INVISIBILITY CREATES NO OPPORTUNITY
There was a real energy about New Zealand Fashion Week this year. A buzz that felt hopeful, grounded and genuinely excited about the direction local fashion is heading. One of the standout shows for me was Taylor. Rather than the usual catwalk format, they created an interactive installation where models moved and swayed with the crowd. You could chat, observe, take it all in, and it felt like exactly what our industry needs more of: connection and openness.
That sense of openness is something I’ve been thinking about a lot. Because while there’s so much potential in our fashion community, I still think we hold ourselves back. People murmur behind closed doors, waiting to be invited, waiting to be asked... but if you want to be part of something, just ask. Put your hand up. Pick up the phone. Collaboration doesn’t happen in silence. And let’s talk about support. I’ve sat front row at fashion weeks all around the world, but at home? Not so much. I’m not being precious or entitled when I say this, but media (the people documenting, promoting and celebrating our local talent) should have visibility. There are only a handful of us consistently covering New Zealand designers, and yet I’ve seen a home and architecture magazine sitting front row while fashion press are tucked four rows back. That’s not about ego, it’s about recognising who’s here to amplify the industry.
Our local scene is full of hardworking, passionate people doing their best with limited resources. The designers who showed this year deserve huge credit.
The effort, creativity and polish was there. It’s only going to grow from here, but growth needs community. It needs all of us choosing to be supportive, to collaborate, and to actually show up. On top of this, people need to let go of their bad attitudes. Bury the hatchet and get on the bandwagon.
So before we start judging from the sidelines or whispering from the cheap seats, let’s remember: if you don’t have skin in the game, you don't get to comment. You might not see the work that goes on behind the scenes. Fashion in New Zealand has always been about grit, creativity and heart, and right now, what it needs most is for all of us to walk the walk, not just talk it.
LAILA GOHAR X MARIMEKKO’S PLAYFUL NEW CAPSULE
Finnish design house Marimekko and New York-based artist Laila Gohar launched their playful bedroomthemed capsule collection globally in September 2025. Inspired by all the things we do in bed and Gohar’s maxim, if it’s ironed, you can wear it out, the capsule collection features a series of bedroom-themed items that Gohar curated, featuring distinctly bold and contrasting Marimekko archive stripes by artist Maija Isola.
TRICK OR TREAT WITH A TWIST
The spooky season is almost upon us, and Glasshouse Fragrances’ cult-favourite Trick or Treat Pumpkin Pie candle is back to set the mood.
This year, the best-seller comes with a limited-edition spinning carousel accessory inspired by the enchanting decorations of Halloween night and a brand-new creative design.
The scent is like a freshly baked pumpkin pie, rich with nutmeg, cinnamon, and clove, drizzled with sticky maple and finished with a creamy swirl of coconut and vanilla.
CIRCULAR DESIGN AWARDS FINALISTS ANNOUNCED
Mindful Fashion NZ has revealed the finalists for its Circular Design Awards for 2025, highlighting the works of 10 designers.
Fashion has long been measured in seasons; waste, in tonnes. In New Zealand alone, more than 52,000 tonnes of clothing are landfilled each year, 143 tonnes a day. Against that backdrop, the 2025 Circular Design Awards (CDA25) signal a different way forward.
ADIDAS X OASIS ‘ORIGINAL FOREVER’ CAMPAIGN
After over 30 years of shared history and era-defining looks, adidas and Oasis have announced their new ‘Original Forever’ campaign and exclusive Oasis Live ‘25 apparel collection.
Created by Johannes Leonardo with director Leigh Powis (ProdCo), the ‘Original Forever’ campaign film celebrates adidas and Oasis’ lasting connection.
READ THE FULL STORY ONLINE
FASHION ON THE FIELD
Eden Park is set to glow pink as it turns into a runway for a unique fashion show for Breast Cancer Cure’s ninth Tees for a Cure Campaign. The event will showcase t-shirt designs from 25 well-known Kiwi labels, including Trelise Cooper, Karen Walker, Kathryn Wilson, and Zambesi, on a specially designed runway positioned on Eden Park’s number 1 field.
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PROFESSOR JIMMY CHOO:
A LEGACY IN CRAFT AND CREATIVITY
The go-to for gourmand goodies, Lush has been stopping shoppers from biting chunks out of their soaps for three decades now.
Magazine. “Parents want their children to follow their footsteps. You know why? You can make a good living. If you get married, then your wife and children can have a better life. So I learned all my skills from my father.”
“Everything was done by hand. Now everything is done by machinery. My father told me you need to be patient and practice, practice, practice. If you are willing to learn, you’re willing to survive, you can learn anything.”
Few names in fashion carry the same weight as Professor Jimmy Choo. Synonymous with craftsmanship, elegance, and an enduring dedication to shoemaking, Choo’s career has been defined by more than just red-carpet glamour. His work has become a masterclass in what it means to balance artistry with precision, and his legacy continues to shape the way the industry thinks about luxury footwear.
Born in Penang, Malaysia, into a family of shoemakers, Choo learned the craft from his father. “I’m home finishing my homework, then I watch my father design and make shoes at an early age,” Choo told Apparel
That early training became the foundation of his career, later honed at Cordwainers Technical College in London. His breakthrough came in the late 1980s when his shoes began attracting the attention of high-profile clients, eventually including Princess Diana, who famously wore his designs. From there, the Jimmy Choo name grew into one of fashion’s most recognisable global brands.
When we spoke with him, Choo was reflective, more focused on the values behind his work than the glitz of the industry. He emphasised that craftsmanship and patience were at the heart of his practice. “If you rush, you lose the detail,” he explained, noting that every stitch and cut held
equal importance. It was a reminder that, beneath the sparkle of celebrity, his success has always been grounded in discipline.
Today, Choo is celebrated not only for his creative contributions but also for his role as a mentor and educator. His title of Professor at Jimmy Choo Academy (JCA) underscores his commitment to nurturing future generations of designers. He spoke modestly about this aspect of his work, but it is clear that passing down knowledge is a legacy he values as much as his designs.
Choo’s enduring influence lies in the way he bridged tradition and modernity. His designs have consistently married timeless silhouettes with a sense of boldness, appealing to both Hollywood and royalty while inspiring new designers worldwide. Beyond the shoes themselves, his story of dedication, heritage, and resilience continues to inspire.
In the end, what stood out most from our conversation was Choo’s humility. Despite being one of the world’s most celebrated designers, he returned, again and again, to the importance of staying true to one’s craft.
CLOT TAEKWONDO BY CAROLINE HÚ
adidas Originals and CLOT have announced their latest collaborative collection featuring the iconic Taekwondo silhouette.
The Clot Taekwondo by Caroline Hú has reimagined a classic silhouette through the lens of martial arts and ballet grace. Built on the low-profile tooling of adidas Originals' Taekwondo shoe, the design is both delicate and modern.
Straps secure the foot, while the sleek upper material is debossed with subtle references to adidas heritage, from the iconic toe detail to the three stripes. The result is a piece that fuses strength with elegance: playful and refined.
Celebrating Caroline Hú's vision, the campaign explores the balance of
fragility and strength, light and shadow, stillness and movement. It is about embracing imperfection as truth and seeing beauty not as a polished surface, but as the act of pursuit itself.
The silhouette becomes the metaphor of this vision, delicate yet resilient, graceful yet determined. It carries the duality of vulnerability and power, a reminder that moving forward always requires a balance between the two.
"This collaboration embodies our core philosophy of East meets West in the most beautiful way," said Edison Chen, CLOT Founder and Creative Director.
"Caroline's delicate, romantic vision merged with the strength and discipline of Taekwondo creates a dialogue between contrasting worlds, exactly what we've always sought to achieve at CLOT."
The Clot Taekwondo by Caroline Hú will be available in three distinct colourways: triple black, soft pink, and off white.
Each colourway reflects the designer's commitment to romance and beauty while maintaining the functional integrity that defines both CLOT and adidas Originals.
PUMA EXTENDS ICONIC SPEEDCAT FRANCHISE
Led by the developing cultural momentum of animal print, PUMA has launched its latest innovation: Speedcat Wild.
Inspired by the fearless spirit of nature, PUMA’s latest collection is engineered for speed and styled to stand out.
More than just a print story, Speedcat Wild is about attitude and the expression of your true nature.
Speedcat Wild marks a daring new chapter in PUMA’s celebrated Speedcat lineage. Evolving from the sleek form of the Speedcat, which was born on the racetrack, the latest iteration fuses high-speed with the raw expression of nature’s most iconic patterns.
The result is a collection that’s built
for those who don’t just move fast - but move fearlessly. Whether the individual is making a statement in the concrete jungle or reconnecting with nature, Speedcat lets the wearer lead the pack with style, confidence, and edge.
Featured within the new range are five styles: Speedcat, Speedcat Ballet Cow, Speedcat Ballet Leopard, and Speedcat Zebra. Each pair is a versatile statement, ready to race through urban landscapes or track down adventure across rugged terrain.
PUMA Speedcat Wild is now available online, PUMA flagship stores, and selected PUMA stockists.
STEP INTO SPRING WITH SUNSTRUCK
Introducing Sunstruck Merchant 1948. This summer, Merchant 1948 invites you to embrace a life less ordinary with the launch of its SS25 campaign, Sunstruck.
Designed to capture the carefree spirit of long days and golden evenings, the collection celebrates effortless style, made for every moment under the sun.
The campaign introduces sculptural sandals and modern thong styles, crafted for everything from leisurely brunches to sun-soaked strolls. Inspired by coastal living, the collection showcases woven textures and airy open weaves that embody the relaxed ease of the season.
From fisherman sandals reimagined with a contemporary edge to
statement-making, party-ready silhouettes, Sunstruck reflects the brand’s balance of timeless design and modern flair.
Studs, eyelets, and buttery-soft leathers deliver a sense of subtle boldness, while layered wedges and satin finishes offer understated elevation.
With versatility at its core, the SS25 collection is designed to move seamlessly through the season, whether it’s a weekend escape, a summer soirée, or a quiet afternoon by the coast.
Merchant 1948’s Sunstruck collection is available now in stores across New Zealand and online.
THE ICONIC LAUNCHES A LOYALTY PROGRAM
THE ICONIC has announced its much-anticipated loyalty program, THE ICONIC Front Row.
Free-to-join and co-designed with direct input from more than 50,000 customers, THE ICONIC Front Row delivers benefits and experiences that reflect what matters most to them, a loyalty program that listens.
The level-based program introduces ICONS, a loyalty currency members collect every time they shop to unlock rewards, special offers and exclusive experiences. As members collect ICONS, they progress through four Status Levels - Insider, Stylist, Muse and VIP, with higher levels unlocking exclusive benefits and faster earning.
Recognising the existing loyalty of its customers, THE ICONIC will assign initial Status Levels at launch, based on eligible past shopping behaviour.
“THE ICONIC Front Row gives our
customers more with every purchase, delivering simple, transparent value in a personal way. From day one, we’re recognising our existing customers for their loyalty, assigning Status Levels based on their history with us and providing benefits that genuinely matter,” said Joanna Robinson, CMO, THE ICONIC.
“Our customers have been asking for a loyalty program for some time, and doing it well builds trust and fuels growth. We’ll continue to enhance the program in line with what customers are telling us, from incentivising conscious shopping behaviours to creating more exclusive, in-person events, including surprising select VIP members with tickets to an exclusive music event this November. Our customers will be rewarded more than ever before when
THE ICONIC Front Row launches, and there is even more to come.”
To truly co-design the program with its customers, THE ICONIC launched the Inner Circle in October 2024 as a customer research forum. Within 24 hours of launching the Inner Circle, 35,000 customers had engaged.
Since then, more than 50,000 individuals have contributed via surveys, ongoing research and multiple focus groups specific to loyalty. These insights have shaped THE ICONIC Front Row’s Status Levels, ICONS currency and rewards, the design of the interface and more. Customer input will continue to inform and guide the evolution of THE ICONIC’s loyalty program throughout 2026.
A key theme that emerged was a desire to be rewarded for shopping consciously and THE ICONIC Front Row roadmap includes plans to incentivise circular fashion habits such as buying pre-loved items.
Rewarding positive change-of-mind return habits to reduce return rates is also being explored. These elements and more will be built into the 2026 plans.
THE ICONIC Front Row features a custom dashboard that was built in-house and delivers a seamless and consolidated digital journey across app and desktop. The experience is intentionally fashion-led, with a modern, intuitive interface that prioritises the customer.
Members can view their ICONS, Status Level and next reward, presented alongside personalised offers. THE ICONIC Front Row will commence a phased roll-out throughout October, with customers who have shopped with THE ICONIC in the past 12 months automatically enrolled.
It is anticipated that all customers will have access to the program in the upcoming months. All new customers to THE ICONIC will automatically receive membership to THE ICONIC Front Row when they sign up.
REDEFINING LUXURY,
ONE BUTTON AT A TIME
Luxury sleepwear brand Papinelle has partnered with scientists at Uluu to combine premium sleepwear with a world-first innovation in fashion: buttons made from seaweed.
Uluu is the world’s first truly compelling alternative to plastic, as its materials offer properties such as strength, lightweight, and waterproofness, while remaining biodegradable and made from a sustainable, scalable feedstock: seaweed.
Renae James, founder and co-creative director of Papinelle, stated that this collaboration stemmed from the brand’s commitment to thoughtful, sustainable design.
“We first met the Uluu team at a sustainable fashion conference and immediately realised how aligned our values are. Both Papinelle and Uluu care deeply about natural materials and responsible production, so working together felt like a natural next step,” said James.
“With this partnership, we’re hoping to prove that sustainability can be integrated into luxury products in a way that doesn’t compromise on quality, comfort, or aesthetics.”
Papinelle has made thoughtful choices at every stage of the design process. For this collection, this meant incorporating ‘made with Uluu’ seaweed buttons into the turquoise gingham pyjama set.
The process for the buttons began when Uluu processed seaweed to extract sugars, which were then fed to microbes in fermenters, a process similar to brewing beer.
“Microbes naturally produce a plasticlike material, called ‘PHAs’, inside their cells. We then extract the PHAs and turn them into pellets, which can replace plastic pellets in existing manufacturing equipment,” said Dr Julia Reisser, cofounder and co-CEO of Uluu.
“We love farmed seaweed because it gets everything it needs from the sun and the sea, and improves the health of our climate and oceans. It’s a way to replace plastics while having a positive, rather than negative, impact on the environment.”
Dr Reisser added that buttons are small, but they’re everywhere, so that was the perfect place to start. At the same time, James said she wanted
each piece to feel both beautiful and comfortable, while also reflecting a more profound commitment to responsible production.
“Teaming up with Uluu is just one example of how we care about the little details, because even a button can make a difference. When people slip into this collab, they’re choosing materials that support ocean health, which we think is pretty special,” said James.
This collaboration also allowed Papinelle to explore innovative materials in a way that felt natural, proving that sustainability can enhance design rather than hinder it. James added that innovations like this can help rethink what responsible fashion looks like, from the tiniest trims to entire garments.
Over time, James hoped that materials like these would inspire more brands to adopt regenerative, ocean-friendly
solutions throughout every part of their design and production processes.
“If we can replace something as universal as the humble button, the possibilities are endless. There are numerous opportunities for Uluu in fashion, ranging from trims such as zippers and toggles to packaging and textiles,” Dr Reisser said.
Looking ahead, Uluu has been working hard to scale its materials, starting with a demonstration plant that can produce 10 tonnes of material a year. Dr Reisser was thrilled to deliver meaningful volumes of the product to brands and consumers and work towards their vision of a plastic-free future.
The Seersucker Gingham Boxer PJ, a soft cotton–Lenzing Ecovero viscose blend, is light and breathable for lounging or a restful night’s sleep and is now available online.
90s RUNWAY ATTITUDE, REIMAGINED IN SUPERNOVA
New Zealand’s leading accessible luxury jewellery brand, Silk & Steel, unveiled its latest collection, Supernova.
Inspired by rock- glam energy and 90s runway attitude, Supernova is a dazzling showcase of bold silhouettes, versatile styling, and diamond-like sparkle, redefining statement jewellery with a modern edge.
Designed by Sarah Cotterall, founder and creative director of Silk & Steel, Supernova is filled with standout pieces that balance strength and elegance. From oversized enamel stars to lustrous pearls, chunky chains, sculptural dome rings, and sparkling tennis bracelets, this collection is designed to empower and elevate.
“Supernova is about empowerment through adornment. These are showstopping designs - bold yet versatile, luxurious yet accessible - created to be styled your way,” said Cotterall.
The campaign captured this vision with sleek styling, mirrored reflections, and strong contrasts, highlighting jewellery as wearable works of art.
Key highlights of the collection include:
• Supernova Star Earrings & Pendant Necklace - Oversized black enamel stars set with CZs for dazzling evening glamour. The pendant can be worn on its round box chain or removed and styled on the Cord Lariat for versatile looks.
• Voltage Hoop Earrings - Sparkling spike pendants with cubic zirconia can be detached, allowing the hoops to be worn solo for day-to-night styling.
• Forged Chains - Bold, chunky links designed for maximum layering impact.
• Allure Pearl Necklaces & Bracelets - High-quality, lustrous pearls, hand-beaded in New Zealand, blending timeless elegance with a contemporary edge.
• Supernova Tennis Bracelet - A refined classic, set with high-quality cubic zirconia to mimic the brilliance of diamonds, bringing everyday luxury to the collection.
Supernova sits within Silk & Steel’s STEEL range, the contemporary stainless-steel line that pushes boundaries with innovative designs and versatile styling. Each piece has been thoughtfully designed in New Zealand and created in small batches, making them as collectable as they are wearable.
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In Hermès’ Spring 2026 show, Nadège Vanhée revisits equestrian heritage and rewires it with sensual urgency. The leather ensemble, in a red hue matched to Mara 5-364, is a daring block-colour statement. A harnessbodice layered over fitted trousers, all in vibrant scarlet, brings the house codes into bold relief. Critics praised the collection’s tension between restraint and desire, citing how the harnesses, quilted surfaces and restrained colour accents reinforce both structure and seduction. In this head-to-toe red, texture is everything: smooth leather, quilted stitching, subtle tonal hardware, all working together so the look doesn’t flatten out. The result is powerful, assertive and unmistakably Hermès.
Dice Kayek’s SS26 was about precision and volume, and the tonal look in light grey, a close pairing with Mara 10-5096, exemplifies that refined balance. Ece Ege’s silhouettes lean architectural: cropped jackets, wide-leg trousers, balloon hems... but always with control. The grey monotone amplifies the sculptural nature of each seam and fold: shadows deepen in the drape, and the quiet palette underscores craftsmanship over spectacle. In pure tone, the eye lingers on tailoring nuance. The curve of a lapel, the fullness in a sleeve, the way light plays across structured mikado or silk. This look shows how even a muted hue can feel rich when the cuts are exact and the palette unfussy.
Lacoste’s all-green look like Mara 12-402 channels a refined sporty spirit. In the image, the model wears a cableknit sweater matched with trousers in the same saturated green, giving a modern twist to heritage athleticwear. The brand has leaned into chromatic dressing in recent seasons, especially on knitwear pieces. As a house rooted in tennis and casual sport, colour blocking and tonal sets are part of its DNA. The strength of this green look lies in its tonal cohesion. Knit texture against smooth trousers offers internal contrast while staying within a single hue. The monochrome green becomes both calm and confident, hinting at ease and polish in equal measure.
Elie Saab’s SS26 collection was described as a pivot from the designer’s signature opulence toward refined ease. The head-to-toe rose-pink in a hue like
monochrome
LACOSTE
Mara 6-890 feels both romantic and modern. A softly draped mini dress with a trailing chiffon extension. Saab’s palette this season moved away from heavy embellishment, favouring fluid chiffon and structured tailoring in saturated tones. Here the monochrome rose underlines femininity without overt decoration. The draping and movement become the ornament. In full pink, the silhouette’s drape, its cascading back panel, its interplay of opaque and sheer, all come into sharper focus. The look conjures confidence and softness in equal measure.
Polo Ralph Lauren’s Spring 2026 leaned into a modern, sunlit Americana, with dressing that felt refreshingly simple yet elegant. This all-blue look is a perfect match to Mara 9-322) look in the image. This entire look fits
beautifully into that narrative. Lauren’s show was described as minimal, sensual, and unexpected, with crisp tailoring and breezy silhouettes in a restrained palette. In full blue, the outfit reads clean and cohesive. The tonal layering with the textured knit, fluid shirt, structured bottoms, gives dimension, and the colour anchors the casual-elegant mix. Wearers can lean into this look for its ease, it feels calm and composed, with a confidence rooted in continuity rather than contrast.
POLO RALPH LAUREN
MARA 9-322
MARA 12-402
MARA 6-890
ELIE
SAAB
PIXAR X LEVI’S SADDLE UP FOR TOY STORY ANNIVERSARY
Thirty years ago, Disney and Pixar’s Toy Story introduced audiences to the unforgettable friendship between Woody and Buzz Lightyear.
To commemorate this milestone anniversary, the Levi’s brand has collaborated with Disney and Pixar to create a limited collection that celebrates the Western frontier spirit behind Woody’s character and the adventurous heart of the Toy Story films.
The new Levi’s x Toy Story 30th Anniversary collection is inspired by beloved characters and moments, transforming them into wearable art that blends Western authenticity with the whimsical magic of Andy’s toy box. For men, the collection features the standout Levi’s x Toy Story Western Jacket, boasting a cropped silhouette in piece-dyed bull denim.
Custom studs feature five film-inspired motifs: Woody's belt buckle, the Space Ranger logo, the Pizza Planet emblem, Woody’s boot logo, and a cactus design, with a quilted interior lining and a limited-edition Woody patch.
The Levi’s x Toy Story Rodeo Shirt features ecru denim with all-over cow print and contrast black piping. Chest embroidery declares “Hey Howdy Hey,” while two chest smile pockets showcase contrast fabric welts and Western mother-of-pearl snaps.
The Levi’s x Toy Story All Over Print Vest features quilted zip construction with a contrast black interior lining. The back features a large Disney and Pixar’s Jessie and Woody riding Bullseye graphic with kangaroo pockets and flour sack print fabric throughout.
The Levi’s x Toy Story Type III Trucker
features patch and repair detailing using printed pocketing fabric and a massive Woody Saddleman graphic on the back with “You've Got a Friend in Me” stitching.
The Levi’s x Toy Story Western Shacket reimagines the Western shirt with a full zip front and streetwear sensibility, crafted from midweight indigo denim with sawtooth pocket flaps and mother-of-pearl snaps.
Men’s bottoms include the Western Flare with double-kneed carpenter styling and custom studs, the Loose Jean with matching patch details, and the Carpenter Jean in flour sack print.
All bottoms feature custom pocket bags with Andy’s handwriting and Saddleman graphics. Each pair features authentic Western construction details, including reinforced stress points and contrast stitching that echoes the craftsmanship of frontier workwear.
The custom Andy's handwriting pocket bags pay homage to the film’s story, while the Saddleman graphics serve as collectable Easter eggs.
The women’s offerings emphasise Jessie’s spirited independence through empowering silhouettes and authentic Western detail. The standout Levi’s x Toy Story Type II Jacket is available in rinse indigo with a Western silhouette, “Yodelayheehoo” chain stitch embroidery, and an ecru collar contrast.
The Western Shirt maintains the cow print denim theme, while the Ribcage Bell transforms the popular silhouette with Western smile pockets, cow print
waistband, and "Howdy" embroidery. Graphic tees capture key characters and moments: the Woody Short Sleeve Tee features the Saddleman pose on vintage red, the Boxy Tee showcases Disney and Pixar’s Woody riding Bullseye in black, and the group Boxy Tee features an Alien in a cowboy hat in white.
The blue vintage wash Long Sleeve Tee features a Woody-Buzz back graphic with “You've Got a Friend in Me.” The chocolate brown Hoodie showcases the Woody Saddleman lockup on the back. Accessories round out the expansive collection.
The Denim Logo Hat features a Toy Story lockup and an embossed Pixar ball clasp, while the Cow Hat comes in ecru cow fabric with variable patches.
The All-Over-Print Tote combines denim and flour sack canvas with exterior arcuate detailing, while the Cow Pouch offers compact storage with Woody's bandana print lining.
The 3-Pack Bandana set includes yellow with Woody Saddleman, red with Buzz Lightyear, and white with Jessie designs. The Woody Belt authentically recreates Woody's iconic buckle in leather, featuring gold-brass studding and a laser-etched Saddleman pose.
Throughout the collection, variable patches featuring Disney & Pixar’s Woody, Buzz Lightyear, Jessie, Rex, and Aliens add collectable value, allowing fans to showcase their favourite characters while building personal connections that mirror the bond between toys and owners in the films.
M·A·C ANNOUNCES DOJA CAT AS NEW GLOBAL AMBASSADOR
M•A•C Cosmetics has announced multiplatinum, Grammywinning artist Doja Cat as its newest Global Ambassador.
Through this long-term partnership, Doja will star in a series of global campaigns for some of M•A•C's most iconic products with plenty of delicious surprises along the way.
Doja made her official M•A•C debut at the 2025 MTV Video Music Awards, shocking the red carpet when she appeared to take a bite out of a M•A•C Lipstick in her go-to shade Lady Danger, which, in true Doja fashion, turned out to be an edible chocolate replica created by world-renowned pastry chef Amaury Guichon.
She then opened the show with the
debut performance of "Jealous Type" and later took home the 2025 Best K-Pop VMA for LISA ft. Doja Cat & RAYE's "Born Again.
The VMA reveal offered a first taste of what's ahead for the partnership, which Doja described as a full-circle moment.
"I've been a M•A•C girl forever, and now I get to take that love to the global stage," said Doja.
"Makeup is my paint, my armour, my way of creating characters, and M•A•C has always stood for that kind of artistry and freedom. We're going to push it even further and make people see beauty in a whole new way."
Doja's M•A•C debut gave just a taste of the bold artistry to come from this match made in makeup heaven.
For Nicola Formichetti, M•A•C's Global Creative Director, the collaboration represents the collision of two creative powerhouses.
"Doja has a fearless energy that's so authentically M•A•C. She uses makeup as a tool for creativity, pushing the boundaries of expression. We're thrilled to join forces with her to redefine and disrupt the beauty space."
Take a bite out of Doja Cat's signature bold red lip combo starring MACximal Silky Matte Lipstick in Lady Danger.
FESTIVE GIFTING WITH EMMA LEWISHAM X JUDY MILLAR
This holiday season, Emma Lewisham introduces two limited-edition Holiday Gift Sets with packaging specially designed by one of New Zealand's most distinguished and internationally recognised artists.
Judy Millar is celebrated globally for her groundbreaking work, which unites abstract and dynamic expressions of colour, form, and texture. At the core of the partnership lies a profound alignment of values and a shared philosophy of innovation.
Emma Lewisham’s approach fundamentally challenges traditional beauty industry norms by proving that true luxury can be simultaneously science-led, circularly designed, and underpinned by unwavering integrity and purposeful innovation.
Similarly, Millar has been a pioneer in her field, becoming one of the first New Zealand abstractionists to achieve global recognition. Her work has been showcased at the prestigious Venice Biennale and exhibited in major galleries worldwide, including the Art Gallery of New South Wales and Kunstmuseum St. Gallen in Switzerland.
Her bold, gestural paintings have redefined contemporary abstract art, challenging conventional notions of scale, movement, and materiality while establishing New Zealand's presence on the global art stage. She embodies the same commitment to excellence without compromise that defines the Emma Lewisham philosophy.
"Partnering with Judy Millar is an honour. She is someone I deeply admire for her genuinely revolutionary thinking, unwavering integrity, and the values she embodies. Like us, she
believes that true excellence comes from questioning every creative decision and never compromising on principles," said Emma Lewisham, CoFounder and Creative Director.
"Our Holiday Gift Sets are a reflection of what we both believe: that the most meaningful and purposeful work creates a lasting, positive impact. This is the new definition of luxury."
The sets will be available in two exclusive artwork editions:
The Essentials
A curated ritual of seven luxury minis designed to hydrate, brighten and renew. Each formulation harnesses up to 25 active ingredients that work in synergy to mimic the cellar pathways of the skin to deliver transformative, physiology-led results.
The Heroes
A hand-selected trio of Emma Lewisham’s most iconic products, and a beautifully considered introduction to the brand’s high-performance, natural skincare. With clinically proven results, each formulation works to deeply hydrate, even skin tone, and visibly brighten the complexion.
“The artwork transforms giving into something intentional. Skincare is a daily ritual of care, and I wanted the packaging to carry that same intimacy," said Millar.
"Knowing my work will be part of those moments feels deeply meaningful. My hope is that when people receive these sets, they feel they’re holding something special: a gesture of intention, care and deep respect for both the giver and the receiver.”
The Emma Lewisham x Judy Millar Holiday Gift Sets will be available in New Zealand from the 14th of October 2025.
DYSON’S AMBER SILK IS THE COLOUR OF THE FESTIVE SEASON!
As anticipation for Christmas builds, Dyson Beauty has introduced Amber Silk - the colourway of the season.
Atriple-toned celebration of warmth, glamour, and the magic of the holidays, Amber Silk wraps Dyson’s pioneering hair care technology in hues designed to be cherished.
Inspired by the glow of firelight, the joy of gathering with loved ones, and the sparkle of celebration, Dyson’s design teams draw on their expertise in CMF - Colour, Material, and Finish - to create tools that perform beautifully and look exceptional.
The Amber Silk colourway is the latest expression of this philosophy, bringing together:
• Toasty burgundy – echoing the changing of the seasons and the richness of mulled wine evenings.
• Warm copper – reflecting the ember glow of fires and the enduring beauty of the season.
• Pale pink champagne – capturing the joy of toasting to moments with friends and family.
With its lustrous, metallic finish, the Amber Silk colourway - warm copper, toasty burgundy, and pale pink champagne - elevates daily beauty routines into something magical. It’s a colourway that embodies the joy of festive rituals, from the rustle of ribbon
and the twinkle of lights to the quiet, cherished moments the season brings.
From hair dryers and multi-stylers to straighteners, Dyson’s hair care range is engineered for all hair types and designed to protect against extreme heat damage. Like a fine champagne, Dyson Beauty tools are crafted to deliver results that last - promoting long-term hair health with intelligent heat control and advanced digital motor technology.
Now, in Amber Silk, each device becomes more than a tool: it’s a keepsake, a celebration, a part of the seasonal ritual of self-care.
The limited-edition Amber Silk collection includes the Dyson Airwrap Co-anda 2x multi-styler and dryer, the Dyson Airwrap i.d.multi-styler and dryer, the Dyson Airstrait dryer and straightener, and the Dyson Supersonic Nural hair dryer.
Amber Silk: A Seasonal CMF Story
Creating Amber Silk was a collaboration between Dyson’s CMF (Colour, Material, Finish) designers and engineers - a process that blends natural inspiration with technical precision.
The team is constantly researching how colour emerges naturally in our surroundings, and in the case of
Amber Silk, their research took place close to home: the Dyson farms in Lincolnshire, England.
Amber Silk draws from the pigments found in autumn leaves – yellow flavonols, orange carotenoids, and red/purple anthocyanins - which work together to protect the leaf and signal seasonal change.
To determine the precise hues of the Amber Silk colourway, Dyson’s CMF designers delved into the psychology of these colours.
What does a physical marker of seasonal change mean to someone
personally? How can colour awaken a memory or feeling? The design team explored the sensory cues of the festive period: the warmth of candlelight, the glow of copper cookware, the richness of spiced wine, and the sparkle of a champagne toast.
From hundreds of tonal studies, three hues were selected for their balance and harmony, tying together the comforting tones of the Dyson farming leaves and the inviting vibrancy of the festive season: pale pink champagne, warm copper, and toasty burgundy. These tones were then tested under
different lighting conditions - from the soft glow of winter mornings to the sparkle of Christmas evenings - to ensure they would shimmer and shift beautifully in any setting. The finish was achieved through a metallic coating process that enhances colour depth while ensuring long-lasting durability. Every curve of each Dyson tool was considered to optimise light reflection, giving Amber Silk its signature lustre. The result is a CMF design that is as technically robust as it is seasonally expressive, making Amber Silk the true colourway of the season.
The colourway of the season, presented in style
Each limited-edition Dyson hair care device is presented in a bespoke storage case inspired by the Amber Silk palette - the warm copper, toasty burgundy, and pale pink champagne hues that define this year’s festive look. The case is cushioned for safekeeping, ensuring your gift is as beautiful to give as it is to use.
For a truly personal touch, initials can be professionally debossed by in-store experts - the perfect way to make your Dyson gift as unique as its recipient.
LUSH’S FESTIVE RANGE CELEBRATES NOSTALGIA
The go-to for gourmand goodies, Lush has been stopping shoppers from biting chunks out of their soaps for three decades now.
As it’s the fresh, handmade cosmetic company's 30th birthday, this year’s 80-piece festive range has been designed to celebrate the nostalgia of Christmases past - filled with sweet shop treats, hues of 70s tinsel and even a sparkly Christmas broccoli.
Handmade by humans, each Lush product is completely unique - from the smile on the Santa, to the nose on the penguin. Last year, Lush staff handproduced over 33.5 million products in its UK factory in Poole.
From designing products using ethically sourced ingredients, to ensuring any packaging returned to store is recycled in Lush’s Green Hub facility, Lush gifts aim to leave the recipient and the planet ‘lusher’ than before.
It’s set to be a scent-sational festive season at Lush, with fragrance sales up 54 percent on last year - thanks to viral sensations such as Super Milk
and Sticky Dates, with classic festive fragrances such as Snow Fairy and Turmeric Latte also predicted to fly off the shelves.
“We believe in the power of smelling good and allowing your fragrance to shift your mood and even transport you elsewhere. Feeling like a night in? Get comfy and light our Cinders candle to emulate a peaceful moment by the fireside. Or get ready to celebrate and feast your senses on the wonderfully rich and gourmand notes of Turmeric Latte perfume," said Jennifer Mattei, fragrance category lead at Lush.
“Lush’s Snow Fairy scent is a Christmas classic; it feels like stepping into a sweet shop and pondering which sugary delight to choose. Its pear drop and candy floss notes flood our senses with playful energy. For us and many of our customers, it's the scent of the season and fills us with joy every single year.”
CIRCA’S NEW LOOK ROOTED IN THE HEART OF HOME
There’s no place like home, and no fragrance brand that understands that better than CIRCA.
This spring, CIRCA has unveiled a fresh, refined look that honours the beauty of everyday living and the quiet rituals that make a house feel like home.
CIRCA’s brand refresh is a natural evolution - thoughtful, timeless, and steeped in the same warmth and familiarity that has long made it a cherished companion in Kiwi homes.
While the look may be new, the heart of the brand has remained unchanged: beautifully crafted scents, designed to enhance the rhythm of real life. From early mornings filled with light to slow Sunday rituals and evenings winding down, CIRCA’s updated collection reflects a renewed intention to celebrate home as a sanctuary.
At the heart of the new look is CIRCA’s redesigned vessel. The once faceted glass jars have been reimagined in smooth, elegant ceramic - timeless, tactile, and designed to complement any room.
Subtly embossed with CIRCA’s refined brand icon, these new vessels bring a sense of modern luxury to every burn, and are crafted to last long after the final flicker of flame.
And their packaging has been just as carefully considered. Each box now gives a visual nod to the natural botanicals inside - citrus, spice, florals, woods - telling a story before it’s even opened and making it easier than ever to spot your favourites.
“Our new design is inspired by the way our customers truly live,” said Angie Mercer, CIRCA’s Education & Training Manager.
“We wanted to create something that feels familiar yet elevated, like a fresh set of sheets or a vase of hand-picked flowers - simple comforts that feel special without trying too hard.”
Still at the heart of the CIRCA experience is Alchemy - a collection of fragrances designed to do so much more than scent your space. Crafted with innovative scent technology, these benefit-driven blends offer odourneutralising properties and uplifting aromas that help refresh the air and
elevate your everyday.
From the invigorating clarity of White Tea & Wild Mint to the bright warmth of Grapefruit & Cedarwood, Alchemy is where CIRCA’s signature sophistication meets functional fragrance, creating moments that feel as good as they smell.
CIRCA’S updated range is designed to live with you, layer with your space, and uplift your everyday. The same scents, now dressed for modern living. Welcome to the new CIRCA. Welcome home.
how retailers can stay customer-centric and profitable in 2025
Retailers in 2025 are operating in one of the most unpredictable landscapes yet. Global tariffs, inflation, and ongoing supply chain disruptions are putting pressure on margins.
On top of all of this, consumers are changing faster than retailers can keep up. Customers are less loyal and more discerning.
Traditional methods of tracking performance or researching trends aren’t enough. To compete and preserve margin, retailers need connected, real-time insights that help them protect profit while staying relevant to customers.
That’s where connected retail intelligence comes in.
THE CHANGING RETAIL LANDSCAPE –HOW RETAILERS CAN KEEP UP
Consumer priorities are shifting faster than ever as people adjust to the uncertainty and unpredictability in the world – a pandemic, the political climate, and economic conditions.
According to Accenture, “Up to 64% of consumers wish companies would respond faster to meet their changing needs, while up to 88% of executives think their customers are changing faster than their business can keep up. This mismatch puts retention rates at risk and constrains companies’ efforts to attract new customers.”
Accenture’s report highlights that the way forward amidst this turbulence is to have a more holistic understanding of your customers. While this may seem obvious, to truly understand your customer in these changing times and the nuances of their buying behavior and preferences, you need both realtime and historical data combined with advanced AI technology to surface precise, connected insights.
THE ROLE OF RETAIL INTELLIGENCE
Your customers provide enormous amounts of data every time they purchase from you and your competitors, and an AI platform can process this vast amount of data combined with market data your internal data to surface the insights you need to make profitable adjustments. These AI retail platforms identify patterns, uncover hidden insights, and predict future trends.
By automating data collection and analysis across billions of SKUs, competitors, and customer interactions, retailers can:
• Spot opportunities early with realtime market and trend insights.
• Protect margins with smarter pricing and promotional strategies.
• Stay relevant with assortments aligned to what customers actually want.
Unlike fragmented tools, EDITED’s Retail Intelligence Solution combines market data, customer signals, and internal performance into a single connected view. This helps teams make faster, more confident decisions and devise creative solutions that cater to their customers’ changing needs.
FROM ENDLESS OPTIONS TO CURATED EXPERIENCES
Along with the ability to draw insights from a plethora of data quickly enough to react to changing preferences, another benefit of a retail intelligence solution is being able to simplify options amidst the chaos of life.
Accenture reports that, “What customers ultimately need is simplicity. They are drawn to anything that cuts through the noise and makes their decision-making—and their lives— easier.”
Businesses aiming to stay relevant must focus on clearing the path for consumers to navigate easily. This is where personalization, fueled by AI and data, comes into play.
Through AI, businesses can create personalized recommendations, tailored marketing, and customized shopping experiences. This process not only simplifies the consumer’s decisionmaking process, but also makes them
feel understood and valued. AI can analyze data to identify individual preferences and deliver tailored content and product suggestions.
CUSTOMER-CENTRIC INSIGHTS THAT DRIVE PROFITABILITY
Retail teams are being asked to do more with less. Smaller teams face tighter deadlines, yet expectations for precision have never been higher.
Simplifying decisions for your customers is crucial to being customerand life-centric, and at a time when retailers are under more pressure than ever, AI technology makes you life easier, too.
With EDITED’s advanced AI and comprehensive data, retailers gain a unified view across the market, internal performance, and customer behavior. This means you don’t just see what’s selling, you see who your most profitable customers are, what they’re buying, and determine what they’ll want next.
Instead of wasting time you don’t have merchandising to low-value segments, you can personalize assortments, pricing, and promotions for the customers who drive your business forward.
By combining automation with actionable insights, EDITED simplifies decision-making while magnifying its impact. Teams gain the speed they need without sacrificing accuracy, making confident, customer-centric decisions that protect margins and deliver growth.
EMBRACING RETAIL INTELLIGENCE: THE PATH FORWARD
The solution to the ever-widening gap between businesses and their customers lies in embracing AI and data.
To stay relevant and meet the changing needs of customers in a rapidly evolving world, businesses must take a holistic approach.
By bringing together internal, market, and customer data, EDITED’s AI retail solution empowers you to:
• Anticipate market shifts and invest in the trends your customers want.
• Protect margins by pricing smarter and focusing on your most profitable customers.
• Deliver assortments and experiences that resonate with the customers who matter most.
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IDENTITY SOLUTIONS LTD
10 Gordon Road, Morningside, Auckland, New Zealand
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Bruce Moore Enterprises Ltd
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