NEXT LEVEL MARKETING
PRESENTED BY
PARTNERING WITH ROBERT SANTANGELO
YOUR SAN DIEGO REAL ESTATE SPECIALIST
MEET ROBERT
Robert Santangelo has enjoyed a very successful 37-year career helping people buy, sell, relocate, and invest in real estate.
Robert’s deep level of experience in every facet of the business has enabled him to remain on the cutting edge of technology. Combining his people skills with the latest market trends helps him serve his clients in ways very few can offer.
Most importantly, Robert has received a well-earned reputation for honesty, integrity, and competence — traits that are treasured by his life-long clients. He proudly boasts an impressively long list of clients who repeatedly return to use his services, and he now counts them as friends.
Robert enjoys an active outdoor lifestyle and has found that San Diego is the perfect place for him to enjoy mountain biking, golf, trail running, and triathlons.
YOUR DEDICATED REALTOR ® AND PARTNER IN SAN DIEGO
FULL-SERVICE LUXURY REAL ESTATE
When you hire Robert, he will become your home’s:
MARKETING MANAGER
• Showcasing your property with the finest marketing
• Developing and implementing a customized marketing plan
• Determining the best price in line with market forces
• Communicating regularly so you are informed
LIAISON MANAGER
• Introducing new buyers to your property
• Pre-qualifying the buyers to avoid time wasters
• Providing you with timely updates on viewings and feedback
NEGOTIATOR
• Presenting and negotiating on your behalf with potential buyers
• Advising you on the merits of each offer
• Always keeping your best interests as first priority
CONCIERGE
• Providing you with access to experts, including legal advisors, insurance experts, builders, landscapers, interior designers, rental experts, home stagers, painters, handymen, home inspectors, and moving services
DEDICATION AND COMMITMENT
Robert helped my family find the perfect home! It was not without great effort in this challenging environment. We looked at 40 homes before finding the perfect one — 40! Robert was patient with us during this process, and once we were ready to make an offer, he helped negotiate the best deal for us. We were very happy with his work on our transaction and would refer him to anyone needing a calm, level headed, and very experienced real estate agent.”
— MIKE R.
Robert worked with us in a way that put us at ease. With his knowledge of the area and expertise in real estate, we appreciated his honesty and professional approach to the home purchasing process. It was a pleasure to work with him.”
— PATRICIA T.
Working with Robert was a pleasure. Our house was not even listed on the MLS yet, and we had traffic from his online marketing and received multiple offers within hours of listing. Robert not only sold our house in California but helped us find a new home and relocate to Idaho. We couldn’t have asked for a smoother transition. We would highly recommend Robert for all of your real estate needs, including relocation. He’s the best!”
— STEVE
Robert helped my family purchase a 4-plex in Idaho, and we couldn’t have gotten it without his expertise. Our experience from the opening of escrow until the close was professional and pleasant. I highly recommend him for your real estate needs.” — GREG G.
PRIVATE BEACH
LAKEFRONT
BAY VIEWS
THE BRAND BEHIND THE AGENT
COMPASS PARTNERSHIP
WE UNDERSTAND WHAT IT TAKES
Hi, I’m Robert, Founder & CEO of Compass. I started this company because my own mother is an agent — and I wanted to create a company that treats its agents as well as they treat clients like you.
I saw how hard my mom worked to make her clients’ dreams come true, and it filled me with an appreciation for the importance of home and the difference a talented, ethical professional can make in your real estate experience.
Our goal is to invite only the most well-respected and skilled agents to join Compass and then provide them with what my mom never had: a powerful technology platform, the highest levels of support, and a vast array of gorgeous marketing tools to reach the most qualified buyers — all to help serve you better.
Our mission is to help everyone find their place in the world, and we would be honored to help you embark on your next chapter.
Sincerely,
Robert Reffkin, Founder & CEO
“What is stunning about this is that... Compass wasn’t even in business a decade ago.” — REALTRENDS
A NATIONAL NETWORK OF TOP EXPERTS
SHARING YOUR HOME GLOBALLY
Instantaneously reach millions of potential international buyers on a vast network of trusted sites.
307M+ 50+ 96+
Annual international buyers reached*
Countries your home syndicates to*
International portals your home syndicates to*
A BILLION+ FIRST IMPRESSIONS
250M+
Annual website and social media impressions*
DIGITAL REACH
Our digital footprint attracts potential buyers to your listing.
1.4M+
Annual unique international users on compass.com**
INTERNATIONAL REACH
Our website drives international buyers to homes like yours through curated presentation and artificial intelligence.
150B+
2021 PR Impressions***
MEDIA REACH
Our in-house media team works with top publications to share compelling narratives about your home with your target buyer.
COMPASS CONCIERGE
THE HASSLE-FREE WAY TO HELP SELL YOUR HOME FASTER AND FOR A HIGHER PRICE
From staging to renovation, we can leverage our exclusive Concierge program to prepare your home for the market with zero upfront costs or interest. By investing in your home’s potential, we aim to provide a swifter, more profitable sale.
HOW IT WORKS
Your home only has one chance to make a great first impression, and we are here to guide you every step of the way. Together, we can focus on identifying and making improvements that will enhance the marketability of your home and stage it to appeal to potential buyers.
• Determine a budget and updates together, then apply for Concierge funds
• Immediately receive your Concierge Card or request cash
• Work with trusted vendors to complete home improvements
• Repay at closing, delisting, or 12 months after approval.*
71%
Return on investment for minor kitchen upgrades1
118%
Return on investment for new wood floors2
2X
Amount of sellers who use Compass Concierge sell their home in 60 days (compared to the average MLS listing in Compass markets)3
• Floor repair
• Carpet cleaning + replacement
• Staging
• Deep cleaning
• De-cluttering
• Cosmetic renovations
• Landscaping
• Interior + exterior painting
• HVAC
• Roofing repair
• Moving + storage
• Pest control
• Custom closet work
• Fencing
• Electrical work
• Seller-side inspections + evaluations
• Kitchen improvements
• Bathroom improvements
• Pool + tennis court services
• Water heating + plumbing repair
• Sewer lateral inspections + remediation
MARKETING STRATEGIES
TO SELL YOUR HOME
DETERMINING THE VALUE OF YOUR HOME
Our mutual objective is to sell your home:
FOR THE HIGHEST POSSIBLE PRICE IN THE SHORTEST AMOUNT OF TIME WITH THE MOST FAVORABLE TERMS
Prior to implementing any marketing strategies, it is critical to go through a process of discovery — determine the fair market value, survey current market conditions, and review the variety of factors that will help us prepare your home for sale.
Selling luxury homes requires a different level of expertise and strategy, and exceptional marketing to the right buyers is key to maximize the true value of your home.
PRICING YOUR PROPERTY
TIMING OF BUYER ACTIVITY
A property receives the most traffic within the first few weeks of hitting the market. It is important to get the price right in order to gain the attention of interested buyers and maximize your home’s position in the market.
ATTRACTING BUYERS USING COMPETITIVE PRICING
Using competitive analysis, market research, and Compass’ suite of AI-powered tools, we recommend a price for your property to generate the most activity and offers early on, before buyers move on to newer listings.
MARKETING FOR MAXIMUM EXPOSURE
Selling your home can be a very exciting experience, but it can also be an emotional one. As a real estate professional, I have found that the best way to sell a home is through partnership and teamwork — by combining your requirements and goals with my knowledge, expertise, effective marketing strategies, and extensive brokerage resources.
Together we will:
• Prepare for the “Window of Opportunity”
• Leverage the attributes of your location
• Prepare and present your home ready for sale
• Highlight your home’s features through professional photography
• Showcase your home to the market through professional and strategic marketing
• Maximize the exposure of your home through my extensive network
• Leverage the brokerage’s reputation and recognition
• Communicate to maintain your home’s perception of value
• Promote your home locally, nationally, and internationally
• Maximize your home’s web exposure
• Prepare your home so that it is always ready to be shown to potential buyers
• Discuss and review the market’s analysis of your home — feedback is essential to knowing the perceived value and potential for negotiation
• Finalize your sale
• Find your next dream home
MARKETING YOUR LOCATION
According to real estate convention, the three most important criteria to consider when buying a property are LOCATION, LOCATION, LOCATION. In fact, buyers are often attracted to a general location, a neighborhood, or even a certain street well before settling on a specific home.
Knowing and understanding your location’s positives and negatives is important when determining price and very significant in the marketing of your home. Misconceptions, preconceptions, and knowing the nuances of your home can make a difference in how a home is marketed, when it’s shown, and how it is positioned — one person’s displeasure can be another’s delight!
PREPARING YOUR HOME FOR SALE
Your home only has one chance to make a great first impression, and I am here to guide you every step of the way. Together, we can focus on identifying and making improvements that will enhance the marketability of your home and stage it to appeal to potential buyers.
PROFESSIONAL PHOTOGRAPHY
Beautiful photography is one of the most powerful tools for selling your home. We use best-in-class photographers to show your home in its best light, make a positive first impression, and attract more buyers.
VIDEO MARKETING
Current technology is a great way to showcase the true essence of the property, especially if your buyer is from outside your area. High-end video marketing, virtual tours, and drone/aerial photos excite the buyer and prepare them for what’s in store once they see your home in person.
PROFESSIONAL AND STRATEGIC MARKETING
Sophisticated and professionally prepared marketing is essential to maximizing your home’s exposure and requires more than just listing the property for sale on the internet and multiple listing service — it needs to be a carefully prepared, strategically implemented plan. Your home must become a highly prized item that is launched on the market with maximum impact to create exposure and reach the right buyers.
SIGNAGE
The trusted yard sign is the #1 way to show your home is for sale. It is fast, effective, and easy to spot. Directional signs help guide people to the home.
NETWORKING AND REFERRALS
Real estate agents have a large database at their disposal, particularly their networks with other agents. Referrals are especially important in the luxury market, as you will want to work with a well-respected agent with an extensive network of contacts.
SHOWINGS
Broker tours are ways for other real estate agents to see your home and recommend it to their potential buyers. Open houses are one of the most important ways buyers connect with your home.
DIGITAL ADVERTISING
By leveraging Compass’ digital advertising tools and partnerships across social media and advertising throughout your listing process, we can generate demand to sell your home faster, and we meet potential buyers where they are online.
PROFESSIONAL PRINTING AND DIRECT MAIL
PRINT MARKETING
Showcasing your home’s unique features through professional photography and sophisticated marketing materials is crucial to setting it apart from the competition. Promotional materials that are mailed to your neighbors, potential buyers, and other real estate professionals is one of the most powerful ways to spread the message that your home is for sale.
Your neighbors will be first to tell their friends and family about your home — they already love their community, so they are your biggest advocates! Also, knowing where the potential buyers are locally is powerful — after all, 78% of homeowners purchase within close proximity to their present home.
TOP OF THE WORLD
MARKET ANALYSIS
We can assess our strategy and monitor the market using proprietary tools to keep you informed of market conditions and traffic to your property.
Collections allows us to have a collaborative conversation on your home selling process with instant updates on comparable listings and access to insider knowledge previously only available to the agent community.
Insights is a detailed, custom dashboard that allows us to assess the impact of our online marketing campaigns in real time. By capturing this data, we are able to further target our ads to buyers most interested in your home.
FINALIZING THE SALE
A myriad of details must be attended to before the sale becomes final, including offers, counter offers, inspections, disclosures, contingencies, loan documents, insurance, mortgage approval, and escrow items. This final step can be overwhelming with all its moving parts. Whatever the next step may be, know that I am here to guide you through this final process — to maintain constant communication, track the proceeding, and keep things on schedule.
LOCATING THE RIGHT PROPERTY
If you are looking to buy another property, let my knowledge of your requirements, needs, likes, and dislikes be the foundation of a new search — from finding the perfect buyer to locating your next perfect dream home.
In the world of luxury, it takes more than just searching for a home on the internet, so allow my extensive network of connections, strong marketing skills, and exceptional knowledge to open the right doors.
EXCLUSIVE LUXURY NETWORKS
STRATEGIC ONLINE
SEARCH TECHNOLOGY
INSIDE LOCAL KNOWLEDGE & CONNECTIONS
SUPERIOR PROSPECTING CAPABILITIES
DEFINING YOUR GOALS AND OPTIONS
In the search for your perfect home or investment property, we must define the goals and reassess your requirements so that we approach the search with complete insight. This will enable the creation of an appropriate action plan and expected timeline.
• Where are you thinking of moving — local or out of state?
• Do you have a budget?
• What do you and your family need from your next home?
• Are you looking for a turnkey or renovation property?
• What are your essential requirements during our search?
• Are there any additional financial considerations?
• When is the ideal time for you to move?
This information will enable a qualified and accurate search. Equally, it is important to ensure that we research the true value of homes in today’s market and that the current asking price reflects an amount that the property is “worth” to you.
MY COMMITMENT TO YOU
It is vital you work with a Realtor who will build your trust, protect your interests, and guide you through the entire process. Whether I am helping you sell your home, search for a new home, relocate states, or purchase an investment property, you have my word that YOU will be working with ME!
My assistant and my team are here to support both of us, but ultimately, you are hiring me and my experience to help you through one of the more complex and most important decisions of your life. I will make crucial recommendations based on my extensive experience and work closely together with you through all phases of negotiations, escrow, and closing.
At COMPASS, I have access to industry-leading technology, a vast network of the top agents throughout the country, in-depth financial analytics, and homes not yet on the market.
When you find that perfect property, or we receive multiple offers on your property, I will help negotiate the best terms based on your goals and specific needs. Ultimately, I will protect you legally and represent your best interests every step of the way.
- Robert
I’d like to thank you for giving me the opportunity to present this preview of the marketing services I can offer you and your property.
I would be pleased to assist you with the sale of your present home and the purchase of your next home and the next one because I’m not just providing a service, I’m building a relationship. Please let me know when I can be of service.