ILLUMINATORS YEARBOOK 2025

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MESSAGE FROM ILLUMINATOR HEADLITE, LORI BROWN

Greetings, Servant Leaders!

Reflecting on the past year, it is humbling and an honor to take on the 96th Headlite role. I am thankful to follow so many remarkable leaders, including my dear friend and outstanding woman, Ms. Subriana Pierce. In addition to having a remarkable reserve of energy, Subriana has endless ideas which she turns into actionable results. Her theme for 2024 was “Level Up”, and she reinforced that mantra throughout her term with her actions. By rallying the army of Illuminators, great work was done, and our organization is stronger for it too.

Subriana and Allen welcomed the board of directors to the Hyatt in beautiful Long Beach, California for their Midyear Meeting and the start of their year. She conducted an effective breakout session during the board meeting, asking the members to help identify areas of interest and concern for the organization. Upgrading technology was one of the key areas, along with growing membership, fostering fellowship, and committing to education. Subriana instructed the Strategic Committee to begin work immediately on the new website. The unveiling will be at the 2025 CGA Gather California Conference.

Also in June, the Northgate leadership team welcomed the Illuminators for breakfast and an insightful store tour of their beautiful Mercado Gonzalez Market in Costa Mesa. A big thank you to Mike Hendry, Tom Herman, and the Gonzalez family for their gracious support and hospitality.

In September, we headed back down to Palm Springs for the CGA Strategic Conference. Productive meetings and great fellowship as the Illuminators did what they do best, show up and serve with excellence. Golf, greeting,

breakfast, lunch, and refreshments are just a few of the areas covered by the Illuminators at the conference. Way to Shine, my friends! Our Diversity and Inclusion event this year was in October in Foster city. The topic was “Finding Talent in Unexpected Places,” with an excellent panel lineup of retailers and suppliers.

A special shoutout to our special friend and wonderful ally, Karl Schroeder. Karl and his wife Aurelia opened their stunning home to the Illuminators for a special evening of gourmet pizza, bocce ball, and an amazing evening of great fellowship. Thank you for your endless support, Karl.

The 2025 WAFC Convention at the JW Marriott in Palm Desert was one for the books. The event was sold out even before the rallies this year, which is remarkable. Record attendance and meetings held, this conference had something for everyone. It turns out disco is not dead, and the themed event was a crowd pleaser for all the guests. Subriana had the idea of leading a town hall event for the Illuminators, and it was a huge

hit. Excellent turnout, with an all-star panel lineup, moderated by the incomparable Jackie LaPointe, PepsiCo. We gained new members during the hour-long session, and attendees gained a better understanding of the purpose of our organization. Great idea and outstanding execution, Subriana! The third annual Christianson Classic was held at the convention and the golf committee leveled up with a successful tournament. The work done behind the scenes to make both the CGA

and WAFC events a success is hard to imagine, and impossible to consider without our rock star supply team, led by the one and only Gary Pogue. Thank you, my friend, for your passion to serve with excellence.

Looking forward to seeing all of you in San Antonio, Texas this year for the 2026 WAFC Convention. Mark your calendars, May 2-6. And remember, this event will sell out early, so do not wait! You will not want to miss it.

There is much work to be done, and I am thankful to have an outstanding officer team to support me. Thank you, Tommy Huls, Sidelite, Marla McIntosh, Spotlite, and Monica Abarca, Tailite for your servant leadership. We are better together, and I am so thankful to collaborate with excellent leaders who are also friends. My theme this year is “rise together”. We will spend time

strengthening our organization, one member at a time. We are so fortunate to begin this process with our dear friend, Dr. Cynthia McCloud. She will conduct a workshop for the organization in October, “Becoming a Courageous Leader.” I cannot wait for this one.

A special shoutout to our Dimmed Headlites and Honorlites! The wealth of knowledge in this organization is remarkable. I treasure your thoughtfulness and insight. Thank you for your dedication to ensuring the organization will thrive for another one hundred years, and for helping us to shine the light of good fellowship in our industry. There is not another organization like the Illuminators, and it is because of this group.

Thank you and Shine On!

Lori Brown and Scott Nation 96th Illuminators Headlite NuCal Foods Lori.brown@nucalfoods.com

A FINAL WORD FROM DIMMED HEADLITE, SUBRIANA PIERCE

WOW—WHAT A YEAR!

This has truly been the most rewarding chapter of my career. If any of you have ever thought about joining the Board or stepping into an officer role, I can tell you firsthand—it’s life changing.

A big congratulations to Lori Brown of NuCal Foods and her partner, Scott Nation, as they step in as the new Headlite couple. They’re going to do incredible things, and I couldn’t be more excited for them!

A heartfelt thank you to my husband and partner in everything, Allen Pierce. Together, we’ve built priceless friendships and business connections through this journey. When you meet an Illuminator, the first question is always, “How can I help?”—the true heart of a servant leader. This organization is filled with them.

We had an amazing year continuing to ELEVATE the Illuminators.  We had record breaking attendance at our WAFC Pre Convention rallies!  We leveled up our retailer relationships hosting two exclusive retailer events, one with Northgate Gonzales Markets and one with Super King.  We hosted the first ever partner event with NextUp Northern California.  We hosted our first ever Illuminator Town Hall at WAFC 2025, sharing what it means to join the Illuminators.  Karl Schroeder, President of Albertsons Safeway NorCal hosted some of our new and existing members selected through a Membership drive.  It was our biggest year of driving membership!   So proud of everyone that took part in the success of the year!

If you’re thinking of getting involved: start with the committees. That’s where relationships are built. Aspiring to serve on the Board (as a Hilite) takes experience chairing or co-chairing at least three committees— and it’s a competitive, coveted three-year term. From there, one lucky Hilite each year joins the officer team as a Tailite, then moves through the chairs—Tailite, Spotlite, Sidelite, and finally, Headlite.

Leadership growth and industry relationships intersect here. Since 1928, this organization has proudly served the grocery industry, and I’m honored to have contributed to the Illuminator legacy.

On behalf of the Board of Directors, thank you for letting me serve, and as always, “How can I help you?” #Shine On!

“When you meet an Illuminator, the first question is always,
“How can I help?” — the true heart of a servant leader. ”

MISSION STATEMENT

The Illuminators is an organization of vendors and suppliers dedicated to developing and enhancing key relationships within the grocery industry, providing opportunities for education and leadership, and supporting the Illuminators Educational Foundation.

VISION STATEMENT

“The Illuminators will be the most admired grocery organization of vendors and suppliers in America”

ILLUMINATOR’S HISTORY

In September 1928, just prior to the annual convention of the California Retail Grocers and Merchants Association, a group of allied tradesmen gathered to consider a plan for improving methods of entertaining at grocery meetings. This plan met with unanimous approval, and during that same month The Illuminators came into being.

From the start, the roster of membership has been a “Who’s Who” of the leaders in the food industry. There were fifty-one members the first year, who pioneered the infancy of the organization. One of the principal responsibilities has been to provide fun and relaxation at the annual gathering of grocers.

OUR HERITAGE

SPREAD THE LITE OF GOOD FELLOWSHIP WITHIN THE RETAIL FOOD INDUSTRY.

OUR VALUES

• INDUSTRY INVOLVEMENT – Individuals engaged on an equal basis for business development at the highest level.

• OPPORTUNITY – Exposure for you and your company to include learning, leadership, communication, and personal development.

• DEDICATION – People are uniquely committed to working together to deliver our purpose through serving on Illuminators’ committees.

• INVESTMENT IN THE FUTURE – A scholarship program for industry-affiliated youth.

STANDING COMMITTEES:

ONCE YOU

JOIN, GET ACTIVE!

You get out what you put in and when you get involved, you are rewarded several times over. Volunteering on committees and events gives you and your company great exposure to the retailers and other industry executives. You will truly set yourself apart from your competition. We encourage members to take leadership roles on committees that help support the California Grocers Association (CGA) Strategic Conference and the Western Association of Food Chains (WAFC). After chairing four committees or events Illuminator members become eligible for nomination to the Constellation of Hilites (Board Members).

• AMBASSADORS

– Provide Assistance during Retailer Business Meetings

• ARTS / BULLETIN / SIGNS

– Providing Logistical Information for Convention Activities

• COMMAND POST / REGISTRATION

– Manage Central Station for all Illuminator communications

• FOOD COURT

– WAFC Only – Coordinate select group of Vendors to Supply Sunday Lunch

• DIVERSITY COMMITTEE

– Focus on building sustainable membership by demonstrating that our organization is representative of our industry workforce.

• GOLF TOURNAMENTS

– WAFC and CGA pre convention outings and Convention Tournaments

• GREETERS

– Welcoming all Delegates with Goodies Bags

• INDUSTRY BREAKFAST

– Serving WAFC and CGA buffet breakfasts

• INDUSTRY LUNCHEON

– Serving WAFC and CGA buffet lunches

• MEMBERSHIP / GUIDELITE COMMITTEE

– Recruiting, engaging, retaining and mentoring new members- our most valuable asset

• MEMBERSHIP BREAKFAST

– Organizes WAFC and CGA Breakfast for Board Meeting

• MORNING HOSPITALITY / REFRESHMENTS

– Provides refreshments for Delegates after Breakfast

• PRE-CONVENTION RALLIES AND MARKET NETWORKING EVENTS

– Coordinates Rally Luncheons prior to WAFC Convention in Nor Cal, So Cal and the Pacific Northwest

• PROGRAM

– On-Site Convention assistance to assure details are being executed

• PUBLICITY

– If you enjoy taking photos, this committee is for you!

• SCHOLARSHIP

– Be a part of the Team providing Educational Opportunities for Future Leaders

• SILENT AUCTION

– Help to Create funds for Illuminator Scholarship Fund

• SOCIAL MEDIA COMMITTEE

– Enhance relevancy and communicate mission and vision of the Illuminators through social media

• SPECIAL EVENTS

– Collaborate and create Fun & Challenging Events to Entertain Delegates

• SUPPLY

– Coordinate Illuminator Vendor Supplies for various Convention Activities

OFFICERS & DIRECTORS

ADVISORY OFFICERS

HILITE’S 3RD YEAR

HILITE’S 2ND YEAR

The Performance Group
Recircle Solutions
AMANDA CHRISTIANSON

HILITE’S 1ST YEAR

ADVISORS

“... it is humbling and an honor to take on the 96th Headlite role. I am thankful to follow so many remarkable leaders, including my dear friend and outstanding woman, Ms. Subriana Pierce.”

- Lori Brown, 96th Illuminator Headlite

The Illuminators are truly the unsung heroes of our industry gatherings. While others are networking and learning, they are working tirelessly behind the scenes. Their dedication and attention to detail create the warm, welcoming environment that makes our conventions and conferences so successful.

OIN WAFC BOARD OF DIRECTORS” Kevin Lovell of Safeway Northern California and Directors during its annual January meeting in La

Beyond their incredible hospitality, the Illuminators’ commitment to supporting education through the Illuminators Educational Foundation speaks volumes about their passion for the future of our industry. By investing in the next generation, they are ensuring our industry remains vibrant, innovative, and strong for years to come.

Thank you, Illuminators, for your hard work, generosity, and unwavering support. You truly brighten every event you touch!

“There is no way the WAFC would be successful without the leadership, dedication and hard work of the Illuminators. This volunteer work has got to be the “Best in Class” in the industry.”

Mike Servold, Vice President Operations Food 4 Less

Mike Servold

Vice President of Merchandising Food 4 Less/Foods Co.

Compton, CA Division of the Kroger Company

“Make it Personal” means to take that extra step to help someone in our industry who needs it. Or to make a phone call or send a card instead of sending a text or an e-mail. Educate and encourage young people who enter the industry to realize that a great career is possible in the Grocery Industry. It doesn’t take too much more time and can make a big difference.

Tracy “Skip” Lape Dimmed Headlite 2020 Advantage Solutions.

Servant Leadership in Action

HOW CAN I HELP?

When I hear those words, I know I am talking to a servant leader. Servant leaders are a special breed. They do not wonder if you need help, or even if they can help with your exact need. They know they can jump in and help in any way, and in doing so is also very gratifying to them. The Illuminators is made up of an army of servant leaders, dedicated professionals with “day jobs,” and yet they find the time and energy to passionately serve in the industry we love, with some of the best people on the planet.

The Illuminators are the secret sauce behind several amazing events, including WAFC and CGA conferences.  The planning process for these events begins months before the first attendees fill out their registration form. The behind-the-scenes work is planned out to the smallest detail, and the troops are rallied to fill their positions. There are twenty-four Illuminator committees staffed by incredible volunteers who work together to make it happen.

And speaking of rallying, each Winter, the Illuminators gather all their industry friends in Northern California, Southern California, Arizona and the Pacific Northwest to create excitement for the upcoming WAFC convention in May.  These rallies were so popular that all four rallies sold out this year. The committees embraced the 80’s theme and had the rooms sparkling with sequin, bellbottoms and tie-dye shirts. The rallies always set the tone for the upcoming convention, and this year’s rallies set new records and did not disappoint.

In addition to the 80’s theme for one of the magical evening, Old Hollywood was featured the following night with gowns, furs and some dapper dudes circulating around the room. The talented WAFC team is always looking for ways to surprise and delight us. After hosting the convention at the JW Marriott in Palm Desert for several years, the WAFC team really upted their game this year with theme nights, a pickleball demonstration, and a drone light show.  The 3rd Annual Christiansen Classic kicked off the week with a record number of golfers selling out both golf courses at the resort.

Fall quickly arrives and it’s time to start gearing up for the CGA convention in Palm Springs. The Illuminators are engaged and ready for another successful event.  The committees were there to support the hotel staff serving meals, greeting attendees, and ensuring all our guests had an amazing experience. The rally committees are already busy planning for next year’s events, where we’ll be hosting rallies in NorCal, SoCal, Pac Northwest, and for the first time, Boise, Idaho. So yes, you can help! There’s always room for a servant leader at the Illuminators. Thank you for joining us on this wild and rewarding journey. Shine On!

A Celebration of Carole’s Life

Dear Friends and Family,

We gather in spirit and memory to celebrate the extraordinary life of Carole Ann (Sustala) Christianson, a woman whose light illuminated every room, every organization, and every heart she touched, mine included.

Born in San Antonio, Texas, and raised with love by Dorothy and John Sustala, Carole’s journey was defined by resilience, brilliance, and boundless generosity. From her early days at Carson High School to her pioneering ascent through the food and beverage industry, Carole shattered ceilings and built bridges. She was a visionary leader, the first woman to hold titles that had long been reserved for others, and she did so with grace, grit, and a contagious sense of humor.

Her professional accomplishments were vast; Director of Trade Development at Dr Pepper, Vice President at Coca-Cola Los Angeles, founder of Christianson West LLC, and Chief Operating Officer of the WAFC. But Carole’s legacy was never just about titles. It was about transformation. She elevated every organization she touched, championed education, and mentored countless individuals who now carry her torch forward.

Carole’s heart was even bigger than her résumé. Her devotion to the Illuminators spanned over five decades, culminating in her historic term as the first female Headlite. Her philanthropic spirit found its deepest expression in her work with City of Hope, where she and her family launched Kids 4 Hope, a movement that has raised over $20 million for pediatric cancer research. Her impact was recognized with the “Spirit of Life” award, but her true reward was knowing she had made a difference.

She was a loving wife to Paul, a proud mother to Ashlee and Amanda, and a joyful “Gigi” to Jackson, Caroline, and Rex. Her family was her greatest treasure, and her love for them radiated in every story she told, every photo she shared, and every moment she cherished.

Carole’s life was a symphony of service, laughter, leadership, and love. She taught us to lead boldly, love deeply, and live fully. As we honor her memory, let us carry forward her legacy, not just in our words, but in our actions. Let us be the light she so effortlessly spread and aspire to be the “best ever”. Always in our hearts, Carole. Rest in peace and give Paul a big hug for us. Shine On, my friend. Love you.

With gratitude and remembrance, Lori Brown, 96th Illuminators Headlite

“Every one of us had a unique relationship with Carole, but one thing was for sure – her message was always surrounded by love and rooted in passion and encouragement,” — “Carole had a unique way of making all of us feel important and special.”

THANK YOU TO ALL OUR HONORLITES AND DIMMED HEADLITES

FOR THEIR CONTRIBUTIONS AND AS A MODEL FOR ALL OF OUR MEMBERSHIP

HONORLITE

This distinguished Honorlite Award is the highest award given to an Illuminator member who has not served as an officer of the Organization. Each Honorlite was dedicated to “Spreading the Lite of Good Fellowship”.

They went beyond the call of duty and served with passion. Our organization’s strength and longevity are due to our Past and Future Honorlite.

1986 Dick Lindgren Jr.

1987 Buzz Odney

1988 John Lundigan

1988 Jo Ann Benci

1989 Chuck Adams

1989 George Saljian

1990 John Vander Giessen

1990 Marty Maitino

1991 Ed Ebke

1992 Joe DeGruccio

1993 C. Clem Teeters,

1994 Norm Allumbaugh

1995 John Shehtanian

1997 Tom Bezick

1998 Phil Brager

1999 Jim Clark

2000 Jerry Whitmore

2001 Ken Frankish

2002 Arline Mello

2003 Dick Skoog

2004 Gordon Prairie

2006 Robert Paul

2007 Larry Taylor

2008 Harry Little

2009 Ron Sebasto

2010 Patsy Flanigan

2011 Mike Sencer

2012 Orv Harpole

2014 Bill Duff

2015 Shelly Trickel

2016 Cheryl Kennick

2017 Gary Pogue

2017 Gerry Marnien

2019 Dave Grosse

2020 Glen Roeper

2023 Mary Crocker

EDUCATION - Raising money for education is in our DNA! We offer scholarships through our Illuminator Education Foundation available to our members and grocer partners in the food industry.

LEADERSHIP - We create opportunities for our members to lead committees, serve as board members, and give back to our industry partners during their Annual WAFC convention and CGA Strategic conference and networking events throughout the year.

PARTNERING - Building strategic partnerships for our members and their companies which offer unique opportunities to grow their customer base and improve their overall business relationships.

DIMMED HEADLITES

A Dimmed Headlite is a Past President. All three immediate Dimmed Headlites shall be known as Advisory Officers and serve at the pleasure of the Headlite. A dimmed Headlite is also eligible to serve as Historian at some point in the future.

The recently Dimmed Headlite is considered a first-year Advisory Officer. The first-year Advisory Officer shall be Chairperson of the Budget, Bylaws, Nominations, and the Ted Eggers Honorlite Award Committee, and the other two Advisory Officers shall serve as members of these committees.

Dimmed Headlites become lifetime members at the end of their 4 Year Officer term. Dimmed Headlites share a wealth of knowledge and add tremendous value to the Officer Team and the Board of Directors.

Walter J. Malmberg 1928-30

Dumont M. Hirsch 1931

Robert B. Nusser 1932

R. H. Cantley 1933

W. J. Lacey 1934

Warner M. O’Brien 1935

Jean N. Bistline 1936

Dave L. Taub 1937

Gordon Griswold 1938

P. J. Daniels 1939

Thomas W. Cutting 1940

Oliver E. Seegelken 1941

Milton A. Kottinger 1942

Roy Heinz 1943

T. H. Eggers 1944

C. C. Nigg 1945

John W. Geiger 1946

Lyman C. Dunbar 1947

Julius O. Dohrmann 1948

Willliam B. Massie 1949

Harold P. Nachtrieb 1950

Paul McKinney 1951

Larry Moore 1952

Les Irvin 1953

F. C. Hasemann 1954

James H. Carothers 1955

Claude W. Gerdes 1956

Charles F. Fuller 1957

C. Harry Bleich 1958

Ivan Nielson 1959

Ren Ostrom 1960

A. Dossett 1961

E. G. Miller 1962

Fred Heaton 1963

H. E. Michels 1964

Ray Kidd 1965

Charlton Johnson 1966

Spencer Redfield 1967

Ray Keefer 1968

J. E. (Woody) Ginn 1969

Robert Butterfield 1970

Robert McNeil 1971

Ernest P. Snortum 1972

James P. Curry 1973

George Kinst 1974

David J. Ford 1975

Robert F. Bernhard 1976

Robert F. Bernhard 1977

Robert L. Hildebrand 1978

Glen L. Warren 1979

Robert W. Zinn 1980

Richard D. Foster 1981

Fred B. Watson 1982

Robert Kunz 1983

N. Duane Stauffer 1984

Frank Boyd 1985

Burl L. Bahl 1986

Robert L. Barto 1987

Ben Green 1988

Bill Webb 1989

Fred Anderson 1990

Frank Meckler 1991

Hal Adams 1992

Al Curran 1993

Dave Smith 1994

Arnie Gamboa 1995

Art Portugal 1996

Vern Robertson 1997

Carole Christianson 1998

Jerry Zybach 1999

Bob Wilson 2000

Jack A. Menashe 2001

Gerry Compas 2002

Lee Merritts 2003

Doug Detherage 2004

Charles Zimmerman 2005

Paul Christianson 2006

Bob Kelly 2007

Vic Chiono 2008

Chuck Elste 2009

Mickie Sharp-Villanueva 2010

Bruce Wyatt 2011

Richie Vail 2012

Jim VanGorkom 2013

Ed Hepler 2014

Willie Crocker 2015

Jim French 2016

Dave Dimond 2017

Mark Olejnik 2018

Paul Kamholz 2019

Tracy Lape 2020

Juan Trillas 2021-22

Joe Perez 2023

Greg Siegel 2024

Subriana Pierce 2025

2024 ILLUMINATOR

MID-YEAR EVENT

In June 2024, the Board of Directors gathered in Long Beach for our incredible Mid-Year session of planning with our fellow Illuminator family and friends. Subriana Pierce and her rockstar husband Allen, warmly welcomed us to the lovely Long Beach Hyatt to kick off her theme for the year “Level Up”. We started the weekend off right with snacks and refreshments in the Pierce Headlite Suite overlooking the beautiful Long Beach harbor. Great opportunity for good fellowship, sharing fun stories, and just catching up with old friends. Always a treat to be served by our veteran Barlites, who managed to hold on to their aprons, some even newly bedazzled, for many years. Great work Dimmed Headlites! You still got it!

The annual board meeting was held Saturday morning, followed by a free afternoon of fun and relaxation. Some of the attendees chose to shop, others sat by the pool and others enjoyed an afternoon of catching up. Saturday night the new Hilites were named at dinner. They could hardly contain their excitement later that night after dinner when they donned their new aprons and became the newest Barlites! There were signature drinks, master mixology, and a ski/shot glass apparatus used enthusiastically for the “shotskis”. This shotski originated from Dimmed Headlite Siegel’s year and may have become an annual tradition. Needless to say, it was a memorable evening.

We welcomed our 2024 Hilites:

Amanda Christianson, ECOS

Jake Johannes, ECOS

Michael Rhee, Re: Circle Solutions

Chris Herpich, RRD

Loren Llena, Vestcom

Over the weekend, Subriana shared her thoughts with us about her journey to this pinnacle leadership role. Subriana is a true servant leader, involved in so many organizations supporting women, emerging brands with her foundation and serving on the CGA board. When Subriana says “level up’, she means it. The team kicked off several projects coming out of this weekend to include many “firsts” for the organization. We held our 1st Annual Illuminators Town Hall at WAFC, Regional Meet-Ups began, and a wildly successful Membership Drive partnering with Albertsons, Karl Schroeder. We left on Sunday morning feeling energized for the coming months with our new leadership team in place.

Thank you for your leadership, Subriana and Allen. Shine On!

LETTER FROM PAT POSEY, COO-WAFC

I would like to thank the Illuminators for another year of unwavering support and for this opportunity to reflect on the past year at the Western Association of Food Chains (WAFC).

The 2025 WAFC Convention in Palm Desert was another recordbreaking year in attendance and business meetings. It was also a major year of growth for WAFC as we continue to work hard to move our educational programs forward by streamlining all our processes in an attempt to educate more people in our industry. We do not want to b e the barrier between our people getting started on their educational journey. We need to simplify how our retailers, wholesalers, suppliers, students, and schools work together to help educate our industry through WAFC’s initiatives.

Educationally, we had a record-breaking year of graduates in our Retail Management Certificate Program, and we launched our “English at Work” Program. Cynthia McCloud has announced her retirement from the highly successful Food Industry Management (FIM) Program and passed the baton to Andrea Dimond. We have no doubt that enrollment in our USC programs will be beyond capacity again in 2026 and we know Andrea will take our USC educational programs to new heights in the future. The grocery industry is moving fast and at WAFC and we’re doing our best to keep up with the pace of our growing landscape.

We continue to collaborate with our supplier community by exposing them to the benefits of working and investing in WAFC.  The goal is to bring more value to our donor sponsors’ investment at WAFC by creating more benefits and exposure to our retailer companies, not only at the convention but throughout the year. We’re always looking for new ways and programs to help our supplier companies grow their business through exposure, networking possibilities and educating our workforce.

As far as the convention goes, our 2025 convention in Palm Desert was the largest attended and most successful by all measures in WAFC convention history. The survey results were over the top and the feedback was tremendous. Dana Hendry and I still have lots of areas to improve to make our lofty convention goals, but I know we are on the right track. We are excited for everybody to see what Kevin Lovell, Lori Brown and Dana have planned for us in San Antonio in 2026.

Hopefully, you have noticed a change in the narrative around WAFC messaging these past several years and witnessed the new energy around our educational programs. If your organization would like to get more involved in WAFC and investing in the future of food retailing, please reach out to me directly and we can work on a plan to include your company in our WAFC family.

Thank you again for the opportunity to express our passion to educate.   Pat Posey, COO WAFC

LETTER FROM RON FONG, CEO - CGA

As the President and CEO of the California Grocers Association (CGA), Ron Fong leads a statewide organization representing approximately 300 retailers who operate around 6,000 physical stores. Additionally, California’s grocery market, encompassing both association members and others, generates roughly $118 billion in sales and employs nearly 820,000 people across the state.

Growing up, Fong had a front row seat to the hyper-competitive grocery. His grandfather, who immigrated from China, opened Carmichael Supermarket in 1941. Fong and his two sisters worked at the store growing up, alongside the rest of the family.

He often shares that, from the age of 6, he was already helping out by bagging groceries, serving customers, and taking on any tasks that needed to be done. With parents who worked seven days a week, he learned the same strong work ethic, making it a natural part of his daily life. At its peak, Carmichael Supermarket had four locations in the Sacramento region.

Fong took charge of CGA in 2008, following a 12-year stint with the California and Nevada Credit Union Leagues, where he served as vice president of state government affairs. Since joining the association, Fong, who holds a law degree from New College of California, has concentrated on lobbying, advocacy, and launching new government relations programs for the association. He notes that navigating these efforts can be challenging due to the ever-evolving political landscape, especially in a state like California, where Democratic and Republican business priorities often clash.

Fong identifies overregulation and rising labor costs as major hurdles for CGA members, complicating the business environment in California. He and his team regularly engage with legislators to discuss the potential negative impacts of proposed environmental or labor bills on grocery stores. In recent years the association has also built out new capabilities in digital advocacy and traditional media engagement. This year, the Association reimagined its annual conference with a fresh identity and venue. The first ever Gather California takes place at the The Westin Rancho Mirage Resort in late September. With a renewed emphasis on connection, Gather brings the California grocery community together to connect with industry leaders, explore emerging trends, and build lasting relationships.

Fong is married to his wife, Carol, and they have a son named Jaden, who recently concluded graduate school at Stanford. Holding a Bachelor of Science from California State University, Sacramento, he is a proud member of the California State University Foundation Executive Board. In 2024, Ron was recognized as a Most Admired CEO by the Sacramento Business Journal, and in 2025 he was named a Sacramento State Distinguished Alumni honoree.

THE ILLUMINATORS EDUCATIONAL FOUNDATION

The Illuminators Educational Foundation is celebrating our 40th year in 2025 and we are very proud of where we are today. With your help the IEF has provided more than $1.8 Million in scholarships to deserving women and men in our industry.

This year we will eclipse the $2M mark and these scholarships are awarded to people in our industry and their immediate family, whether they are pursuing careers in the grocery industry or not. Awards are granted to those pursuing medical or legal careers, social workers and those looking to learn a trade like an auto mechanic or air conditioning repair.

We appreciate the support we’ve received through the years and our goals are to (1) insure those that are eligible to apply KNOW they are eligible so we can get more people applying and (2) make it easy for our donors to contribute. Your participation in many WAFC, CGA and Illuminator events can contribute but we also make it easy for you to set up a small monthly contribution if you desire.

On behalf of the Illuminator Educational Foundation, our Board of Trustees and Advisors, we say thank you! Thank you for playing a part in changing the trajectory of people’s lives.

EDUCATION: Raising money for education is in our DNA! We offer scholarships through our Illuminator Education Foundation available to our members and grocer partners in the food industry.

2025-2026 SCHOLARSHIP WINNERS

Aiden Nasser Smart & Final
Lana Thyen Ralph’s Grocery Co
Emily Schott Red Bull North America
Mischelle Arellano Northgate Gonzalez Markets
Leah Gomez Shankman & Associates
Emily Martinez Safeway
Christiana Benijamin Niagara Bottling Co.
Jose Hernandez Northgate Gonzalez Markets
Evan Nasser Smart & Final
Jesse Lopez Ralph’s Grocery Co
Sara Groskreutz Post Consumer Brands
Darlene Argueta Northgate Gonzalez Markets
Krishni Patel Smart & Final
Eliana Kopetman Ralph’s Grocery Co.
Camila Padilla Northgate Gonzalez Marketes
Carolina Gutierrez Northgate Gonzalez Markets

2025-2026 SCHOLARSHIP WINNERS

Jesica Jimenez Gelson’s
Daisy Jaimes Superior Groceries
Jaci Carel Bimbo Bakeries USA
Sophia Schorn Bimbo Bakeries USA
Nicholas Lam Gelson’s
Ethan Bullard Cabka Nor. America
Abigail Rodriguez Bimbo Bakeries USA
Corinna Martella Bimbo Bakeries USA
Jamisyn Smith Go Energy Foods Inc.
Savannah Robles Food 4 Less
Benjamin Bowen CA Fortune
Brooke Sizemore Bimbo Bakeries USA
Sonija Lam Gelson’s
Jordan Grivalja Flowers Foods
Shalimar Wiliams Bimbo Bakeries USA
Victoria Wong Bimbo Bakeries USA

2025-2026 SCHOLARSHIP WINNERS

Stephen Cech Albertsons/Vons/Pavilions
Isabella Soto Sugar Bowl Bakery
Madeline Lapp Talking Rain Beverage Co.
Valdim Park Albertsons/Vons/Pavilions
Carolyn Osborn Stater Bros. Markets
Katherine Griego Superior Grocers
Isaac Bowen CA Fortune
Colin Jimenez Gelson’s
Andy Santana Manzana Products Co. Inc.
Carlos Ramos Stater Bros. Markets
Chanelle Renk Abertsons/Vons/Pavilions
Vincent Arnone Albertsons/Vons/Pavilions
Cooper Moffitt Barilla America
Janie Gigante Stater Bros. Markets
Jaide Dixon Albertsons/Vons/Pavilions
Melanie Reyes-Cruz Bimbo Bakeries USA
Anahi Roque Superior Groceries
Brianna Donnelly Barilla America
Carolyn Osborn Stater Bros. Markets

ILLUMINATORS ROSTER

LAST NAME FIRST NAME COMPANY

LAST NAME FIRST NAME COMPANY NAME

ABARCA MONICA GAVIN

ACOSTA GINA PROGRESSIVE GROCER

ACUNA YVONNE IMS TRADING

ADAMS COURTNEY BIRDZI

ADAMS CHRIS RETAIL MS

ADAMS HAL

ADLMAN JEFFREY M GEORGE CHIALA FARMS, INC.

ADRAGNA JOAN MARTINELLIS

ADRIEN HOLLY GOODPOP

AITKEN DOUG OUR HOME

AJEMIAN MICHAEL BARILLA AMERICA, INC

ALARCON JUAN STORCK USA

ALBAUGH ROBERT TONY CHACHERE CREOLE FOODS ALBERTS ERIN DANONE YOGURT

ALDEN HEESOOK CERTIFIED FEDERAL CREDIT UNION

ALGIN ANU MANZANA PRODUCTS CO.

ALLEN AIMEE NIXIE BEVERAGE COMPANY

ALVAREZ-SELL ELIZABETH AJINOMOTO FOODS

AMERI KARIM CRV RECYCLING SOLUTIONS

ANDERSON BRENT NUTRAIL

ANTHONY SAM ONCE UPON A FARM

AQUILINA MICHAEL THE J.M. SMUCKER CO

ARGYROS SHANNON POSITIVE BEVERAGE

AUFRICHT PHILLIP

BACH ANDREW

BAETA MICHAEL PLAY MODE BEVERAGE CO

BAIRD JOANI ABWF

BARBER VERA EPIC SALES

BARNES RACHEL BARD VALLEY DATE GROWERS

BARNES STEVEN CA FORTUNE

BARSOTTI CATHY BARSOTTI JUICE

BAUM JOSH SAVI

BAXTER JOHN PHILLIPS FOODS

BECKMAN KAREN OUR HOME

BELCASTRO DENNY KIMBERLY CLARK NA

BENJAMIN HERBERT NIAGARA BOTTLING LLC

BENSON DAVE NULAID

BERGEN TRENT OIL DRI

BILELLO LAWRENCE JTM FOODS

BILY JULIE JUANITAS FOODS

BISHOP ROBERT LA LIBATIONS

BONDS CALLIE THE HAPPY GROUP

LAST NAME

FIRST NAME COMPANY

BONICATTO MICHAEL

BORCHARD RON

BORDALO JANE

SPECIALTY FOOD SALES

KEVIN'S NATURAL FOODS

ALLIANCE SALES AND MARKETING

BOUSLEY BRIAN GUAKAKI

BRACKEN MOLLY

BRINDLE RICK

BRINER TIFFANY

BRACKENS KITCHEN

STRATEGIC GROWTH PLANNING SPECIALISTS, LLC

PRODIGY RETAIL SOLUTIONS

BROBST CARL FLOWERS BAKING CO

BROWN DANIELLE

BROWN LORI

COLLIN STREET BAKERY

NUCAL FOODS

BYINGTON JEFF FOOD MATCH

CABOT RITA NORCO RANCH

CALLENDER KENDAL VESTCOM

CANNER DUSTIN

CANOVA KYLE

LUCKY BEVERAGE COMPANY

BUMBLE BEE SEAFOODS

CARTER LUKE TOO GOOD TO GO

CARTER MICHAEL BGJ GROUP

CASAREZ DAVE PECO PALLET INC

CASS LILY FLOWERS BAKERIES

CASSAR ANDREW RED PEPPER DIGITAL

CATUAR MARIE

CHENG JIMMY

KEURIG DR. PEPPER

MW POLAR FOODS

CHENG WEIHUA BOFA

CHERRY ELIZABETH SHELBY

CHIARAMELLO ANDREA LAVAZZA

CHIONO VIC

CHOU COCO

CHRISTIANSEN JASE

CHRISTIANSON AMANDA

CLARK JENNIFER

RETIRED-COCA-COLA NORTH AMERICA

SUNRIA PACKAGING

ADMIRAL BEVERAGE

ECOS

TALKING RAIN ; SPARKLING ICE

CLARK KRISTAL RUIZ FOODS

CLARK, JR. JAMES A.

CLEVELAND TANYA

PRIMO BRANDS BLUETRITION

CLUTE TAYLOR RECORGROUP

COHEN LISA

LC MARKETING CORP

COHN ESTHER FLASH FOOD

COLBURN LOIS GAVINA

COMPAS GERRY

CORBIN VICTORIA

CITY OF HOPE

CORNIE TIM 1000SPRINGSMILL

CORRELL TYLER

COSTELLO PHIL

COX KORY

EVERSIGHT BY INSTACART

THE PERFORMANCE GROUP

TALKING RAIN BEVERAGE CO.

ILLUMINATORS ROSTER

LAST NAME FIRST NAME COMPANY

CRANE ERIC

CROCKER WILLIE

CROCKER MARY

CURRAN AL

CURTIS-SWITZER LEVI

CUTWRIGHT JERRY

D'AMBROSIO MIKE

D'AQUINO RENNA GAETANO

DEBORD MATTHEW

DELUCA HEATHER

DEMUTH DEREK

DENISAC CHRIS

DETHERAGE DOUG

DIERSING TONY

DIMOND DAVE

DINH MARIA

DOGGETT DAVID

BUILT BRANDS, LLC

BIMBO BAKERIES USA

DAIRY FARMERS OF AMERICA

OLD TRAPPER

NEW YORK SAUSAGE

D'AQUINO ITALIAN IMPORTING CO., INC.

NEW GEM FOODS

AJINOMOTO FOODS

DR. ELSEYS - PRECIOUS CAT PRODUCTS INC.

NEW-INDY CORRUGATED PACKAGING

MILTON'S BAKING CO.

FILTHY FOOD

ORGANIC GIRL

DOUGLASS JENNIFER JACENT RETAIL

DOYLE RYAN GUAYAKI

DRAPER KEVIN

LE GRAND MARKETING

DREGER AMY ONCE UPON A FARM

DURAN TANYA

DWYER SHELBY

EARL JEFFERY

ELIZARRARAS FERNANDO

BIMBO BAKERIES USA

EQUIFRUIT

PALE BLUE EARTH, INC.

MCKEE FOODS CORPORATION

ELSTE CHARLES RETIRED - NUCAL FOODS

ESCOBAR ANTHONY NUCAL FOODS

ESCOBEDO JANAY LOACKER

FACER KYLUND RECORGROUP

FENSTRA MONTE

AB WORLD FOODS US INC.

FENTON DENEE GOMACRO

FILETO CESAR

FLETCHER MIKE

TPG

MIKE.FLETCHER@COLLINSTREET.COM

FOREHAND CHUCK DAISY BRAND

FRANCIS JORDAN BUDDIG

FRANKISH KEN

FRENCH JAMES

FRANKISH ENTERPRISES LLC

CO-SALES NORTHERN CALIFORNIA

GAGEL JESSICA ORGANIC GIRL, LLC

GALINDEZ ALEX EMOTIONAL UTILITY BEVERAGE

GALLAGHER TESSIE

GAMBOA ARNIE

GARABALDI

MARKETLINE CONNECTIONS

VINCENT (HAROLD) TORANI

GARCIA TAMAR

EMOTIONAL UTILITY BEVERAGE

GATLIN KRISTINE LITE HOUSE

GENGOZIAN KYLE UTZ SNACKS

GERDWAGON YVONNE TWANG

GOLOJUCH MATT

PEPSI BEVERAGES NORTH AMERICA

GOODWIN GEORGE GRUV KOMBUCHA

GREEN HARMON 'BEN' BRAZILIAN PET PRODUCTS

GRILLO AMANDA CMC SALES & MARKETING

GROSSE DAVE THE PERFORMANCE GROUP

GROVES DAX INMAR

GUERRERO VERONICA LA PENITA REGIA INC

GUSTAFSON ELIZABETH EAST WEST TEA

HADDY ROGER FRONTIER CO OP

HAHM PAUL

HANSA DOMINIC

HANUS TODD LOACKER

HARMS KATHY F GAVINA & SONS

HARPOLE ORV

HARPOLE CONSULTING

HARRIS DEBRA SHANKMAN & ASSOCIATES, INC.

HARRIS JAMES POSITIVE BEVERAGE

HAWTHORNE MARK UPSHOP

HEBERGER RYAN MONSTER ENERGY

HENDRICKSON ARNE THOMAS-HENDRICKSON INC

HEPLER ED BONNIE’S JAMS - RETIRED

HERNANDEZ ADULFO UTZ SNACKS

HERNANDEZ CESAR

HERPICH CHRIS

VILORE FOODS

RRD MARKETING

HILLSBURG LAUREN ILLY CAFFE

HOLCOMB DAWNA ADVANTAGE SOLUTIONS

HONEYCUTT JAMEY ALLIANCE SALES

HORNE DAVID

DR. ELSEYS - PRECIOUS CAT PRODUCTS INC.

HOSTETLER JELDA WGU

HOWARD SHAUN TALKING RAIN

HUBBARD CHRIS JELSERT

HUDSON SARAH BARILLA

HUDSON STEVE MCKEE

HULS THOMAS TWANG

HULTERSTROM STEVEN PRESENCE MARKETING HURST MICHAEL

JACKSON / BERKLEY ALEX

JI STANLEY

JOHANNES JAKE

JOHNSON JAMIE

THE STORES CONSULTING GROUP

FRIEDA'S

BDO USA P.C.

EARTH FRIENDLY PRODUCTS

TALKING RAIN ; SPARKLING ICE

JONES JEROMY OBERTO

ILLUMINATORS ROSTER

LAST NAME FIRST NAME COMPANY

JUAREZ LISA

KAMHOLZ PAUL

KANIYAMKANDATHIL JOSEPH

KELEDJIAN NARINE

KELLY MATT

KELLY DIANA

KELLY ROBERT (BOB)

MCILHENNY COMPANY

CABKHA

CORE-MARK USA LLC

CHAKI CHAKI

LEMON PERFECT

CATALINA SNACKS

KENNICK CHERYL CITY OF HOPE

KNOWLTON KARI

KONRAD KARL

KOPKE DAVID

KORALEWSKI PATRICK

KUHN GEORGE

AVANTI PRESS

PMI DPI

JELSERT

SONOMA FOOD AND BEVERAGE

KUYKENDALL JOELL ALLIANCE SALES

LAPE TRACY

LAPP ADAM

LAWNZAK DANA

LEANDRO LISA

LEAVITT JIM

LEONG MONIQUE

ADVANTAGE

TALKING RAIN BEVERAGE CO.

AMERICAN EGG BOARD

EGGLAND'S BEST

LILY’S TOASTER GRILLS

BELL-CARTER FOODS

LEWIS CHRISTINE QUINN SNACKS

LIEBERMAN MARIE

JACENT STRATEGIC MERCHANDISING

LIPARI DYLAN STILL SNACKIN INC

LLENA LOREN VESTCOM

LUGO JONATHAN CATALINA SNACKS

LY MARK SUGAR BOWL BAKERY

LYLE JULIE TCC GLOBAL N.V.

MADDAN MICHAEL

MARNIEN GERRY

MARQUES MELISSA

MADDAN & COMPANY

PRECISION REFURBISHING

PLEASANT VALLEY FARMS

MARTEL DEAN ORGANIC GIRL

MASON ROY

OLD TRAPPER

MASSELLI SANDRA SHIPT

MATTHEWS WALTER BARSOTTI JUICE

MAYO ROBERT LA CROIX BEVERAGES

MCABEE BRENDAN

MCDONALD SEAN

MCINTOSH MARLA

MCKERCHER ERIC

MCNUTT THOMAS

BIMBO BAKERIES

MELTING FOREST

PMI DPI

COLLIN ST BAKERY

MCVAY KRISTINA DEL MONTE

MECKLER FRANK

MENDONCA LISA

TOMRA

MENKENS DANIEL

MERRITT CHRISTI

MERRITTS LEE

MICHELS HERBERT

MIRT MAYA

ALLIANCE SALES

SOCIAL SAMPLING

ENCORE ASSOCIATES

TCC GLOBAL

MONROE ALLISON GENERAL MILLS

MORALES MARCELLA TORANI

MORIKAWA RYAN

TALKING RAIN BEVERAGE CO.

MORRISON VIRGINIA LITE HOUSE

MOSSLER BOB RRD

MUNIZ CARLOS

NAKKEN ; VERBECK TAYLOR

NAZARIAN NOAH

NICKLESS MARIA

NONN LARRY

O’LEARY ALLIE

OBRIEN KELLY

O'CONNELL KRISTIN

OLEJNIK MARK

OROSZ CAITLIN

PALERMO DANIEL

PARIS DANA

PARKER MATT

TOO GOOD TO GO

SOCIAL SAMPLING, INC.

BAHAMII

OLIVE CREST

NONN CONSULTING

EPHEX

C.A.FORTUNE

ONCE UPON A FARM

C&H SUGAR - ASR GROUP

BUNGEE TECH

EPIC SALES

NEW SKINNY MIXES, LLC

KINDLING SNACKS

PARKER ZAK POPPI

PATAFIE STEVE RICOS SNACKS

PAYE CLARA UNITE FOOD

PAYNE KESSLEE

SYSTM FOODS

PENA XAVIER BRAND X MARKETING AND SALES SOLUTIONS

PEREIRA ANDREA

ROCKET SCIENCE BRANDING

PEREZ JOE WASTE STREAM SOLUTIONS

PERRY BEN MANZANA PRODUCTS CO.

PESAVENTO LAURA

NEW YORK STYLE SAUSAGE

PETAFIE STEVE RICOS

PETERSEN NIKITA

LE GRAND MARKETING

PHILIPPS MICHAEL MESA VERDE TRADING CO.

PIERCE SUBRIANA

NAVIGATOR, A C.A. FORTUNE COMPANY

PINEDO MICHELLE MP URBAN MARKETING

PODELL MICHAEL PECO PALLETS

POGUE GARY

PORCELLI ADDISON

PORTER JOE

POTTIER BRENDEN

POWELL MYLES

RETIRED-ROMAN MEAL

ARCTIC GLACIER

ASR GROUP

BIMBO BAKERIES USA

COMFORT FOODS

ILLUMINATORS ROSTER

LAST NAME FIRST NAME COMPANY

POWERS JACOB

PRAIRIE GORDIE

PREMIER SALES SOLUTIONS

HIDDEN VILLA RANCH

PUHALLA ALIY ONCE UPON A FARM

RASMUSSEN ROBERT

RATCLIFF DAVID

REEVES BOB

BIMBO BAKERIES

SHELBY PUBLISHING CO., INC.

REILLY ANI SPINDRIFT

REINSANT MATTHEW MARZETTI

RENDON VERONICA

RENNA FABRIZIO

REYES FABIAN

SUN-MAID

D'AQUINO ITALIAN IMPORTING CO., INC.

ANHEUSER-BUSCH

RHEE MICHAEL RE CIRCLE SOLUTIONS

RICO ADRIAN

SUPPLY KING PROCUREMENT SERVICES

RIGGAN MAC CHELAN FRESH

ROBERTSON VERN

RODRIGUEZ WENDDY

RODRIGUEZ SAMUEL

ROEPER GLEN

WIN CONSULTING

OLE MEXICAN FOODS

OLE MEXICAN FOODS

POPCORNOPOLIS (RETIRED)

ROGERS - WILSON CHRISTY WARMIES

ROTTER LILY ROTTER

RUIZ JOHNNY

TALKING RAIN ; SPARKLING ICE

SANCHEZ BOBBY MISSION FOODS

SANCHEZ TAYLER VESTCOM

SANDBERG AMBER CAMPBELLS

SARKISSIAN-WILLIAMS LINETTE MARUCHAN INC

SAVAZZINI EDOARDO LAVAZZA

SCHNECK JORDAN FLASHFOOD

SCHNEIDER JUSTIN

SCHOTT NICK

TCC GLOBAL

RED BULL NORTH AMERICA

SCORSATTO JULIE CLAIRS

SEBASTO RON BEVWESTCO

SENCER MICHAEL HIDDEN VILLA RANCH

SHACHTER MATT

SHAH TAUFEEK

SHEEDER MIKE

SHELDON GREG

SIEGEL GREG

SIEGEL CALEB

BUNGEE TECH

LOLA'S FINE SAUCES

OLDS FITZ

ANHEUSER-BUSCH

IDAHOAN FOODS, LLC

TPG SALES

SILBERT AMANDA CHOBANI

SIMMONS TYLER FLASHFOOD

SKOOG DICK

SLABAUGH ERIC

CASCADE COFFEE INC.

NUCAL FOODS, INC.

SLATTERY PEGGY YOUR ADV

SMITH CLEVE

GO ENERGY FOODS

SMITH STEPHANIE TRU FRU

SMITH JACQUELINE GO ENERGY FOODS

SMITH DAVE

SNORTUM ERNEST

SPANGLER CHRIS

HS&R SALES AND MARKETING

SRIVASTAVA AMEET QUAD

STAEHLE RANDY ORGANIC GIRL

STANCHFIELD MEGAN OATLY

STEPHENS VIRGINIA CA FORTUNE

STEVENSON CHARLES 'RICK' RETIRED

STJERNSTROEM CARL SECOND NATURE BRANDS

SVETE KYLE IFOODDS

TAGGE RHONDA OLIVE CREST TREATMENT CNTR

TALAMANTE KATHY

TALLIA RON

C.A. FORTUNE

EARTH FRIENDLY PRODUCTS

TATE PASQUELO BIRDZI, INC

TAUFEEK SHAH

TAYLOR LARRY

TAYLOR-BENNETT TIMME

TEETERS, JR. CLEM

LOLA'S FINE HOT SAUCE

BIMBO BAKERIES USA

SKINNY MIXES

TEETERS & ASSOCIATES

TELESMANIC SHAYNA ALEXANDRIA BARD VALLEY DATE GROWERS

TOMLINSON MICHAEL COIN CLOUD

TRICKEL SHELLY

VENTURA FOODS

TRILLAS STEPHANIE CERTIFIED FEDERAL CREDIT UNION

TRILLAS JUAN

BIMBO BAKERIES USA

TRILLES SARAH HIGH LINER FOODS

TUOTO TONY CA CARLIN

TYE ANGELA ILLUMINATORS

UEDA BENJAMIN JB UEDA SALES

VALLEJO LYDIA

VAN GORKOM JIM

FLOWERS BAKERIES LLC

NUCAL FOODS, INC. - RETIRED

VAN RAALTE NATALIE IBOTTA

VAN WINKLE DAVE MONSTER ENERGY

VANDER GIESSEN JOHN

VASQUEZ DAVE

ETERNAL WATER

VASQUEZ CARLOS GO GLOBAL WORX

VIJAY PRIYANKA KDRP

VILLANUEVA MICKIE

MSV CONSULT

VOORHEES RYAN UP SHOP

WALKER PETER

WARNER DANIEL

WATERS KRISTI

GOURMET DEMONSTRATION SERVICES

INMAR

TALKING RAIN BEVERAGE CO.

ILLUMINATORS ROSTER

LAST NAME FIRST NAME COMPANY

WATSON ADA

WEBB WILLIAM D.

PROCTOR & GAMBLE (RETIRED)

WEISBACH DANIEL LA LIBATIONS

WEST JEFF

EAST WEST TEA (YOGI)

WHITE CASSIDY ORGANIC GIRL

WHITMORE JERRY

RETIRED: DREYERS GRAND ICE CREAM

WILKERSON JAMES SCHWANS

WILLIAMS BENJAMIN 2 TOWNS CIDERHOUSE

WILLIAMS MATT THE CPG COLLECTIVE

WILSON - ROGERS CHRISTY WARMIES

WORTHING MALENA SPYLT

WUNSCH DAVE C & H SUGAR - DOMINO FOODS

WYATT MISSY TALKING RAIN BEVERAGE CO.

WYATT BRUCE FLOWERS BAKING CO.-RETIRED

YATES KIMBERLEY NATURES BAKERY

YOCHEM CATHY RUIZ FOODS

ZIMMERMAN CHARLES NESTLÉ USA

THE ILLUMINATORS would like to keep your membership business profile information current. Regular updates help ensure we can share the most accurate information with your potential business partners. Visit: www.illuminators.org — Under Membership (Renew)

TESTIMONIAL

“The illuminators are a true testament to comradery and accomplishment. Supplier Superheroes who are changing our industry, one student at a time.”

LIFETIME MEMBERS

LAST NAME FIRST NAME COMPANY

LAST NAME FIRST NAME

ADAMS HAL

CHIONO VIC

CLARK, JR. JAMES A.

COMPAS GERRY

CROCKER WILLIE

CROCKER MARY

CURRAN AL

DETHERAGE DOUG

DIMOND DAVE

ELSTE CHARLES

FRANKISH KEN

FRENCH JAMES

GAMBOA ARNIE

GREEN HARMON 'BEN'

COMPANY NAME

RETIRED-COCA-COLA NORTH AMERICA

BIMBO BAKERIES USA

DAIRY FARMERS OF AMERICA

MILTON'S BAKING CO.

RETIRED - NUCAL FOODS

FRANKISH ENTERPRISES LLC

CO-SALES NORTHERN CALIFORNIA

MARKETLINE CONNECTIONS

BRAZILIAN PET PRODUCTS

GROSSE DAVE THE PERFORMANCE GROUP

HARPOLE ORV

HARPOLE CONSULTING

HEPLER ED BONNIE’S JAMS - RETIRED

KAMHOLZ PAUL CABKHA

KELLY ROBERT (BOB)

KENNICK CHERYL CITY OF HOPE

LAPE TRACY ADVANTAGE

MARNIEN GERRY PRECISION REFURBISHING

MECKLER FRANK

MERRITTS LEE

MICHELS HERBERT

OLEJNIK MARK

ENCORE ASSOCIATES

C&H SUGAR - ASR GROUP

PEREZ JOE WASTE STREAM SOLUTIONS

POGUE GARY

PRAIRIE GORDIE

ROBERTSON VERN

ROEPER GLEN

SEBASTO RON

SENCER MICHAEL

SIEGEL GREG

SKOOG DICK

SMITH DAVE

SNORTUM ERNEST

TAYLOR LARRY

TEETERS, JR. CLEM

TRICKEL SHELLY

TRILLAS JUAN

VAN GORKOM JIM

VANDER GIESSEN JOHN VILLANUEVA MICKIE

WATSON ADA

WEBB

WILLIAM D.

WHITMORE JERRY

WYATT BRUCE

RETIRED-ROMAN MEAL

HIDDEN VILLA RANCH

WIN CONSULTING

BEVWESTCO

HIDDEN VILLA RANCH

IDAHOAN FOODS, LLC

POPCORNOPOLIS (RETIRED) 1

CASCADE COFFEE INC.

BIMBO BAKERIES USA

TEETERS & ASSOCIATES

VENTURA FOODS

BIMBO BAKERIES USA

NUCAL FOODS, INC. - RETIRED

MSV CONSULT

PROCTOR & GAMBLE (RETIRED)

RETIRED: DREYERS GRAND ICE CREAM

FLOWERS BAKING CO.-RETIRED

ZIMMERMAN CHARLES NESTLÉ USA

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