Mediakit 2025
What is SUMMIT
SUMMIT is the leading B2B platform for professionals in business travel and MICE, across the Benelux. With strategic insights, practical content, and a sharp focus on innovation, SUMMIT connects decisionmakers in the MICE and corporate travel sectors. SUMMIT also focusses on bleisure, a powerful strategy that benefits both employees and organizations, with in the know destination reports and more creative ideas beyond the business.
Published both in print and digital formats, we serve a growing network of travel managers, event planners, procurement executives, DMCs, TMCs, and other travel professionals. SUMMIT is the ultimate platform for those aiming to elevate business mobility and event strategy.
Our Approach
SUMMIT is published quarterly in both print and digital editions. Each issue is carefully timed to align with major industry events. With an in-house editorial team and active engagement through cross-media distribution and live events like TravDay, we deliver reach, credibility, and measurable results.
Frequency: 4 issues per year (March/April, May/ June, Sept/Oct, Nov/Dec)
Circulation: 6,000+ print copies | 10,000+ readers
Language: English
Print & digital
Website: www.summitbenelux.com – 20,000 page views/month
• Newsletter: Weekly – 3,600 subscribers
• Distribution via:
• TRAVel Media network
• SUMMIT database
• Industry events: IMEX, IBTM, TravDay
• Cross-channel campaigns
About SUMMIT
Positioning & Target Audience
Target Audience
Business decision-makers in the Benelux who are responsible for corporate travel, meetings, and events:
• Travel Managers
• Event & Meeting Planners
• HR, Facility & Procurement Managers
• Executives, DMCs, and TMCs
• Qualified (business) travel agents
• Luxury agents
Demographics
• Age: 30–60
• Higher education (Bachelor’s or Master’s degree)
• Dutch or English-speaking (internationally oriented)
• Digitally savvy, but values premium print publications
Behavior & Needs
• Seeks reliable industry insights and actionable solutions
• Focused on sustainability, efficiency, innovation, and compliance
• Values professional benchmarks, peer stories, and networking
FACTS
Frequency: 4 times a year
Circulation: 6.000+ copies
Publication: Print and digital
Advertisement
1/1 page full colour: € 1.825 (210mm X 297mm)
1/2 page full colour: € 1.200 (185mm X 125 mm / 92mm X 272mm)
1/4 page full colour: € 735 (185mm X 68mm / 92mm X 136mm)
Advertorial
1/1 page avertorial: € 2.200
(400 words text, 3 images, 1 logo)
2/1 page advertorial: € 4.000 (800 words text, 6 images, 1 logo)
Destination Report
1 page: € 1.965
2 pages: € 3.100
4 pages: € 5.270
8 pages: € 8.950
SUMMIT Benelux online
www.summitbenelux.com
With 20.000 page views per month, www.summitbenelux.com is a major player in online communication towards to complete Benelux MICE and business travel markets. Commercial opportunities we offer are described below.
FACTS
Target Group: Decision makers in MICE and business travel Benelux
Page views: 20.000 per month
Visitors: 3.000+ unique per month
In our weekly email, sent to 3.900 e-mail addresses, we offer a full banner position in .jpg or .gif format. Along with the banner we offer advertorial possibilities.
Also, a fully dedicated e-newsletter composed by our experienced editors is possible.
SUMMIT Benelux newsletter
Packages
Our online package options offers continuous digital visibility throughout the year, allowing you to connect with your target audience. You’ll receive a dedicated partner page on the SUMMIT website, where you can regularly share your own articles, news, and press releases, independently or with our editorial support. Choosing between the different packages allows you to tailor your visibility and messaging to match your goals.
SUMMIT - Online
Dedicated partner page on the SUMMIT website
Post your own content (articles, news, press releases)
Featured in the SUMMIT newsletter
We maintain your page based on your submitted content
Support with content planning and editorial strategy
1 exclusive partner newsletter
Homepage & newsletter banner 6 months
Homepage & newsletter banner 12 months
ECONOMY BUSINESS Business
Packages
Our cross media package options ensures year-round brand exposure through a powerful mix of online and print channels. It combines all the benefits of our digital offering; including a partner page, banner placements, and newsletter features; with impactful presence in the SUMMIT magazine. Choosing between the different packages allows you to tailor your visibility and messaging to match your goals.
ECONOMY
SUMMIT - Cross Media BUSINESS Business FULL SERVICE
Economy online package
Business online package
Full-Service online package
½ page in 1 SUMMIT magazine
Full-page in 1 SUMMIT magazine
Full-page in every SUMMIT magazine
Website + newsletter banner 3 months
Website + newsletter banner 6 months
Website + newsletter banner 12 months
1 exclusive partner newsletter
2 exclusive partner newsletter
Planning and themes
EDITORIAL STRUCTURE
Core Themes
• Business Travel Management
• MICE Destinations & Venues
• Corporate Aviation & Hospitality
• Sustainability & Innovation
• Travel Policy & Cost Control
• Risk & Compliance
• Networking & Industry Events
Recurring Sections
SUMMIT CUM LAUDE
• Every issue has an in depth interview. This person has to be an industry leader. It has to be an honor to be in this magazine.
DESTINATION DEEP DIVE
• Every issue has at least one nearby and one far destination deep dive, showing the best inside information for the desired target audience, MICE and/or business travel
TRADE AND TECH
• The latest on the trade and technology
GREEN IT, MEAN IT
• The latest of sustainability
LIVE YOUR BEST LIFE
• The very best in Bleisure
Contact
SUMMIT Benelux
SUMMIT is published by TRAVel Media BV.
sales@travmedia.nl
EDITOR: tijn@travmedia.nl
INFO: info@travmedia.nl
summitbenelux.com +31(0) 35 67 28 8 52/55 Arendstraat 33A, 1223 RE
Tom van Apeldoorn
Commercial Director
TJ van Apeldoorn
Operational Manager
Seb van Apeldoorn
CHIEF EDITOR
Tijn Kramer
EDITORS
Theo de Reus, Arjen Lutgendorff, Sharon Evers & Dylan Cinjee
SALES
Dennis Ebbers, Dennis de Groot
Tina Bakker & Kate Vansteenkiste
ART DIRECTOR
Iris Beenen
MARKETING
Daniëlle van Ewijk & Nick Berends
CONTACT
EDITORS
+31(0) 35-6728848
EMAIL redactie@travmedia.nl
SALES
+31(0) 35-6728855 / +31(0) 35-6728852
EMAIL sales@travmedia.nl