2013-14 Integrated Branding Campaign Campaign Strategy
TARGET MARKETS Primary Local Albany Secondary New York (New York City, Long Island) Northern New Jersey Connecticut Western Massachusetts
TARGET AUDIENCE Teens Juniors/Seniors searching for a 4-year College (P17-18) Freshmen/Sophomores looking for College options (P13-16) Adults Parents of College-bound students (A35-54) Influencers of College-bound students, including Teachers, Counselors, relatives (A35-54)