Unreasonable CHANGE 2022

Page 1



04 08 10 Intro



16 18 20 KETOS

Manifest Climate

Producers Trust

26 28 30 Roots Studio

Someone Somewhere


12 14 Briink

Goodr Co.

22 24 Rentle

rePurpose Global



Emissions must fall by 45% by 2030 if we are to hit our 2050


net-zero targets. Yet, supply chain emissions are on average 5.5 times greater than a corporation’s direct emissions, and we know that 65% of consumers want to purchase purpose-driven brands but only 26% actually do. Accenture and Unreasonable share the belief that ‘business as usual’ is no longer an option, and that highgrowth entrepreneurs – leveraging profit and advanced technologies – are well-placed to offer solutions to sustainability challenges that we formerly thought were unsolvable.

The launch of Unreasonable CHANGE, a three-year strategic collaboration between Accenture and Unreasonable, creates an ecosystem of support to scale ventures that are at the forefront of innovating a more sustainable future.


Through this collaboration, Unreasonable CHANGE will support growth-stage companies who are already wielding the most effective solutions and focus on ‘scaling what works,’ particularly around three key challenges:

How do we achieve net zero carbon emission?

How do we evolve sustainable value chains?

How do we disrupt the consumer brand experience to encourage behavior change?

June 2022 marks the inaugural program and we have handpicked remarkable ventures who are operating at the nexus of advanced technology, business and environmental sustainability. In each subsequent year of the program, our team will continue to scout the planet for the most disruptive companies to maximize their impact on the world. Unreasonable CHANGE is about rising to the occasion. Because the world doesn’t have time to wait. We look forward to championing talented CEOs with advice and guidance from a global community of world-class mentors and industry specialists. Most of all, we are humbled to have you join us.


Arcstone arcstone.co

With a mission to provide complete manufacturing transparency across the entire supply chain, Arcstone is the partner of choice for all manufacturers looking to grow and be at the forefront of advanced digital manufacturing innovation. We aim to simplify Industry 4.0 and enable a more responsive, responsible, and sustainable manufacturing ecosystem for everyone by digitizing and integrating manufacturing operations from the shop floor right to the hands of consumers. Arcstone understands that manufacturing can be complicated, but strongly believes that data has the power to simplify it. We draw on our team’s deep expertise that spans the manufacturing ecosystem in order to configure solutions that address challenges and pain points unique to the industry, and enable them to operate with greater agility and deliver innovation, opportunity and growth. We help our customers improve their businesses by applying data to the fullest extent through easy drag-and-drop digital tools. At Arcstone, we take the time to understand our manufacturer’s needs and put these at the heart of everything we do to develop the right digital solutions for future scalability. SECTOR Supply Chain Technology

Driving digitalization and integration for global manufacturing operations from the shop floor right to the hands of consumers.

An industrial engineer by trade, Willson has implemented improvement projects in manufacturing industries ranging from aeronautics to smart meters, wineries, gourmet chocolates, glass production and pharmaceuticals. He founded Arcstone in 2013, after he had been designing production simulation software for the world’s largest bio-manufacturers. Focused on blending machine and human operations, he developed the Arcstone Operations Platform (arc.ops) to efficiently provide visibility, control and optimisation to a massive range of industries. The platform enables companies to automate, integrate and streamline entire processes within a facility at fractions of market cost. He continues to drive a data-centric manufacturing revolution in Southeast Asia, encouraging like-minded companies to upend the status quo for manufacturing enterprise solutions through the Singapore Willson Deng Manufacturing Consortium (SIMCO). Founder & CEO Willson holds a MSc from INSEAD Business School and a BS in Industrial Engineering from UC Berkeley. He received Forbes’ 30 Under 30 Asia Award in 2016 and is heavily active as an Industry 4.0 and Smart Manufacturing Transformation speaker globally.

REGIONS China, Indonesia, Japan, Malaysia, Singapore, Thailand, US, Vietnam 9

Astraea astraea.earth

Over 200 petabytes of unique Earth Observing (EO) data have been gathered since the first Landsat satellite was launched in 1972 and 50 terabytes of new data is added daily. Embedded in this data are answers to some of the world’s most intractable problems, as well as new insights into how the complexity and interdependency of natural and human systems work. At the nexus of machine learning, big data computing, and EO satellites, Astraea is a software company developing cutting-edge technology to solve complex planetary problems. Due to the reduced cost of satellite technology and the availability of new sensor technologies, there is an explosion of EO data waiting to be leveraged. Astraea is empowering corporations, organizations, and individuals to easily access, analyze, and extract actionable insights about our planet. SECTOR Environmental Technology

Building the world’s most advanced machine learning platform for Earth-observing satellite data and geospatial information.

Brendan Richardson has been involved with earlystage startups as a venture capitalist, board member, entrepreneur and limited partner for 25 years. Prior to Astraea, he was a co-founder and the founding CEO of PsiKick, a successful ultra-low-power wireless semiconductor and systems startup. Prior to that, he was Co-Director of Private Equity at Investure, a $12B asset management consortium of university endowments and non-profit foundations. From 1993 to 2007, he was a venture capitalist based in Silicon Valley and Geneva, Switzerland, investing in early-stage tech companies in Europe and the US. His early career included stints in strategy consulting with Strategic Planning Associates (now Oliver Wyman), financial analysis at Wells Fargo’s Private Bank, and fundraising as Director of Sponsorship for the Whitewater Rafting World Championships. Brendan is also Brendan Richardson currently an Adjunct Professor at Co-Founder & CEO the University of Virginia (UVA), where he teaches VC Investing and Entrepreneurship. He cofounded and is currently Chairman of HackCville, an independent ‘hacker den’ for UVA students who want to change the world through self-directed learning and entrepreneurship. Brendan received his BS in Finance from UVA. REGIONS Australia, Bahamas, Finland, Germany, Ireland, Ukraine, UK, US 11

Briink briink.com

Briink simplifies EU taxonomy analysis and alignment assessments for financial institutions and corporations, helping drive transparency in sustainability reporting and supporting the development of green finance. As part of the EU’s sustainable finance plans, increased sustainability reporting through the SFDR, EU Taxonomy, and CSRD are at the cornerstone of the plan. Briink’s AI/ML technology offers services that automate taxonomy analysis, reducing the burden on financial institutions and corporations. Their platform has three primary features: taxonomy eligibility screening, taxonomy portfolio alignment assessment, and data visualization of portfolio assets. This allows financial institutions and corporations to assess baseline inclusion with the taxonomy quickly and supports more in-depth alignment analysis for individual companies and complete portfolios, simplifying the documentation collection and review process.

SECTOR Software as a Service (SaaS)

Bridging the sustainable finance regulatory gap, leveraging AI to accelerate the allocation of capital to truly green projects.

Tomas van der Heijden is a green tech entrepreneur based in Berlin. His journey into the legal and regulatory tech space began in 2016, when he moved from his position as a corporate finance lawyer at Stikeman Elliott LLP in Canada to ROSS Intelligence, a Y Combinator Silicon Valley start-up that pioneered the application of AI to primary law data. While at ROSS, Tomas led Product & Legal. He developed the product vision and strategy alongside the company’s Co-Founder & CTO. As a result, their product consistently averaged an NPS score over 50, limited churn to less than 5%, and grew 20% month over month. Tomas’s vision to use AI to simplify sustainable finance Tomas van der Heijden reporting led to him cofounding Briink in 2021 Co-Founder & CEO together with Samuel King. They are now on a mission to use Machine Learning to bridge the sustainable finance regulatory gap, and accelerate the allocation of green capital to truly green projects and businesses.

REGIONS Germany, UK 13

Goodr Co. goodr.co

Goodr is a sustainable food surplus management platform that leverages blockchain technology to reduce food waste and combat hunger. Goodr facilitates the pickup and redistribution of excess food from large enterprises and venues to communities in need. Its secure ledger tracks and delivers real-time social and environmental impact reporting, enabling businesses to measure and manage their surplus food and organic waste, earn tax savings, and drastically reduce their carbon footprint. A triple-win situation, Goodr improves business’ bottom line through tax deductions, reduces greenhouse emissions from landfills, and uses edible food waste to reduce hunger. Goodr believes that hunger is not a scarcity issue, rather a logistical one, and seeks to revolutionize the food supply chain ecosystem for the 1 in 7 Americans who are food insecure. SECTOR Software as a Service (SaaS)

Providing an end-to-end profitable solution for businesses to reduce food waste and combat hunger.

Jasmine Crowe is an award-winning social entrepreneur, TED speaker and leader who is working to make the world a better place one cause at a time. Jasmine’s goal is to foster change and create awareness about the leading socioeconomic issues and challenges of today, including poverty, food waste, and hunger. In 2017, after years of feeding people experiencing homelessness from her own kitchen, she launched Goodr, a sustainable waste management company that leverages technology to combat hunger and reduce food waste. She has been featured on CNBC, in Oprah Magazine, Inc., Forbes, Fast Co., NY Times, Ted Talks, and was named by Entrepreneur Magazine as one of the top 100 influential female founders. Under her direction, Goodr has redirected nearly 10M pounds of surplus food from restaurants, event centers, airports, and businesses to the millions of Jasmine Crowe people who are food insecure. Founder & CEO During the pandemic Goodr pivoted to food distribution by organizing pop-up grocery stores for the community. She also launched a grocery delivery program that delivers weekly to over 2,000 seniors and families. Since March of 2020, Goodr is responsible for providing over 2M meals to people in need. REGIONS US 15

KETOS ketos.co

KETOS addresses a number of the world’s water challenges with the goal of preserving this quintessential resource for years to come. KETOS delivers a vertically integrated platform - an intersection of robotics, data science, material science and IoT for the world of water. This enables operators to proactively solve mission critical efficiency and quality challenges in real-time and ensure that water used in municipal, agriculture, and industrial applications meet specific compliance and sustainability standards while transforming to become sustainable sectors. Founded in 2015, KETOS works tirelessly to transform the water industry with the goal of making water safe, consistent, and available for today and for future generations. KETOS team is uniquely poised to serve the industry through a new digital lens of smart water with its interdisciplinary expertise, breakthrough innovation in real-time detection of water quality and a data-driven business model of $0 CapEx.

SECTOR Internet of Things

Delivering a cloud-based, unmanned monitoring solution that provides real-time water intelligence and insights.

Meena Sankaran is an entrepreneur striving to create change in the world through the power of technology and innovation. She has driven strategy and execution with her unique blend of business and technical acumen in several leadership roles globally. Currently, she is the Founder & CEO of KETOS, a water intelligence startup that delivers actionable metrics and predictions on water safety and overall availability to help transform how businesses and people think about water. She is a board member across several startups, advises and mentors entrepreneurs at Stanford, Berkeley, Northwestern and other universities and is regularly invited to speak at various conferences and events. This includes the United Nations panel on SDG #6 (Sustainable Development Goals) during the High-Level Meena Sankaran Political Forum Summit Founder & CEO in 2018. Meena has been highlighted by Forbes as one of eight awe-inspiring women founders. She was chosen by Nasdaq as one of the 2017 Milestone Makers and most recently given the 2019 Builders & Innovators award as one of the 100 most inspiring entrepreneurs by Goldman Sachs. REGIONS Brazil, India, Israel, Mexico, US 17

Manifest Climate manifestclimate.com

Manifest Climate SaaS platform brings clarity, efficiency and knowledge to organizations. They are a climate-focused software company powered by world-class climate expertise, and a global leader in empowering organizations to learn, govern, disclose and act with climate confidence. Through a first-of-its-kind software, combined with their Task Force on Climate-related Financial Disclosures (TCFD) benchmarks and datasets, businesses are able to tell their climate story effectively. Manifest Climate’s TCFD Readiness Module organizes a company’s complete climate-related information, identifies gaps in their climate maturity and provides a benchmark of their climate disclosures against sector leaders. Manifest Climate’s software also provides on-demand educational resources that can be used company-wide, the ability to track legal and policy changes as they occur, and monthly curated reports with expert analysis on climate news and trends. SECTOR Software as a Service (SaaS)

Empowering teams to build climate resiliency, level up TCFD reporting and turn climate risks into opportunities.

Laura is a trained lawyer, communicator, and entrepreneur with over 20 years of experience leading organizations towards a low-carbon and climate-adapted future. Laura has been a delegate to the United Nations Framework Convention on Climate Change (UNFCCC), attending annual COP meetings since 2007. Her journey as a communicator about climate change began in 2008 when she participated in Al Gore’s Climate Reality Leadership Training program and learned to present the watershed film, “An Inconvenient Truth”. She is a published author and frequently writes for both academic and business media, contributing to numerous research and policy papers related to climate change. In 2015, she co-founded and became CEO of Mantle314, now Manifest Climate, advising large private and public sector clients globally. She is co-founder of the Climate Change Lawyers Network, and a member of the International Union for the Laura Zizzo Conservation of Nature (IUCN) Co-Founder & CEO committee on Environmental Law. She is also member of the University of Toronto’s Environmental Finance Advisory Committee and sits on the boards of the Clean Air Partnership and Shift Action. She has a Bachelor of Environmental Studies from the University of Waterloo and a Juris Doctor (law) degree from the University of Toronto. REGIONS Canada, US 19

Producers Trust producerstrust.com

Using their cloud-native, digital, end-to-end marketing platform, Producers Trust brings producers and consumers together, empowering farmers and added-value producers, and granting transparency into the sources of food. Producers Trust is solving the lack of traceability and equity in the global agricultural supply chain, by equipping producers, retailers, and foodservice providers with a single, digital global supply infrastructure to directly connect all parties. Elevating global commerce, their platform connects sustainable buyers and sellers, allowing producers to sell and share the origins of their goods, and retailers to guarantee products that are high quality and sustainably sourced. Furthermore, it aims to give consumers confidence about the source and impact of the products they buy. Keith Agoda, CEO and Co-Founder, leads a team of engineers, food specialists, and designers who are dedicated to bringing greater transparency and visibility to consumers and building equity for producers. SECTOR Manufacturing & Supply Chain

Building a leading network of agricultural producers and market linkage software to connect value chains more efficiently.

Keith Agoada has worked in the supply side of the agricultural industry for over 14 years. Keith’s passion for supporting producers is the initial inspiration behind the Producers Market platform. He envisions disrupting the $4 trillion agriculture value chain industry by creating a world that is fully organic and empowers farmers with better payments and end-consumers with more transparency to the source of production. Producers Market is working with over 1,000 producers groups across more than 80 countries. Keith is the founder of the commercial urban agriculture firm, Sky Vegetables, which pioneered the integration of greenhouse hydroponic agriculture in urban environments. After being acquired of its majority ownership, Keith consulted and led the development of Simply Natural Farms, the Keith Agoada leading real estate broker Co-Founder & CEO in Latin America for organic agricultural properties. Prior to his work with Producers Market, Keith spent the previous four years in international procurement development roles for UNFI, Global Organics, VegFresh Farms, and other leading organic brands in the United States. REGIONS 19 Countries 21

Rentle rentle.io

By building a ‘Shopify for selling access’, Rentle focuses on empowering businesses that are selling access and not only ownership of goods. Rentle is leading the charge on a new sustainable consumption model based on renting, and their approach is to make it much easier for businesses to run a rental business model with a simplified, modernized and powerful platform. Before Rentle came to shake up the rental scene, one rental transaction would need up to five third-party solutions to complete the process, and still, the profit margins are generally quite low. Rentle’s role is to provide groundbreaking software for the industry – to power sustainability on a global scale. Rentle’s software helps these companies to streamline day-to-day work by taking care of the rental shop’s operations including inventory management, order fulfillment, rental contracts, payments, and multi-channel sales. SECTOR Software as a Service (SaaS)

Developing software solutions that allow merchants to frictionlessly unlock accesscommerce business models.

Tuomo Laine is the Co-Founder & Managing Director of Rentle. He has a background in strategic service design, having been a mentor and co-teacher on the subject at Aalto University for MBA students. He has spent the majority of his career building Rentle, where he focuses on platform strategies and culturedriven organization growth. Tuomo is passionate about the circular economy, and creating better and more profitable rental experiences, as he says: “I kid you not, lots of existing rental systems are still being run locally on Windows Vista or XP.” Previously, Tuomo co-founded Vitrine Digital Oy to create marketing tools for small businesses with the help of mobile marketing and mobile applications. His Tuomo Laine primary responsibilities Co-Founder & revolved around UI/UX Managing Director design, concept design and customer validation. Tuomo holds a Master of Science in Information Networks and Bachelor of Science in Knowledge Intensive Business from Aalto University.

REGIONS 53 countries 23

rePurpose Global repurpose.global

rePurpose Global is a web-based platform helping brands and businesses worldwide to reduce plastic use and achieve plastic neutrality. It helps customers measure and calculate their plastic footprint, advises them on setting reduction targets and plans, and offset their remaining footprint through plastic credits which support used plastic collection, recovery, and circular infrastructure investments. It operates the world’s most trusted plastic credit program today. The benefits for customers are twofold: 1) They are able to understand their plastic usage and establish a clear path towards reduction, and 2) They are directly able to offset their use of plastics using the plastic credits platform. This ultimately allows businesses to convey their sustainability journey and appeal to sustainably-minded customers. It currently has over 200 purposeful businesses in its global coalition including Google, Corona, J&J, and Clorox with nearly 4 million users who interact with these brands every month, recovering 15 million pounds of plastic annually. SECTOR Product Lifecycle

Empowering brands and consumers to go plastic neutral through plastic offsets and certifications.

Peter Wang Hjemdahl is a Chinese-Norwegian social entrepreneur and Co-Founder & Chief Advocacy Officer of rePurpose Global. At rePurpose, Peter spearheads the venture’s marketing & communications efforts and advises a team of 20 impact storytellers & brand strategists across North America, UK, Europe, and Asia. Prior to his entrepreneurial journey, he strategized business growth for social ventures across four continents as well as advised on social impact finance for development institutions such as the World Bank and USAID. Peter is a proud graduate of University of Pennsylvania’s Wharton School, and has been awarded membership in several notable cohorts, such as Forbes 30 Under 30, Halcyon Fellowship, World Economic Forum Young Global Shaper, President’s Engagement Prize, BMW Foundation Responsible Leaders Network, and St. Gallen Symposium Leader of Peter Wang Hjemdahl Tomorrow. Peter has frequently spoken on sustainability, social Co-Founder & Chief entrepreneurship, and purposeful Advocacy Officer business at forums such as Aspen Institute, Ellen MacArthur Foundation, TEDx, Sustainable Brands, and United Nations. In Peter’s free time, he loves training Muay Thai, visiting modern art biennales, practicing yoga & meditation, and going on scuba diving trips with his partner. REGIONS 245 countries 25

Roots Studio rootsstudio.co

Roots Studio digitizes endangered art from isolated regions and licenses it as surface patterns into the $32 billion fashion, interior decor, and stationery markets. Unlike hundreds of artisan products plagued by difficult supply chains, Roots Studio enables artists to move upward from ‘craft laborers’ to visual designers through sustained royalties. Through a digitization and royalty model, indigenous artists are able to access multi-billion dollar brands and the average value of art sold is 20 times more than standard market models. Roots Studio, has digitized hundreds of unseen art from more than 3,000 artists in India, Syria, China, and Indonesia. Its team and advisors are leaders of tribes, designers, National Geographic Explorers, former business developers for Ralph Lauren, Bloomingdale’s and Macy’s. Funders include the CoFounder of Tesla, Echoing Green, MIT, and Stanford. SECTOR Media Technology & Digital Media

Digitizing endangered designs and creating royalties for isolated artists around the world.

Rebecca Hui is an artist, designer, and entrepreneur with over eight years of experience working with isolated and creative communities. She is the CEO and founder of Roots Studio, which digitizes and provides IP to creative indigenous communities for licensing into the $32B fashion and retail market. Roots Studio has been featured by the Stanford Social Innovation Review, TechCrunch, WGSN, PremiereVision Paris, amidst others. Rebecca has had a 8-year passion exploring rural to urban transitions, having first followed cows in her mapping project, “Life through the Perspective of a Cow” when she was a Fulbright Scholar and National Geographic Explorer. Itching to turn insight into action, she became a MIT-TATA Fellow consulting the Government of Maharashtra, alongside the World Bank, on strategic planning and modeling of rural water supply systems across 44,000 villages. Rebecca Hui She envisions the ‘Rurban,’ a CEO prosperous village where villagers’ skills and assets are strengthened rather than having to resort to migration into cities. She holds a Masters in City Design and Development from the Massachusetts Institute of Technology and a BS in Business Administration and a BA in Urban Studies from the University of California, Berkeley. REGIONS China, France, India, Indonesia, UK, US 27

Someone Somewhere someonesomewhere.com

Someone Somewhere (SS) is a sustainable and ethical brand connecting conscious consumers and corporations to artisans across Latin America through a mobilebased supply chain. SS honors local artisans’ traditional crafts while expanding their influence and reach through connection, community, and commitment. The company connects indigenous artisans, 98% women, in remote regions with vital, rapidly growing markets in the United States and Latin America by delivering functional, fashionable, highquality activewear and other products for socially conscious consumers. It builds community by empowering artisans as leaders and enabling them to advance the wellbeing of hundreds of people in their villages. And through the founders’ business acumen, operational excellence, and commitment to impact, they are successfully scaling to bridge more artisan communities with expanding markets. SECTOR Manufacturing & Supply Chain

Empowering artisans across the supply chain to connect with socially conscious consumers and corporations.

Antonio Nuño is the Co-Founder and CEO of Someone Somewhere, where he’s on a mission to raise millions of artisans out of poverty by combining their traditional handicrafts with the best materials, product designs and technologies for the modern marketplace. Since the onset of the COVID-19 pandemic, Someone Somewhere has generated more than 50,000 hours for artisans living in extreme poverty. With Antonio at the helm, Someone Somewhere has partnered with companies like Delta, Google, Uber and Amazon to incorporate rural artisans into their supply chain. Before Someone Somewhere, Antonio worked in management consulting at McKinsey & Company, impact investing at Social Ventures Australia, and innovation at Cemex Antonio Nuño Switzerland. He is an Co-Founder & CEO industrial engineer from Monterrey Tech, and has been recognized as one of the ‘Most Creative People in Business’ by Fast Company. Antonio is also a MIT Solve Fellow, Forbes 30 under 30, and one of the Top 10 Entrepreneurs of the Year by Grupo Expansion. REGIONS Mexico, US 29

Terra.do terra.do

Terra.do is accelerating the climate movement at the practitioner level by offering climate courses for all those seeking to add a climate-conscious lens to their work. Terra.do is building the global platform for working in climate, intending to transition 100M people into climate work by 2030. They run cohort-based online programs for talented individuals that teach them everything about climate, plug them into a network of climate experts, and expose them to various work opportunities in the space. The company is led by an experienced founding team. Anshuman previously worked at Google, sold two internet businesses, and was a CPO at NASDAQ-listed $3B online travel company, while his co-founder has been teaching climate for two decades across academia including Oxford. SECTOR Educational Content and Delivery

Providing an innovative, online climate school for organizations and individuals passionate about solving climate change.

Anshuman is the Founder & CEO of Terra.do. He previously worked at Google, sold two internet businesses, and was CPO at a NASDAQ-listed $3B online travel company, while his co-founder has been teaching climate for two decades across academia including Oxford. A serial entrepreneur, Anshuman co-founded and sold his first startup while in undergrad at IIT Bombay, seeing it through the first boom and bust on the internet. After his MBA at Stanford, he began selling solar lights in Vietnam and started a non-profit that helped Indian Members of Parliament develop their constituencies. He also spent time working with Deloitte, and then Google in New York. He moved to Bangalore to start an online travel company, and then was CPO of MakeMyTrip after its acquisition. In 2020, a classic Anshuman Bapna midlife crisis inspired him to Founder & CEO search what was truly worth working on, and then along came Terra.do. He currently lives in Stanford University where his wife is finishing her PhD. He has two kids, and often finds himself taking climate inspiration (and career advice!) from them these days. REGIONS India, UK, US 31


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