Heng Sin Yeat Portfolio

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HENG SIN YEAT, 1996.02.08, a Malaysian. She is not a designer, I mean, NOT JUST A DESIGNER! Anyway, I am a multimedia designer, I like to edit some cool vlogs. An explorer, and not a professional, but I’m still enjoy to exploring some things I heven’t know yet.

I mean, NOT JUST A DESIGNER!

A Multimedia designer, An Explorer, A Foodie, ...(Exploring my other identities)...

As my guru said, If you want to become a cool designer, you need to combine your life & design together, Because LIFE IS DESIGN, and DESIGN IS LIFE. Anyway, this is my portfolio.

Brand Design ALISHAN, 2488M

The Highest Selection Shop Brand in Taiwan.

The forest ‘s stories are deconstructed and reassembled in our limited edition of wooden figurines. These 250 wooden figurines have 4 main themes: Alishan’s professionals, sceneries, flora, and fauna. Artists follow the wood’s natural patterns to carve out shapes and forms, in response to the life and energy contained in every piece. They reinterpret the existence on Alishan, so that every figurine becomes a collectible memory of the forest.

Client:

Chiayi Forestry Bureau, Council of Agriculture, Executive Yuan, Taiwan

Design & Applicant Company: I’DER Visual Image Design, Taiwan

Design:

Concept Executive : Yi-Jen,Tu

Project Manage : Meng-Han, Liu

Marketing Manage: Hsiang-Yi, Ho

Editorial Design : Yi-jin Chong, Chieh-Yu,Chang

Illustration Design : Yi-jin Chong, Xuan-ying-Jiang

Video Editing : Heng Sin Yeat

Exhibit Space Design: Tzu-Hao, Kuo

Integration Design

Seasonal Alishan Proposal 2021-2022

About Seasonal Alishan Proposal

Through this event featuring distinctive animals and vegetation in nature according to the seasons, new awareness and perspectives on nature are proposed through the changes of the year, to lead to repeated visits. In addition, the consistent branding with the dynamic use of illustrations and visuals is effective. Handouts are carefully designed in detail, and are attractive.

It is also significant that such high quality events and branding for Alishan, a famous sightseeing spot, are managed in collaboration with government organizations.

This event has been held for the 3rd year, and this year's theme is Alishan Forest Fashion Season. Explore the beauty of Alishan from a fashion perspective.

Client:

Chiayi Forestry Bureau, Council of Agriculture, Executive Yuan, Taiwan

Design & Applicant Company: I’DER Visual Image Design, Taiwan

Design:

Concept Executive : Yi-Jen,Tu

Project Manage : Hsiang-Yi, Ho , Chieh-Yu,Chang

Editorial Design : Ming-xing,Chen

Illustration Design : Ming-xing,Chen

Peripheral product design : Heng Sin Yeat, Ming-xing,Chen

Video Editing : Heng Sin Yeat

Exhibit Space Design: Tzu-Hao, Kuo

Peripheral product design

Seasonal Alishan Proposal 2022autumn season series

Poster Design

Mountain Ali NO.35 X 2022 midshipmen

cruising

& Training Aquadron

About the BEST OF TAIWAN

“Taiwan is a good place”, “Protect the best of Taiwan” & “Taiwan is Safe”, applied these 3 concept into the poster ,It tells about the mood of the navy and tea far mers in order to maintain the best Taiwan.

Client: Mountain Ali No.35

Design & Applicant Company:

I’DER Visual Image Design, Taiwan

Design:

Concept Executive : Yi-Jen,Tu

Editorial Design : Heng Sin Yeat

Illustration Design : Heng Sin Yeat

Tag Design

Mountain Ali NO.35 X 2022 midshipmen

cruising & Training Aquadron

About the BEST OF TAIWAN

Not only extends the poster, but also designs a series of label designs for this collaboration.

Client:

Mountain Ali No.35

Design & Applicant Company:

I’DER Visual Image Design, Taiwan

Design:

Concept Executive : Yi-Jen,Tu

Editorial Design : Heng Sin Yeat

Illustration Design : Heng Sin Yeat

GOOD

C OUNT RY GOOD P L AC E (With)

以台灣地域性為題: 透過國際的角度,發掘 台灣美好。赫然發現,這座不大的島嶼,是個 很棒的國家, 還有令人稱羨的阿里山。

From a regional point of view, with an international scope, we can rediscover the beauty of Taiwan. It ’s a pleasant surprise that albeit the small area, Taiwan is really a nice place It’s not a big countr y, but we have Mt Ali so loved by ever yone

(01)

Brand Design

Penang Butterworth House

A Memory Taste of Malaysian

PBH is a Malaysian restaurant in Australia, founded by a Malaysian who has been living in Australia for over ten years. After working hard in Australia for more than a decade, he decided to open a restaurant that embodies the flavors of Malaysia. His aim is to allow Australians and people from various countries to savor the taste of Malaysian cuisine. Additionally, he wants to provide Malaysians living in Australia with a taste of home.

Client:

Penang Butterworth House

Design:

Concept Executive : Heng Sin Yeat

Editorial Design : Heng Sin Yeat

Illustration Design : Heng Sin Yeat

PENANGBUTTERWORTHHOUS E SINCE 2023
PENANGBUTTERWORTHHOU S E SINCE 2023
E SINCE 2023
PENANGBUTTERWORTHHOUS

SINCE 2023

7:30 am - 3:00 pm

2 / 573 Burwood Hwy, Knoxfield Vic 3180 03 9886 5135

PENANGBUTTERWORTHHOUS E

早 餐 BREAKFAST

7:30 AM - 11:00 AM

Homemade Kaya Butter Toast / Butter & WHITE Sugar Toast with Boiled Egg 自制加椰烤面包 / 牛油砂糖烤面包配生熟蛋 - $ 9.90

LunchEON Meat Scrambled Egg Toast with side salad 餐蛋吐司配小沙拉 - $ 14.90

Bacon VegGIE & Egg Toast with side salad 培根包菜蛋吐司配小沙拉 - $ 14.90

Scrambled Egg Cheese Toast with side salad 炒蛋芝士吐司配小沙拉 - $ 14.90

Ham Cheese Sandwich 芝士火腿三明治 - $ 8.90

Ham Cheese Croissant 芝士火腿可颂 - $ 9.90

Tuna Egg Sandwich 吞拿蛋三明治 - $ 8.90

Tuna Egg Croissant 吞拿蛋可颂- $ 9.90

Penang Chee Cheong Fun 槟城猪肠粉 - $ 9.90

Economic Fried Bee Hoon 马来西亚经济炒米粉 - $ 9.90

Packaging Design Only Pets

We Guarantee Its Live

Based on the concept of the brand slogan "We guarantee its live" as a starting point, the main design strategy for this proposal will revolve around line illustrations and a lifestyle-oriented approach. Additionally, the design will extend to other products and peripherals.

Keywords: lifestyle, cleanliness, simplicity, tech-savvy living.

Client:

Only Pets

Design:

Concept Executive : Heng Sin Yeat

Editorial Design : Heng Sin Yeat

Illustration Design : Heng Sin Yeat

Packaging design

4 in 1 Pets Trimmer

We Guarantee Its Live. Careful research & development, focus on caring for pets. Appliance Description (Front) Stainless Steel Clicker Air Outlet SR Wire Clamp Packaging design Pets Grooming Dryer
back side (left)

PET GROOMING DRYER

front side (Right)
Appliance Description Air Inlet 3 Temperature Adjustment SR Wire Clamp One Clicker Hair Removal (Back)

Event Visual Poster Design

George Town Festival X Isle to Isle

ABOUT ISLE TO ISLE

Isle to Isle marks its fifth edition in 2023, continuing George Town Festival's artistic partnership with the Taipei Economic and Cultural Office in Malaysia. The series explores the multilayered aspects of cultural narratives through the arts within the framework of connecting two islands— Penang and Taiwan — together. This provides increased spaces for the localcommunity to enjoy and experience the arts and culture of Taiwan.

For GTF 2023, festival-goers can immerse themselves in pulu'em, a concert by renowned indigenous singer Sangpuy, and Luna, the award winning theatrical dance performance by the Bulareyaung Dance Company(BDC). Both present narratives that explore indigenous and natural heritage as a pathway to reflect on our past in modernity. Another highlight is Inspirations from the Southeast, a documentary screening capturing the stories of city makers in George Townour living heritage who shape and transform our experiences of tangible and intangible heritage within the inner city.

Client:

George Town Festival x Isle to Isle

Design & Applicant Company:

TLM Event Sdn Bhd

Design:

Concept Executive : Heng Sin Yeat

Editorial Design : Heng Sin Yeat

Illustration Design : Heng Sin Yeat

Brand Design #White Index

Follow Taiwanese white classics.

The essence of "White" conveys visual and tactile feelings through the media, presents the life consciousness and cultural trajectory, and tells the "white"-based connection with industries on Taiwan, such as agriculture, food, literature, movies, art, popular culture, folk activities, cultural discourse, architecture and urban space, social phenomena, news media, etc., are all cultural texts that concretize problem consciousness with symbolic structures.

University: Ling Tung University, Taichung, Taiwan

Design:

Editorial Design: Sin-Yeat Heng,Yi-Tung Chen

Video Editing :Ssu-Yu Lin

Supervising Professor: Yi-Jen Tu, Szu-Ming Sung

Marketing:You-Wei Liu, Xin-Yi Sun

Exhibition Space Design: Tzu-Hao Kuo

Packaging Design

Farmer Delivery

About Farmer Delivery breakfast boxes.

People’s health awareness has gradually risen due to food safety issues nowadays. Because of the doubt about food sources, purchasing organic food has become a new diet trend in recent years. However, simply purchasing organic ingredients is not enough.

University:

Ling Tung University, Taichung, Taiwan

Supervising Professor: Yi-Jen Tu

Design:

Concept Executive : Sin-Yeat Heng

Editorial Design : Sin-Yeat Heng, Zi-Han, Liao

Illustration Design : Zi-Han, Liao

What we need is not only to understand the nature of food, but also to consider the impact on the environment and our own health. We use various ingredients grown by small-holders--sweet potatoes, potatoes, cabbage, tomatoes, pumpkins, etc.--to make a nutritious breakfast box. Also, we use nutrients such as carbohydrates, protein, fruits and vegetables that humans need to make 4-colored breakfasts, and endow each of these four di erent colorful breakfasts with a sense of positive energy.

In addition, we have designed breakfast boxes to support small-holders, transformed the ingredients into geometric illustration images, and used 4 colors to bring out the positive meanings. Last but the least, the concept of nutrient distribution is presented using the geometric segmentation box shape in the breakfast box, with which we also promote the concept of healthy eating at the same time.

PUMPKIN ORANGE BREAKFAST BOX – FULL OF VITALITY

SWEET POTATO PINK BREAKFAST BOX – THE TASTE OF HAPPINESS

BLUEBERRY PURPLE BREAKFAST BOX- THE POWER OF MYSTERY

YELLOW SUBMARINE BREAKFAST BOX- HOPE & JOY

I am curious about everything in my life that I met. YES, EVERYTHING! Contact Info : Email : sinyeat9602@gmail.com Tel : 016-405 8338 Behance : https://www.behance.net/sinyeat

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