MEDIA KIT 2025-2026
THE EMERALD
WHO ARE WE?
Since 1900, the Emerald has provided news and information to the University of Oregon. Now a modern, studentrun media company, we offer tailored solutions to help your business connect with UO students, faculty, and the wider Eugene community. Our mission is to train students, serve the campus, and sustain a successful nonprofit. Rebranded as Emerald Media Group in 2013, we’ve expanded our reach and resources—creating more opportunities for us and, more importantly, for you.
READERSHIP
SHELLY RONDESTVEDT
Daily Emerald newspaper print editions are published every Monday when classes are in session. 2,500 copies are distributed free at 80+ campus hightraffic locations and the surrounding area.The Emerald Street Team hands out copies in person to students.
OUR AUDIENCE
23,000+ Students
10,000+ Faculty & Staff
5,000+ Graduate Students
+ Numerous Campus Visitors
thank you for supporting student journalism
ReflectingonOregon acrobaticsandtumblingvs. Baylorandtheseasonahead
ByOwenMurraySportsReportereOregonacrobaticsandtumblingteamhaslargelysucceededinits rsttwomeets.Itseta four-yearhighinpointsinitsopenerandlooked tohaveintegratedseveralnewpiecesbefore itsmarqueehomemeetoftheseason.Butthe Duckshavehadoneconsistentproblemintheir questfora rstnationaltitlesince2014.Really,it’sjustoneprogram.thatAgainstNo.1BaylorUniversityonFeb.22, cametobear.Oregonhungwiththenaveeventsandevenmade acomebacktodrawwithintwopointsbeforethe oseareallpositives. Lastyear,whenthetwofacedeachotherat MatthewKnightArena,thescenariowassimilar.Oregonlosteveryeventexceptfortumbling, butstillstayedcloseandtrailedbyjust1.25 pointsthrough veevents.Intheteamevent, though,theDucksputupasubparscore(86.67) andlostbymorethaneightpoints.Itwasthesamestoryin2025.Astrongperformanceandatumblingeventwinweren’tenough overcomeateameventthatstruggledwithafall acroportionforthesecondweekinarow thematinthetumblingportion.
ByCassMorrison Arts&CultureWriter
fashionGrowingupsurroundedbytheLosAngeles scene,NikoFreedmanwasexposedto clothingthechallengesandopportunitiesofthemodern industrylongbeforehestartedmaking Oregon,clothes.Now,asastudentattheUniversityof designinghecreatesuniquepiecesonasmallscale, Freedmanclothingforhimselfandfriends.wasraisedbyasinglemotherwho ductionworkedinthecreativeindustryforamediaproshowroomscompany,andhewasbroughtalongto andfactorieswhilesheworked.“I workwouldgetdraggedafterschooltomymom’s makingtothesehugewarehouseswherethey’re Exposedclothes,”Freedmansaid.tosuchapotentfashionenviron-
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WHAT’SLOOKINGAHEAD CAHOOTSNEXT
50% SPECIAL DISCOUNT
• If you advertise in all 10x issues
• If you are a student organization receiving ASUO funding
• If you are a non-profit Space Reservation Deadline: Wednesday prior to 12 p.m. Camera Ready Deadline: Thursday prior to 12 p.m.
MEDIA MIXES
All rates based on a 3 to 6-month agreement, Sep-June 2025-26. Packages include monthly standard or flash ad design changes.
70,000 Leaderboard
Online Impressions
$1,400/month
Weekly QuarterPage Ad
$1,100/month
Total Value
$2,500/month
Special Price $699/month
55,000 Leaderboard
Online Impressions
$1,100/month
Weekly EighthPage Ad $600/month
Total Value
$1,892/month
Special Price $599/month
45,000 Half-Page Online Impressions $900/month
Weekly EighthPage Ad $600/month
Total Value $1,500/month
Special Price $499/month
15,000 Medium Rectangle
Online Impressions $300/month
Weekly EighthPage Ad $600/month
Total Value $900/month
Special Price $399/month BRONZE EACH MONTH
75,000+ Unique Users
142,000+ Page Views
573,000+ Ad Impressions
E-MAIL NEWSLETTER
OUR SOCIALS
Instagram: 6.6k Followers
X: 17.1k Followers
Facebook: 8k Followers
SOCIALS RATES
Feed Posts... $95
Story posts... $75
Every morning our growing list of DailyE readers receive that day’s headlines, events, and a mix of engaging and informative multimedia content. Place your message in front of 3,000+ digital subscribers who look forward to opening the DailyE every morning!
NEWSLETTER RATES
$120/week
Premium Placement... $150/week
Specs: 125x300 px
PODCASTS/PUZZLES
PUZZLES
With our daily puzzles, your brand can be front and center as players return daily to test their skills and share their results. Don’t miss out on this opportunity to connect with a highly engaged audience in a fun and interactive way!
Sponsor Rates... $300 per month
Sponsor the Print Page... $275/ every other week
Ask your sales rep about package deals!
PODCASTS
NEW! SPONSOR STUDENT-PRODUCED PODCASTS
We’re excited to introduce a brand-new opportunity: sponsor our original, student-produced podcasts! From campus stories to cultural commentary — and even Oregon sports — these shows are crafted by students for students. Now, your brand can be part of the conversation.
Sponsor a podcast episode for just $50
Want to go bigger? Ask your rep about bundling podcast sponsorships with your next campaign.
Back student creators. Fuel fresh perspectives, one episode at a time.
GAMEDAY
Everyone’s favorite time of year in Eugene: Football Season. This year we will be continuing our gameday editions on Thursdays before duck football games and hand out 5,000 copies at every home game to fans.
PRICE PER GAME
1x Any Single Game
1/8 Page… $400
1/4 Page… $500
1/2 Page… $800
Full Page… $1,200
PREMIUM PLACEMENT
17x Full Page Ads,
All 17 Gameday Editions
Back Cover… $900
Inside Front Cover… $850
Inside Back Cover… $800
9X ALL HOME GAMES
25% DISCOUNT
1/8 Page… $300
1/4 Page… $375
1/2 Page… $600 Full Page… $900
17X ALL GAMEDAYS
50% DISCOUNT
1/8 Page… $200
1/4 Page… $250
1/2 Page… $400 Full Page… $600
THURSDAY,DEC5,2024
BIGTENCHAMPIONSHIP
RESTED. REVITALIZED. READY.
OPPORTUNITY
OREGON FOOTBALL SCHEDULE 2025
Home | Away
Preseason Gameday | 8/21/2025
Montana State | 8/28/2025
Oklahoma State | 9/4/2025
Northwestern | 9/11/2025
Oregon State | 9/18/2025
Penn State | 9/25/2025
BYE | 10/2/2025
Indiana | 10/9/2025
Rutgers | 10/16/2025
Wisconsin | 10/23/2025
BYE | 10/30/2025
Iowa | 11/6/2025
Minnesota | 11/13/2025
USC | 11/20/2025
Washington | 11/26/2025
Big10 Championship | 12/4/2025
Spring Gameday | 4/23/2026
SPECIAL EDITIONS
Everyone’s favorite time of year in Eugene: Football Season. This year we will be continuing our gameday editions on Thursdays before duck football games and hand out 5,000 copies at every home game to fans.
FALL TERM
Back to Books – Get on students’ radar as the year begins
Week of Welcome (Fall Edition)– Welcome new and returning students back to school
Holiday Gift Guide – The student gift guide they didn’t know they needed
WINTER TERM
Week of Welcome (Winter Edition) – Start the new year with standout visibility
Housing Comparison Guide – Be seen by students making their next big move
SPRING TERM
Week of Welcome (Spring Edition) – Be top of mind as students return from break
Track Season – Celebrate Oregon’s track legacy by advertising in 5 publications for 50% off Grad Guide – Congratulate, celebrate, and advertise to the Class of 2026
DUCK LIFE
During the summer, 5,000 new students and their families attend introDUCKtion at the University of Oregon. Eugene will be their home for the next four to five years. This magazine is given out to every student and parent in attendance and will make your brand recognizable for years to come!
RATES
Full Page... $925
1/2 Page... $695
1/4 Page... $495
1/8 Page... $395
DEADLINES
Space Reservation: June 3, 2026
Finalized Content: June 5, 2026
PUBLICATION
June 15, 2026
SPONSORSHIP
Each of the sponsors will get space in the 60-80 page publication-relative to its level of sponsorship commitment-to relay quality, relevant, and useful information about life at the University of Oregon. Emerald Media Group will help with the coordination, duration and aggregation of this content and facilitate all matters of production and print of the magazine. Each Sponsor will receive ad space in accordance with their sponsorship level. University Sponsors’ logos will be printed in the table of contents. University Sponsors will be offered content opportunity based on level of sponsorship purchased.
UO Sponsorship Packages
Full Page Sponsor
$1250
Full Page Advertiser $795
Half Page Sponsor
$850
Half Page Advertiser $595
Space Reservation Deadline
Space Reservation
June 3, 2026
Content
June 5, 2026
Corrections
June 8, 2026
Finalized Content
June 8, 2026
MAGAZINES
DUCK LIVING
Your guide to vibrant campus living — real estate, lifestyle, and community at the heart of the University of Oregon.
Advertise in all three issues and receive a 25% Discount!
DUCK SEASON
Get inside the game with exclusive coverage of UO football, basketball, baseball, and track. Advertise in all three issues and receive a 25% Discount!
ETHOS ANTHOLOGY
Powerful stories that spark change — an end-of-year showcase of Ethos’ best reporting on social justice, sustainability, and global issues.
Contact your sales representative for rates, ad dimensions, and sponsored content opportunities!
STREET TEAM
STREET TEAM DISTRIBUTION
Put your coupon or event flyer directly in the hands of UO students, faculty and staff with our street team distribution program.
1,000 FLYERS... $575
500 FLYERS... $450
POSTER & FLYER PRINTING
Put your coupon or event flyer directly in the hands of UO students, faculty and staff with our street team distribution program.
100 POSTERS
. $50 (8.5” X 11”)
100 POSTERS... .......................$90 (11” X 17”)
1000 POSTERS (4” X 5”)... $175 (Single)
100 0POSTERS....................... $325 (Double)
POSTER DISTRIBUTION
Relay your message in the busiest parts of campus. Your posters will be wherever students spend the majority of their time.
80 POSTERS... $225
DISTRIBUTION BOXES
Provide us with a complete set of ads and we’ll place them on our distribution boxes across campus and in Eugene
SET OF 20 BOXES*... $1,850
*Only 3 sets available per term
WIRE RACKS/STANDS
SET OF 25 (TERM)... $1,850
EVENTS
Make your mark with campus events designed to spotlight your brand.
DUCK FEST
A high-energy kickoff to the school year with food, music, swag, and the perfect chance for local businesses to connect with UO students. Partnership rates range from $795 - $2950
DUCK LIVING HOUSING FAIR
The Duck Living Fair is your first chance to connect directly with UO students as they begin their housing search. Gain early, exclusive access on campus and get in front of renters before anyone else. Partnership rates range from $1750 - $2950.
BEST OF CAMPUS
Connect with UO students and showcase what makes your business the best in this vibrant campus celebration. Partnership rates range from $500 - $1950. Contact your sales representative for rates, ad dimensions, and sponsored content opportunities!
AD POLICIES
Emerald Media Group accepts and encourages paid advertising across all platforms. However, we reserve the right to refuse any advertisement at our discretion.
We will not accept advertisements that:
• Include libelous or defamatory content
• Violate local, state, or federal law
• Promote discrimination or hate based on race, gender, religion, sexual orientation, disability, or any other protected status
• Imitate Emerald editorial content in a misleading way
All ads must be clearly distinguishable from editorial content and may be labeled as “Paid Advertisement” when necessary.
Advertisers are responsible for the content of their ads, including all claims and representations. Emerald Media Group is not liable for any resulting legal or ethical issues.
Clients are also responsible for submitting and delivering their ad materials by the stated deadlines. Late submissions may result in delayed publication or additional fees.
Ask Your Account Executive about custom promotions and ad design support.