Restaurant Solutions Portfolio by Sysco

• Strategize Operations The team you can count on.

• Design Menus & Marketing

• Increase Profitability

• Drive Traffic

Exclusive to Sysco customers!

Customer Feedback

“This was the last piece in tying our nautical theme throughout the whole facility. The highlighting and placement of our most profitable items has worked wonderfully with sales of these items increasing.”

Brian Bannasch, The Lighthouse Restaurant

Design menus & marketing that represent your brand and grow your business.

Your menu is the most important marketing tool for your business. Getting the most out of your menu starts with understanding your goals and implementing solid strategies, engineering, and layout techniques that will turn them into reality. That’s what we do when you partner with us on a menu design project! Investing time and attention to your menu will not only set you apart from your competition, but increase your bottom line!

Customer Goal

New look to fit their Irish pub and include photos of their best dishes.

Strategies

Implemented

• Green pop boxes to highlight profitable items.

• Vintage design with Celtic-style fonts to reflect restaurant style.

• Photos to promote key items.

• Prices tucked in descriptions to allow a greater focus on items.

Customer Feedback:

“All my customers and staff love the new look of the menu and are always complimenting it. The design, color and photos make the menu look more professional. I appreciate the help with the menu and for Sysco having these programs to make my restaurant successful.”

Kevin Farley, Owner, Farley Mac’s

Customer Feedback

“The process was EXCELLENT, as was Ann (Sysco RS Designer) to work with. I can’t offer any recommendations for improvement.”

Craig Lindberg, The Biscuit Barn

Implement proven engineering and design strategies to maximize the power of your menu.

Menu Engineering

The first step is to identify those menu categories and items that generate the most profit, are easy to prepare, and are consistently of high quality. Through our engineering and design layout strategies, we can guide your customers to order those key items.

Strategies:

• Use bold and colorful headings.

• Place items in key locations on the page.

• Outline a key category or item with a box or shading.

• Place an icon near the item title, such as “House Favorite”.

• Use quality food photos.

• Create a separate menu for limited-time-offers or special occasions.

Menu Design

The menu creates a first impression for customers – they notice the weight of the paper, the colors, the fonts, and if it’s easy to read within just seconds. This contributes to the overall experience and encourages repeat business. Our experienced team has the skills and knows the strategies to support your goals!

Strategies:

• Use modern fonts that are easy to read.

• Organize categories for ease of navigating and quick decision making.

• Use colors, graphics, and images that support your brand.

• Tailor item descriptions to match your service style - for casual and quick serve operations, keep it brief. For more upscale and fine dining establishments, include illustrative descriptions to help sell items and support the higher price point.

Customer Feedback

“It has been a pleasure working with Sysco and their marketing team to spin up our menu. They have done what I have been looking for, for years. We now have a great looking menu and we are excited to see the increase in sales we are sure we are gonna have!!”

Moises Casillas, Lucy’s on the Square

Drive traffic by connecting with your customers.

Your current customers are your biggest fans, so why not give them a reason to prove it by returning again. Don’t forget about those potential customers checking you out for the first time! Promoting your business, your “stand out” dishes, and the passion for what you do is essential to reaching your customers. Whether online or in-house, we’ve got you covered and are here to help.

Our Restaurant Solutions consultants can guide you through the ins and outs of social media and provide you with best practices to optimize your business.

Customer Feedback

“Good morning Sopheari (RS Consultant), I spoke with Bob yesterday and he absolutely LOVED this consultation! Thank you so much for your time and sharing your expertise with the Google Business Profile and social media consultations! Bob and Megan will be implementing many of the topics you discussed, and I wanted to let you know that we all greatly appreciate you!”

Cody Wojtaszek, Sysco Detroit Sales Consultant

Strategize operations with technology and service partners that support your goals.

The Sysco Solutions Partners program features best-in-class companies to make sure you have the right tools to optimize your business and increase profitability. Our holistic collection of offerings encompasses specialized services, technology, tools, and more!

• Digital Marketing & Loyalty

• Online Ordering

• Website Design

• Operations & Business Solutions