Rocking Chair Brand Development Guide

Brand Development Guide

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Table of Contents 1 1 table of contents 2 the company 5 the company history 6 philosophy 7 naming ideas 8 brainstorming 9-10 moodboards 11 type explorations 12 final logotype 13 color palette 14 b/w mark 15-16 color mark 17 secondary type 18-19 Image style 20-21 Modular System/ UI Design

My startup is a social media company exclusively for knitters and textile artists that engages a younger generation of textile artists.

Company 2

KNOT your grandmother’s knitting app!

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History

In 2007, a young Marcus Mowry had started crocheting to calm his mind and was looking for more people to talk about textile art within his local community. To no avail, he noticed it was hard to make connections in person. After years of using facebook groups and chatting with people on Reddit he decided to take a stab at creating a social media app exclusively for textile artists with a group of his friends.Those on this app would be able to share patterns, tips, tutorials and showcase their finished projects for inspiration, all with a trendy flare.

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Philosophy

1. Contemporary

2. Educational

3. Innovative

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2.

3. Knittr

Naming

1. Rocking Chair

Knitting Club

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Brainstorming

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MoodBoards

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Rocking Chair

RockingChair

rockinchair

Rocking Chair

Rock ingChair

rockingchair

Type Explorations

rockingchair

RockingChair

RockingChair rockingChair rockingChair

RockingChair

rockingchair

RockingChair rockingchair

RockingChair

Rockingchair

rockin’chair

rockingchair rockingchair

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Logotype 12

Final

Color Palette

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Mark

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Color Mark

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Color Mark

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Secondary Type

Dedicated to the the new wave of Knitters and Textile Artists alike!

KNOT your grandmother’s knitting app!

KNOT your grandmother’s knitting app!!

Dedicated to the new wave of knitters and textile Artists alike!

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Image Style

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Image Style

Modular System

The yarn mark or icon is used in the Rocking chair icon as the dot in the i of the type logo. It is also used in any animation for the UI of the app. This includes the landing page of the app. It can also be used as a color mark interchangeably for any branding or ads.

The yarn needles are another icon that can be used for app wallpaper or a mark on any print products. It acts as a secondary logo for any design needs, an example would be the front and back pages of this guide. This includes an outlined pair of needles for depending of purpose and usage.

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Basic UI Design

Greeting Page

Explore/recommended images

Profile page/ MoodBoards

Messaging

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2024

Specialization In Graphic Design Capstone Project

Turn static files into dynamic content formats.

Create a flipbook