rising tax burden.

Next said that despite these challenges, it is in a ‘good place, with multiple opportunities for growth, both in the UK and overseas’.

OXO unveils its 2025 Chef in Residence programme

OXO has launched the fourth year of its Chef in Residence programme to support upcoming product launches across the key autumn/winter trading period.

Running through to January 2026, the initiative will see OXO collaborate with acclaimed chef, author and broadcaster, John Gregory-Smith, alongside popular food influencer Emma Peterson. Individually, they will create compelling, original content designed to showcase OXO’s latest innovations, while inspiring consumers with fresh recipes, flavours and ideas.

The activity will place a spotlight on OXO’s most iconic products including the Salad Spinner, Peelers, Angled Measuring Jug and POP Containers, alongside high-performing ranges such as Graters and the new Precision Hand-Held Mandoline.

The Chef in Residence activity will also highlight solutions from the brand’s Store with Style collection, featuring the Twist & Stack system and the fast-growing Silicone Reusable Bags.

A multi-channel strategy will drive the campaign, with engaging social posts, interactive stories and video-led content developed to inspire cooking confidence, spark product discovery and strengthen loyalty among both new and existing OXO fans.

Maria Spagnuolo, senior marketing manager at OXO EMEA, commented: “The Chef in Residence programme continues to fuse culinary expertise with digital influence, building brand visibility and deepening consumer engagement at a critical point in the retail calendar.

“With John’s authority in global flavours and Emma’s ability to connect authentically with home cooks, we are confident this year’s collaborations will inspire creativity in kitchens and further reinforce OXO’s position as a trusted partner for everyday cooking and organisation.”

The campaign will run across OXO’s European social platforms throughout the year, with John and Emma sharing exclusive recipes, time-saving tips and fresh inspiration to encourage consumers to explore the full breadth of OXO’s product range.

TOP STORY

BHETA restructures senior management team

BHETA’s chief operating officer, Will Jones is to step back from the day-to-day running of the association in January 2026, to focus on the delivery of the Exclusively Show as exhibition director.

At BHETA a new position of general manager has been created and this position will be filled by Stephen Richardson, who is the current marketing director. Both positions will report to Andrew Weiss, BHETA’s executive chair.

Andrew commented: “I am delighted to announce this new structure which will help us to continue to meet the requirements of today’s rapidly changing market and provide both the focus and support that is needed to deliver full member engagement.

“It is also excellent news that we will continue to have Will as part of the team. His industry knowledge and experience will be invaluable in supporting BHETA’s drive forward into a new era and both I and the board would like to express our thanks for his contribution to getting BHETA to where it is today. I am also confident that under Stephen’s leadership that we will continue to focus on driving added value for all our stakeholders.”

Will added: “It feels like the right time to hand over the BHETA reins. It has been a wonderful journey, made the more enjoyable by the support from the BHETA board, the steering committees and interaction with the members and the wider industry.

“I am delighted to be given the opportunity to continue being part of such a focused and talented team, who I am confident will continue to develop and deliver relevant initiatives to support members.”

Mepal appoints new UK territory manager

Dunelm has announced its preliminary results for the 52 weeks to 28 June 2025, with total sales up 3.8%.

Sales were £1,771m, up 3.8% on FY24, representing balanced sales growth, with increases in both volumes and average item values driven by product and category mix. Active customers grew by 80bps year-onyear, while digital sales increased 3% to 40% of total sales, with strong growth in Click & Collect.

Gross margin also increased to 52.4% (FY24: 51.8%) and profit before tax was up 2.7% to £211m.

During the year, Dunelm opened six new superstores (including one relocation) as well as its first store in inner London.

The retailer said it was pleased with early trading in the new financial year, although it is yet to see signs of a sustained consumer recovery. The group said it was excited about its future plans, with a Dunelm app available to customers in the autumn, more new stores and further investment in growth and productivity drivers

Nick Wilkinson, chief executive officer, commented: “In my final set of results at Dunelm, I’m pleased to report another successful year, marked by growth in sales and profits, increased market share and meaningful strategic progress. Having had the privilege of being a part of this awesome business, I want to thank our incredible colleagues, whose

Mepal appoints new UK territory manager Luke Gurney has joined Mepal’s UK business as territory manager, bringing extensive experience from the housewares and giftware sectors to his new role, having held senior sales roles with Joseph Joseph, Dexam and Half Moon Bay. Most recently, as territory manager at Joseph Joseph, Luke was responsible for managing independent and key accounts across the Midlands, North and Scotland, delivering consistent year-on-year growth through range development, promotional activity and strong customer relationships.

As UK territory manager, Luke will focus on strengthening Mepal’s relationships with retailers, expanding distribution and supporting the growth of key product ranges across the UK market. He will work closely with customers to identify opportunities for growth and to ensure Mepal delivers on its growth objectives for the coming months and years.

Luke commented: “I’m delighted to be joining Mepal at such an exciting time for the brand. Having spent many years working in the housewares industry, I’m passionate about building strong relationships with customers and helping them grow through innovative, design-led products. I’m really looking forward to working closely with our retail partners across the UK to develop the business further.”

Joe Stalder, UK country manager, Mepal, added: “We’re thrilled to welcome Luke to the team. He brings with him a wealth of experience from leading housewares and giftware brands and his proven track record in account management and business development will be invaluable as we continue to strengthen Mepal’s presence in the UK market.”

Dunelm reports increased sales and profit in full year results

commitment and adaptability has driven our performance this year and throughout our history.

“We’ve learned to navigate a volatile consumer environment, raising the bar on what really matters to our customers – delivering amazing value and helping them to create stylish, joyful and hard-working homes. With a thriving digital offer, vibrant stores and a broadening category offer, we’re finding new and meaningful ways to be relevant in our customers’ lives.

“As I move on, I leave behind a special business, with a strong business model, well positioned for the future. Dunelm is evolving as a multicategory and multi-channel specialist, The Home of Homes, making good progress towards its next market share milestone of 10%. With customers at our heart and a commitment to long-term, sustainable growth, Dunelm is still just getting started.”

The Rainy Day Trust names new ceo

Industry charity the Rainy Day Trust has appointed a new chief executive officer, Anna Skeats, after the retirement in the summer of Bryan Clover, who had held the position for a decade.

Anna joins with over 20 years of leadership experience across the NHS, public health, corporate and charity sectors, with a proven track record in strategic leadership and income generation.

Most recently, as founding ceo of a national charity, Anna grew the organisation from start-up to national reach over seven

years, developing sustainable funding models and building strong partnerships with major construction and services companies, as well as many of the UK’s major housing associations.

Richard Campbell-Drew, chairman of the Rainy Day Trust, said the charity was delighted to welcome Anna as the new ceo. “Anna’s sector expertise makes her perfectly positioned to understand the unique challenges facing people in our home improvement, DIY,

LIGA partners with ZSL

The ZSL x LIGA collaboration is inspired by three species from ZSL’s conservation programme –reticulated giraffes, Humboldt penguins and Asian elephants.

Featuring LIGA’s signature materials, the range consists of homewares products such as cork and tile trivets, coasters and placemats alongside trays, printed mugs, tea towels, compostable dishcloths and memo boards.

As with all London Zoo and ZSL partnerships, royalties contribute to ZSL’s conservation work.

Jennie Elderkin, founder of LIGA said: “I am delighted with the range we have created with ZSL – it’s playful and appealing, while being respectful to the animals. The LIGA ethos is to only take what the planet is happy to give and in return to give back. We are proud to be giving back with this project, supporting the conservation work of ZSL”.

Abbie Taylor, ZSL’s brand licensing manager, commented: “For us at ZSL, it’s vital that our products reflect our mission to protect species and their habitats. Therefore, we are thrilled to be launching this range with LIGA, a brand that shares our values on sustainability and responsible design.

“LIGA’s approach is centred on crafting beautiful, functional products using sustainable materials, so this collaboration is a great example of how we can bring nature into everyday living while encouraging more conscious consumer choices.”

Claire Potter, md at Metrostar, added: “It’s always exciting to launch a collection with a team which is passionate about what they do. The LIGA team have poured their hearts and souls into every aspect of this range and we are delighted to see it getting such a positive reaction from retailers.”

trades, housewares, garden centres and construction industries,” said Richard.

“Those are the very people The Rainy Day Trust exists to support when they fall on hard times.

“As Anna steps into this role, we want to take a moment to thank our outgoing ceo Bryan, who has now officially stepped down to enjoy a well-earned retirement. Bryan’s dedication and leadership have been instrumental over the past decade, bringing The Rainy Day Trust to where it is today and we’re grateful for his years of service.

“We’re excited for Anna to take the baton and lead us into our next chapter of growth and impact. Her experience in scaling charitable operations whilst maintaining mission focus will be invaluable as the we implement our ambitious five-year prevention strategy.”

Tefal partners with Birds Eye

Birds Eye and Tefal have formed a new strategic partnership, united by a shared mission to create ‘A Better Everyday’ for UK households. By combining the goodness of Birds Eye’s frozen food brands with Tefal’s energy-saving cooking appliances, the two companies are working together to make everyday life easier, more enjoyable and more delicious.

Launching with a spotlight on the roast dinner, the brands show how an Aunt Bessie’s Roast Dinner with all the trimmings can be ready in just 70 minutes using the Tefal Easy Fry Dual XXL Air Fryer. The two companies will use in-store and online point-of-sale material, alongside social media content and giveaways, to celebrate the partnership and drive awareness of the benefits of frozen food and air frying.

Claire Sutton, marketing director at Birds Eye commented: “We know that many households are facing real challenges when it comes to mealtimes, from a lack of time and rising costs, to simply not knowing what to cook and lacking inspiration. Frozen food offers a brilliant solution – it can be nutritious, accessible, and is easily portioned which helps reduce food waste.

“By teaming up with Tefal, we’re excited to show just how easy it is to enjoy the goodness of frozen food.

Whether it’s a comforting roast or a quick midweek meal and even a full pizza, this partnership is about making better food choices simple and achievable, and more delicious for everyone.”

Patrick Lucereau, marketing director at Tefal UK added: “With air fryers now the UK’s third most-used appliance, it’s clear that smart cooking is becoming a staple in modern kitchens and our partnership with Birds Eye is about helping consumers unlock the full potential of their appliances.

“By using quality frozen ingredients to create meals that are quick, tasty and balanced and providing an air fryer which is matched to their unique needs, we’re making mealtimes easier and better for families across the UK.”

Denby reveals Imperial Blue anniversary competition winners

Denby has announced the winners of a trade competition to celebrate its Imperial Blue pattern turning 35.

To celebrate the 35th anniversary Denby operated a special trade campaign, which included:

• A national merchandising competition for retailers.

• A special promotion for retailers on Imperial Blue tableware and cookware.

• Retailer social media campaign across their chosen social platforms with competition prizes provided by Denby. The objective for the national merchandising competition was for retailers to create an anniversary display either in-store or in their window during August.

Jason Maughan, Denby’s head of sales, said: “I would like to thank everyone who took part in the Imperial Blue Campaign;

the national merchandising competition created a sea of blue with impressive displays.

The winners and runners up were selected from three regions: North, South and Ireland and Denby is delighted to announce the winners.”

The winners are:

The UK North First: Housing Units, Manchester Runner up: Aldiss, Norwich

The UK South: First: Vincent Davies, Haverfordwest Runner up: Woburn China, Woburn

Ireland

First: Anthony Ryans, Galway Runner up: Arnotts, Dublin

Key brands to exhibit at The Inspired Home Show 2026

Key brands will exhibit at The Inspired Home Show when it returns to Chicago’s McCormick Place from 10-12 March 2026.

Next year marks the 126th show, which is organised annually by the International Housewares Association (IHA). Of the more than 2,000 brands that will be represented at the 2026 show, a small sample includes AeroPress, Brabantia, Lifetime Brands, Peugeot, Lodge Cast Iron, Dreamfarm, Tramontina, Kuhn Rikon, Jura, Scrub Daddy, Gibson Homewares, Gleener, Horl, Nordic Ware and many more.

“The strong commitment from exhibitors demonstrates the resilience of our industry and the value of gathering in person,” said IHA president and ceo, Derek Miller. “The Inspired Home Show is a critical platform for discovering innovation, building partnerships and advancing home and housewares companies.”

The 2026 Show will include five expos: Clean + Contain, Dine + Décor, International Sourcing, Travel Gear + Luggage, and Wired + Well. It will also feature attractions including the Debut incubator, Global Design Points pavilions, the Pantone ColorWatch display, robust education line-ups on the Keynote and Inspiration Theater stages and networking opportunities throughout the show’s three days.

New to the show in 2026 will be the SPLiCE Licensing Hub – a destination produced in partnership with the Society of Product Licensors Committed to Excellence – that will connect retailers and product suppliers with brands interested in licensing deals. In addition, both the Pet Products Pavilion and the Candle Pavilion, which made their debuts at the 2025 Show, will return.

Registration for both exhibitors and attendees is currently open. For more information, visit TheInspiredHomeShow.com.

ESG announces John & Lisa's Kitchen & Home x PROCHEF collaboration

Eurosonic Group has unveiled a brand new partnership with celebrity couple John Torode and Lisa Faulkner. The duo are famous for sharing their love of cooking together, most recently via their John & Lisa's Kitchen and Home brand.

They have now joined forces with Eurosonic Group to launch an extensive, high-quality PROCHEF collection to inspire home cooks of all abilities.

Launching in spring/summer 2026, the John & Lisa's Kitchen & Home x PROCHEF range will feature professional quality essentials that every cook needs. From oven-to-table kitchenware, bakeware, utensils, measuring tools, the products will blend John and Lisa's culinary expertise with the high-quality performance that has become synonymous with PROCHEF.

Jim Clawley, managing director at Eurosonic Group commented: “It's been an absolute pleasure working closely with John and Lisa on this exciting new PROCHEF collection. Their knowledge, skills and passion have been crucial in creating a selection of products that will allow home chefs to elevate their everyday meals.

“As followers of the couple will know, bringing joy through food is so important to John and Lisa and the PROCHEF range will inspire families to create delicious meals using professional quality kitchenware at home.”

John and Lisa added: “We are passionate about food and sharing our tips and knowledge with fellow home cooks. Collaborating with Eurosonic Group on this collection has been a real privilege for us as it's been an extension of how we cook at home together.

“The John and Lisa Home & Kitchen x PROCHEF collection will include products we use day in day out as a family and we hope to inspire people to get creative and confident in their kitchens using our easy-to-use products that get impressive results.”

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Profit up 48% for British Garden Centres in 2024

British Garden Centres has reported a solid performance for 2024 despite a challenging trading year marked by difficult weather conditions.

Group turnover grew by 3.6%, and profit increased by 48%. These results reflect the company’s strong operational focus and strategic management throughout a demanding year.

The business has remained comfortably profitable, with tight management of wage costs clearly reflected in the numbers, but has still maintained the high level of customer service and shopping experience that it is well known for.

The Gross Profit Margin (not including wages) increased from 49% in 2023 to 52% in 2024. Operating profit for BGC South for the year 2024 was £3.1 million. Woodthorpe Hall Garden Centres achieved an operating profit of £7.6 million.

Looking ahead to 2025, the outlook is positive for the largest family-run garden centre group, with further profit and growth expected, building on its strong performance in 2024 and supported by a healthy gross margin.

The company continues to benchmark across its 73 national sites to drive margin improvements and overall profitability.

Growth in turnover and profit remains a key focus for the Stubbs family, with confidence in delivering the necessary efficiencies to remain competitive and successful.

Amy Stubbs, managing director at British Garden Centres, said: “We’re very pleased with last year’s results, especially given the tough weather challenges that the country experienced. Our teams have done an excellent job managing costs without compromising the service quality.

“As we look to the future, we’re optimistic about continuing growth in the business and driving efficiencies forward. A big thank you is extended to all team members whose dedication and hard work have made this performance possible and positioned the business well for the years ahead.”

Victorinox partners with La Marzocco

Zwiesel Glas rebrands as Zwiesel Fortessa

Zwiesel Kristallglas has rebranded to ZWIESEL FORTESSA shortly after announcing a new chief sales officer.

The subsidiaries also operate under the new name and bear the respective country code, for example ZWIESEL FORTESSA Americas (formerly Fortessa Tableware Solutions). The consistent structure makes it possible to incorporate regional and global trends into products, concepts and communication more quickly and specifically.

“The set table is much more than the sum of its parts. It is a place for encounters, enjoyment and inspiration,” said Prof. Andreas Buske, ceo of ZWIESEL FORTESSA. “With a globally uniform name, we are consistently continuing on our path: We want to support hosts in creating special moments again and again – with products from strong brands, concepts and ideas that combine the highest quality with creativity.”

In addition to the American business, the aim is to expand the presence in the EMEA and APAC markets – not only for B2B, but also for B2C customers.

With a comprehensive brand portfolio consisting of Zwiesel Glas, Schott Zwiesel, Fortessa and since October 2025, the luxury glass brand EISCH, ZWIESEL FORTESSA offers tailor-made tabletop concepts for various target groups and cultural circles.

Sven Stockinger was also recently appointed chief sales officer of the Zwiesel Fortessa Group.

Sven will assume strategic sales responsibility for the internationally active group; he will focus particularly on driving sales in the EMEA and APAC markets.

Sven has been with the company for almost 20 years, focusing on management tasks in sales, including as head of the HoReCa division for Zwiesel Kristallglas and most recently, as managing director of the subsidiary United Tables by Zwiesel.

Sven commented: “It is a great honour and pleasure for me to continue the successful path of the Zwiesel Fortessa Group and to further expand the presence of our brands worldwide together with our dedicated team. The strong roots in the company and the resulting knowledge of markets and processes are the best basis for me to set innovative sales impulses.”

The partnership will see the launch of the Victorinox x La Marzocco Barista Tool, crafted to elevate every step of the coffee ritual.

Created exclusively for use with La Marzocco machines, the tool is designed to give the expert touch and reflects both brands’ shared commitment to precision, passion and purpose.

“This collaboration is a tribute to the art of coffee and the spirit of expertise,” said Veronika Elsener, chief marketing officer at Victorinox. “Working with La Marzocco has allowed us to merge two worlds – Swiss engineering and Italian coffee culture – into this one-of-a-kind creation.”

“This project reflects the essence of what we stand for at La Marzocco – a deep respect for tradition and a drive to innovate,” added Andrea Cobianchi, brand manager at La Marzocco. “Collaborating with Victorinox has been a celebration of shared values and mutual admiration. The Barista Tool is more than a product – it’s a symbol of our passion for coffee and craftsmanship.”

At the heart of this partnership is the Barista Tool – a special edition Swiss Army Knife created for professional baristas and passionate home brewers alike. As the global community of home baristas continues to grow, so does the demand for tools that match their meticulous routines and discerning choices.

As a further expression of this unique collaboration, four exclusive La Marzocco espresso machines were hand-crafted in a co-branded design. Born out of a collegial partnership between the two brands, these machines are not available for sale but were created for Victorinox to use on special occasions.

Home re -imagined

BHETA welcomes 31 new members in 2025 so far

BHETA has further strengthened its reputation as the UK’s leading trade body for housewares, DIY, garden and small electrical suppliers, welcoming 31 new members so far this year.

The new additions span BHETA’s key categories. In housewares, new members include: AGA Rangemaster, Blaise International, Cullingham Consumer Products, DOMU Brands, Frank Green, GEFU, Harewood International Products, Household Products Solutions, Nimbus, Quartermaine, Selbrae House and Wegter Home.

In the small electrical appliances category, BHETA has welcomed Ankarsrum Kitchen, FKA Brands and Gtech.

There are also new business service providers including UK IOT and Site Events Logistics.

BHETA’s coo, Will Jones said: “To see market

BHETA

leaders such as AGA Rangemaster, 3M, Gtech and Frank Green join BHETA this year is fantastic and shows the strength of our offer.

“We’re equally proud to welcome an array of innovative SMEs and entrepreneurial suppliers, demonstrating that BHETA is the natural home for companies of all sizes which want to grow, connect, and influence in our sector.

cutlery lobbying moves forward

As the government continues to review the Offensive Weapons Act 2022, BHETA has made great progress on having round-ended cutlery knives removed from OWA scope.

BHETA has written to the newly appointed Minister for Policing, Fire and Crime Prevention, Sarah Jones MP, calling for urgent clarification and reform of knife sales legislation to exempt round-ended cutlery knives from the scope of the Offensive Weapons Act 2019 (OWA2019). This stance is widely supported by bodies including Trading Standards and the Metropolitan Police. BHETA’s letter follows a meeting with then Policing Minister Dame Diana Johnson MP, who had committed to review the issue.

Confusion and cost for business

Despite never being implicated in violent crime, blunt, round-ended cutlery knives (excluding steak knives) are caught by age verification requirements under the Act. This contradiction arises from Government guidance published in 2022, which acknowledges such knives are ‘not considered bladed products’ yet still brings them into scope.

BHETA’s Will Jones explained: “This inconsistency has created confusion for both businesses and enforcement agencies. Our members are reporting compliance costs of between £50,000 and £100,000 per year just to implement age verification checks on products that clearly do not pose a threat.”

Support from enforcement authorities

“We are thrilled to welcome such an impressive mix of established brands and ambitious newcomers. It’s a clear signal that companies see the tangible benefits of BHETA membership – and that being part of our community puts them in very good company.”

Will said: “In this case, the industry and enforcement authorities are in absolute agreement. There is no justification for treating cutlery knives in the same way as dangerous, pointed blades and the legislation should reflect that reality.”

A constructive way forward

In its letter, BHETA proposed a three-part solution:

1. A legislative amendment to exempt blunt-ended and rounded cutlery knives.

2. Updated Home Office guidance to clarify that only sharply pointed knives, such as steak knives, fall within Section 141A of OWA2019.

3. An ongoing industry–Government partnership to ensure proportionate, practical measures that focus on genuinely dangerous products.

BHETA’s position has been reinforced by feedback from Trading Standards officers who confirm that cutlery knives of this type fall outside the spirit of the legislation and should not be prioritised in test purchasing or enforcement.

BHETA has played a leading role in promoting the Challenge 25 policy, established a supplier/retailer steering group on knife sales, collaborated with the Metropolitan Police Knife Retailing Group and supported the adoption of round-tipped kitchen knives as an innovation to reduce knife-related harm.

Looking ahead

BHETA has pledged to continue engagement with the Home Office and keep members updated.

“We urge the government to act now to deliver clarity for business and enforcement alike. BHETA stands ready to support a pragmatic and effective solution that targets the real risks, while removing needless red tape from our sector,” concluded Will.

BHETA has been at the forefront of campaigning to ensure knife crime legislation is robust and workable, while not penalising legitimate sales. In 2018, BHETA set up a supplier/retailer steering group to identify collaborative initiatives which contribute to responsible and safe knife retailing, such as Challenge 25 packaging and POS.

This month, ceo of Bira, Andrew Goodacre explores why independent retailers must seize every moment

October marks more than autumn's arrival - it signals the start of the golden quarter - the most commercially significant period in retail. For independent retailers, this isn't simply about Christmas shopping. It's about capitalising on a continuous wave of celebrations, from Halloween through Diwali, Bonfire Night, Black Friday and into the New Year festivities. Each event brings fresh opportunities to connect with customers and drive revenue.

Understanding this extended celebration season is crucial. Consumer spending patterns have shifted dramatically. Shoppers now spread their purchases across multiple occasions, rather than concentrating solely on Christmas. This creates numerous touchpoints where independent retailers can shine, offering curated selections and personalised service that larger chains simply cannot match.

Preparation separates success from missed opportunity. The retailers who thrive during this period are those who plan their stock, promotions and communications early. Consider your product mix carefully - are you catering to all the celebrations your customers observe? Halloween, Bonfire Night, Diwali and Christmas essentials all deserve space in your planning.

Your storefront and digital presence must work in harmony. Window displays should evolve throughout the quarter, reflecting each celebration while maintaining your brand identity. Meanwhile, social media offers the perfect platform to showcase gift ideas, behind-the-scenes preparations and the personal stories that make independent retail special. Consistency across both channels amplifies your message and keeps your business front-of-mind.

When footfall increases, so does the opportunity to convert browsers into loyal customers. Train your team to manage the rush, while maintaining the warmth and expertise that defines independent retail. Small gestures - gift wrapping, product recommendations or simply remembering a regular customer's preferences - create the memorable moments that build lasting relationships.

Cash flow management deserves particular attention during this period. While revenue increases, so do costs. Stock investment, additional staffing and marketing expenses all require careful planning. Bira's resources and advice lines can provide crucial support in navigating these financial considerations.

The golden quarter represents more than commercial opportunity - it's when independent retailers demonstrate their irreplaceable role in communities. You're not just selling products; you're helping customers create memories, celebrate traditions and find the perfect gifts for loved ones.

As we embark on this crucial trading period, I wish every independent retailer across Britain a successful and rewarding golden quarter. Make it count.

For resources, guidance, and support, visit the Bira website - www.bira.co.uk.

The Black Friday debate continues, but there's no single right answer. Some indies embrace it; others create alternative campaigns that resonate more authentically with their customers. What matters is having a strategy that feels genuine to your brand. Perhaps it's a ‘support local weekend’ or exclusive member previews. The key is standing out, not simply following the crowd. Customer experience becomes paramount during busy periods.

Available exclusively from

GUEST COLUMNIST Margaret Osei-Bonsu

RAISING THE RETAIL BAR

Experiential marketing has become a buzzword in retail but for us, it's much more than a trend. It’s a strategy, a challenge and an opportunity to reimagine what shopping can feel like. At its heart, our goal is simple: to adapt and elevate the customer experience, ensuring every visit offers something new and engaging.

Of course, bringing these ideas to life isn't always straightforward. Behind every popup or brand takeover is a web of stakeholders, endless approvals and a meticulous planning process. Health and safety standards rightly come first, but they can present limitations we don’t always anticipate. Still, with each activation, we raise the bar and our expectations.

I've had the privilege of collaborating with some truly enthusiastic, reliable and innovative brand partners. Their passion makes even the most complex campaigns possible and importantly, enjoyable.

REINVENTING THE IN-STORE EXPERIENCE POST-COVID

Following the pandemic, one of our biggest hurdles was reintroducing retail theatre - the buzz and excitement that makes department store shopping feel truly special. While we experimented with ad-hoc activities, it was difficult to measure impact or consistency.

Having recently won the Excellence in Retailer Initiative award at the Excellence in Housewares Awards for its partnership with Stanley, Harrods buyer, Margaret Osei-Bonsu explores the power of experiential pop-ups.

The turning point came when we shifted gears and committed to curated pop-up spaces. These activations gave brands an authoritative moment - an opportunity to make a statement, launch new products and connect directly with customers. For the shopper, it meant no two visits were ever the same. Each one offered something different, something to discover.

Behind the scenes, these pop-ups require intense coordination. From creative concept to overnight installation, a large-scale activation can take up to six months to execute. Some launches have been delayed, reimagined, or scaled back due to unforeseen constraints. But each one has taught us valuable lessons, particularly the importance of time management and forward planning.

MORE THAN A MOMENT: EDUCATING THROUGH EXPERIENCE

Looking ahead to 2026, we’re excited to push the boundaries of experiential retail even further. Our inspiration comes from everywhere: classic infomercials, digital trends and social media storytelling. But beyond excitement, we’re also focused on education. We want to answer real customer questions: How will this product fit into your home? Your lifestyle? Is it the perfect gift for someone special?

Some of our most successful activations have included immersive workshops and hands-on masterclasses hosted in our Linley Demonstration Kitchen, giving customers the chance to learn, explore and connect on a deeper level with the products and brands.

THE FULL 360: CAMPAIGNS

THAT MAKE AN IMPACT

To bring it all together, we take a 360degree approach to each launch. Think bold advertising in our iconic Brompton Road windows, escalator graphics and dedicated features in our Home magazine. It’s about more than visibility, it’s about storytelling. And perhaps the most rewarding part?

Seeing our customers capture their experience and share it on platforms like Instagram and TikTok. It’s authentic, organic and proof that retail, when done right, can still surprise and delight.

The housewares industry turned out in style on 1 October, 2025, to celebrate the Excellence in Housewares Awards at the Royal Lancaster London.

emailing sales@upplc.com. Or if you want to keep it old school, you’re always welcome to visit our showroom. Make an appointment today!

BEST SUPERMARKET

RETAILER

CRITERIA: This award recognises a supermarket’s efforts for its house and home offer in store and/or online.

Initial Reaction: “It’s a huge honour to have won Best Supermarket Retailer of Housewares at this year’s awards. We always want to offer the best quality for our customers at great prices and my team are constantly working hard with our supplier partners to ensure we can continue to improve our offering and provide great products that our customers use in their daily lives.”

Ally Rose, category director for home and seasonal, Tesco

BEST GARDEN

CENTRE RETAILER

CRITERIA: This award recognises garden centre retailers – both independent and multiple - who have paid particular attention to the house and home sector.

Initial Reaction: “Our home teams are passionate about their departments and the teams’ hard work has certainly paid off. I am delighted that they have received the recognition they all deserve.”

Tom Grinnall, head of home, Blue Diamond

EXCELLENCE IN ONLINE RETAILING

CRITERIA: Nominees had to be retailers of housewares which use the internet as a highly significant route to consumers.

Initial Reaction: “Winning the Excellence in Online Retailing Award is a true testament to how far we’ve come since opening our Borough Market shop 12 years ago and to the incredible strength of our team. Whether it's creating educational content or designing a seamless online shopping experience, our team continues to evolve in a way that makes us proud and honoured."

Justin Kowbel and David Caldana, founders, Borough Kitchen

EXCELLENCE IN RETAIL TRAINING

CRITERIA: This award is for a retailer’s approach to training for its team. This can be an on-going training programme or specific training initiative that has been instigated (or been particularly significant) in the last year.

WINNER

John Lewis

Initial Reaction: “The cookshop team were delighted to collect the award for Retail Training at the Excellence in Housewares Awards. Seeing the investment in our training recognised in this way is fantastic and testament to the commitment of the partners and the brands who support us in running our retail training.”

Katherine Mitchell, buying manager, cookshop, John Lewis

DISPLAY – INDEPENDENT

CRITERIA: Nominees had to be independent retailers for their window and/or in-store displays which are either specific to one product range or of a more generic nature which demonstrate originality and maximise visual impact.

Initial Reaction: “We were shocked to hear our name called out, the category was incredibly strong this year with amazing competition. Excellence in Retail Display has a special place in our hearts.

“I cannot say in words how much it always means to us to win an award, something we do not take for granted and never will. Thank you so much.”

Tom Carter, director, Potters Cookshop

EXCELLENCE IN RETAIL

DISPLAY - MULTIPLE OR DEPARTMENT STORE

CRITERIA: Nominees had to be multiple retailers, department store chains or branches, or independent department stores for their window and/or in-store displays which are either specific to one product range or of a more generic nature which demonstrate originality and maximise visual impact.

Initial Reaction: “To win both awards, especially being up against industry giants such as Harrods and John Lewis, is a real testament to everyone’s hard work and the strength of our in-store displays.”

Tom Grinnall, head of home, Blue Diamond

EXCELLENCE IN RETAILER INITIATIVE

CRITERIA: This award is for a single recent initiative to promote the sale of housewares products and/or raise the profile of the retailer and foster customer loyalty (from any housewares retailer, whether independent or multiple).

Initial Reaction: “We’re so thrilled to have won the Excellence in Retailer Initiative award, for the Harrods x Stanley Winter Boutique Pop Up. A lot of effort and planning went into this activation and we were so pleased with the results. “We have to say a massive thank you to the team at Stanley and Burton McCall for making this happen. We enjoyed all the TikToks and having a viral moment during the festive period. Lastly, we’re glad to see how far we can push retail theatre, within our Linley Demonstration Kitchen at Harrods.” Margaret Osei-Bonsu, buyer, Harrods

RETAIL EMPLOYEE

OF THE YEAR

CRITERIA: Nomination of retail employees who make a difference with their enthusiastic, attentive and knowledgeable service, their passion, and dedication to their retail business.

WINNER

Becky Airey, Woodbridge Kitchen Company

Right: Becky Airey was thrilled to collect her trophy. Left: Presenting the award was Dan Hadley, managing director, Smeg.

Initial Reaction: “I'm over the moon, was spoilt rotten with champagne by the Bira table and had a fantastic evening. I met some lovely people on my table and winning was the icing on the cake. Thank you so much for this award, it means a lot to me, I wouldn't be there if I didn't have such a great team back at Woodbridge/Aldeburgh Kitchen company.”

Becky Airey, Woodbridge Kitchen Company

CRITERIA: Nominees had to be individual independent department stores or branches of a small group of up to three stores, showing excellence in areas across the retail spectrum, including: product range, product knowledge, staff training, customer care, marketing and promotion, display and (if relevant) multi-channel retailing.

Sara Clarke, buyer, Jarrolds

award. Bringing it back to the store was a really special moment - the team have been so proud to share it with customers. It’s a fantastic recognition of their talent, hard work, and passion.”

WINNER

Jarrolds

BEST DEPARTMENT STORE

– MULTIPLE OR GROUP

CRITERIA: Nominees had to be specific branches of a department store chain or group of above three stores showing excellence in areas across the retail spectrum, including: product range, product knowledge, staff training, customer care, marketing and promotion, display and (if relevant) multi-channel retailing.

WINNER

Morleys Stores

Initial Reaction: “Always an honour to be a finalist and we are absolutely thrilled to win the category, especially for the whole group rather than an individual store. And that conga, wow, it will certainly make the 2025 awards a lasting memory.”

Amanda Bell, buying director, Morleys Stores

MULTIPLE OR SMALL GROUP

RETAILER OF THE YEAR

CRITERIA: Nominees had to be specialist or non-specialist retailers of housewares with four stores or more (excluding department stores, garden centres and supermarkets), showing excellence in areas across the retail spectrum.

WINNER

Home Store + More

Initial Reaction: “We’re honoured to be named Multiple or Small Group Retailer of the Year at the Excellence in Housewares Awards. This recognition, as Ireland’s leading homeware retailer, is a testament to the dedication of our team and the trust our customers place in us every day. We’re grateful to the judges and all involved in the awards and we look forward to continuing to inspire homes across Ireland.

“On a personal note, it’s particularly rewarding to receive this recognition from within the industry. We work closely with our suppliers to deliver exceptional products and experiences for our customers, and this award reflects the strength of those partnerships.”

Viola Jopek, senior homewares buyer, Home Store + More

INDEPENDENT COOKSHOP

OF THE YEAR

CRITERIA: Nominees had to be independent bricks and mortar retailers with up to three stores, whose main business is that of a cookware shop, showing excellence in areas across the retail spectrum.

Trevor Mottram

Sarah Wood, joint managing director, Trevor Mottram WINNER

Initial Reaction: “Wow - Didn't see that one coming. Thank you so much for another fabulous evening.”

TOP TOOL OR GADGET AWARD

SPONSORED BY

CRITERIA: Any gadget, tool, utensil or range of the same - whether practical, aesthetic or fun (includes mills) – which were launched at UK retail or modified between June 2024 and June 2025.

Initial Reaction: “We’re thrilled to have won the Excellence in Housewares Tool or Gadget Award for the Cole & Mason Kenton Mill Collection. As sponsors of the event, it was a proud moment to see our mills featured on every table - a perfect showcase of the product in action and a strong statement of our commitment to the industry.”

Heidi Thomas, head of marketing, DK Household Brands

WINNER

Cole & Mason Kenton Mill Collection FROM DK HOUSEHOLD BRANDS

EXCELLENCE IN HOME ORGANISATION

CRITERIA: Product or range that helps clean and organise the home. Includes floor care, laundry and cleaning products and tools including electrical, home storage across all domestic areas and organisational ranges such as dish racks, non-food containers and waste bins. To have been launched at retail between June 2024 and June 2025.

WINNER

Initial Reaction: “On behalf of the Joseph Joseph team, we’re thrilled to have won a prestigious award at this year’s event. Four years in the making, after extensive research and development, our connected CleanTech range embodies the Joseph Joseph DNA of intelligent design. Utilising a single pole with interchangeable heads, it offers unmatched versatility and innovation.

“In market since SS25, we are delighted to have won the Excellence in Home Organisation award so soon after launch. Most importantly, we’d like to congratulate all other participants and winners for 2025 and thank the EIH awards judges for their kind commendations.”

Marie Kenyon, senior trade marketing manager, Joseph Joseph

SPONSORED BY

EXCELLENCE IN COOKWARE

CRITERIA: All cookware and bakeware products in any material, which were launched at UK retail or modified between June 2024 and June 2025.

Initial Reaction: “Being recognised with the Excellence in Cookware award is a strong testament to what the Circulon Clad Series brings to the category. This achievement reflects the hard work, creativity and dedication of the entire Meyer team, where passion drives everything we do.

“Circulon is all about helping people cook with confidence and enjoy a better kitchen experience every day and it’s fantastic to see the quality of the product recognised in such high praise.”

Chloe Robinson, head of marketing, Meyer Group

WINNER

Circulon ScratchDefense Clad Series FROM MEYER GROUP

PLUGGED IN AWARD

CRITERIA: All products which have an electrical plug and whose use is concerned with the processing of food/drink or the carrying out of household tasks and were launched or modified between June 2024 and June 2025.

Initial Reaction: “We’re over the moon to have won the Plugged-In Award for our Copper Food Prep Collection at the Excellence in Housewares Awards 2025. It was such a fabulous event full of energy and inspiring people bringing creativity and innovation in our industry. A huge thank you to the organisers, judges and everyone involved for such a memorable evening.”

Natalie Harrison, head of ecommerce and marketing, Dualit

Copper Food Prep Collection FROM DUALIT

Left: BHETA’s sector manager for housewares and SDA and director of sales of the

Celebrating our recognition as the winner of the ‘Cutting Edge Award’ at the 2025 Excellence in Housewares awards. We are proud to have won this award for our 40th Anniversary campaign. Thank you to everyone who has supported us. We promise to continue to innovate at the cutting edge of the industry.

CUTTING EDGE AWARD

WINNER

Initial Reaction: “We are so delighted and proud that Global Knives has won the 2025 Cutting Edge Award. I want to thank everyone that voted for us and my entire team who have worked so hard on this campaign.”

Ben Grunwerg, managing director, Grunwerg

Grunwerg

Global 40th Anniversary Special Edition Knife Block Set FROM GRUNWERG

The iconic Smeg electric kettle is perfect for preparing all of your favourite hot drinks with ease.

Effortlessly create sparkling water at home with the Smeg Soda Maker.

Upgrade your kitchen with Smeg’s Digital Kitchen Scale, ideal for bakers and meal preppers who value style, elegance and convenience.

EXCELLENCE IN HOMEWARES

CRITERIA: Kitchenware products not covered in other categories that assist in preparation of food and drink, such as storage containers, scales and measuring equipment which were launched at UK retail or modified between June 2024 and June 2025.

WINNER

Digital Kitchen Scales FROM SMEG

The

team

Right: Mark Chapman, UK office representative for the International Housewares Association

Initial Reaction: “We were absolutely thrilled to receive this recognition - it’s a real testament to the creativity, passion and hard work that goes into everything we do at Smeg UK. Being acknowledged by industry peers means so much to the team, especially within such a competitive and inspiring category. The award reinforces our continued commitment to design, innovation, and quality across every product we bring to market." Dan Hadley, managing director, Smeg

LIFESTYLE COMPOSITIONS

info@uk.messefrankfurt.com Tel. +44 (0) 14 83 48 39 84

TOP OF THE TABLE AWARD

CRITERIA: All tableware, glassware, tabletop accessories, serveware and tabletop textile products, which were launched at UK retail or modified between June 2024 and June 2025.

Initial Reaction: “For Mikasa to also be crowned top of the table is the icing on the cake. Leaving the night as tabletop champions was amazing.

“These wins mean so much to us, but also as part of this industry we’re proud to belong to. The support we feel from our retail partners, especially our independent stockists who bring these ranges to life on the shop floor, is second to none. We wouldn’t be celebrating without them.”

Claire Budgen, commercial and marketing director, Lifetime Brands

THE LICENSING AWARD

CRITERIA: A specific product or range that is either officially licensed or celebrity endorsed which was launched at UK retail or modified between June 2024 and June 2025.

WINNER

Jamie Oliver Big Love Serveware FROM LIFETIME BRANDS EUROPE

Initial Reaction: “What a night. We’re absolutely thrilled to have taken home not one but two of awards - the ultimate recognition within the industry. To see Jamie Oliver Big Love recognised with the Licensing Award is incredibly special – it’s a collection that truly connects with customers and this accolade is a testament to the creativity and passion behind it.

“A huge thank you to Max Publishing for continuing to champion our sector so brilliantly – nights like this remind us how fortunate we are to work in such a supportive and inspiring community.”

Claire Budgen, commercial and marketing director, Lifetime Brands

OXO Silicone Reusable Bag is the latest solution in storage design, providing an alternative to single-use plastic, whilst offering a slide and seal mechanism for added freshness, convenience and reassurance. Designed to Fill, Seal & Reuse

THE ECO AWARD

CRITERIA: Products that cut down consumers' use of single-use plastic/waste and/or whose main features promote sustainable living which were launched at UK retail or modified between June 2024 and June 2025.

Initial Reaction: "We’re thrilled that our popular Silicone Reusable Bags have been recognised at the EIH Awards. Sustainability is a huge topic for both retailers and consumers, with these bags answering that demand by making waste-free cooking and food storage easier for everyone. It’s wonderful to see our commitment to ecofriendly solutions celebrated in this way.”

Rachel Browne, senior sales manager, OXO

WINNER

Silicone Reusable Bags FROM OXO

ARE YOU A BRAND LOOKING TO EXPAND YOUR REACH?

BUILDING MEANINGFUL RELATIONSHIPS

Joe Stalder (Mepal)

“Working with Nivtar has been a game-changer for Mepal in the UK. Their housewares expertise, flexible approach, and ability to integrate quickly across channels make them a trusted and valuable partner, supporting the growth of our UK D2C business through retailer websites and online marketplaces.”

Bella Payne (Fiskars)

“I have enjoyed getting to know the team at Nivtar over the past few months and working closely to develop our growing partnership which will no doubt expand our market opportunities. Nivtar brings a wealth of experience in distribution along with strong networks and we look forward to continue to build a successful collaboration that supports our growth model and enhances the experience of our retail partners”

Brian Walmsley (ReBorn)

“Nivtar was essential to the launch of ReBorn at NEXT. Their unique combination of excellent warehousing capabilities together with strong retail partnerships, has enabled us to build a successful & growing business together.”

Helen Parr (Rayware)

“We have a long established relationship with Nishant and his team dating back to the origins of his family run business in retail. It’s been exciting to see the emergence of the Nivtar fulfilment arm of the business. They are a great team to collaborate with and we look forward to continuing our work with them on future projects.”

Amy Fairclough (Thermos)

“Nivtar’s customer service is a standout feature of our partnership. From the very beginning, their team has been incredibly responsive, answering questions promptly and helping us navigate the drop shipping process with ease. One of the most valuable benefits of working with Nivtar is the new customer base we’ve gained access to. Through their network and platform, we’ve been able to reach customers we couldn’t have serviced directly before. This has opened incredible growth opportunities for our business”

THE INNOVATION AWARD

CRITERIA: A new innovative product OR any innovation that demonstrates improved functionality to an existing product. Entries for this award can be entered in another product award category as well, but separate entries need to be made. To have been launched at retail between June 2024 and June 2025.

Initial Reaction: “This was our first time attending the awards and we've all been saying how fantastic the entire event was. We’ll definitely be there again next year. Taking home the win for best product innovation of the year was of course the highlight moment for us. The entire team here at Morphy Richards are over the moon to see our gamechanging Mico Microwave Toastie Maker recognised by the wider housewares industry.'' David Foulstone, commercial director, Morphy Richards

WINNER

Mico Microwave Toastie Maker FROM MORPHY RICHARDS

A p p r e n t i c e s - E m p l o y e e s - R e t i r e e s

P l e a s e h e l p u s t o h e l p y o u r i n d u s t r y c o l l e a g u e s

U s e t h e Q R c o d e o r v i s i t t h e R a i n y D a y T r u s t w e b s i t e t o s h o w y o u r s u p p o r t

F o r A d v i c e - H e l p - G u i d a n c e

I N F O @ R A I N Y D A Y T R U S T . O R G . U K W W W . R A I N Y D A Y T R U S T . O R G . U K

0 8 0 0 9 1 5 4 6 2 7

MADE IN BRITAIN AWARD

CRITERIA: Any housewares product or range wholly produced, manufactured, or assembled within the United Kingdom. Products/ranges can be entered into this award as well as in another category. To have been launched at retail between June 2024 and June 2025.

WINNER

Wade Fish Jug FROM RKW

Above: The RKW team were delighted to receive the very first Made in Britain Award.

Initial Reaction: “Keeping Wade manufacturing in our home city of Stoke-on-Trent, the historic heart of British ceramics, is incredibly important to us and it’s fantastic to be recognised through the Made in Britain Award.

“The competition this year was incredibly strong, showcasing some of the very best talent and innovation across the industry."

Rod Burrows, marketing director, RKW

THE ICON AWARD

SPONSORED BY

CRITERIA: Classic housewares that have withstood the test of time. Products can only win this award once, after which they join the Icon Gallery. The previous winners are: Dualit toaster, Ceramic Pestle and Mortar, traditional Cafetiere, Pyrex Jug, KitchenAid Stand Mixer, TG Green Cornish Blue Dreadnought Jug, Le Creuset Cocotte, Kenwood Chef, Mason Cash Mixing Bowl, Krisk Bean Slicer, Emma Bridgewater Half Pint Mug, Magimix Food Processor, Tala Cooks Measure, Chichester Carving Tray, Bialetti Moka Espresso Stovetop, Kilner Jars, Fiskars’ Orange Handled Scissors, Rushbrookes Striped Butcher’s Apron, Thermos Flasks, Wusthof Classic Knives, Global Knives, OXO Good Grips Peelers and Peugeot Paris Salt & Pepper Mills.

WINNER

Cast Iron Shallow Casserole FROM LE CREUSET

Initial Reaction: “It’s humbling to reflect on the journey of Le Creuset over the past century. One wonders if, 100 years ago, our founders could have imagined the enduring legacy of the Cast Iron Casserole, a piece that has become a symbol of timeless design and quality across the globe. A century on, our craftsmanship continues to resonate, not just with cooks and collectors, but across the industry. We’re deeply grateful for the recognition of our iconic cookware, it’s a true honour to be celebrated by those who understand and value the artistry behind every piece we make.” George Mann, national sales manager UK & Ireland, Le Creuset

THE SUPPLIER AWARDS

CRITERIA: To arrive at the finalists (and winners) for these three awards, PH conducted a comprehensive poll of housewares retailers asking them to state which housewares suppliers they feel deserve recognition when it comes to marketing, product development and service.

EXCELLENCE IN PRODUCT DEVELOPMENT

Criteria: A supplier that has achieved excellence in innovation and product development over the past year.

Initial Reaction: “We’re incredibly proud to have won two prestigious awards at the Excellence in Housewares Awards, the Made in Britain Award for our Wade Fish Jug and the Excellence in Product Development Award for RKW.

“We’d like to extend our warmest congratulations to all the winners and finalists and thank you to the Max Publishing Team for another spectacular event.”

Rod Burrows, marketing director, RKW

EXCELLENCE IN MARKETING

Criteria: A supplier that has demonstrated excellence in marketing over the past year, resulting in increased sales and/or brand awareness. This can be for a specific campaign or for on-going strategies over the last year, and can include advertising in all its forms, public relations activities, point of sale and in-store promotional material.

WINNER

Initial Reaction: “We’re honoured to receive this award, thank you to everyone who cast a vote in our favour.

“This recognition is especially meaningful as it coincides with Le Creuset’s 100th year, a milestone we’ve marked with the breathtaking launch of 100 Volcanic windows a bold tribute to our iconic colour and enduring legacy.

“To all our retailers and the team at Le Creuset, your creativity, collaboration and belief in our brand make this achievement possible. Thank you for helping us bring our shared vision to life.”

George Mann, national sales manager UK & Ireland, Le Creuset

EXCELLENCE IN SERVICE

Criteria: A supplier that has excelled itself in providing a great service to the housewares retailer over the past year.

Initial Reaction: “We are delighted to have received the Excellence in Service award. This award is a testament to the incredible team we have, who go above and beyond to provide the best service for our customers. We would like to extend a huge thank you to everyone who voted for us and are incredibly grateful for the industry’s recognition.

“Going above and beyond is part of our DNA and we’re glad that this hasn’t gone unnoticed.”

Duncan Singleton, coo, Ultimate Products

OUTSTANDING ACHIEVEMENT AWARD

WINNER

Richard Walker EDDINGTONS

BY

Initial Reaction: “I was really touched by the award nomination, and I just received a recording of Katie’s introductory speech which reinforced to me how super special it was to be put forward. Thank you all for even considering me for such a prestigious accolade. The role of honour over your 25 years is nothing short of incredible. To be in the spotlight with Rayners, Josephs, Canwell, Battersby and so many more remains overwhelming. I have spent most of the day replying to good wishes and wanted to thank you all once again for considering me and marking this as the new high point of my professional career.”

The award presentation followed this speech by Progressive Housewares editor, Katie Roberts-Mason

“The person who has won outstanding achievement award tonight, has not only made a remarkable contribution to the industry, but is also an all-round genuinely decent person. ‘Annoyingly so’ quipped one of their industry friends.

“When we asked around this person’s office what they were like to work with, we got comments such as ‘the best’ and ‘so lovely’. Their team said they have ‘an unwavering positive attitude and endless enthusiasm in motivating our team.

“They also said that this person’s ‘knowledge of the housewares industry is outstanding,’ and their team really admire them for this. Their colleagues said they ‘always think outside the box to deliver world class and innovative product ranges.’

“At the same time as we were dreaming up this very event, tonight’s winner was co-founding what has now become one of the leading distributors in housewares, so we are both celebrating a silver anniversary this year. 25 years ago, he and a colleague were sourcing fun, quirky products, one of which was selected this year, a quarter of a century later, as a finalist in this evening’s Icon Award. So his team is right, he has quite the eye for a bestseller.

“As much as he brings a smile to the face of many in the industry, this man has made it his career goal to source products that bring a smile to the face of indies, too. In doing so, he has worked with some top tier brands and retains an impressive roster to this day, with brands across the board of housewares, as well as some complimentary sectors around the home and garden, giving him a broad and extensive understanding of product.

“One of those clients told us they would have absolutely no hesitation in endorsing him for this award, saying ‘he’s a face of housewares, he’s known throughout the industry and is universally liked. He has worked with so many great brands, has done loads of work with the committees and I can honestly say nobody will be in the least bit surprised to see him win tonight’.

“Building and running a successful business is, as many of us know well, an all-consuming task. But while doing exactly that, tonight’s winner has also made time in his schedule to contribute to our industry as a whole.

“A previous chairman of the board of directors at BHETA, he still serves on the committee and his colleagues at BHETA told us that he is always one of the first to come back when people ask questions or need support. ‘He’s very supportive of the industry, very collaborative and incredibly helpful to all members. If I have a question and I put it to the committee, you can guarantee he will be one of the first to respond’.

“It gives me great pleasure to announce this evening’s winner of the Excellence in Housewares Awards Outstanding Achievement Award to the managing director of Eddingtons, the wonderful Mr Richard Walker.”

GOOD AS

Stow Green was founded in July 1975 in Stow-on-the-Wold, Gloucestershire.

Gordon Griffiths, founder of the company, remembers: “We sold general giftware which soon progressed into house and homeware products, all shipped from some old stables in the village. It was very much a family business then.

“Our original products were namely cheeseboards, woodware, lap trays, melamine from Italy, textiles and fine basketware all still represented in what we do to this day.”

In 1980 the business purchased the old

British Legion building in Stow, before selling it again in 1989. The funds raised were used to purchase half an acre of land on the Bourton Industrial Park in Bourton-on-the-Water, just outside Stow. New premises were built and the business continued to thrive from the new location. The company became very established in a culture that was traditional and gift orientated.

Gordon continues: “In 1988 we were the first to market with lap trays in the UK, there was no competition at all at that time, which brought major successes to the company and is still the situation today, with a stunning new range being launched at the beginning of 2026.”

Another significant milestone was the purchase of the Tuftop Company in 1998. Gordon explains: “Since then, we have produced glass worktop protectors in-house and built up a wealth of expertise, with my son running this part of the business. This product range is so versatile and continues to grow to this day, increasing with both customers and product designs.

“In 2012 we secured the Beatrix Potter Peter Rabbit licence to produce around 50 products, which has been a resounding success to this day with the licence renewed at the end of each term, long may it last.”

Stow Green was purchased by Eddingtons in 2018 and the operation was transferred

to Hungerford, where Stow Green was introduced amongst many things, to ‘technology’ and back-office resource, which progressed the business and was complimentary to the company’s continued development.

Gordon explains the benefits of joining with Eddingtons: “We were able to marry the Eddingtons design resource to Stow Green, which further enhanced our ranges and allowed us to update our packaging. We had more hands on deck and the wider, but complimentary customer base. A larger, onthe-road sales team allowed the business to weather the storms of recent times including covid.

With 50 years in business, Gordon has an extensive experience of the housewares trade. He expands: “The trade in general has changed in several directions over the last 50 years, but there will always be that traditional demand in this country, you will never take tradition away from Britain and that is what has kept the company in good health. Yes, we’ve also modernised with technology and design, but the spirit of the business holds to this day.”

Looking ahead, Gordon comments: “There is much in the pipeline with new textile coordinate ranges melamine ranges along

We have access to a great support team from the warehouse through to customer service, accounts and product development.

with a relaunch of new lap trays and the continuity of the extremely popular worktop protectors, which has included the National Trust licence collection.

“Our basketware range stands out from the competition because of its strength and durability which is inherently unique to where it is sourced from and how it is treated and cared for after materials are harvested.”

When discussing his retail customers, Gordon says: “All my customers are favourites. Many remain longstanding, including our once neighbours The Crock, in Stow-on-the-Wold, as well as the Lakes Home Centre in Cockermouth whom I’ve dealt with for many years, but we have loyal customers in all corners that we remain thankful for, too.”

Richard Walker, md Eddingtons, concludes: “50 years is a terrific achievement, well done. Gordon’s passion, vision, dedication and commitment has been second to none. Long may that continue.”

FESTIVE F RECASTS

As we enter the all important fourth quarter, PH sits down with some of the winners of the Excellence in Housewares 2025 retail awards, to find out their expectations for Christmas trading and festive trends.

The questions

• What are consumers looking for this Christmas and what are the key trends in housewares for the season?

• What are your expectations for the festive season on the high street?

• Are you planning any activity in-store to help drive footfall during the festive season?

TOM CARTER, DIRECTOR, POTTERS COOKSHOP

“We haven’t seen anything really taking off yet. We’ve had Christmas stuff out since September and it is selling, particularly the more gift-led side. Customers are picking up things like the Emma Bridgewater mugs, but we haven’t seen anything massively take off yet.

“Last year, it felt like people were buying earlier, but this year, it doesn’t feel like it’s really got going yet. Amazon had their Prime Day recently and I do feel like that knocked us a little bit for a few days. I think people are also waiting for Black Friday, but I don’t think that’s going to be as big this year.

“We’ve got another budget coming and the rumour is that rates are going to go up, possibly

even double and it does naturally make you a little bit cautious. As a result, we’ve gone for more achievable price points this year, rather than the bigger ticket items. I think people are almost waiting to see what’s happening and it’s either going to go insane at some point or it may not happen this year, which I’m obviously hoping isn’t the case.

“I’m still optimistic, because we’ve got beautiful product and we’ve tried to buy Christmas lines we haven’t bought before within ranges we know are popular. Hopefully people will be more tempted to add to a collection and will like seeing things they haven’t seen before.

“I’ve wished probably for the last five or six years for a normal year when we haven’t got Covid, or wars, or shipping cost issues, or something else going on. I feel like the cost of living is now affecting businesses more than the individual. As much as we don’t begrudge paying people, wages have gone up something like 27% in the last three years and while that means people are better paid, there will be less jobs around.

“In the lead up to Christmas, we’ve got another Le Creuset VIP evening which we always hope to have up to 50 people attend. We’re also doing our Christmas market again on 30 November and that is huge compared to the last two years. We’ve got so many craft, food, cake stalls, face painters. We’ve gone for a traditional family day theme, so we’ve got vintage fair games like Hoopla and hook the duck. The day gives us a little bit of brand awareness and it brings a lot of people through the doors.

“We’ve also got Nespresso and Dualit coming in to run events. Once you interact with people, even if it’s just a coffee machine and you train them on how to use it, you’ll see how important that theatre in-store is for business. We’ll always do as much as we can possibly do and we’re always trying to come up with new ideas. The hardest thing is how do you better the previous year. You can’t just keep churning out the same thing. How do you elevate the windows and the events?”

TOM GRINNALL, HEAD OF HOME, BLUE DIAMOND

“Serving and entertaining categories are becoming more exciting with materials like agate, marble and other naturals emerging. Baking with children, especially using gingerbread or chocolate will again resurge as a festive favourite. We also continue to provide secondary gifts like gift boxes, tins, papers suitable for sweet treats made at home etc, which always do really well for families.

“Trends including own-brand and exclusive developments will continue to do well. With the more basic and everyday products, it is becoming increasingly important for bricks and mortar retail to work hard on theatre, service and correct price points. I see a great opportunity for feeling and touching before you buy. I believe the rise in online retailers such as Temu did the high street a bit of a favour recently. More and more reviews appear that products from these kinds of retailers are not as expected, size and quality expectations are not being managed as well as they had in the past and we are all getting a little bored with returns. This is why being at the correct price in bricks and mortar is so very important regardless of the drop in margin percentage.

“Recent political chatter regarding business rates being suggested to be removed under a new government add to my hope that physical retailing could soon become much more exciting.

“When retailing in garden centres, theatre using commercial merchandise becomes an event in itself. Grottos will appear and restaurants start to plan breakfast with Santa and more recently Santa Paws that has seen record bookings so far. Late night shopping will also be planned, to name just a few events that get customers through the doors in the lead up to Christmas.”

SARAH WOOD, JOINT MANAGING DIRECTOR, TREVOR MOTTRAM

“It’s that time of year where you stop sleeping, because you’ve just got to get it right with ordering and stock now. And with the budget coming up, Christmas could be screwed up. We seem to have people spending a lot now because they are worried about what will be taken from them postbudget, so in that respect, we’re doing well.

“We’re in quite a wealthy area and we have a lot of people in their 50s who are retired and they’re worried about the implications for them. The budget could really blow Christmas up for a lot of people, but I think it might really blow it up for people with money.

bubble has burst on air fryers and people are now talking about small ovens, which I predicted last year. When people are having kitchens put in, they’re having their usual big ovens, but including these smaller ovens too.

“We don’t put Christmas out until 1 November, otherwise our customers have a go at us. A lot of people are talking about it already and asking when we will put Christmas out. So I think we could be slammed then, but I think it could go very quiet at the end. No matter what you do to us as a country, you never screw up Christmas, but if no one has got any money, it’s a slightly different scenario.

“In September, we were around 15% up, but are we really 15% up? With the average increase in price and costs, if you’re 15% up, you’re probably only about 6.5% up. So if you’re down, you’re really down.

“In terms of trends, Christmas will be completely blingy, or quite pared down. There’s only two ways it can go. I think the

“Everyone hates non-stick, but nobody knows how to cook without it. I’d like to go and do lectures for people on how to use induction hobs, non-stick pans, etc, so that people know how to use the products properly. There’s lots of education going on which is exhausting because you’re not just selling a pan, you’re having to explain a complete lifestyle change to somebody.

“It’s our 50th birthday, so there will be more of our competitions coming up.

Our suppliers have been terribly generous with

prizes. But the whole Christmas market thing treads on everyone’s toes a bit. In some towns they are amazing and they stock all the kitchen textiles and that does affect retail. But then you might get more food-driven people attending them, which can bring them into the shop.”

JUSTIN KOWBEL, FOUNDER, BOROUGH KITCHEN

"We’re finding our customers are feeling stretched and uncertain given the economic outlook, causing many to pause. When you combine that with tax increases this year our business has been hit with and the concerns over more in the upcoming budget, it’s making for a difficult environment.

“However, our focus on quality and lifetime products most certainly appeals to our customers, so we’re doubling down on helping customers see the long-term value in what they buy.

“Christmas is always an exciting time for our customers and our team. No doubt this year will be a challenge, but we’re excited and working hard to be ready for it."

REIMAGINED,

REFRESHED, READY TO PERFORM

Following the preview of the reimagined KitchenAid tools and gadgets earlier this year, the new range has now landed, combining performance with a sleek new look and an accessible price point. PH catches up with Gary Porter, global sales director, to explore the design, the opportunities for retailers and why this launch is driving sales and capturing the next generation of home cooks.

The KitchenAid brand began in 1919 with the launch of its first stand mixer and since then, it has stood for innovation, strength and performance. But consumer expectations evolve and today’s shoppers want products that combine professional quality with contemporary design at a price that feels accessible.

“The refresh delivers exactly that” Gary Porter, global sales director tells PH. “We’ve taken our bestselling tools and reimagined them with a new ergonomic handle, a matte finish and a sleeker, more modern aesthetic, while also lowering the price point, opening up KitchenAid to a wider audience, while giving retailers a strong new sales opportunity.”

The new range appeals to a broader market. Gary continues: “The handle is the hero. A contemporary aesthetic that looks great in all kitchens. The refreshed design speaks to younger consumers and first-time KitchenAid buyers, while still appealing to loyalists who

already love the brand.

“And because the line-up includes all the essentials - peelers, spatulas, can openers, ice cream scoops and more - it’s a one-stopshop. Add in iconic KitchenAid colours designed to match KitchenAid electricals and retailers have a range that delivers both shelf impact and cross-category storytelling.”

The KitchenAid brand offers a strong selling point for the new range. “Two words: brand

power,” Gary exclaims. “Consumers already walk into a store looking for KitchenAid. When you combine that equity with a more accessible price point, it’s a no-brainer.

“Millennials and Gen Z are dominating buying power, expecting premium performance with contemporary design and value. A premium brand at an accessible price point transforms buying from aspirational to impulsive. For trade partners, it means high sell-through, margin opportunities and capitalising on seasonal buying triggers like gift-giving, stocking fillers and baking buzz.”

The range is the ideal boost for retailers during the key Christmas selling period. “Peak traffic, gifting, seasonal baking and kitchen upgrades - KitchenAid tools fit perfectly here,” comments Gary. “Whether it’s a Christmas stocking filler, an impulse buy at till points, or part of a wider cookware promotion, the opportunity is massive.

“Having KitchenAid tools starting at just £5.99 RRP makes them incredibly competitive too. For consumers, it’s an affordable entry point into a globally recognised brand. For retailers, it means faster sell-through, high-margin potential and the ability to drive impulse purchases in high footfall areas. It also allows KitchenAid to compete while still standing out as the premium, trusted choice.”

KitchenAid will continue offering strong support to retailers for the new range. Gary explains: “We’ve always been about making things easy and impactful. We’ve developed a full bank of digital assets - lifestyle imagery, video and e-commerce content - plus instore retail solutions like fixture stands to create a strong brand statement and drive pick-up purchases.”

As part of this, KitchenAid has been highlighting global retail stories. “We’re sharing global success stories, showing how leading customers are already positioning the new handle in-store with fantastic results,” Gary explains. “Our teams are here to support with planning, listings and merchandising ideas - so retailers can maximise the opportunity from day one.”

KitchenAid is confident for the fourth quarter and beyond. Gary concludes:

“KitchenAid is a brand that has always and will continue to draw consumers in. With this refreshed design, broader market appeal and competitive pricing, there’s never been a better time to back the brand.

“Retailers who act now will be the ones to reap the rewards as demand builds through Q4 and beyond. My message to retailers is simple: stock up now and watch them fly.”

Above: The new lineup includes all the essentials - graters, peelers, spatulas, can openers, ice cream scoops and more.

Right: The handle is the hero for the new collection, with a range of instantly recognisable brand colours.

Inset: KitchenAid has also recently launched a range of kitchen textiles.

Bottom: All of Orthex’s

CLEAN SWEEP

CMultifunctional cleaning

onsumer focus on the cleaning, storage and utility sector remains strong this year and as such, the sector in general is seeing growth, despite continuing economic pressure. Laurence Smith, sales and marketing director, Vitality House tells PH: “Overall the category is in slight growth +2%, however our Greener Cleaner range continues to grow ahead of the category at +10%.”

Richard Joseph, ceo and co-founder, Joseph Joseph furthers: “The sector is resilient and dynamic and there is a demand for products that offer genuine value through durability and multifunctionality. At the same time, there is a huge opportunity for retailers to differentiate by curating ranges that blend practicality with contemporary design.

“With consumers spending more time at home, the utility and storage category is enjoying increased visibility and importance. Consumers are prepared to invest in products that improve the way their homes function day-to-day.”

Looking more specifically, laundry is seeing growth too.

Simon Parker, ecommerce specialist, Benross, explains: “The UK laundry sector is gradually growing and evolving

Products that perform multiple tasks are becoming increasingly popular. Atit Chopra, senior buyer, Ultimate Products, tells PH:

“We’re seeing multifunctional products remaining ever-popular: The Beldray All-inOne Floor Cleaner, which effortlessly vacuums, mops and dries, to tackle all hard flooring cleaning in one appliance, has recently earned recognition as a Home Life & You Home Appliance of the Year finalist.

“Space saving remains paramount, with consumers looking for all-in-one or 3-in-1 functionality in their buys. Similarly, collapsible ranges are in demand and any items that are easy to store or fold down are also popular.”

Monika furthers: “Innovation always captures attention. Multi-use products, folding mechanisms and energy-efficient designs are particularly appealing, as they feel both smart and practical. Ultimately, shoppers want products that make their lives easier, save them space or money and bring a little style into everyday tasks.”

as consumer habits shift in response to rising energy costs, busier lifestyles and a growing focus on sustainability.”

Within each of those sub-categories, there are clear trends emerging. Simon continues: “Heated airers have become increasingly popular as cost-effective alternatives to tumble driers. At the same time, there’s strong demand for compact, practical solutions that fit smaller living spaces.”

Tidy homes are key for the storage sector. Craig Sammells, country manager UK and Ireland, Orthex Group, outlines: “In terms of storage, decluttering is still a key trend, driven in part by the media and influencers who have built their following on the best way to organise the home. We are also seeing a rise in the focus on sustainability as consumers become more aware of environmental issues.

“There continues to be a move towards striking a balance between practical and beautiful. I think on the whole, practical is winning – think neat, stackable containers in the bathroom with toiletries or ingredients on open shelves in the kitchen.”

MARKET FOCUS: CLEANING, STORAGE & UTILITY

the home. It is now more of a lifestyle choice for many people, who will pay more for well designed, aesthetically pleasing cleaning and storage products. It is commercially important to offer a deep, on-trend range that meets both practical and stylistic needs.

“At Minky Homecare we have seen significant sales growth in trending colours and themes within our ranges, such as Wilde Summer and our new sophisticated Olivine colourway in storage and laundry. Stylish storage solutions in particular deliver an affordable home refresh and a clear reason for shoppers to trade up.”

Colour is important for Beldray. Emma Rawley, trading director, Ultimate Products, explains: “In today’s world, busy consumers are seeking bright colours and ‘dopamine décor’, which we’re seeing come through to the cleaning and utility space. Splashes of colour and bright patterns provide a point of difference for the consumer and allow them to dress their space in a way that prioritises fun as well as function.

Katie Whitehead, business development manager, What More, agrees: “In storage and utility, consumers increasingly view products as part of their home identity and lifestyle.

Social media and influencers continue to fuel the trend for home organisation, making it both practical and aspirational.

“We’re seeing demand for opaque and coloured storage that hides clutter while adding personality to the home. From small decorative baskets to large seasonal wardrobe storage, people want options that are functional, stylish and tailored. Ultimately, it’s about making everyday organisation enjoyable and personal.”

Carol Devins, marketing manager, Minky Homecare, adds: “Consumers are no longer seeking our purely functional products when selecting cleaning and storage solutions for

“Beldray’s latest laundry and utility product development incorporates the new bright and fun brand colours, which works particularly well on ironing boards, laundry baskets and cleaning cloths. This previously practical category is becoming more and more intertwined with lifestyle and décor considerations.”

Functionality is, of course, still an important consideration too. Monika Wasowska, product manager, utility and outdoor, RKW, outlines: “Design is only part of the story. Functionality and durability remain just as important, with multifunctional, compact and folding products on the rise as smaller living spaces become the norm. Another big driver is sustainability, shoppers are drawn to products that are reusable, reduce waste and feel like a more eco-conscious choice. Style, smart design and responsibility are all shaping the future of this category.”

Richard Joseph agrees: “We’re seeing a strong consumer shift toward products that combine functionality with design-led innovation. Customers increasingly want solutions that save space, simplify everyday routines and help make everyday chores easier.

“In cleaning, for example, compact and discreet storage for tools is in demand –people want their homes to feel uncluttered, but they don’t want to compromise on performance. In storage, stackable formats and innovative designs that can easily be collapsed when not in use, for example for storing products in the fridge, are gaining traction, especially with urban living spaces becoming smaller. Utility products that make the most of every inch of a home, whether that’s under-sink, inside cupboards, or on countertops, are a big part of the trend.”

Ben Wadeson, sales manager UK & Ireland, Journe Brands – Ezystorage, furthers: “We believe that clean, Scandinavian-inspired design remains highly appealing. Incorporating complementary materials such as bamboo lids on decorative storage, continues to elevate products. While consumers increasingly seek inspiration and elevated design, though, solution driven functionality and lasting quality remain their foremost priorities.”

The sustainability angle is still important. Melanie Kemper, marketing specialist, Keeeper, comments: “Consumers are looking for practical, eco-friendly and durable products that make everyday life easier. Our industry faces both challenges and opportunities – stricter environmental standards and changing expectations are driving innovation with sustainable materials, such as recycled plastics and bio-based resources, as well as smart product concepts.”

Simon adds: “Sustainability remains a key driver, with a strong preference for long-lasting, responsibly sourced and recyclable materials. Households are moving away from disposable or short-life items in favour of solutions that reduce waste and environmental impact. Energy efficiency is also front of mind, particularly in laundry processes, where air-drying methods and low-energy alternatives like heated airers are very popular for their cost saving benefits.”

Carol continues: “Environmental concerns are shaping product choice. Recycled microfibre blends and reducedpackaging formats are increasingly important to eco-conscious buyers. Our Naked Microfibre cleaning cloths, made from 100% microfibre and supplied without primary packaging, have seen rapid uptake and demonstrate how sustainable formats can drive both sales and brand preference.”

Both sustainability and economic pressures are shaping purchasing decisions for Eddingtons’ lines. Richard Walker, managing director, expands: “We are seeing trends in food storage, particularly around preserving and keeping food fresher for longer. We have a new, exciting storage offer launching early in Q1 2026 under our Aerolatte brand and our Squeeze n Store Citrus Juicer has been a real hit this year.”

Prolonging the life of products is being seen in the laundry sector, too. Richard

continues: “We are seeing opportunities around laundry and laundry after care.

Gleener is the perfect after care accessory for clothing and is gaining momentum, a great range that allows consumers to prolong the life of sweaters/pullovers and even soft furnishings. The non-battery gadget ‘gleans’ prills and bobbles from fabric to extend the life of clothing, something consumers are seeking when budgets are tight.”

Despite a growing sector with plenty of opportunities, there are also challenges. Katie says: “The biggest challenge remains price pressure. Consumers are highly value-driven and brands must work harder to capture attention – from shelf position, to the packaging design, clear USPs and trust in pricing.

“The opportunity here is to use these touchpoints to build brand awareness and drive impulse purchase. By linking products to everyday routines, highlighting time-saving features and showing how they make life easier, we can turn essential categories like cleaning and storage into purchases people actually enjoy making.”

Competitors are also a challenge, says Laurence: “Some of the challenges remain the low-end and poor-quality products being sold at very low prices devaluing the cleaning category. Space in-store also limits the ability for a retailer to present and offer a full range the consumer is interested in.”

Monika agrees: “The sector is saturated with cheaper alternatives, thought these often compromise on quality and durability. There are exciting opportunities in the category too. There’s a real gap in the market for design-led, functional products that remain affordable while offering longer-lasting quality.”

Craig sums up the category: “The desire will be to transform the home – from the messy lived-in, to the neat and tidy Instagrammable. While this might not be possible to maintain in full, consumers are definitely looking for cost-effective storage options to help them on their way.”

THE RISE OF THE UTILITY ROOM:

HOW BLACK+DECKER IS POWERING

THE

HEART

OF THE

MODERN HOME

Once a forgotten corner or a cupboard under the stairs, the utility room is having a moment. As homes evolve into multifunctional spaces, the demand for efficient, stylish, and high-performance appliances has never been stronger. From sustainable laundry solutions to powerful cleaning tools, the utility room is now a symbol of practicality meeting innovation - and BLACK+DECKER is leading the charge.

A REVIVAL IN EVERYDAY LIVING

Post-pandemic living has redefined how we use our homes. The rise of hybrid working and a renewed focus on wellness and cleanliness have shifted attention to functional areas - especially where we wash, dry, and store essentials. Today’s consumers aren’t just seeking performance; they want products that look as good as they work.

Sustainability also remains a key driver for consumers, with a strong preference for long-lasting, responsibly sourced, and recyclable materials. Households are moving away from disposable or shortlife items in favour of solutions that reduce waste and environmental impact. Energy efficiency is front of mind, particularly in laundry processes, where air-drying methods and low-energy alternatives like Heated Airers are very popular for their cost saving benefits.

Enter BLACK+DECKER: a brand synonymous with reliability, performance, and intelligent design. Whether it’s tackling laundry faster or creating a cleaner, fresher home, BLACK+DECKER products are empowering consumers to reclaim time and space.

Dry Smarter, Not Harder – The X-Frame Heated Airer

At the heart of this transformation is the BLACK+DECKER X-Frame Heated Airer - a game-changer in laundry care. With energy costs rising and space at a premium, this sleek, foldable airer provides a quick, efficient, and gentle way to dry clothes all year round.

Featuring a unique X-frame design for stability and airflow, multiple drying tiers, and low-energy heated rails, it’s ideal for households seeking sustainable convenience without compromising performance. The collapsible frame means it can be tucked away neatly, blending function and form perfectly - just what modern living demands.

The Power of Clean

Adding to this, BLACK+DECKER ’s range of stylish and functional bins brings practicality and design flair to the modern home. Combining durable construction with sleek, contemporary finishes, the collection reflects the growing consumer demand for products that not only perform brilliantly but also enhance the look and feel of the utility space.

Together, these innovations give the utility room a new identity - one that blends cleanliness, organisation, and design-led functionality.

Utility with Style and Substance

As the official BLACK+DECKER licensee for cleaning and laundry, Benross continues to expand into new markets, strengthening the brand’s presence across the UK. The company’s growing partnerships with leading retailersincluding new partnerships with WILKO and Dunelm - highlight the strong commercial appeal of BLACK+DECKER ’s cleaning and laundry range. These collaborations ensure more consumers can access trusted, design-led home solutions through retailers they already know and love.

In addition, Benross is investing heavily in new product development, bringing innovation and versatility to the forefront of homecare. A prime example is the forthcoming BLACK+DECKER Multifunctional Cleaning Tool, designed to deliver all-in-one convenience for modern households. Featuring a multifunctional head with mop, broom, and squeegee attachments, it’s ideal for cleaning hard floors, windows, shower glass, and more.

Together, these innovations give the utility room a new identity — one that blends cleanliness, organisation, and design-led functionality, while offering retailers a powerful, fast-moving category with proven consumer demand.

1: SinkSide Cleaning Set

Brabantia’s all-in-one cleaning set has everything needed to get started with three microfibre pads, two microfibre cloths, a squeegee and a dish brush with a built-in scraper. This compact set even comes with a movable divider and removable drip tray. It’s easy to carry too with an ergonomic handle that doubles as an airing rail. The tri-coloured cleaning pads are also designed to help colour code the kitchen wipe down. A super set for cleaning on the go.

Brabantia

W: www.brabantia.com/uk/tradeportal/

2: Wham Clip Range

The Wham Clip range offers premium, decorative storage with extra-strong bases and secure clip-lock lids for reliable everyday use. Made in the UK, it’s available in a selection of trend-led colours that elevate any home organisation space. Combining strength, style, and practicality, Wham Clip continues to deliver proven retail performance and strong consumer appeal within the growing decorative storage category.

What More

T: 01282 687030

E: sales@whatmoreuk.com

W: www.whatmoreuk.com

New Cleaning, Storage & Utility

3: Elliott Fluffy Duster Set

Keep any home spotless with the Elliott Fluffy Duster Set. Designed with super-soft fibres that trap and lock in dust, each head offers 360 degree cleaning power for effortless dusting from any angle. The compact size makes it easy to reach tight corners and tricky spaces. This pack includes five replacement heads to keep the duster performing at its best. Refills are sold separately.

Dayes

T: 01728 833400

E: sales@dayesuk.com  W: www.dayesuk.com

4: Gleener 4-In-1 Fabric

Shaver & Lint Brush

Gleener helps extend the life of clothing, upholstery and linens. Three interchangeable Fabric Safe Edges gently eliminate pilling, lint and pet hair from virtually any fabric. Each edge is expertly designed to revive a specific fabric type - bulky, medium or delicate. The built-in lint brush picks up pet hair, removes dandruff and provides a flawless finish to every de-pilling job. With no batteries or electricity required, Gleener is a smarter, more sustainable way to refresh the wardrobe and home.

Eddingtons T: 01488 686 572

E: sales@eddingtons.co.uk W: www.eddngtons.co.uk

5: Skoy Scrubs

Everyday cleaning made simple, yet bright and colourful. With the environment in mind Skoy Scrubs are made using the remnant fibres from the towelling industry. These are the ends of the huge cotton spools that don't have enough to do a towel run. They have a non-toxic hardener lightly brushed on which creates the Skoy scratch free Scrub. They have multiple uses: kitchen, bathroom, office, garage, outdoors and more.

Eddingtons

T: 01488 686 572

E: sales@eddingtons.co.uk

W: www.eddngtons.co.uk

6: Multi-use Microfibre Cloths Pack

Following the success of the Just Use Water cleaning cloth and mop range, Greener Cleaner has launched a 20-piece Multi-use Microfibre Cloths Pack, all made from 100% recycled plastic. The cloths are made from 45 x 550ml plastic bottles and clean just using water. The cloths are 30cm x 30cm in size and come in four colours. All cloths are also allergy and asthma friendly.

Vitality House

E: Laurence.smith@vitalityhouse.co.uk

W: www.greenerc.co.uk

1. OXO Aluminium Extendable Squeegee

OXO has launched its first-ever long-handled Squeegee, designed to deliver effortless, streak-free cleaning anywhere in the home. Ideal for hard-to-reach areas and high surfaces, the new squeegee tackles window condensation and keeps surfaces spotless. It features a rust-free aluminium handle that extends from 39.4cm to 58.4cm, has a durable silicone blade - inspired by windshield wipers - that glides smoothly across glass, tiles and mirrors for consistent results every time and has a handy 360° rotating hook that allows for easy storage.

OXO

E: intl-info@oxo.com

W: www.oxouk.com

2. Specialist Cleaning Brush Set

Adding to the successful specialist cleaning range from Greener Cleaner the new three Specialist Cleaning Brush set made from 100% recycled plastic, launches in November in 2025. These brushes clean both drink bottles and baby bottles, glasses, straws, vases, teapots and so much more. The soft grip handles with easy hang hole make cleaning a breeze. The soft bristles gently clean and when dirty simply clean in the dishwasher.

Vitality House

T: 07796 610453

E: laurence.smith@vitalityhouse.co.uk W: www.vitalityhouse.co.uk

3. Polti RollySteam

Introducing the Polti RollySteam, a cordless all-in-one floor cleaner that vacuums, washes and steam-sanitises in one effortless step. Featuring the Polti SteamActive technology, it ensures deep, natural cleaning on every surface from parquet to tiles. With Turbo mode for stubborn dirt, a self-cleaning heated base, HEPA filtration and up to 35 minutes of runtime, Polti RollySteam delivers powerful performance, effortless usability and a healthier home environment.

Polti T: 0161 813 2766

W: www.polti.co.uk

4. Beldray Pet Plus+ Range

The Beldray Pet Plus+ range keeps homes cleaner, fresher and free from fur and pet hair. Specially developed for pet-loving households, the Beldray Pet Plus+ range delivers powerful cleaning with practical design, offering antibacterial protection and pet-focused features throughout. From double-action rubber brooms to anti-bac drying towels and lint rollers, every product is built to make everyday clean-ups quicker, easier and more hygienic. Standout features include washable microbristle lint brushes, dual-sided mop heads with pet hair scrapers and ultra-absorbent drying towels with ergonomic designs.

Beldray E: sales@upplc.com

W: www.beldray.com

Products New Cleaning, Storage & Utility

5. Beldray Clip Mop+

Designed for effortless, hygienic cleaning, the Antibac Clip Mop Sets combine clever functionality with practical everyday design. Whether tackling floors, windows, bathrooms or walls, each set is equipped with a 360° flexible mop head for easy manoeuvring around edges and tight spaces. Thanks to the simple pull, click and mop mechanism, cloths can be released without ever needing to touch the mess. Each set includes anti-bacterial treated, machine washable cloths that can be used over and over again.

Beldray E: sales@upplc.com W: www.beldray.com

6. Beldray Deep Clean Range

Engineered for the toughest tasks, the Beldray Deep Clean range delivers focused cleaning power for every corner of the home. From grout lines to shower tracks, this collection includes smart, compact tools built for precision, all with ergonomic designs, stiff bristles and clever addons like scrapers, storage hooks and V-shaped brushes. Mops get an upgrade too with spin, spray and flat mop systems featuring dirtseparating compartments, microfibre pads and extra-large capacities to tackle serious messes even quicker.

Beldray E: sales@upplc.com W: www.beldray.com

Lewis Oxford Street, with new technology and interactive elements drawing in consumers and helping to educate about the brand and the products. The initiative was then rolled out into a further eight stores on the back of a positive response from the retailer and consumers alike.

Since then OXO has gained valuable consumer insights from the installations and is now using this to further refine the campaign with new fixtures going into stores. Rachel Browne, senior sales manager begins: “Our initial goal was to immerse consumers in a kitchen environment where they felt they could really explore OXO and the range and navigate the different categories, while experiencing our Icons and best sellers first hand.

“We really feel we have been able to capture that. It’s enabled consumers to touch and feel the design and the quality of the

improve visibility and create a more engaging space for customers.

product that make OXO what it is and such a reliable and long-lasting brand.

“Since launch, we’ve continuously refined that shop-in-shop experience, committing to the enhancing of our customer journey.”

As launched in 3 new stores and was updated in 3 others, Rachel explains what’s new: “We’ve kept the branding clean and impactful, while making thoughtful adjustment to the layout. So for example, keeping the island

structure, but introducing clearer product categorisation; we have added header signage, really helping customers navigate around the podium; we’ve also improved fixture height to improve visibility and create a more engaging space for customers.

“So the adjustments are not purely aesthetic. They are designed to enhance the experience and make shopping more enjoyable. We’re proud of how they’ve come together and we believe that it’s genuinely adding something special to the consumer experience.”

True to OXO’s sustainable approach, while the updates are installed into larger stores, the original podiums will now be rolled out into smaller outlets, too, expanding the footprint of the shop-inshop campaign, while ensuring nothing is wasted.

Rachel continues: “Our strongest partnership has been with John Lewis and that has been instrumental in allowing us to test and refine our concepts. It’s given us the opportunity to continuously improve and has opened up conversations with other customers.

“Indies have become really interested and some of the older fixtures, which still look great and work really well have been introduced into indies as a ‘test and learn’ so that those customers can see how it works without us having to create something completely bespoke.

“The hope is that if we get good traction from those retailers, then we can go on to do something bespoke for them as well. We have a great relationship with Mosaic Group and they’re keen to work with us to enable us to do that for our customers.”

OXO is about to launch into a new category with a cookware range entering the market in early 2026. The in-store marketing will now be used to promote this range too. Rachel expands: “While we are introducing cookware, we are looking at how we can do something bespoke and really special for that range. So there’s definitely a lot more to come with other customers.”

Originally, the campaign was launched as a response to customer feedback. Maria Spagnuolo, senior marketing manager, comments: “The direction to have more of this theatre in-store came from the consumer. When we looked at consumer reviews online, they were saying ‘wow, I didn’t know about this OXO peeler being so comfortable’, ‘I didn’t know this product would last so long’ etc.

“It’s this ‘wow effect’ that you can feel after you purchase the products, so we wanted to create that before the purchase. This is the essence of our brand – to create products that solve consumer pain

Number one for graters, slicers and choppers

OXO has recently been named the UK's No.1 Brand for graters, slicers and chopper after own-retailer brands*.

The company has been focused on this category for some time and has recently introduced the Precision Hand-Held Mandoline to the range –compact in size, but still powerful in performance. The new mandoline offers all the thickness settings and precision of a large slicer, but in a small handheld version.

Maria comments: “We are proud to be recognised as the UK’s number one brand. Our engineers have worked tirelessly to design slicing tools that prioritise both comfort and safety, and this achievement stands as a testament to OXO’s ongoing commitment to making every day better.”

it’s about creating a clear, engaging environment where shoppers can easily discover products, understand them and see how OXO makes the everyday better every day.

“Our fixtures are designed to guide the customer journey in discovering our full range with a clear guide, make the shopping experience intuitive and enjoyable. Ultimately, it’s not just about displaying the products, it’s about connecting with our consumers in a meaningful way and a practical way.”

points. These little tricks in the design and the functionality can only be seen if you have the products in your hands, so the more we do the installations and the demonstrations, the more people can touch and feel the products and the more this ‘wow effect’ is landing.”

Rachel adds: “At OXO we believe that great product design should be matched by an equally thoughtful in-store experience. The investment in fixtures allows us to bring our brand values –inclusivity, innovation, quality, accountability – into the retail space. So

The experience is having a noticeable positive impact on sales. Rachel comments: “We’ve increased foot traffic and stronger customer engagement and this has translated into higher conversion rates and overall performance. The refreshed environment has clearly resonated with the consumers, enhancing their experience and encouraging repeat visits.”

Looking ahead to next year, Rachel concludes: “We have some exciting product launches coming up, including the new cookware range, so we’re currently exploring how to bring that to life within the retail space.

“We’ll be elevating some existing fixtures, as well as introducing new ones in selected stores. We’ll be creating fresh spaces to showcase these arrivals. It’s an exciting time at OXO, we’re looking forward to providing a more engaging and inspiring in-store experience. There’s a lot coming down the line.”

*Excludes retailer brands. Source: Global Data, Sales Volume, UK, Mar 2024–Feb 2025

THE FINAL

When buying kitchen knives, consumers fall into two main categories. Ben Grunwerg, managing director, Grunwerg, explains:

“Consumers are always looking for recognisable brands that they can trust with great quality products and great design. However it really depends on the type of buyer, whether it is for premium kitchen knives or a more casual buyer.

“Casual buyers may weigh cost up, with presentation, brand and price. Buyers at the higher end want to know the quality of steel,

Knives are a sector of housewares where the key purchasing factors rarely change. Longevity, sharpness, ergonomics and trusted brands are all key features consumers consider. Suppliers tell PH more about what consumers and retailers are looking for, as well as how they continue to innovate in the category.

the brand and the weight and feel in the hand.”

Marc Kinsey, sales manager, HAUS, adds:

“We believe that all consumers replacing their kitchen knives take a ‘buy it once for life’ approach and are looking for knives that can be maintained and resharpened easily for many, many years of use.

factors to consider. Katie Cryer, head of sales UK, Robert Welch expands: “Consumers expect superior long-lasting sharpness and feel, comfort and balance in the hand is also

“While this is dependent on their available budget, our retail partners all have the objective of satisfying the demand, making sure that they offer good, better and best options within the category.”

Michael Robbins, marketing manager, ZWILLING, agrees:

“Consumers are looking for good value – so not only performance, but longevity backed by warranty, range and accessories and after-sales care –and they will be prepared to invest if the proposition is right, which is a great opportunity for retailers to increase the basket spend based on quality.

“Consumers are looking to buy well and buy once and that can mean trading up in pricepoint to get to the quality level that lasts.”

As part of this, there are important

“Alongside our extensive knife collections, we also retail our bestselling Handheld Knife Sharpener, which delivers outstanding performance and yet is incredibly easy to use. I’m sure we sell one for every knife sold.” Jay Patel, founder, Japanese Knife Company, hones in on the sharpness factor: “Any good knife should be sharp when new, so after the initial ‘out of the box’ sharpness, your major considerations should be –capacity to hold the sharpness; the ease with which it can be kept sharp; the ergonomics for prolonged use without causing stress; the aesthetic.”

Good knives can also help consumers to follow their lifestyle choices. Carl Branigan, country head, UK and Ireland, WÜSTHOF, comments:

“Today’s consumer cares about eating well. Cooking fresh, nutritional food at home requires tools that support speed, precision and pleasure in preparation; qualities that WÜSTHOF knives are renowned for.”

He continues: “Ergonomics, balance and ease of maintenance matter. Home cooks and food lovers want knives that make everyday food prep enjoyable, safe and efficient.”

Right: WÜSTHOF recently partnered with Harrods for an experiential campaign to launch a new colour in its Classic Colour range. Left: Using patented tungsten carbide technology, AnySharp sharpeners restore virtually any knife safely and easily in seconds –extending the life of kitchen knives and enhancing performance.

Paul Marchant, business development manager, Kuhn Rikon, adds: “Comfort in handling should be the most important consideration. A knife that sits snuggly and comfortably in one’s hand becomes an extension of the arm and will be much safer in use than an ill-fitting handle.

“Balance is another sign of quality that is easy for the consumer to understand. Our Iced and Culinary Forged knives feature very carefully weighted handles to ensure that the blade and handle are perfectly balanced at the heel of the blade.”

A continually growing concern among consumers for any product is its ecocredentials. Heidi Thomas, head of marketing, DK Household Brands, tells PH: “Sustainability is a major purchasing choice too. Shoppers are drawn to products that reflect their values, especially when it comes to using eco-friendly materials. And with tightened UK regulations of knife sales, trust and safety are non-negotiables.”

Heritage brands are using sustainability as a focus when updating their lines. Marc continues: “While a heritage brand like Lion Sabatier has over 200 years’ experience in knife manufacture, we are always looking at ways to offer something different and fresh.

“Our newest Provecao collection uses olive wood handle shells – this natural material comes from the pruning of olive trees and so makes use of a waste product – however, its aesthetic is stunning and each handle shell is unique.”

Michaels adds: “At ZWILLING, we’re rolling out product with enhanced environmental credentials such as FSC-certified wood for our blocks and reduced CO2 footprint steel in our new knife series like ZWILLING

Spectrum, as we know that sustainability is an ever-growing purchase factor consideration.”

Aesthetics are important. Suzanne Muller, brand manager, Richardson Sheffield, Amefa, adds: “Beyond functionality, people are also drawn to knives that complement their personal style and fit with their kitchen aesthetics. And while quality is paramount, there’s always an eye on value for money. Today’s consumer wants a knife that is as beautiful as it is practical, within their personal budget.”

For retailers, content is helpful for sales. Stefan Kaczmarczyk, marketing manager, Tefal, explains: “Retailers look for innovation stories that help differentiate products on the shelf, which Tefal has done with the launch of EverSharp Pro. They also look for innovative ways brands can showcase their products instore while meeting compliance.”

Carl agrees: “Knives aren’t just a purchase; they’re an entry into a lifestyle. Retailers value the story, heritage and training support that help them inspire customers in-store.”

Hugo Öhman, digital marketing and PR, Tormek, furthers: “For retailers, it’s about quality, differentiation and added value –which is why the Tormek T-1 Kitchen Knife Sharpener for the home resonates so strongly.”

Debbie Wann, marketing executive, Aydya, agrees: “From a consumer point of view, the key factors are performance, ease of maintenance and value. People want knives that stay sharp, feel safe and comfortable and fit their budget. Retailers are also looking at reliability and turnover.

“That’s where AnySharp sharpeners come in. By keeping knives razor sharp quickly and easily, they extend the life of the knives consumers already own, while giving retailers a trusted add-on sale.”

In a sector that relies heavily on unchanging product features, there is still plenty of innovation in knives. Part of this is style updates. Suzanne comments: “We regularly review our product lines to incorporate modern trends and respond to consumer feedback to improve functionality, comfort and aesthetics.

slightly flexible ceramic blade which prevents the easy breaking of the blade associated with normal ceramic knives.

“In steel, the latest innovation is the introduction of a new quality of stainless steel called SPG2 Stryx. This steel achieves an unparalleled hardness of 67+/-1 Rockwell, while remaining exceptionally easy to sharpen.”

“Recent innovations include the Forme in-drawer knife block, reflecting the brand’s focus on safe, practical solutions for contemporary kitchens. By blending tradition with modern design, Richardson Sheffield ensures that its products remain appealing and competitive.”

Ben agrees: “We are constantly keeping our ranges updated with new knives and sets. We monitor the latest trends and fashions and are looking at a lot of BBQ related products for 2026.”

New materials are entering the market. Jay expands: “Kyocera, the inventors of advanced ceramic knives has introduced a

Ensuring appeal to different demographics is part of Kuhn Rikon’s innovation. Paul tells PH: “Iced and Culinary Forged knives were 18 months in design; the brief being to design comfortable and efficient cutting tools suitable for a variety of hand sizes and that are perhaps a little less masculine than other knives.

“Our Culinary Forged knives feature a clever design at the butt of the handle that gives much more comfort in the palm of the hand.”

Outside of the knife itself, Zyliss has worked on new packaging. Heidi comments: “Each knife now comes with a blade guard for safe storage – both on the shelf and at home. A full shrink wrap made from recycled PET secures the knife handle and guard together, making it impossible to open without a tool.”

Updates are important for AnySharp. Debbie explains: “We’re constantly refining both the look and performance of our sharpeners to suit how people live and cook today. Design-led colourways, sustainable packaging and updated ergonomics.”

Overall, understanding the target audience is key. Katie concludes: “We won’t launch anything until we are confident it meets our highest standards and performance and then we listen carefully to customer feedback. With over 10,000 reviews across Trustpilot and Feefo, we are consistently rated as ‘excellent’ and ‘exceptional’. We have also earned Feefo’s Platinum Trusted Service Award for outstanding service and product quality, three years’ running.”

The challenge of retail

“Selling knives in retail environments does present some very real challenges,” begins Carl. “Understandably, there is a level of apprehension around the display and handling of knives, with retailers required to keep them in locked cabinets. While this is necessary from a safety and compliance perspective, it can limit a consumer’s ability to interact with the product and experience its quality first-hand.

“To overcome this, we work closely with our retail partners to ensure that customers still feel informed, inspired and confident in their purchase. This includes bespoke signage and literature; staff training; customer service and ongoing support; and experiential partnerships.”

Stefan continues: “The challenge is balancing legal compliance and security with creating a positive shopping experience. As a supplier, Tefal ensures safe and secure packaging to meet compliance requirements; clear age verification guidance; in-store selling solutions that help retailers display knives securely while still making them accessible and appealing to shoppers; staff training, product education and engaging merchandising; and online, we provide digital assets, clearly explaining product benefits.”

The retailing of accessories is somewhat simpler. Hugo adds: “Through staff training, instore demos and engaging displays, shoppers can see for themselves how easy and important it is to keep knives razor-sharp.”

Products New Cutting Edge

Sharpener, Ash Green

The Tormek T-1 Kitchen Knife Sharpener brings professional sharpening to home chefs with effortless precision and durability. Its diamond grinding wheel and honing wheel deliver razorsharp edges while being gentle to knives. Now available in four colours, including the brandnew Ash Green, the Tormek T-1 lets every home chef choose the perfect match for their kitchen. Compact, sleek, and built to last.

Tormek

E: info@tormek.se

W: www.tormek.com/en

2: Tasty+ Drawer Knife Block plus Knives

Cut out clutter with Brabantia’s Tasty+ Drawer Knife Block and three Tasty+ Knives. These Brabantia blades are made of ice-hardened steel to keep their edge for longer and are both scratch and corrosion resistant. Securely held edge down and complete with a chef’s, bread, and carving knife, this set is cut out for professionals and 100% recyclable after use. With a seamless grip, easy to clean and hygienic to use, this cutting-edge set is perfect for kitchen drawers.

Brabantia

W: www.brabantia.com/uk/tradeportal/

3: Global 40th Anniversery Set

Global is celebrating its recognition as the winner of the Cutting Edge Award at the Excellence in Housewares Awards 2025. It’s immensely proud to have won this award for its 40th Anniversary campaign, special edition GS110 and flagship seven piece knife block set. The team thank retailers who have supported them through the year and are keen to continue to innovate at the cutting edge of the industry.

Grunwerg

E: isales@grunwerg.co.uk

W: www.grunwerg.co.uk

4: ICED Bamboo Cutting Board

The large ICED Bamboo Cutting Board from Kuhn Rikon is not just any cutting board. It has been cleverly designed to be very slightly sloping so that fluids naturally collect in the well. chamfered edges make lifting the board from the worktop effortless and non-slip feet give stability whilst cutting. It’s made from bamboo which is naturally water resistant and is kind to the knife edge.

Kuhn Rikon

T: 01902 458410

E: isales@kuhnrikon.co.uk

W: www.kuhnrikon.co.uk

5: Salter ProtecTip Knives

The Salter ProtecTip 5pc Knife Set offers a safer, smarter solution for everyday food prep. Featuring rounded blade tips, each knife delivers all the cutting performance needed for daily cooking, while significantly reducing the risk of accidental injury. The set includes five essential kitchen knives: a chef’s knife, bread knife, carving knife, utility knife and paring knife. Each features a softtouch ergonomic handle for comfortable grip and a non-stick coating for hassle-free cleaning.

Salter E: isales@upplc.com W: www.salter.com

6: Swiss Classic 10cm Paring Knife

The Victorinox Swiss Classic 10cm Paring Knife is a masterclass in precision, ergonomics, and enduring quality. Its top unique selling point lies in its ultrasharp, precision-ground blade, which delivers exceptional control for intricate tasks such as peeling, slicing, and garnishing. This makes it an indispensable tool for both professional chefs and home cooks. The Victorinox Swiss Classic 10cm Paring Knife stands out for its Swiss-made precision, ergonomic comfort, and enduring reliability.

Victorinox

T: 0203 8853766

W: www.victorinox.com/en-GB/

1: ZWILLING Spectrum Knives

The new German-made ZWILLING Spectrum knives offer balance, sharpness and performance. The range is made from sustainable materials and offers modern performance and exceptional design resulting in professional handling. The black micarta handle, featuring a precision-welded metal end cap and curved bolster provides a secure grip for precise and effortless cutting. Crafted from steel with a reduced CO2 footprint and other carefully selected materials, ZWILLING Spectrum not only delivers in the kitchen, it's the environmentally-conscious option too.

ZWILLING

T: 0330 363005

E: customerservice@zwilling.co.uk

W: www.zwilling.com/uk

2: Forme In-Drawer Kitchen Knife Block

The Forme In-Drawer Knife Block is a smart, space-saving solution designed for modern kitchens. Crafted with a streamlined silhouette in warm acacia wood, this in-drawer block fits safely inside any kitchen drawer, keeping countertops organised. Inside there is a selection of knives featuring high quality martensitic stainless steel blades, known for their durability, precision and corrosion resistance. Whether slicing, chopping, or mincing, these blades deliver reliable cutting performance every time.

Amefa

E: contact@amefa.com W: www.amefa.com

3: Tormek T-1 Kitchen Knife Sharpener

The Tormek T-1 Kitchen Knife Sharpener is the first real knife sharpener for home chefs. It combines professional precision with effortless usability, making it the ultimate kitchen companion. Its diamond grinding wheel and honing wheel with integrated polishing provides razor-sharp edges while being gentle to knives. Designed for precision and simplicity, it features a patented guide to guarantee an exact sharpening angle, every time. Compact and sleek, it fits seamlessly into any kitchen, while its durable construction guarantees lasting performance.

Tormek

E: info@tormek.se

W: www.tormek.com/en

4: AnySharp Award-Winning Knife Sharpeners

Discover AnySharp’s award-winning knife sharpeners – including its Red Dot 2025 winning Evo, the iconic Classic and the powerful XBlade. Whether users are a home cook, outdoor adventurer, or style-savvy foodie, there's a sharpener designed for them. They are safe, easy to use, and built to perform. Climate-certified, with a headquarters in Scotland, AnySharp has warehouses across the UK, Europe and the USA.

AnySharp

E: eh@aydya.co.uk

W: www.anysharp.com

5: Lion Sabatier Provencao Knives

Lion Sabatier’s Provencao knives embody French expertise in cutlery. Fully forged for unmatched strength and balance, these knives combine cuttingedge performance with timeless design. They have a nitrogen-strengthened 4116N stainless steel blade. With exceptional edge retention and corrosion resistance they have an ergonomic olivewood handle for comfort and style. They have stainless steel rivets for strength and stability and are crafted in France with heritage craftsmanship.

HAUS

E: info@inthehaus.co.uk W: www.hauswares.co.uk

Products New Cutting Edge

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Introducing a fresh approach to safety in the kitchen, Judge Arc Knives are smarter and safer kitchen knives. Round tipped for maximum protection, but still sharp where it matters so users can chop, slice and dice with confidence. Crafted from forged stainless steel and beautifully balanced, they are perfect for families, beginner cooks and seasoned chefs. Available as a gift boxed set of three knives – 9cm Paring, 13cm Utility and 15cm Cooks – and guaranteed for 25 years.

Horwood

T: 0117 940 0000

E: sales@horwood.co.uk

W: www.judge.co.uk

SHARP RELIEF

Founded in Switzerland in 1884, Victorinox began with the creation of the Swiss Army Knife, the company has evolved to become the manufacturer of knives for both home and professional kitchens around the world. PH finds out more about the company and its latest launches.

When founder Karl Elsener opened his cutler’s workshop in 1884, he had no idea that the Swiss Army Knife he soon created would become a global icon of preparedness, finding its way not only into everyday life, but even into outer space. To this day, Victorinox, which is still a familyrun company, works to its mission ‘to best

prepare you for everyday challenges’. As part of this, the company responsibly seeks well thought out solutions that simply serve their purpose expertly. Products are delivered with uncompromising quality down to the last detail and the company pursues excellence in all it does.

Alongside its knife offering, Victorinox is also renowned for its cutlery, watches and travel gear, creating products because the company’s ethos is that ‘being prepared makes life better’.

Carl Elsener, ceo, explains: “Living up to our legacy as ‘Makers of the Original Swiss Army Knife’, we at Victorinox have made it our mission to best prepare you for everyday challenges through smart and masterful solutions.

“That’s why we employ the same expertise and meticulous pursuit of excellence we put in our Swiss Army Knife in our cutlery, too. Why we use only best-in-class materials. And why our ergonomic, performance-driven designs are carefully thought out and simply serve their purpose perfectly.

“Valued and inspired by professionals in the art of cooking all over the world, our expertly selected range offers effortless efficiency and ensures you are always best prepared to be a masterful chef.

“Because we truly believe ‘being prepared makes life better’.”

Key to its knife offering is the Wood collection, which combines maximum functionality with a touch of natural elegance. The range combines precision and timeless aesthetics with the high quality blades.

The Wood collection includes a variety of models including knives for shaping, steaks, fish filleting, bread, pastry and salmon,

ECO CREDENTIALS

Victorinox is committed to innovation, but also to continuously improving its contribution to a better world.

“Living up to our legacy as Makers of the Original Swiss Army Knife, our aim naturally is to be successful over the long term by providing compelling products and services on the global market.

“But protecting and preserving the world for future generations is just as important. We therefore see it as our responsibility to make sure our operations and those of our suppliers support economically, environmentally and socially sustainable goals,” says Carl.

as well as two chef’s knives, a santoku knife, kitchen cleaver, kitchen knife and a shaping knife.

The 17cm Santoku Knife with fluted edge is inspired by Japanese design, renowned for their robust culinary blueprint. Meanwhile, the Bread Knife’s wavy edge and ergonomic grip guarantee smooth operation and precision. And the Long Elegant Chef’s Knife will navigate any meat joint with rock solid precision.

Each model is carefully designed for precise cutting, transforming every preparation into a culinary experience, whether tender steaks, fresh vegetables or delicate garnishes.

Thanks to the unique grain, each knife is one of a kind, while the polished surface ensures a pleasant feel. Used for centuries for knife handles, wood is warm to the touch and gives each piece a distinct patina.

• Recycled: The Swiss Army Knife is made of up to 85% recycled steel and the company is gradually transferring the use of recycled materials to its other product categories.

• Packaging: Victorinox uses only as much packaging as absolutely necessary. A significant portion is recyclable, with up to 90% recovered paper in the cardboard packaging.

• Product lifecycle: Victorinox knives come with a lifetime warranty.

• Operations: Across production sites and Swiss offices, the company actively seeks to reduce its carbon footprint.

1: MasterClass Bakeware

Bakeware built from 1mm thick carbon steelthe thickest on the market - and engineered to resist warping through electroplating and sandblasting, MasterClass has delivered unrivalled durability and consistency for decades. With a quantum 2 non-stick coating completely free of all PFAS its bakeware has endured, evolved and defined the standard in bakeware for over two decades.

Lifetime Brands Europe

T: 0121 6046000

E: saleseu@lifetimebrands.com W: www.uk.lifetimebrandseurope.com

2: bamix DeLuxe

The bamix DeLuxe is a compact, yet powerful 200W hand blender. Designed for both amateur and professional chefs, it excels in blending, grinding, pureeing and whipping. This model includes a multi-purpose blade, whisk, beater and grinder, making it ideal for everything from smoothies and soups to spice blends and sauces. Its ergonomic design ensures comfortable handling, while the high-torque motor delivers consistent performance.

Burton McCall

T: 0116 234 4611

E: sales@burton-mccall.com W: www.burton-mccall.com

3: Eleanor Bowmer Fabulously Festive

Inject joy into the festive season with the new Fabulously Festive range by Manchester designer Eleanor Bowmer. Known for her vibrant, hand-painted style, Eleanor brings Christmas magic to the table with colourful serve platters, mugs and more. Each piece is bursting with personality and designed to make any celebration feel extra special. Whether hosting or gifting, this cheerful collection promises to turn every December gathering into a fabulously festive occasion.

Pure Table Top

T: 0116 4782928

E: enquiries@puretabletop.com

W: www.puretabletop.com

4: Zyliss Easy Pull Food Processor

The Zyliss Easy Pull Food Processor delivers fresh, homemade results in seconds with no electricity needed. Chop, blend, or mix with just a few pulls. Ideal for salsas, smoothies, herbs, dressings and more. Compact, quiet, and versatile, it simplifies prep and cleanup while giving full control over the texture. Fresh food, made effortlessly.

DK Household Brands

E: sales.orders@dkhouseholdbrands.com

W: www.zyliss.co.uk

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5: Sporty Football Scales

Add a playful twist to the bathroom with Blue Canyon’s Football Digital Bathroom Scales. Available in black, red, green and blue, these scales combine fun design with everyday practicality. Perfect for sports fans of all ages, they bring personality and reliable digital accuracy. A stylish way to keep on top of health and fitness goals with a sporty edge. Blue Canyon T: 0131 5640300

E: info@bluecanyon.co.uk W: www.bluecanyon.co.uk

6: TITAN Vacuum Food Flask

The TITAN Vacuum Food Flask delivers strength and reliability for meals on the move. Built from durable stainless steel, it keeps food hot or cold for hours, making it perfect for work, travel or outdoor adventures. With widemouth openings for easy filling and cleaning, plus robust lids designed to prevent leaks, TITAN ensures every meal is fresh, secure and ready when needed. Available in 800ml and 1000ml sizes.

Casa & Casa T: 0131 5640400

E: info@casaandcasa.com W: www.casaandcasa.com

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Mepal Cirqula Bowl

Made in the Netherlands, the Cirqula Bowls from Mepal have a perfect seal which keeps food fresher for longer and their durable materials make them ideal for leftovers, or lunches on the go. They are versatile so are suitable for the fridge, freezer and microwave (with the lid off) Stackable and nestable for easy storage, they are dishwasher safe and also BPA-free.

Mepal

E: j.stalder@mepal.com

W: www.mepal.com/uk

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2: Farberware Build-a-Board

Far more than just a serving board, Farberware Build-a-Board is fully customisable and portable, featuring secure push-lock lids to keep contents fresh and in place, making them ideal for parties, BBQs and on-the-go entertaining. They’re reversible too, doubling as a food prep surface for everyday chopping and slicing. With endless serving possibilities they offer both function and fun. BPA-free, fridge-safe and dishwasher-safe, Build-a-Board is designed with real-life convenience in mind.

Lifetime Brands Europe

T: 0121 6046000

E: saleseu@lifetimebrands.com

W: www.uk.lifetimebrandseurope.com

3: Zyliss Oak Wood Handle Utensils

Cook with style with these Oak Wood Handle Utensils. This collection brings a warm natural feel to everyday cooking. The smooth ergonomic handles feel balanced in the hand while the heads make it easy to flip, lift, stir and serve. Safe for nonstick cookware and thoughtfully designed for daily use, these are ideal go to kitchen prepping tools. DK Household Brands

E: sales.orders@dkhouseholdbrands.com W: www.zyliss.co.uk

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4: Cole & Mason London Acrylic Salt & Pepper Shakers

Enjoy classic style and everyday ease with Cole & Mason’s London Acrylic Shakers. Lightweight, durable and elegantly clear, they suit any table. The classic design delivers smooth seasoning with every shake, while the transparent body makes it easy to monitor levels. A perfect blend of tradition and practicality for refined dining.

DK Household Brands

E: sales.orders@dkhouseholdbrands.com W: www.coleandmason.com

5: Eleanor Bowmer Cin Cin

Barware Collection

Raise a glass to the brand-new Eleanor Bowmer Cin Cin Barware collection - a must-have for standout soirées. Bursting with signature colour, gold accents and playful hand-drawn details, each piece adds a touch of fun. From shakers to glasses, this bold collection brings personality to any drink. Whether it’s a party or a quiet tipple, Cin Cin makes every sip feel special.

Pure Table Top T: 0116 4782928

E: enquiries@puretabletop.com W: www.puretabletop.com

6: NERO Vacuum Tumbler

The NERO Vacuum Tumbler is built for busy days and everyday convenience. With double-wall insulation, it keeps drinks at the perfect temperature for longer, whether it’s a morning coffee, or an afternoon refreshment. Its 380ml capacity is ideal for daily use, with a spill-resistant lid and a modern finish in stainless steel or black. The smart choice for anyone on the move.

Casa & Casa T: 0131 5640400

E: info@casaandcasa.com

W: www.casaandcasa.com

1: Winter Luxury

Stay cosy in style with these supersoft Luxury Hot Water Bottles. Finished with plush covers in Grey, Pink and Mink, they combine comfort and warmth with a touch of elegance. Perfect for chilly nights or soothing relaxation, these 2L bottles are designed for everyday use with a luxurious feel.

Blue Canyon

T: 0131 5640300

E: info@bluecanyon.co.uk

W: www.bluecanyon.co.uk

2: London Natural Beech Salt Shaker & Pepper Mill Set

Elevate any table with this classic natural beechwood set - combining a salt shaker and adjustable pepper mill for effortless seasoning. Its durable ceramic mechanism ensures consistent grind, while the timeless design suits any kitchen. Easy to refill and clean, it’s perfect for everyday meals or entertaining with style and simplicity.

DK Household Brands

E: sales.orders@dkhouseholdbrands.com

W: www.coleandmason.com

3: Salter Experts Food Prep Range

Designed for home cooks looking to elevate their prep game, the Salter Experts range delivers professional-level tools for everyday cooking tasks. From non-slip mixing bowls to stainless steel prep tools, each piece is crafted for performance, comfort and ease. Soft-grip handles and hanging hooks offer smart, spacesaving storage, while dishwasher-safe designs make clean-up simple. With durable materials and thoughtful features like internal measurements and anti-slip bases, this collection is built to last and made to use.

Salter

E: sales@upplc.com

W: www.salter.com

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4: Full Circle Fuzz-Off

New from Full Circle is the Fuzz-off, so users can continue to maintain, refurbish and upcycle their favourite garment. This compact lint remover and microfibre fuzz eradicator is small enough for easy storage at home and to pop into a travel case. The soft bristles tackle larger lint and pet hair and the micro-bristle fabric removes finer fuzz. The brush nests neatly for compact travel. Made from bamboo, recycled plastic, rubber and microfibre.

Eddingtons

T: 01488 686 572

E: sales@eddingtons.co.uk

W: www.eddingtons.co.uk

5: NoStik's Silicone Range

NoStik's Silicone range offers innovative, ecofriendly solutions for baking and cooking. Its products include reusable muffin liners, baking mats and splatter guards, all designed to make kitchen tasks easier and more sustainable. The non-stick silicone surface ensures effortless food release, allowing for fat-free baking and cooking without the need for oils or butter. The Silicone range is heat-resistant up to 240°C and dishwasher safe, making cleanup a breeze. Additionally, NoStik's products are free from harmful chemicals like PTFE and PFOA.

Burton McCall

T: 0116 234 4611

E: sales@burton-mccall.com

W: www.burton-mccall.com

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6: Mikasa x Tipperleyhill Robin

The new Mikasa x TipperleyHill Robin collection is set to soar just like the award winning original Mikasa x Tipperleyhill collection. Designed by celebrated UK duo TipperleyHill, each piece showcases their signature hand-painted artistry, featuring a charming robin in a colourful scarf. Beautiful, festive and full of character, this collection is perfect for gifting, table and window displays and seasonal inspiration. The range includes highly giftable teapots, mugs and kitchen accessories including trays and textiles.

Lifetime Brands Europe

T: 0121 6046000

E: saleseu@lifetimebrands.com

W: www.uk.lifetimebrandseurope.com

How long have you been at Le Creuset?

I joined in December 2014 as a field sales executive. Now in my 11th year, I’ve had the privilege of working across both key and national accounts, continually growing within the business and deepening my connection to a brand I truly believe in.

What is your greatest achievement in your career so far?

One of my proudest achievements has been the recognition and trust I’ve earned from my peers at Le Creuset. True leadership is built on support, collaboration and shared success and I’ve been fortunate to grow within a business that embodies those values.

Favourite part of your job?

What I love most is that no two days are the same. I’m fortunate to have a wide variety of responsibilities and opportunities and I believe in embracing each one wholeheartedly.

It’s true what they say, every day is a school day. Not a week goes by without learning something new. That constant evolution is what keeps me inspired and motivated.

Least favourite part of your job?

It’s probably my impatience. I’m incredibly passionate and when an idea or opportunity arises, I want to say yes and execute it to the highest standard, immediately. Learning to be patient and resilient has been key. It’s a reminder that progress takes time and that ‘slow and steady’ really does win the race.

Who is the unsung hero of the company?

This is such a tough question because I work with an incredibly passionate team. But if I had to choose just one person, it would be Suzanne Galrand. Her title is executive office & commercial coordinator, but she is so much more. Whether it’s organising training events, booking hotels and travel, printing materials, or coordinating plans, Suzanne is the driving force behind the scene who gets it done.

What is the biggest change within the housewares industry that you have seen since you’ve worked in it?

The most significant change is the decline of high street retail, particularly independent stores. The shift to online has accelerated

get it wrong It’s okay to

George Mann, Le Creuset’s national sales manager, UK & Ireland, talks about all things leadership, patience and the changing retail landscape.

dramatically in recent years, making the landscape more competitive and challenging. This evolution has reshaped consumer expectations. Shoppers seek more than just products. Today, we must deliver immersive experiences and build connections to stand out.

What’s the best piece of advice you’ve ever been given?

‘It’s okay to get it wrong. Once is a mistake, twice is a choice’. In a fast-paced world, mistakes are inevitable. But what matters is how we respond to them. If you take the learning and use it to grow, improve and deliver, then in many ways, it’s not a mistake at all.

Biggest lesson you’ve taken away from the last year?

That we don’t always align and that’s okay. It’s important not to take it personally when it’s not your time to shine. Everyone has their own expectations and sometimes they’ll match with yours and sometimes they won’t. The key is to remain flexible and open to change. In my experience, when you do that, a natural path forward often reveals itself.

If you could change one thing about the housewares industry, what would it be and why?

There are a few things I’d like to change, but I’ve come to appreciate how special the industry truly is. It’s a kind, well-organised space with a strong sense of community. If I could change one thing though, it would be to make life easier for the retailers. My personal commitment is to make working with Le Creuset as easy and enjoyable as possible. If I can ease just one person’s stress each day, I feel I’m making a positive impact.

If you didn’t work in housewares, what industry would you work in and why?

I’ve been fortunate to work with luxury brands and it’s an environment I truly enjoy.

I’m a big lover of the outdoors. I spend a lot of time walking and mountain biking, so if I weren’t in housewares, I’d definitely be drawn to something outdoorsy. Perhaps something in outdoor lifestyle or adventure retail where I could combine my love for premium brands with my passion for nature and activity.