EXHIBITOR PROSPECTUS
ABOUT PRIMA26
PRIMA26 is the premier annual conference and trade show created for and by public risk management professionals. It’s the must-attend event of the year, bringing together more than 1,200 public sector risk leaders under one roof.
In a rapidly evolving risk landscape, the need for innovative solutions and strategic partnerships is greater than ever.
Exhibiting at PRIMA26 offers you a direct line to decisionmakers who are actively seeking the tools, technologies, and services to better serve their communities.
Over three dynamic days, attendees will connect, learn, and collaborate with top industry influencers and thought leaders—making PRIMA26 the ideal platform to showcase your brand, build relationships, and drive impact.
Don’t miss your chance to be part of the conversation shaping the future of public risk.
Secure your exhibit space today at conference.primacentral.org.
WHO ATTENDS PRIMA’S ANNUAL CONFERENCE?
PRIMA’s conference attendees are responsible for a variety of areas within the risk management profession, including:
• Coordinating risk management
• Purchasing insurance
• Managing human resources and labor issues
• Administering safety and environmental programs
• Supervising parks and recreation programs
• Overseeing cyber and online risk
• Managing wellness programs
• And much more!
THREE FACTS ABOUT PRIMA
ANNUAL CONFERENCE ATTENDEES...
2026 EXHIBIT SPACE RATES
PRIMA offers several booth types to accommodate your branding and budget. From the turnkey tabletop booths to premium corner booths, you can choose the footprint that best suits your needs.
STANDARD IN-LINE 10' X 10' BOOTH | $2,900 (MEMBER) $3,300 (NON-MEMBER)*
Standard (in-line or linear) booths are located along an aisle with other exhibitors to the right and left. The standard booth space is 10’ x 10’ and may be purchased in multiples to create a larger footprint.
Includes one full conference registration and four hall-only badges. Additional full conference and hall-only badges may be purchased for an added fee. The pre- and post-conference attendee list may be purchased for an added fee.
PREMIUM CORNER 10' X 10' BOOTH | $3,200 (MEMBER) $3,600 (NON-MEMBER)*
Located at the corners of each aisles can help maximize your visibility and creativity on the show floor. The premium corner booth space is 10’ x 10’ and may be purchased in multiples to create a larger footprint.
Includes one full conference registration, four hall-only badges, and pre- and post-conference attendee list. Additional full conference and hall-only badges may be purchased for an added fee.
FIRST-TIME EXHIBITOR CONCOURSE 6' X 30" TABLETOP | $2,000 (MEMBER) $2,200 (NON-MEMBER)*
Available to first-time exhibitors only, our new cost efficient table top booths are located in the concourse space of the Broward County Convention Center. The concourse tabletop includes one table, one chair, and one wastebasket.
Includes one full conference registration. Additional full conference and hall-only badges may be purchased for an added fee. The pre- and post-conference attendee list may be purchased for an added fee.
Limited Quantity Available
BOOTH CONSTRUCTION AND ARRANGEMENTS:
PRIMA does not cover the cost of booth furnishings or utilities. Exhibitors are responsible for the cost of tables, chairs, carpet and/or floor covering, electrical, audio visual, and internet services, which must be arranged through the designated service providers.
*price increases $200 after March 6
2026 BUSINESS EXCHANGE SHOW SCHEDULE:
SUNDAY, JUNE 7 10:00 AM–5:00 PM
Exhibitor Move-In
MONDAY, JUNE 8 9:30 AM–12:00 PM & 1:15 PM–4:15 PM
Exhibit Hall Open
TUESDAY , JUNE 9 9:00 AM–2:00 PM 2:01 PM–7:00 PM
Exhibit Hall Open
Exhibit Hall Tear-Down
BUSINESS EXCHANGE SPECIAL EVENTS:
MONDAY, JUNE 8 9:30 AM–12:00 PM 1:15 PM–4:15 PM
TUESDAY, JUNE 9 9:00 AM–11:00 AM 12:30 PM–2:00 PM 1:30 PM–2:00 PM
Grand Opening and Refreshment Break
Business Exchange Reception
Refreshment Break
Lunch in the Business Exchange Passport Raffle Drawing
ADDITIONAL OPPORTUNITIES FOR VISIBILITY AND CONNECTION WITH CUSTOMERS
HOW DO I PURCHASE A BOOTH?
Please use the online booth space application form at https://conference.primacentral.org/exhibit
Contact Monique Gilliam at mgilliam@primacentral.org or call 703.253.1263 for more information on exhibiting.
SPONSORSHIP
Providing additional support for the conference is a great way to increase your exposure to current and future PRIMA members. This increased recognition also demonstrates your company’s commitment to the public sector risk management industry. Sponsorship opportunities are available for companies large and small, with a wide variety of pricing levels.
Contact Monique Gilliam at mgilliam@primacentral.org or call 703.253.1263 for more information.
ADVERTISING
Make valuable connections by advertising in Public Risk magazine, PRIMA’s publication, distributed to all members and conference attendees. Public Risk provides risk managers in the public sector with timely, focused information in an easy-to-read format, and features articles from public risk practitioners and industry experts.
Contact Nick Baker at nbaker@primacentral.org or call 703.528.7701 for advertising opportunities.
EXHIBIT HALL FLOOR MAP
EXPOSITION CONTRACT CONDITIONS/RULES AND REGULATIONS
1. Space assignments will be made on a first come, first served basis, and only upon receipt of 50% of gross rental as a nonrefundable down payment. The balance of the gross space will become due and payable on or before March 6, 2026. No space assignment will be processed without the receipt of the required down payment. PRIMA has implemented a priority points system, whereby the order of company’s selecting their booth is based on their exhibit history from 2022 to present.
2. The cost of a 10’ x 10’ exhibit space includes, at no extra charge, an 8’ high back drape in show colors, a 33” high side rail curtain, and a two-line identification sign bearing the company name as it appears on the reverse side of this contract. Booth size is indicated on the official show floor plan, which is included and becomes a part of this agreement, measured along the back dimensions from the centers of the upright poles. Please note: PRIMA does not cover the cost of booth furnishings or utilities. Exhibitors are responsible for the cost of tables, chairs, carpet, electrical, audio visual, and internet services, which must be arranged through the designated service providers.
3. Full booth floor covering is mandatory in all booths. An exhibitor may provide their own floor covering or it may be rented through the General Service Contractor (GSC). If an exhibitor does not have floor covering or only partial floor covering in their booth space by 8 AM on the day before the first show day, PRIMA and the general service contractor have the right to provide carpet at the exhibitor’s expense, at the going rate of the general services contractor.
3. Exhibitors are not permitted to assign or sublet a booth or any part of the space allotted to them by this agreement. Nor shall they exhibit, or permit to be exhibited in their space, any merchandise or advertising materials which are not part of their company’s regular product sold under the company listed on the reverse side of this contract.
4. Show dates and times:
June 8, 2026 .......... 9:30 AM-12:00 PM & 1:15-4:15 PM
June 9, 2026 .......... 9:00 AM-2:00 PM
that exhibit material not removed by this time and date will be declared abandoned and removed by show management at exhibitor’s expense and disposed of at show manager’s discretion.
6. Show management reserves the right to decline to permit an exhibitor to conduct and maintain an exhibit if: in the sole judgment of show management, said exhibitor or exhibit, or proposed exhibit, shall in any respect be deemed unsuitable. This reservation relates to persons, conduct, articles of merchandising, printed matter, souvenirs, catalogs, and anything without limitation, which affects the character of the exhibit and, therefore, the show. The use of loudspeakers, recording equipment, television sets or radios, or the use of machinery which is of sufficient volume to annoy neighboring exhibitors will not be permitted.
As relates to 10’ x 10’ booths, no part of the displays along the side rail may be higher than the height of the side rail in the forward half of the both. In the rear half of the booth, materials may exceed the side of the rail height, but must be no higher that 8 feet. The reverse side of any wing panel (sides of the exhibit extending from the back exhibit wall) must be draped or decorated so as not to be objectionable to neighboring exhibitors or interfere with the main aisles.
As relates to bulk space, no portion of the exhibit may be above 12’ in height without show management being provided a complete and detailed perspective drawing of the exhibit, with release absolving show management and sponsors of any responsibility for liability in the event of structural failure. Such release shall include a certificate of insurance naming show management and sponsors as additional insurance for liability in the amount of $1,000,000.00. Cost of such insurance shall be borne by the individual exhibitor.
7. Distribution of literature and souvenirs from booth to booth or in the aisles is forbidden. Exhibitors must confine their exhibit activities to their contracted exhibit space.
9. It is agreed that PRIMA nor its respective officers, representatives or employees are responsible for any injury, loss or damage that may occur to the exhibitor or exhibitors employees or property from any cause whatsoever, prior to, during, or subsequent to the period covered by the exhibit agreement.
10. By the execution of this agreement the exhibitor shall be fully responsible to pay for any and all damages to property owned by the Broward County Convention Center, its owners or managers which result from any act or omission of exhibitor. exhibitor agrees to defend, indemnify and hold harmless, Broward County Convention Center, its owners, managers, officers or directors, agents, employees, subsidiaries and affiliates, from any damages or charges resulting from Exhibitor’s use of the property. Exhibitor’s liability shall include all losses, costs, damages, or expenses arising from, out of, or by reason of any accident or bodily injury or other occurrences to any person or persons, including the Exhibitor, its agents, employees, and business invitees which arise from or out of the Exhibitor’s occupancy and use of the exhibition premises, the convention center or any part thereof.
11. In the event of postponement of the show for any cause, it is agreed that show management shall have a period of 90 days from the postponement date to reproduce the show. If the show is rescheduled and reproduced within this period, it is agreed that all aspects of this agreement remain intact and the exhibitor will reschedule the exhibit to participate in the rescheduled exposition.
12. It is specifically agreed that show management has the right to alter or amend the terms and conditions of this agreement from time to time as need arises provided show management give adequate notice (10 days) to the exhibitor.
13. It is agreed that all disputes from this agreement or participation in the show described by this agreement shall be adjudicated under Virginia law in the courts of Virginia.
5. Exhibits are to be kept intact until the official closing of the show at 2:00 p.m. on June 9. Breaking down before 2:00 p.m., may result in a monetary penalty. It is also specifically noted that all exhibits must be removed by 7 p.m. on June 3, 2025. It is also agreed
8. It is specifically declared that all exhibitors will confine their activities to conform to specifications set out for the Broward County Convention Center by the general agreements between PRIMA and the Broward County Convention Center and the direction of the Fire Marshal’s Office for exhibits within the exhibit hall. THE FOLLOWING TERMS AND CONDITIONS SHALL APPLY TO THIS AGREEMENT
14. Exhibitors are to keep a clear line of vision with respect to other booths, and are to not block vision to neighboring exhibitors booth spaces.